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Tag: KFC

  • KFC says ‘Cricket Hai, Let’s KFC’ in latest campaign

    KFC says ‘Cricket Hai, Let’s KFC’ in latest campaign

    Mumbai: As cricket lovers from across India unite to cheer on their favorite teams, KFC’s new film hits it out of the park with ‘Cricket Hai, Let’s KFC’ campaign. The ad film celebrates the dhamakedaar pairing of KFC’s chicken with your match viewing experience, making it truly a special occasion with loved ones. 

    KFC’s new TVC shows the heartwarming interaction between two cricketing fans – a grandmother and grandson – who unite over the love of the game but could easily fight it out over a bucket of their fav KFC chicken.

    Like any cricket fan, the grandson is seen predicting what’s going to happen next in this nail-biting match. While binging on this favorite KFC crispy chicken the grandson confidently predicts that the batsman will hit a sixer, and to both their dismay, the batsman gets bowled, sending Dadi in a tizzy. 

    As a peace offering, the grandson then offers to share his coveted KFC crispy chicken with her and offers her a piece. But dadi has plans of her own. As the match takes place on the cricket field, the two indulge in a match of their own, which will decide who will win the next crispy, juicy, piece from their favorite KFC bucket.

    “Whatever be the occasion, KFC is the perfect partner to induce that extra ‘crispiness’ into the celebration. Cricket is one such occasion that unites fans across age or gender, as they give into the excitement of the game and cheer on,” said KFC India CMO Moksh Chopra. “Add a Bucket of KFC chicken to that and you have a match winner! Aptly demonstrated in this film with the quirky interplay between a grandmother & grandson; their banter over the match and fight over a piece of KFC chicken is as real as it gets.”

    Ogilvy CCO Ritu Sharda added, “The campaign beautifully illustrates how KFC fits in deliciously with every occasion. In fact, every occasion is even more special when you have KFC around. The first in the series is ‘Cricket Hai. Let’s KFC.’ Like cricket is celebrated across India by entire families from grandparents to grandchildren, so is KFC. The film is a must-watch and KFC is a must-eat.”

  • KFC goes ‘Biryummmmy!’ with new Biryani Bucket

    KFC goes ‘Biryummmmy!’ with new Biryani Bucket

    Mumbai: KFC fans and Biryani lovers in the country are in for a tasteful treat as Colonel Sanders grants their wishes in true KFC style – with the all-new KFC Biryani Bucket. In a unique combination, KFC’s signature chicken now comes with flavourful Biryani rice and its nothing short of the biryani of your dreams.

    The quirky campaign, featuring actor Piyush Mishra, has been conceived by Ogilvy. The film opens with Colonel Sanders destressing at a laughter club and laughing away, when a fellow participant, Mishra, asks him how while KFC’s fried chicken is fantastic, when is he planning to make biryani. Colonel’s struggles begin as he gets questioned by fans asking ‘Biryani Kab Banaoge?’ practically everywhere that he goes! He rises and heads straight to the kitchen, to whip up a bucketful of KFC Biryani, before joyously announcing that ‘Biryani Loverzz…. Ab wait hai overzzz!’

    “There is something certainly warm and familiar about a Biryani, just as there is no greater joy than holding a bucket full of KFC chicken. The campaign film is a close representation of just how much KFC fans wanted us to bring together two of their greatest loves – their favourite KFC chicken and flavourful biryani,” said KFC India’s CMO Moksh Chopra. “We are thrilled to render a KFC take on this beloved cuisine, and the KFC Biryani Bucket is an earmark in our journey of designing innovative products.”

    “A KFC version of the Biryani was an idea whose time had come,” commented Ogilvy North’s chief creative officer, Ritu Sharda. “The KFC page was reflecting this craving from people for a while. So, when KFC finally dished up its own twist on the cult-favourite Biryani – all our campaign really had to say was: You wanted it. We got it.”

