MUMBAI:KFC India (Yum! Brands) has appointed Snehita Chakravorty as marketing manager – dine-in business, tasking her with enhancing in-restaurant experiences and driving deeper consumer engagement.
Chakravorty joins from Jubilant Foodworks, Domino’s, where she was deputy manager – marketing, shaping region-specific campaigns, executing high-impact activations, and supporting new store launches. She also collaborated closely with operations and digital teams to strengthen brand performance at scale.
“I’m thrilled to start this new chapter at KFC India, focusing on the dine-in business. QSR has long been a passion, and I look forward to creating memorable experiences for our guests,” Chakravorty said on LinkedIn.
With a strong grasp of the QSR landscape, Chakravorty is expected to drive initiatives that reimagine the dine-in experience, a growing differentiator in India’s competitive fast-food market. Her appointment reflects KFC India’s focus on customer-first storytelling and immersive brand engagement.
MUMBAI: KFC India has appointed Snehita Chakravorty as marketing manager – dine-in business, as the quick-service restaurant (QSR) major sharpens its focus on elevating in-restaurant experiences and deepening consumer engagement.
Chakravorty announced her move on LinkedIn, expressing excitement about joining Yum! Brands’ flagship chain and her passion for the QSR space.
She joins KFC India from Jubilant Foodworks, where she served as deputy manager – marketing for Domino’s Pizza. At Domino’s, she drove region-specific campaigns, high-impact brand activations and new store marketing initiatives, working closely with digital and operations teams to improve customer experience and brand visibility.
With a strong grasp of India’s fast-evolving QSR market, Chakravorty is expected to play a key role in redefining KFC’s dine-in positioning: a priority area as in-store experience becomes a decisive factor in brand differentiation.
Her appointment underscores KFC India’s continued push to blend brand storytelling, customer insight and experiential innovation in its restaurant network across key markets.
Mumbai: KFC India’s new range of Rolls is the perfect solution for satisfying cravings in the most unexpected situations. In the new campaign, the OG celebrity chef Colonel Sanders joins GenZ fans as they are spotted indulging in KFC Rolls in the most surprising places. Because KFC Rolls ko ““kahin bhi khao”.
The campaign films feature unexpected moments where GenZ fans are spotted enjoying the KFC Rolls. The first film sees a girl thoroughly enjoying her KFC Roll, oblivious to the world around her. As the film moves ahead and the camera zooms out, we realize she’s on a Roller Coaster, upside down and armed with her KFC Roll. The film ends with Colonel Sanders asking her, “KFC Roll kahin bhi kha sakte ho, to kya kabhi bhi khaoge?”
The second film opens on a hostel warden engrossed in a heated conversation with a girl – “kahaan chupaya hai boyfriend ko?” she asks. Cut to the boyfriend hiding in the closet, indulging in the KFC Roll, and not worried at all about what will happen if he gets caught. Enter Colonel Sanders, who exclaims “Maana ki KFC Rolls kabhi bhi kha sakte hai, toh kya kabhi bhi khaoge?”
Consumers can choose from a range of five exciting flavours including Thai Spicy, