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Tag: KFC India

  • IDCA inaugurates third Test National Cricket Championship for Deaf 2024 with Serum Institute of India

    IDCA inaugurates third Test National Cricket Championship for Deaf 2024 with Serum Institute of India

    Mumbai: Indian Deaf Cricket Association (IDCA) thirrd Test National Cricket Championship for Deaf 2024, organised in association with Serum Institute of India (a part of Cyrus Poonawalla Group), was formally inaugurated in a glittering ceremony by the chief guest Santosh Kumar Rai, District Magistrate South-East, Delhi.

    The inaugural ceremony was attended by a galaxy of dignitaries from the cricket and corporate world, supporting this IDCA 3rd Test National Cricket Championship for Deaf 2024. Dev Dutt, BCCI certified coach also joined the event.

    Guests of Honour

    1.    Jaswinder Narang, CEO, Villoo Poonawalla Foundation, representing Serum Institute of India, Cyrus Poonawalla Group, principal partner
    2.    B P Sharma, Director – Central Vigilance Commission, New Delhi
    3.    Rajesh Gehlot, BJP – Delhi
    4.    Shailendra Solanki, Chairman – Venkateshwara International School, Dwarka, New Delhi.
    5.    Dr Nirav Patel, Assistant Commission of Police, Delhi Police
    6.    Rajesh Dogra, ACP – Delhi Police

    Dedicated to nurturing upcoming sports talent among specially-abled youth, Serum Institute of India, a part of Cyrus Poonawalla Group, has joined hands with IDCA as the principal partner. In this role, the group will extend full support to IDCA for the hearing-impaired men’s tournament as they compete to win the coveted cup.

    Addressing the gathering at the inaugural ceremony, former cricketer and chief guest, Santosh Kumar Rai, District Magistrate South East, Delhi said, “It is a proud moment for me to be associated with 3rdIDCA National Cricket Championship. This league provides a platform for specially-abled men to showcase their talent. They have worked really hard towards it, and I am truly glad to be associated with them. I am also thankful to all partners who are supporting this cause, and I look forward to being a part of it for the years to come. This is indeed a proud moment for me, and together by doing our bit, we can make a big impact for specially-abled men. Let’s help them dream and believe that they too can achieve great heights.”

    Speaking at the inaugural ceremony, IDCA president Sumit Jain said, “Today is an important tournament as it signals IDCA’s focus on promoting not only world-class cricket, but emphasis on nurturing diversity and inclusion. All our partners share our vision and are committed to helping hearing-impaired cricketing talent and join the ‘DaretoDream’ movement to mainstream these players who have won many accolades for India. This is also a very special tournament as it is the 3rd National Cricket Championship in 2024.”

    IDCA CEO Roma Balwani commented, “We are truly honoured by the presence of dignitaries who have come today to celebrate and motivate these hearing-impaired men of substance, who will demonstrate their prowess on the cricket field. Our Hon’ble Prime Minister Shri Modiji has been championing the cause of disability sports in a significant way. He has also promoted the universal usage of sign language which will create more awareness and help break barriers for the hearing-impaired members of communities at large”.  

    IDCA patron Reena Jain Malhotra welcoming the chief guest and guest of honour at the inaugural ceremony, said, “It is a special moment for us at IDCA to see four different states coming together to play the prestigious 3rd IDCA National Cricket Championship. We are very thankful to all our support partners for their belief in the cause of hearing-impaired cricket. We hope to nurture and make it bigger and better in the years to come”.

    In support are IDCA’s long-term partners, KFC India, Hero Moto Corp, Nykaa, Impact Research, Cognito & Kaizzen.

  • Hyderabad Eagles crowned champions of the IDCA’s 1st T10 Women’s Deaf Premier League

    Hyderabad Eagles crowned champions of the IDCA’s 1st T10 Women’s Deaf Premier League

    Mumbai: Hyderabad Eagles defeated U.P Warriors by 5 wickets to clinch the IDCA’s 1st T 10 Women’s Deaf Premier League trophy in association with Serum Institute of India (Cyrus Poonawala Group). The winning team was felicitated by chief guest British Deputy High Commission deputy head of mission Mumbai Catherine Barnes, during the closing ceremony held at Police Gymkhana Cricket Ground, Marine Lines, Mumbai, Maharashtra. The tournament was organised in association with Serum Institute of India, a part of Cyrus Poonawalla Group.