  • PT Usha doubles up as high-speed chef in KFC’s new campaign

    PT Usha doubles up as high-speed chef in KFC’s new campaign

    Mumbai: KFC India has announced the launch of their new ‘Express Pick-up’ service endorsed by none other than the Queen of Speed – PT Usha herself.

    “Place a pick-up or takeaway order on the KFC App or website or walk into the restaurant to place a takeaway order and we will ready that order for pick-up in seven minutes,” the brand promises in its campaign film which shows the legendary sprinter doubling up as a high-speed chef in the KFC kitchen. The campaign film promises ‘Taste Amaze, Mile Tez’ as orders are readied for pick-up in seven minutes, else customers are offered a piece of Hot & Crispy chicken free.

    The film opens with two customers walking into a KFC restaurant and reading about the seven-minute Express Pick-up promise. Not quite believing it, they joke about how the order must be prepared by PT Usha, because how else would it ever be ready in seven minutes. Next, they see the Colonel blowing a whistle to mark the start of time and the chicken gets prepared in the kitchen, going through different stages to finally being packed, ready to be picked-up by the customers. The customers can’t believe what they are seeing – PT Usha serving the order, but more so that their order is actually ready within seven-minutes.

     

     

    KFC India chief marketing officer Moksh Chopra said, “The legend PT Usha epitomises all things speed and who better to convey our new Express Pick-up service than her. So if you are out and need to pick up some KFC on the go, or have a group of friends visiting and need to pick-up KFC favs for all, simply go for KFC’s Express Pick-up. Our seven-minute promise is a key differentiator, ensuring minimal waiting time for the order. So, get set to give in to your KFC-ravings in just seven minutes, kyuki haan, PT Usha bana rahi hai!”

    “While ‘speed’ is certainly thrilling for me, this even takes it a notch higher with express. The concept itself was so exciting that I jumped at the opportunity of featuring in the campaign, alongside the beloved Colonel,” PT Usha said.

    Ogilvy North chief creative officer Ritu Sharda said, “Since we’ve been kids, speed has had only one name: PT Usha. The fact is, even now, PT Usha is the icon for speed in India. So, for KFC’s super-fast take away service, there could be no better endorser to say ‘seven minute matlab seven minute’.”

  • KFC unveils its Double Down Burger in latest ad

    KFC unveils its Double Down Burger in latest ad

    Mumbai: KFC India has rolled out a fresh campaign to launch its new product offering – Double Down Burger. Conceptualised by Ogilvy & Mather, the ad features popular actors Ratna Pathak Shah and Seema Pahwa displaying their unabashed love for chicken. ‘Jo Chicken Ke Liye Hai Badtameez, Unke Liye Hai Yeh Special Cheez’, goes the tagline.

    Dubbing the launch as ‘the biggest event in the history of burgerkind’, KFC India, chief marketing officer, Moksh Chopra said, “It was only befitting that this ultimate burger be launched by none other than iconic actors Ratna Pathak Shah and Seema Pahwa. Their on-screen chemistry and the peculiar exchange over a chicken conversation is bound to leave you in splits.”

    Ogilvy (North), chief creative officer, Ritu Sharda shared, “We all have that one badtameez friend who eats all the chicken from a dish and leaves the gravy for the rest. This film shows one such lovingly badtameez person and how KFC’s Double Down, being all chicken, is truly meant for those who are ‘chicken ke liye badtameez’.”

    Talking about the ad, actor Ratna Pathak Shah said, “I am an ardent foodie myself and can relate to the way Seema’s character was possessive about the chicken in the noodles. KFC’s Double Down Burger is indeed a unique burger with a chicken overload – just right for serious foodies. I enjoyed being a part of the campaign and watching the chicken wars.”

    Seema Pahwa added, “When the burger is as full of crispy chicken as the KFC Double Down Burger, how could one not get a little badtameez? I was super-excited to be a part of its launch campaign and play a character that’s so close to my heart – that of a true chicken-lover.”

  • In a first, Rexona books umpires’ armpits for advertising

    In a first, Rexona books umpires’ armpits for advertising

    NEW DELHI: One may have heard of underarm bowling in cricket, but underarm advertising has to be a first. In the latest, Rexona has partnered with Cricket Australia and Big Bash League (BBL 2020) in a unique sponsorship deal that does not include players, but focuses on umpires instead.

