ITV

Tag: KFC

  • KFC rewards attention-deficit consumers for not ‘zoning out’

    KFC rewards attention-deficit consumers for not ‘zoning out’

    MUMBAI: Ever wanted to be a Jedi and move things with your mind? KFC India has just the solution for you. Introducing ‘Tele-connect to Nashville” – an on-ground experience that gave consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds.

    Monday, 16 January, saw chicken lovers queue up at Mumbai’s Growel’s 101 Mall to test the power of their concentration. Here’s how it worked: All consumers had to do was wear Neurosky  – a mind reading headset that monitored their brain activity and analysed their concentration on a scale of 1-100. Consumers were able to pop open the ‘Nashville Treasure Box’ if their concentration level hit 100.

    Legend of Nashville has it that if you challenge your mind and focus your thoughts hard enough, you are sure to be rewarded. True to the legend, KFC had a bunch of surprises in store for consumers. From flight tickets to Nashville, Tennessee, USA; to a year’s free supply of finger lickin’ good chicken; KFC gift cards or a chance to taste the latest global food trend – Nashville Chicken.

    KFC India Chief Marketing Officer Lluis Ruiz Ribot said, “The Nashville chicken has a cult-like following across the USA and KFC is the first QSR, to bring this USA original recipe to India. We wanted to make the launch as legendary as the product! In this day and age where our attention span is said to be lower than that of a goldfish “Tele-connect to Nashville” gave our fans a delicious and rewarding reason to challenge their minds.”

    Blink Digital co-founder and CCO Dooj Ramchandani said “A new wave of tech such as facial recognition, brainwave readers and biometric sensing can now discern deeper truths about the hidden self. With ‘Tele-connect to Nashville’, we were able to shape an experience that helped our consumers connect with facets of their personality that not only brought them closer to the brand but also to themselves.” KFC has introduced “Tele-connect to Nashville” in Mumbai to start with, and plans to roll it out in other cities as well.

  • KFC rewards attention-deficit consumers for not ‘zoning out’

    KFC rewards attention-deficit consumers for not ‘zoning out’

    MUMBAI: Ever wanted to be a Jedi and move things with your mind? KFC India has just the solution for you. Introducing ‘Tele-connect to Nashville” – an on-ground experience that gave consumers a chance to pop open a box and unlock the legendary taste of KFC Nashville Chicken by using just their minds.

    Monday, 16 January, saw chicken lovers queue up at Mumbai’s Growel’s 101 Mall to test the power of their concentration. Here’s how it worked: All consumers had to do was wear Neurosky  – a mind reading headset that monitored their brain activity and analysed their concentration on a scale of 1-100. Consumers were able to pop open the ‘Nashville Treasure Box’ if their concentration level hit 100.

    Legend of Nashville has it that if you challenge your mind and focus your thoughts hard enough, you are sure to be rewarded. True to the legend, KFC had a bunch of surprises in store for consumers. From flight tickets to Nashville, Tennessee, USA; to a year’s free supply of finger lickin’ good chicken; KFC gift cards or a chance to taste the latest global food trend – Nashville Chicken.

    KFC India Chief Marketing Officer Lluis Ruiz Ribot said, “The Nashville chicken has a cult-like following across the USA and KFC is the first QSR, to bring this USA original recipe to India. We wanted to make the launch as legendary as the product! In this day and age where our attention span is said to be lower than that of a goldfish “Tele-connect to Nashville” gave our fans a delicious and rewarding reason to challenge their minds.”

    Blink Digital co-founder and CCO Dooj Ramchandani said “A new wave of tech such as facial recognition, brainwave readers and biometric sensing can now discern deeper truths about the hidden self. With ‘Tele-connect to Nashville’, we were able to shape an experience that helped our consumers connect with facets of their personality that not only brought them closer to the brand but also to themselves.” KFC has introduced “Tele-connect to Nashville” in Mumbai to start with, and plans to roll it out in other cities as well.