    The closing ceremony was attended by a galaxy of dignitaries from different walks of life to support this maiden tournament. Representatives from Nykaa, IDCA Patron partner and Indo Count Industries, IDCA CSR partner also graced the occasion. Their presence reflected the collaborative spirit of and commitment to celebrate inclusivity in sports.

    Addressing the gathering, Barnes said, “I am delighted to attend the Closing Ceremony of the IDCA T10 Deaf Women’s Premier League tournament today in Mumbai. It was an inspiring experience to see these amazing hearing-impaired women athletes from across India coming to play cricket. It is an excellent example of equality and diversity in sport which benefits society as a whole. The UK is a strong proponent of diversity in all aspects of life, so it was doubly exciting to see that manifest here today.  My congratulations to all the participating athletes for demonstrating such great sporting prowess.”

    The winning team Hyderabad Eagles was presented with the trophy and Rs 1,00,000 winning amount, while the runner-up UP Warriorz was awarded with a consolation prize of Rs 50,000 for their outstanding performance. Additionally, the best individual sportsmen in various categories including, batting, bowling, fielding, and super sixes received cash awards. Needa Shaikh from Deaf Mumbai Stars won the Woman of the Series, Deepti Maurya from Deaf U.P Warriorz – Best Bowler of the Series, Rinki from Deaf Hyderabad Eagles – Best Fielder of the Series and B Dhanalaxmi from Deaf U.P Warriorz won the Super Sixes in the tournament.

    Speaking at the closing ceremony, IDCA president Sumit Jain said, “I extend my best wishes to the Hyderabad Eagles for their exemplary performance on the field. It was an enthralling tournament, and everyone performed at their best on the field. Winning and losing are the part of the game. I also express my gratitude to IDCA support partners for making this tournament successful.”

    In this four-day tournament, six specially-abled women’s teams— Punjab Lions, UP Warriorz, Mumbai Stars, Delhi Bulls, Hyderabad Eagles and Bangalore Badshahs — competed against each other for the winner’s title. They played a total of 11 matches, and the two best teams faced each other in the final match.

    IDCA CEO  Roma Balwani said, “The winner might be one, but every sportsperson here today is a hero, and we are proud of them. The enthusiasm and talent of these specially-abled women crickets are commendable. Congratulations to all the players, who made the IDCA maiden T10 Women’s Deaf Premier League a success. Special thanks to our Chief Guest Ms. Catherine Barnes, Deputy Head of Mission, British Deputy High Commission, Mumbai and all the Guest of Honour for joining us here, motivating our players, and promoting cricket among hearing-impaired individuals.”

    Present on the occasion from Indo Count Industries were Gayatri Jain chairman Anil Kumar Jain, Head Organizational Culture head Shivani Patoria, advisor – special projects D.P Garg and head CSR Sandeep Kumar

    IDCA’s long-term partners, KFC India, Hero Moto Corp, Collearn, Impact Research, Cognito & Kaizzen also supported the tournament. 

  • KFC says “Aao Lunch Karein!” is the mantra for 2024

    KFC says “Aao Lunch Karein!” is the mantra for 2024

    Mumbai: Raise your hand if you have ever said “Let’s connect for a quick call at 1:00 pm.” Or declared “I’ll eat lunch after class.” Or sighed and said “Aaj lunch main same khaana hai”. Or looked at your wallet and had to say, “No lunch today, I’m saving my pocket money.”

    Well, things are about to change in 2024. Thanks to the KFC Lunch Police.

    In KFC’s latest campaign for the all-new KFC Lunch Specials, the iconic Colonel Sanders leads a squad he proudly calls the KFC Lunch Police. Colonel Sanders and his crew have a single mission – catch those who think missing lunch is okay.

    In the new campaign unveiled today, the KFC Lunch Police are seen visiting an office where everyone seems to have something to do at lunchtime, except eat lunch! Colonel and his crew swiftly move around grabbing people’s phones, shutting laptops, closing files, switching off the power supply, and much more. So that Lunch can get justice.

    Confusion takes over every employee as they wonder what’s happening. Until Colonel Sanders declares that all lunch offenders are under arrest. After all, lunchtime par lunch ke alawa aur kuch karna is a crime.

    The film ends with a powerful declaration of “Aao Lunch Karein!” by Colonel Sanders as he urges everyone to join in the lunch revolution and indulge in the KFC Lunch Specials.