    The deodorant and antiperspirant brand will be advertising on the underarms of the umpires. The use of armpits for product placement is believed to be a first in the world of sports.

    The deal requires umpires in the BBL 2020 to sport the product’s branding under their arms, which will be fully revealed to the watching world upon the signalling of a six (both arms raised, two logos revealed) or a bye (just one).

    Along with the six, Rexona brand will also be sighted when an umpire raises his finger to give a batsman out. Other than this the brand will feature on cardboard cut-outs of umpires in supermarkets and retail outlets, according to reports in Australian media.

    The deal is the latest in a string of commercial partnerships either renewed or acquired by Cricket Australia this year. The organisation will generate a record $70 million in sponsorship this summer, despite the financial difficulties presented by the Covid2019 pandemic.

    Rexona is the 22nd sponsor to join cricket’s stable of commercial partners as part of its strategy to “own the underarm space” during summer for Cricket Australia.

    This season beside Rexona, Australian board has clinched landmark sponsorship deals with Dettol as T20 and ODI series sponsor, Vodafone as Test Match series sponsor. Besides this KFC has been renewed as title sponsor of the BBL 2020, with Cricket Australia rejecting $10 million a year offer by rival fast food giant McDonald's in favour of the fried chicken brand.

  • KFC’s ‘Aaj ka Special’ looks to break monotony of daily fare

    KFC’s ‘Aaj ka Special’ looks to break monotony of daily fare

    NEW DELHI: Slow braised with the choicest of ingredients, infused with flavourful spices and presented like poetry on a plate – a karela (bitter-gourd) would still be a karela!  When your mealtimes are a series of Ks – karela, khichdi, kaddu – or when your week seems such a drag that you can no longer tell the difference between Tuesday or Thursday, KFC’s ‘Aaj ka Special’ campaign hopes to break the monotony with its zing and zest.

    Through a series of ‘Aaj ka Special’ digital films that feature Colonel Sanders promoting KFC’s new range of daily special menu items, the fast-food chain is tempting customers to give in to their cravings for crispy fried chicken.

    Read more news on KFC

    The films, conceptualized by Ogilvy & Mather India, capture relatable moments from everyday life when we grapple with the choices of ‘go with it’ or ‘go for it’. 

    “When life gets dull and boring, we usually reach out to food and not everyday food, we ask for something special – ‘Aaj ka special kya hai?’. It is precisely this emotion that we’ve latched onto,” said Ogilvy (north) chief creative officer Ritu Sharda. Of course, the message here is to bring out how KFC is all the ‘special’ you need on an otherwise dull day.

    KFC India CMO Moksh Chopra tells us what makes ‘Aaj ka Special’ so special indeed. "Whether it is boredom with the same home food or the tyranny of work routine, KFC is a great way to liven up any day and make it just that little bit more special. The different films in this series are sure to strike a chord with KFC fans across all ages,” he said.

    In the first of the ‘Aaj Ka Special’ series, the colonel foils a father’s attempt to woo his family with some gourmet karela (is this a thing now?). In another, he shows us how a family that bites into crispy, juicy, KFC chicken together, stays together. Imagine the plight of a husband in the last film, when he’s told that the kids are away, but he has to make do with khichdi. Luckily, the Colonel was right around the corner delivering more than a sermon of ‘Boring hatao, Special le jao’.

  • KFC drops its iconic slogan amid coronavirus

    KFC drops its iconic slogan amid coronavirus

    NEW DELHI- The Covid2019 situation has utterly changed the marketing dynamics in the last five months, whether it’s a B2B or B2C company, everyone is trying to adapt and reinvent the marketing strategies.

    Brands in recent time have put efforts to talk about the coronavirus through their campaigns, and build connections with their TG’s.