  • KFC’s new Meal Box can now charge smartphones

    KFC’s new Meal Box can now charge smartphones

    MUMBAI: This monsoon, KFC in association with Blink Digital turns the act of charging one’s phone into a service by launching ‘Watt A Box’ – first ever Meal Box which comes with a built-in power bank.

    Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in ‘Watt A Box’ and what’s more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

    Blink Digital has created the digital video: http://bit.ly/28JUWIv for the limited edition 5-in-1 meal box which has gone live today.

    “We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot.

    “In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Blink Digital Co-founder and Chief Creative Officer Dooj Ramchandani.

    The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.

  • KFC’s new Meal Box can now charge smartphones

    KFC’s new Meal Box can now charge smartphones

    MUMBAI: This monsoon, KFC in association with Blink Digital turns the act of charging one’s phone into a service by launching ‘Watt A Box’ – first ever Meal Box which comes with a built-in power bank.

    Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in ‘Watt A Box’ and what’s more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

    Blink Digital has created the digital video: http://bit.ly/28JUWIv for the limited edition 5-in-1 meal box which has gone live today.

    “We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot.

    “In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Blink Digital Co-founder and Chief Creative Officer Dooj Ramchandani.

    The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.

  • Nearbuy associates with KFC to give out discount offers on food

    Nearbuy associates with KFC to give out discount offers on food

    MUMBAI: Nearbuy, an ecommerce venture has partnered with KFC. This strategic association will help customers find the nearest KFC outlet through Neaarbuy’s location based application and consumers can even  avail discounts on KFC’s combos  containing signature items such as Zinger Burger, Hot n Crispy Chicken, Cheese Crunch Burger, Rice Bowlz and more.

    With this new partnership  Nearbuy expects to drive half a million customers over a period of one year to its website; customers who will purchase these vouchers and avail them at the various KFC outlets.  This mutually benefiting partnership will not only offer an opportunity to the local commerce player to tap onto the growing base of young food lovers but also benefit KFC’s overall online market penetration and drive their sales growth.

    KFC India CMO Luis Ruiz Ribot  csaid, “We welcome this partnership with Nearbuy. This is part of our strategy to provide greater accessibility to our Finger Lickin’ good food for our ever-increasing online customer-base.”

    Commenting on the unique partnership, Nearbuy CEO and co-founder Ankur Warikoo said, “We are thrilled to extend our association with the leading QSR brand of India – KFC. Our collaboration is a testimony to the common values we share as a brand, and wish to offer the best to our customers. We are happy to share that 11000 consumers have already grabbed this exciting deal. We hope that this association benefits both players, and we continue to offer exciting benefits to our respective customers.”

  • Nearbuy associates with KFC to give out discount offers on food

    Nearbuy associates with KFC to give out discount offers on food

    MUMBAI: Nearbuy, an ecommerce venture has partnered with KFC. This strategic association will help customers find the nearest KFC outlet through Neaarbuy’s location based application and consumers can even  avail discounts on KFC’s combos  containing signature items such as Zinger Burger, Hot n Crispy Chicken, Cheese Crunch Burger, Rice Bowlz and more.

    With this new partnership  Nearbuy expects to drive half a million customers over a period of one year to its website; customers who will purchase these vouchers and avail them at the various KFC outlets.  This mutually benefiting partnership will not only offer an opportunity to the local commerce player to tap onto the growing base of young food lovers but also benefit KFC’s overall online market penetration and drive their sales growth.

    KFC India CMO Luis Ruiz Ribot  csaid, “We welcome this partnership with Nearbuy. This is part of our strategy to provide greater accessibility to our Finger Lickin’ good food for our ever-increasing online customer-base.”

    Commenting on the unique partnership, Nearbuy CEO and co-founder Ankur Warikoo said, “We are thrilled to extend our association with the leading QSR brand of India – KFC. Our collaboration is a testimony to the common values we share as a brand, and wish to offer the best to our customers. We are happy to share that 11000 consumers have already grabbed this exciting deal. We hope that this association benefits both players, and we continue to offer exciting benefits to our respective customers.”

  • Blink Digital gets KFC ‘confidential’

    Blink Digital gets KFC ‘confidential’

    MUMBAI: Digital agency, Blink Digital has devised an innovative route for launching a new product by food giants KFC. Creating a departure from the usual route, they have launched KFCConfidential.com – an exclusive website which can be accessed only by one person at a time, for 30 seconds only. The website is created for the launch of KFC’s new product which is yet to be announced. 150 visitors who access the website will stand a chance to win private passes to KFC’s exclusive pre-launch event slated this week.

     

    The agency conceptualized this innovative approach keeping in mind the market trends and consumer engagement habits. The idea of a ‘secret supper invitation’ for something yet to be introduced was daring, innovative and found an instant connect with the consumers.

     

     “We are committed to delivering campaigns that are driven by deep human truths. As experiences are becoming increasingly ubiquitous, consumers are on a constant lookout for newer ways of engagement. With KFC Confidential, we followed a philosophy of ‘less is more’. Instead of bombarding consumers with product advertisements, we decided to keep this campaign aspirational and use a pull approach rather than a push one. The website has no product images; in fact, it doesn’t even have the product name. The response it has received so far has been tremendous,”” said Blink Digital, co-founder and creative director, Dooj Ramchandani.

     

    The website has already recorded over 28,000 users waiting in line for over 5,100 hours to access the website – the maximum time spent waiting by a single user currently stands at 70 minutes at the time for drafting this release!

  • Fork Media picks equity in Wi-Fi ad network Spid

    Fork Media picks equity in Wi-Fi ad network Spid

    NEW DELHI: Ad tech company Fork Media has invested in Wi-Fi ad network Spid Info Media Pvt. Ltd to leverage Spid’s technology for advertisers and publishers by offering them one of the largest audience platforms, targeting on-the-go consumers.
     

    The partnership is in line with Fork’s vision of broadening its core offerings.
     

    Spid currently has a bouquet of over 1,200 locations including all major airports, QSRs like McDonalds, KFC, Starbucks, and Costa Coffee, malls and other retail locations. 

     

    According to the company, his number is rapidly growing as it partners with ISPs and telecom providers to help monetise inventory. Fork Media aims to use Spid’s platform to leverage the locational behavior of consumers and target them for relevant advertising. 

     

    Fork Media CEO Samar Verma said, “Having Spid as a part of the Fork Media group is a strategic move for us. We see Wi-Fi as an alternative eco-system – a parallel economy, that’s growing rapidly. With the onset of 4G, a lot of telecom players are investing in Wi-Fi infrastructure to offset the costs involved in setting up 4G. Additionally, the Wi-Fi ecosystem takes location targeting to the next level by not only delivering relevant content to the consumer in and around a certain location, but also offering destination targeting. We are steering Fork Media to be less device-centric and more consumer-centric in our ad solutions. Therefore, this is an extremely important link in the chain for us in the consumer’s journey.”

     

    The acquisition of equity in Spid is a part of Fork Media’s larger expansion plans. It had recently made its foray into international markets with the launch of its operations in Dubai – targeting the GCC region. Through its tie-up with Spid, the company is now better equipped to provide well-timed offers that consumers are seeking. Fork Media is now poised to tap the immense opportunity that exists in the digital marketing space in India.

     

    Spid CEO Harsh Nagpal said, “Our partnership with Fork Media is a marriage of strengths. Fork’s reach and expertise in business development will enable us to leverage this unique proposition, further enabling brands to reach out to relevant audiences. With Samar and the entire Fork team’s collective experience and expertise, we foresee Spid deriving maximum value and growing manifold.”

