ITV

Tag: Khaby Lame

  • Binance ropes in Khaby Lame as brand ambassador

    Binance ropes in Khaby Lame as brand ambassador

    Mumbai: Binance has partnered with the Italian Senegalese creator Khaby Lame, who grew to fame through his viral TikTok videos, to join as a global brand ambassador. As the blockchain ecosystem behind the world’s largest cryptocurrency exchange, Binance will partner with Khaby to increase web3 awareness and adoption.   

    Khaby became a sensation for his spin on “life hack” videos, navigating overly complicated scenarios without saying a word while doing the famous “Khaby move.” He’ll use his signature style to tackle some of the misperceptions around Web3 in this multi-year partnership. Lame will also partner on exclusive NFT collections with Binance, further enhancing the experience for his fans.  

    “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them,” said Khaby Lame.  

    He added, “I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”

    “Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humour, and think it will bring relevance and relatability as we scale Web3 adoption,” said Binance Global vice president of marketing James Rothwell. “With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”  

    Lame is currently the most-followed creator on TikTok, with more than 142 million followers on the platform, and 78 million followers on Instagram.

  • Khaby Lame and Dream11 come together for a fun video

    Khaby Lame and Dream11 come together for a fun video

    Mumbai: International social media sensation Khaby Lame joined hands with fantasy sports platform Dream11, marking his first-ever association with an Indian brand. The Senegalese-born Tik Toker created a short video skit with Indian content-creator, Viraj Ghelani, wherein his trademark style, Lame called upon people to accomplish day-to-day tasks in a straightforward manner and instead, use their brains to play on Dream11.  

    The homegrown Indian brand has been one of the top IPL sponsors since 2019, and for the 2021 edition, it launched multi-media campaigns under #Dream11PeDimaagLagaNa and #TeamHaiTohMazaaHai.

    In the video, Ghelani is seen sitting with a friend who is eating french fries with toothpicks. Ghelani isn’t amused and calls Lame to simplify this. In his signature style, Lame picks up a fry with his fingers and eats it to express how not to unnecessarily complicate a task.

    Wearing a Dream11 jersey, Lame then points to a placard that says ‘Dimaag Lagana Hai Toh Dream11 Pe Laga Na’ echoing the brand’s message to instead use one’s intellectual might for picking a team on Dream11.

     

     

    The 21-year-old Tik Toker became an internet sensation with his relatable content of pointing at obvious solutions instead of using hacks. Lame is the second most followed TikToker in the world, with over 110 million followers.