    KFC India & partner countries CMO Aparna Bhawal said, “Lunch is often the most compromised meal of the day, because of a myriad of reasons – we’re on the move, or there’s an assignment to finish, a meeting to get to, pocket money running low, or simply because we want more variety for lunch. KFC Lunch Specials is a range of meals combining value and variety and will come to the rescue of those looking for an option that is filling and at the same time gives them good value for money at just INR 149. The new launch is in line with our ambition to expand our core menu through interesting formats to provide unmatched variety and value to our consumers. With the range of options under KFC Lunch Specials, there is something for everyone to enjoy, whether they are existing KFC fans or trying our deliciously crispy menu items for the first time.”  

    Ogilvy-North CCO Ritu Sharda said, “Lunch doesn’t always get the justice it deserves. Sometimes we work at lunchtime, or have working lunches, or skip lunch. We settle for what’s available around us, at the table or in our bags, with convenience towering over love. With KFC Lunch Specials, we wanted to highlight this cultural shift that has slowly crept into our lives. So we created the KFC Lunch Police. Led by Colonel Sanders with a team of undercover lunch agents, who pop out of thin air and catch lunch offenders on the fly. It’s a fun, slightly wacky, and a completely unmissable way to remind people that with KFC Lunch Specials, we are bringing back the adage, lunchtime means lunchtime.”

    Subsequent films in the campaign will showcase different situations and reasons people are compelled to skip lunch – whether it’s a boss who wants his team to eat the exact same thing each day or a college student whose pocket money won’t stretch for a lunch outside the canteen.

    The campaign will run on TV and digital platforms, along with a robust 360-degree plan.

    With KFC Lunch Specials, consumers can choose from a variety of meals including Longer burgers, Rolls, or Rice Bowlz, paired with the iconic Hot & Crispy chicken, Peri Peri Chicken Strips or Fries, along with refreshing beverages. There’s something for everyone as consumers can choose from a variety of veg and non-veg options.

    KFC Lunch Specials are available exclusively from 11:00 am to 4:00 pm at all KFC restaurants. So, get set for a crispy, crunchy, delicious lunchtime, with options starting at Rs 149.

  • KFC transforms its iconic bucket to encourage Indians to #SpeakSign

    KFC transforms its iconic bucket to encourage Indians to #SpeakSign

    Mumbai: Who says we always need words to understand each other? Sometimes all it takes is a sign.

    Ahead of International Day of Sign Languages, KFC India is using its most distinctive brand asset, the iconic bucket, to raise awareness for Indian Sign Language. The specially designed Sign Language Bucket features step-by-step visual tutorials of commonly used words and phrases, giving consumers a chance to learn how to communicate in Indian Sign Language (ISL). Terms such as ‘Hello’, ‘Please’, ‘Good Morning’, ‘How are you’, ‘Have a good day’, ‘Lol’, ‘What’s up?’ as well as numbers and sizes take center stage on the bucket. The specially designed Sign Language Buckets will be available across all KFC restaurants in India this week.

    The Sign Language Bucket and the #SpeakSign campaign are part of KFC India’s Kshamata program, which is aimed at feeding people’s potential, and bridging the gender and ability gap. Through the Kshamata program, KFC India is committed towards empowering women and the speech and hearing-impaired at their restaurants.

    Speaking about the initiative, KFC India & partner countries chief marketing officer Aparna Bhawal said, “Our founder, Colonel Sanders, firmly believed that everyone had a seat at his table, and his values & beliefs continue to inspire us even today. Through KFC Kshamata and our #SpeakSign campaign, we are committed to enhancing inclusivity for the hearing and speech impaired. This year, ahead of International Day of Sign Languages, we really wanted to challenge ourselves and bring Sign Language to the forefront for consumers. So we took Sign Language to our biggest and most distinctive brand asset – the bucket. By transforming it with visuals that demonstrate ISL, we are presenting consumers with a way to actively learn the language. It’s a huge win in our journey towards inclusivity if people walk out of our restaurants having learnt the basics of sign.”

    A special Sign Language Menu is also being introduced across Special KFC restaurants (operated by speech and hearing-impaired employees), giving consumers a chance to learn how to sign their favourite KFC menu items.

    And that’s not all. On 23 September, all Special KFCs across India will go silent, with team members cheering on consumers to use less words, and more signs. In addition to this, short tutorial videos will also be featured on KFC India’s Instagram handle offering a ‘Crunch Course in Sign Language’, to guide customers on how to converse in sign at a Special KFC restaurant.

     

  • KFC India taps into MarTech expertise of PivotRoots to enhance customer lifecycle

    KFC India taps into MarTech expertise of PivotRoots to enhance customer lifecycle

    Mumbai: Looking to enhance customer life cycle and optimise lifetime value across offline stores and online touchpoints, one of the world’s most loved quick service restaurant (QSR) brand KFC India has partnered with PivotConsult, the MarTech arm of PivotRoots – a Havas Company.

