ITV

Tag: KFC

  • Safeguarding consumer safety, KFC to deliver right to your car or bike

    Safeguarding consumer safety, KFC to deliver right to your car or bike

    MUMBAI: KFC is doubling down on its efforts to keep its team members and customers safe with the introduction of ‘KFC to Your Car or Bike’. An extension of contactless takeaway, the initiative is a first-of-its-kind service in India, with the food being delivered to your vehicle. Customers can place a prepaid order on the KFC App, website or Msite and arrive at the designated spot near the restaurant where their order will be delivered to them. The new service is being launched at select KFC restaurants across cities including New Delhi, Mumbai, Bangalore, Pune, Chennai, among others.

    KFC India CMO Moksh Chopra said, “While delivery remains one of the easiest ways to access KFC, with ‘KFC to Your Car or Bike’, our aim is to offer safe and easy access to those who are already on the road for essential journeys or on their way home from difficult work shifts. It comes backed with our 4X safety promise – of sanitisation, social distancing, screening (of temperature) and contactless service. Through the use of the KFC app and digital payments, this service is easy, quick and completely contactless.”

    KFC has upped its existing operational protocols with its 4X Safety promise. Intensified sanitisation at the restaurant includes all surface areas including tables, counters, doors, and door handles that are sanitized every 30-minutes. The delivery teams wash and sanitise their hands and bags after every order. All team members, including delivery riders, are regularly screened and undergo daily temperature checks, wear masks and gloves. With a limited menu on delivery, we are able to operate with a smaller kitchen team maintaining all norms of social distancing. Moving into a completely contactless delivery and takeaway approach means no contact between the delivery executive and the customer, with online payments as a recommended practice. The food packaging is further secured with a tamper-proof seal to ensure that nobody has touched or accessed the food from the time it was packed until delivered. As quality is key at KFC, the food is prepared with the utmost care and is it cooked at a high temperature of 170 degrees.

    KFC to Your Car/Bike will be available across select restaurants. Contactless Takeaway will be available across all restaurants in the country. Consumers can order their KFC favourites on online.kfc.co.in or through the KFC app.

  • KFC introduces contactless takeaways

    KFC introduces contactless takeaways

    MUMBAI: KFC India is doubling down on its efforts to keep team members and customers safe by introducing contactless takeaway. This is an ordering experience in which the customer can place a prepaid order on the KFC App, website or mSite, and walk into the restaurant to pick up the order at the pre-decided time. The new service is aimed at providing a completely cashless and contactless experience to consumers.

    KFC India CMO Moksh Chopra said, “With contactless takeaway, our aim is to offer safe and easy access to those who are already on the road for essential journeys or on their way home from difficult work shifts. It comes backed with our 4X safety promise – of sanitisation, social distancing, screening (of temperature) and contactless service. Through the use of the KFC app or website and digital payments, this service is easy, quick and completely contactless.”

    To avail the service, customers need to place a takeaway order on the KFC App, website or mSite and select a preferred time to pick-up the order. Once at the restaurant, the customer can collect their order swiftly from a dedicated Takeaway counter at the restaurant, with queuing as per social distancing norms. The idea is to make the service experience quick, hassle-free, and completely contactless.

    KFC has upped its existing operational protocols with its 4 X Safety promise. Intensified sanitization at the restaurant includes all surface areas including tables, counters, doors and door handles that are sanitized every 30-minutes. The delivery teams wash and sanitize their hands and bags after every order. All team members, including delivery riders, are regularly screened and undergo daily temperature checks, wear masks and gloves. With a limited menu on delivery, we are able to operate with a smaller kitchen team maintaining all norms of social distancing. Moving into a completely contactless delivery & take-away approach means no contact between the delivery executive and the customer, with online payments as a recommended practice. The food packaging is further secured with a tamper-proof seal to ensure that nobody has touched or accessed the food from the time it was packed until delivered. As quality is key at KFC, the food is prepared with utmost care and is it cooked at a high temperature of 170 degrees.

    Contactless takeaway will be available across all restaurants in the country. Consumers can order their KFC favourites on online.kfc.co.in or through the KFC app.
     

  • Madame tussauds delhi unveils KFC’s zinger Aka ‘the original celebrity burger’

    Madame tussauds delhi unveils KFC’s zinger Aka ‘the original celebrity burger’

    MUMBAI: In what is a historic first, Madame Tussauds, the world’s most famous wax attraction, welcomed the ‘Iconic Burger’ – Zinger at its location in Regal building in Connaught Place, New Delhi. Delighting burger-lovers since 1984 and loved in more than 120 countries, the Zinger is easily the most ‘drool worthy’ addition at Madame Tussauds Delhi. The founder of KFC – Colonel Sanders – was the Original Celebrity Chef; and the ‘Original Celebrity Burger’ – the Zinger – was unveiled today.  Just like a true celeb, the Zinger has real fans, has made it to headlines and is truly an original; one of a kind celeb burger. And a place amongst leading celebrities & iconic personalities is just what it deserves.