    The iconic fast-food giant, Kentucky Fried Chicken, aka KFC announced to suspend its iconic slogan, “It’s finger-lickin' good for a temporary period due to the prevailing coronavirus issue. The company feels that the slogan doesn’t fit with the consumers at this point of time due to the Covid2019 outbreak.

    The brand has been using the popular catchphrase since 1956 across all countries, the tagline in a way has enormously helped the brand to resonate with the customers.

    It’s quite interesting to see that a brand has given a pause to its slogan to aware people of the cause. However, the reason to take a break from it has come after the widespread backlash the brand faced in the US.

    "We find ourselves in a unique situation – having an iconic slogan that doesn't quite fit in the current environment," KFC's global chief marketing officer, Catherine Tan-Gillespie, said in a statement.

    However, nearly after five months now the restaurant chain has unveiled a 30-second ad campaign on its YouTube channel depicting KFC chicken buckets with the "Finger-Lickin'" words blurred out from its captions.

    The ad then ends with the tagline "That thing we always say? Ignore it. For now,".

    The campaign has been launched in markets like the UK, the Netherlands, South Africa, Canada, parts of Asia, the Middle East and North Africa.

    Previously, in March 2020, the brand launched an advertisement in the UK with the tagline, which portrayed consumers licking their own fingers after eating chicken from KFC. However, the ad was criticised on social media platforms for being irresponsible and insensitive during such difficult times. The UK’s advertising standards authority received at least 150 complaints. However, the video was withdrawn by KFC later.

    KFC was founded in the 1930s by Harland Saunders opened its first franchise in the 1950s and has used the finger lickin' good slogan since then. The fast-food brand dropped the slogan in the late 1990s but brought it back in 2008.

    KFC has 22,500 outlets around the world – 900 in the UK and Ireland. It is owned by Yum! brands, which also owns Pizza Hut.

  • KFC’s super 7 days are here!

    KFC’s super 7 days are here!

    NEW DELHI: KFC India presents The Super 7 Days – a week of jaw-dropping discounts and irresistible combos of your KFC favourites! Yes, you heard that right. With savings of up to 42%, and unmatched value and variety, these Super 7 Days are everything that a KFC-lover wished for. From August 10th to August 16th, get ready to be spoilt for choice – choose from a Bucketful of crispy Chicken, Chicken Popcorn, Rice Bowl, Zinger and more. Starting at INR 149, it doesn’t get any more super-licious than this!

    Offered at all KFC restaurants across the country; you can also place an online order for your favourite during the week (or better still, pick one favourite every day!). Oh, and did we mention something ‘App-solutely’ amazing? The Super 7 Days, along with the drool-worthy discounts, are available exclusively on the KFC App and Website. So get closer to that Bucket of Chicken Popcorn or Chicken Strips – download the KFC App from the Playstore or visit online.kfc.co.in now.

    Still need a reason to join The Super 7 Days? Well, it all comes backed by KFC’s 4X Safety Promise of Sanitization, Screening, Social Distancing and ContactLess. We’ve upped our existing stringent hygiene measures with intensified sanitization every 30 minutes of all surface areas like tables, counters, door handles, etc. Our delivery teams wash & sanitize their hands & bags after every order – great taste delivered safe you see. All team members, including delivery riders, get screened regularly with temperature checks; wear masks and gloves at all times. Social distancing is followed at the restaurants with floor stickers guiding customers and delivery riders maintain proper distance as they queue up for orders. We are making sure you get your KFC in a completely contactless & safe manner – through delivery, takeaway, KFC to your Car/Bike and during dine-in as well. Not just ‘Super’ but ‘Safe’ as well – could this week get any better?

    KFC you soon then, at your nearest KFC restaurant or on the KFC App or Website (online.kfc.co.in). 

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  • KFC India celebrates the Love for Fried Chicken

    KFC India celebrates the Love for Fried Chicken

    NEW DELHI: You know it’s a good week when it doesn’t start with ‘Monday’, but with Fried Chicken Day! And that just sets the tone right for the rest of the week. KFC India celebrated your love for fried chicken all week, with a lot of zing and of course, your favourite chicken. After all – there is no love like #FriedChickenLove. 