  • Networkplay Unveils VideoPlay

    Networkplay Unveils VideoPlay

    MUMBAI: Networkplay, Indian subsidiary of Gruner+Jahr takes video advertising to a whole new level with the launch of VideoPlay, a revolutionary byproduct of its recent acquisition – Vxchange. Further enhanced with multiple features, added benefits, VideoPlay is a digital video ecosystem that offers an open marketplace platform for video content and ad inventory to content providers, publishers and advertisers.

     

    An easy-to-use marketplace platform, VideoPlay enables trading of video content and advertisements. The platform provides syndication opportunities to content providers while enabling publishers to add value to their existing content by picking videos from the platform and hosting it on their websites. Advertisers will also be able to leverage this scheme by delivering ads on various genres of video content. The platform offers both custom flash-based video players as well as HTML5 compatible video player to deliver video through embed codes, thus ensuring that it supports all devices including mobiles and tablets.

     

    Advertisers will get to choose from ad formats such as pre-roll, post-roll, mid-roll and overlay image ads. Depending on the type of user (content provider, publisher, advertiser) VideoPlay provides customised user interfaces and functionality features.  

     

    Commenting on this launch, Mr. Kuldip Singh, CEO Gruner + Jahr, India says, “G+J’s strategy for Networkplay focuses on further growth of the existing business and expansion of the product portfolio. With India as Asia’s 3rd largest online video market after China and Japan, and online video consumption has grown to more than 3.7 bn videos as against 1.8 bn in 2011, the market is witnessing shifts in ad budgets inclined heavily towards video advertising. The launch of VideoPlay brings to fore, Networkplay’s focus on building strong technological competence in the video space, thus differentiating itself from other players and helping it pave the way for a long-term position in this segment.”

     

    According to Ampreet Singh, CEO Networkplay, “The company is taking myriad initiatives to establish itself as a large media firm. The core continues to remain digital and due diligence by our team in the market with several content providers, publishers and advertisers, further reinforces our product offering as of  immense value to all. Our successful campaigns delivered in a couple of months for clients like Visa, KFC, Mitsubishi Electric & Virgin Atlantic have made us very visible in the market. The performance on these campaigns has been above industry standards and we expect it to be even better in the coming months.”

     

    The launch of VideoPlay, marks the beginning of a series of exciting novel schemes. Networkplay has already tied up with various content providers and publishers for this proposal and is expecting more traction in the coming months.

  • O&M creates new KFC TVC

    MUMBAI: KFC has a rolled out a new television commercial to promote its first Indian inspired chicken flavour Curry Crunch.

    With the introduction of this latest offering, KFC not only plans to tap its existing fan base but also a whole new set of customers by offering a new flavor variety.

    “Curry Crunch is the biggest launch for us this year and will be supported by a robust 360-degree marketing campaign including a thematic TVC, digital activations, print, outdoor etc”, KFC India and Area Countries GM Tarun Lal said.

    Developed by Ogilvy & Mather, the TVC for Curry Crunch is based on the theme, ‘We are still Indian at heart‘. Situations depicted in the ad-film bring alive the fusion between the east and the west. The plot revolves around various groups of youngsters, global citizens who have adopted Western attire and behavior. In each case, they are truly Indian at heart and aren‘t afraid to show it.

    Ogilvy & Mather ECD Ajay Gahlaut said, “In addition to the iconic KFC crunchy, juicy chicken, this product has a true flavour of India. It promises a unique fusion of Videshi and Indian. The TVC has been made keeping in mind contemporary reality in India, where we tend to demonstrate western dress and behavior patterns to the outside world, but are truly Indian at heart.”

    A digital campaign has also been devised to support the launch; led by a day long roadblock on Yahoo and Youtube. New advertising formats using HTML5 interactive technology will be used to promote Curry Crunch on tablets and mobile Phones. A “quirky”, “unique” application called ‘Currycature‘ has been created to engage with fans on KFC‘s Facebook page.