    But how did a not-so-humble burger find its way to Madame Tussauds? Moksh Chopra, Chief Marketing Officer, KFC India explains, “While many have wondered if the Zinger is a piece of art or a celeb; all debates are now put to rest with the Zinger asserting its celeb status at Madame Tussauds. Surely this isn’t any regular burger. It is the only burger that has travelled to space and has even inspired tattoo artworks for some. In 2018 alone we sold more than 10 million Zingers in India – that's like a Zinger each for every person in New Zealand and Singapore!”

    Anshul Jain, General Manager, and Director, Merlin Entertainments India Pvt. Ltd, adds, "Madame Tussauds Delhi is one of the most favored and loved family entertainment destination in Delhi NCR. Our endeavor has always been to give a complete and memorable experience to all our visitors. We welcome the Zinger Burger to Madame Tussauds Delhi"

    Just as the actual Zinger burger is hand made with care at the KFC restaurant, the Zinger at Madame Tussauds Delhi was crafted with similar precision. Madame Tussauds is globally known for their lifelike figures of famous personalities; each figure being created using precise measurements & photographs by skilled artists and sculptors to capture exact details.

    Visitors can feast their eyes upon the Zinger burger at Madame Tussauds in Delhi from 21st August. So hurry, before the Zinger heads out on a new adventure!

  • Raho real, raho proud- ‘Asli Burger’ aka zinger

    Raho real, raho proud- ‘Asli Burger’ aka zinger

    MUMBAI: ‘Zinger Burger’ aka the ‘Real’ Chicken burger in town is set to hit the KFC menu with some more zing. This hero of KFC Land is loved by people for its signature crispy juicy 100% chicken fillet, like no other. And some hero’s just get better with age isn’t it!

    The brand launched an exciting TVC film, conceptualized by Ogilvy India, that cheers people to love their own real Zinger burger in their own real way – showing some ‘asli’ love people. The film is all about embracing one’s real self however crazy it must be because love comes with no rules.

    The film opens with a window view through a KFC bucket diving into the world of finger lickin’ goodness leaving the consumers rapt. Real love unites all, be it a tattooed arm or a brown hand covered in henna, a messy eater or a clown, a person with a scar or someone hep from the town, all holding onto their ZINGER, in their own way, being their unapologetic original selves. Even the ‘clown’ seems to be a Zinger fan, well you cant love enough when there’s only one asli burger in town.  

    Talking about Zinger and its film, Moksh Chopra, Chief Marketing Officer, KFC India said, “Zinger is KFC’s signature burger and has been a constant in our menu with unconditional love from KFC lovers. The film shows people coming from different backgrounds embracing their original self and holding their favourite Zinger burger. The callout to everyone is to be original, be proud and enjoy the Asli Chicken Burger all out without any rules.”

    Be weird, be brown, be messy, be a clown, be imperfect, go to the town, but… The camera finally takes us to the legendary Colonel Sanders, the god of fried chicken who is proudly holding his burger and bites into it saying, “Why be lost into the crowd, stay real, stay proud like Zinger”.  Film ends with a KFC bucket that flips and a zinger burger lands on it like the superhero it is.

  • Finger Lickin’ good is now lookin’ good – introducing KFC merchandise for all chicken-lovers

    Finger Lickin’ good is now lookin’ good – introducing KFC merchandise for all chicken-lovers

    MUMBAI: Wouldn’t it be super cool if you could flaunt your chicken love; be it with a bucket-is-the-pocket T-shirt or a pin shaped as a chicken drumstick? How about trading those monochrome phone covers for all-new, crispy covers? Make some noise, as your love for KFC comes to life! KFC India today announced an exclusive range of KFC Merch – truly inspired by fried chicken and your love for it! Designed in collaboration with The Souled Store, the Merch will be available on the KFC App, Website and The Souled Store website.

    Talking about this latest expression of brand love, Moksh Chopra, Chief Marketing Officer, KFC India said, “If you are ‘crispy’ and you know it, why shy away from flaunting it? Here’s your chance to unabashedly wear your heart, or rather KFC love, on your sleeve. Designed for those who think chicken, dream chicken – donning the KFC Merch is the perfect way to bring out the chicken-lover in you.”

    From T-shirts to Badges, Pins, Mobile Covers and Stickers, this is as 'fresh, crispy, juicy' as it gets. What's more exciting is that the range will keep widening over the next few months. That's right, just when you thought it couldnt get cooler than this. Browse the collection now on the KFC App, KFC Website or The Souled Store.

  • KFC launches ‘Super Saver’ range

    KFC launches ‘Super Saver’ range

    MUMBAI: KFC India recently launched its all-new Super Saver range – a combo of KFC delicacies starting at Rs 99 with a new TVC conceptualised by Ogilvy India. The ad shows ‘President of KFC Land, Colonel Sanders’, floating in mid-air as he introduces the ‘unbelievable’ new offer.