    As part of the mandate, PivotConsult will deploy data-driven customer segments and campaigns for KFC India, enabling the brand to deliver an enhanced customer experience.

    Commenting on the partnership, KFC India chief marketing officer Aparna Bhawal said, “As a brand, KFC is constantly working towards improving ease, access, and value for our consumers. Our partnership with PivotConsult is a testament to this commitment. We look forward to unlocking newer engagement opportunities & further improving customer lifetime value with this partnership.”

    “It is an exciting time to partner with KFC India and take the brand through its next chapter of growth and transformation. With PivotConsult at the helm, managing the customer lifecycle, the blend of strategy, creativity, data, and technology will help KFC India craft omnichannel, personalized customer journeys, drive acquisitions, and increase customer lifetime value,” said PivotConsult global business head Yogesh Kothari.

    “By implementing customer experience with marketing technology and leveraging customer lifecycle management strategies, PivotConsult is helping Indian brands boost marketing efficiency and increase their customers’ lifecycle value, paving the way for sustainable business growth,” said PivotConsult business head Abhimanyu Vyas.

  • Double the fun & double the chicken with KFC India’s new prank video

    Double the fun & double the chicken with KFC India’s new prank video

    Mumbai: Some things in life can’t be understood, they just need to be loved. Like KFC India’s recently introduced all chicken, no bun Double Down Burger. This is what a chicken lover’s dreams are made of!

    With a creative spin on the concept of ‘Doubles’, KFC’s latest prank video ropes in two identical twins to stage a prank that is sure to make you ROFL.

    In the first half, ‘Double Trouble in the que’, the twins play the role of two customers who are waiting for their food. As soon as one’s order is delivered, she takes the tray and leaves, but the other twin comes in from behind and asks about her order, leaving people around her confused.

    In the second half, ‘Double encounter at the counter’, both twins take on individual roles behind the counter, with one twin taking the order and the other serving the customer their order. Fans are unable to decode this level of multitasking and wonder how the same person is doing everything at once!

    Both these instances end with a simple message, some things in life are meant to be enjoyed not understood just like the KFC Double Down Burger.

     

     

  • KFC India says ‘Isse Samjho Mat, Bas Khao’ in new campaign

    KFC India says ‘Isse Samjho Mat, Bas Khao’ in new campaign

    Mumbai: Some things in life can’t be understood. They just need to be loved. Like KFC India’s all chicken, no bun ‘Double Down Burger’. In KFC India’s latest campaign for the limited edition double down burger, Colonel Sanders has one clear message for chicken lovers – ‘Issey samjho mat, bas khao’. There are no questions to be asked about the Double Down Burger, and nothing else to be done except to indulge your cravings.

    KFC India & partner countries CMO Aparna Bhawal said, “Innovation, while being distinctive, is at the core of everything we do at KFC. When you talk to any chicken lover, they’ll tell you that more is more! The limited edition all chicken, no bun Double Down Burger is for this tribe. It is an offering where you just satisfy your cravings, no questions asked! Like the OG Colonel Sanders says in the new campaign, “isse samjho mat, bas khao”. We are already seeing great offtake for the Double Down Burger, as chicken lovers across the country indulge in this cult product.”

    The TVC features a set of identical twins, staring at the double down burger in front of them in amazement. There’s a volley of questions as they try and decode the all-chicken, no-bun burger in front of them. “Bro, cheez kya hai ye?”  asks the first, to which his twin replies “Bro, ye kya hai cheez?”  

    One insists “upar chicken, neeche bhi chicken”, while the other is convinced that the Double Down Burger has “neeche chicken, upar bhi chicken”. They debate on whether “chicken hi bun hai” or “bun hi chicken hai”. To which, the iconic Colonel Sanders playfully tells them that “yehi toh fun hai”.

    Ogilvy India CCO, North Ritu Sharda said, “The campaign idea came from the name itself. Double Down. And that’s what we played with. The double irony of a set of twins, discovering the marvel of the Double Down Burger in a really fun, crazy, way. To quote a dialogue from the film “Upar chicken, neeche bhi chicken! Nahi re. Neeche chicken, upar bhi chicken!” Which one is it really?”.

    The limited edition KFC double down burger has two juicy chicken fillets with delicious sauces (spicy & creamy dynamite mayo and sriracha), and crunchy veggies in between.

    The campaign will run on TV and digital platforms, along with a robust 360-degree plan.