    It all started with a contest on KFC’s Insta page asking fans to express their love for their favourite fried chicken through quotes, songs, emojis, stickers and more. Fans could share stories or posts professing their love and the best entries were rewarded with vouchers – getting them closer to that bucket full of pure fried chicken love! The contest garnered participation by more than 700 KFC fans; with some truly interesting love notes across Instagram, Facebook, and Twitter.

    The celebrations also brought some ‘crispy’ respite for those long video calls. Adding the much needed colour and quirk to these calls, KFC presented the fried chicken wallpapers. Now you can attend those work or catch-up calls with an unabashed display of chicken love. Choose from dreaming about chicken to its raining chicken – there’s one for every mood. Download the zany KFC Chicken Wallpapers from kfcwallpapers.com, click on the wallpaper of your choice, install them as backgrounds on your video calling App and you are good to go!

  • KFC rewrites rules, delivers to your cars and bikes

    KFC rewrites rules, delivers to your cars and bikes

    MUMBAI: In a pandemic situation the last thing you want is to go out and eat! And the restaurant industry has obviously been hit. Severely. So, the only way for the dine-in industry is to rewrite the rules of the business with Innovations, contactless deliveries, cloud kitchens, and by maintaining the highest standards of safety and hygiene.

    KFC has upped its existing operational protocols with 4X safety promise of sanitization, social distancing, screening (of temperature) and being contactless. Of these, there are three ways in which KFC is going contactless: delivery, takeaway and with KFC to your car/bike.

    An extension of contactless takeaway, KFC is now delivering to your car/bike, the first-of-its-kind service in India in which food is being delivered to your vehicle.

    The new service is being launched at KFC restaurants across cities including New Delhi, Mumbai, Bangalore, Pune, and Chennai, among others.

    KFC India chief marketing officer Moksh Chopra told Indiantelevision.com: “Those already on the road can place a takeaway order on the KFC app or website, pay online and then walk into the restaurant at the pre-decided time to collect the order. All this while, following all norms of social distancing – proper queuing at the takeaway counter, floor stickers for guidance, etc. We are amongst the few brands in India to launch a curbside takeaway service with KFC to your car/bike.”

    Following the same process of placing a takeaway order, customers can opt for this service at checkout. They have to arrive at the designated spot near the restaurant and their order will be placed on the hood of the car or on the back seat of the bike. Thus, the order delivery is completed hassle-free and without any contact.

    He adds, “Intensified sanitisation at the restaurant includes all surface areas including tables, counters, doors, and door handles that are sanitized every 30 minutes. The delivery teams wash and sanitize their hands and bags after every order.”

    All team members, including delivery riders, are regularly screened and undergo daily temperature checks, wear masks and gloves. He points out that with limited menu on delivery, they are able to operate with a smaller kitchen team maintaining all norms of social distancing.

    Apart from this, the food packaging is further secured with a tamper-proof seal to ensure that nobody has touched or accessed the food from the time it was packed until delivery. The food is cooked at a high temperature of 170 degrees.

    Chopra elaborates about exploring meal kit options to suit the preferences of different customers in India. “We observed how fans have turned home chefs and are experimenting with their KFC favourites in their kitchens. Some are trying to replicate the hot and crispy chicken, while most are seeking ways to incorporate KFC into their everyday meals. Our recent campaign on ‘home kitchen’ helped consumers do just that:  play around with ingredients and pair KFC with their home meals,” he added.

    Chopra adds that digital ordering and payment will continue to be relevant. Consumers have various digital payment options like KFC app, website and mSite. They can even avail various offers and deals through mobile wallet partners.

    KFC will be increasing focus on online, not only as an ordering channel but also as a medium for enhancing customer experience. This would translate into infusing more efforts and resources, including talent, technology, etc. into enabling better access for the customer.

    “While we continue to develop our own ordering assets as the app or website, even elements inside the restaurant as menu boards, alternates as kiosk ordering, etc. will also undergo a technology refresh.”