    Ogilvy India senior creative director Krishna Mani said, “A range of your KFC favorites at a price point starting Rs 99 was actually too good to be true, even as brief to us. Therefore, the task was to find a creative way to deliver the incredible but true pricing to audiences. What better way than to get Colonel Sanders to create some magic at KFC Land.”

    KFC India chief marketing officer Moksh Chopra said, “We recently launched our new ‘Super Saver’ range offering both value and variety to consumers, starting at an unbelievable price point of Rs 99/- Though it sounds too good to be real – Super Saver is exactly what you see! Nothing but finger lickin’ good meal at an affordable price.”

  • Blink Digital launches limited edition KFO for promotion of KFC smoky wings

    Blink Digital launches limited edition KFO for promotion of KFC smoky wings

    There are two kinds of wings in the world – the finger lickin’ good ones and ones that can fly. Well, KFC India in association with Blink Digital just made sure you can have both! The campaign has already gathered lot of eyeballs across the world with likes of The SUN, The Daily Mail, Engadget and Mashable covering it.

    The ‘KFO or Kentucky Flying Object’, as it is called, is the most fly meal ever!  The red and white snazzy packaging for the KFC Smoky Wings has detachable parts that are easy to assemble. With an online user manual, assembly and installation are quick, easy and hassle-free. Once you’ve put everything together all you need to do is turn the power on, connect it to your smartphone via Bluetooth and voila! your KFO is ready to fly!

    *list appended to the end.

    “The democratization of technology has made tech products evolve from indulgences to must-haves. What was once extraordinary is now the norm. With the launch of KFC Smoky Grilled Wings, we wanted to give wings (literally) to its packaging; the result: KFO – a limited edition box that converts into a drone.”Blink Digital, co-founder and chief creative officer, Dooj Ramchandani says.

    Commenting on the launch,KFC India, CMO, Lluis Ruiz Ribot said “Food and technology, are two things that keep us and our consumers excited. To celebrate the introduction of our new scrumptious Smoky Grilled Wings, we are launching a limited edition KFO box. It is super cool packaging that converts into a drone”

    We hear that KFC might be selling the product on their official website, online.kfc.co.in this week.

  • Make the most out of campus life with Vodafone’s kit

    Make the most out of campus life with Vodafone’s kit

    MUMBAI: For every college going student, the one element that tops the list of priorities, is balancing their expenses with the limited allowance allocated. For collegians, the mobile phone is the one most critical companion keeping them constantly connected with friends on Social Media experiencing a world of streaming video, over the top streaming service, games and News. 

    Vodafone has brought in a Campus Survival Kit with value for money plans and life hacks to save pocket money! It has released a video on how students across colleges make the most out of campus life in their limited pocket money.

    The offer includes a prepaid sim card that will give up to 1GB /day data & unlimited calling along with a booklet for the students who are new to the city containing the details of the city youth hangout points, famous markets, food joints etc, exciting food & beverage discount vouchers & a Bluetooth headset for the youth to stay connected to the world of music and entertainment. 

    It has tied up with brands like KFC, Fun Cinemas, etc.  and a 1 year supply of daily life hacks and a Bluetooth headset for students to enjoy a wide spectrum of content offerings on Vodafone Play that keeps users engaged across 140 live TV channels, a huge collection of Hollywood and Bollywood movies, music, shows and curated offers from Netflix, Amazon Prime, Eros, Hungama etc. 

    Vodafone India business head Haryana Mohit Narru said, “Students are always looking for hacks and shortcuts to be resourceful and live life to the fullest making great memories for future. Vodafone has brought telco and non-telco deals to help them sail through their college life without compromising.”

  • KFC & Blink Digital launch meal box with a smart toy

    MUMBAI: Have you ever walked into a QSR and felt bored at the same monotonous experience? The meals remain the same and the accompanying toy just seems to be impersonal and unexciting. Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines your regular QSR meal, but also takes your self(ie)-love one notch up.

    KFC in association with Blink Digital has introduced a Limited Edition 5-in-1 I – Box that will get you a special Smart Toy that’s a mini version of you. For the very first time, customers will enjoy a toy that is bespoke and personalized making it highly exclusive to them.

    KFC India CMO Lluis Ruiz Ribot said, “After bringing in the KFC 5-in-1 Longer Meal Box, we wanted to push the boundaries on the traditional QSR meal even further and wanted to reward our consumers with something fun and distinctive, and that is how the KFC I-Box was born. Toy collectibles are passe and so are selfies. The KFC I-Box takes things to a whole new level, the Smart Toy is unique, personalized and a mini-you!!”

    Blink Digital co-founder and CCO Dooj Ramachandani said,”For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With the ‘I-Box’ we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their ‘KFC 5-in-1 Longer Meal Box’ by creating a mini version of themselves.”

    To get your hands on your very own KFC I-Box Smart Toy, be amongst the first 50 consumers to order the 5-in-1 Meal Box at the KFC Inorbit Mall, Vashi (Mumbai) on 21 March or KFC Sarjapur, in Bengaluru on 23 March, 2017.