  • Brands ride on the 10-year challenge wave

    Brands ride on the 10-year challenge wave

    MUMBAI: While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge. From modest to quirky, the responses are drawing a lot of attention on social media. Check out a few of them below:

    1. Acer boasts about its improved design and efficiency

    2. Durex goes quirky again

     

     

    3. Fevicol’s hilarious take on its ‘Mazboot Jod’

     

     

    4. Manforce changes the taste of the challenge

     

     

    5. Swiggy’s ‘Ladka Nikal Chuka Hai’ is all the assurance you need

     

     

    6. Tinder truly drives nostalgia home

     

     

    7. Uber Eats brings in the latest viral star to its feed

     

     

    8. Talk about personalisation and Zomato is ready with its unique take

     

     

    9. Google India changing how we have known things since ever

     

     

    While all these brands flowed with the wave of showing changes in the narrative over the past decade, a few brands managed to show how some things never change.

    10. Airtel then and Airtel now

     

     

    11. Amul India’s utterly butterly take on its evergreen presence

     

     

    12. Kaya promotes its timeless beauty idea

    13. Finolex Pipes shows longevity

     

     

    14. KamaSutra India takes pleasure 10 years ahead

     

     

    15. KFC India says taste is never out of fashion

     

     

    16. Godrej Nature’s Basket brings in a fresh take

     

     

    17. Parle G hasn’t changed a bit

     

     

  • KFC gives more in less with Rs 99 burger

    KFC gives more in less with Rs 99 burger

    MUMBAI: Need a quick fix to satisfy your hunger-pangs? KFC India has recently launched the all-new Super Charger, a bigger burger priced at Rs 99. Packed with a flavourful punch, the long burger is the perfect snacking option for chicken lovers to refuel themselves. The brand is now all set to roll out its latest TVC that captures the before and after effects of the Super Charger.

    Commenting on the TV commercial KFC India CMO Lluis Ruiz Ribot says, “Following the ‘more in less’ ideology, we launched our new pocket-friendly ‘Super Charger’ to serve as a quick recharge for consumers. The light-hearted TVC brings alive the punch and flavour of the product and will resonate with our young audiences who are always on a lookout for quick recharge options.”

    Conceptualised by Ogilvy & Mather, the film opens with two girls sitting on a bench watching a cute dog playing. They are calling out to him but without any excitement or energy. The dog is also shown confused at the lack of enthusiasm in their voices. Suddenly a booming voice urges the girls to eat KFC’s Super Charger to recharge themselves. As soon as they take a bite into the crunchy chicken and delicious sauces their energy levels are charged, the next shot shows the girls excitedly playing with the dog.

    Ogilvy & Mather executive creative director Ajay Gahlaut adds, “A bigger burger at a nominal price offering from KFC was news enough. The task hence, was to find a creative way to deliver the good news and ‘Recharge at 99’ as an idea, just fit like a glove. For a refreshing change, we tapped the world of girls and their undying love and excitement for the four legged. The outcome — a relatable, cute-to-watch TVC that speaks for the product and its USP.”

  • KFC & Blink Digital launch meal box with a smart toy

    MUMBAI: Have you ever walked into a QSR and felt bored at the same monotonous experience? The meals remain the same and the accompanying toy just seems to be impersonal and unexciting. Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines your regular QSR meal, but also takes your self(ie)-love one notch up.

    KFC in association with Blink Digital has introduced a Limited Edition 5-in-1 I – Box that will get you a special Smart Toy that’s a mini version of you. For the very first time, customers will enjoy a toy that is bespoke and personalized making it highly exclusive to them.

    KFC India CMO Lluis Ruiz Ribot said, “After bringing in the KFC 5-in-1 Longer Meal Box, we wanted to push the boundaries on the traditional QSR meal even further and wanted to reward our consumers with something fun and distinctive, and that is how the KFC I-Box was born. Toy collectibles are passe and so are selfies. The KFC I-Box takes things to a whole new level, the Smart Toy is unique, personalized and a mini-you!!”

    Blink Digital co-founder and CCO Dooj Ramachandani said,”For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With the ‘I-Box’ we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their ‘KFC 5-in-1 Longer Meal Box’ by creating a mini version of themselves.”

    To get your hands on your very own KFC I-Box Smart Toy, be amongst the first 50 consumers to order the 5-in-1 Meal Box at the KFC Inorbit Mall, Vashi (Mumbai) on 21 March or KFC Sarjapur, in Bengaluru on 23 March, 2017.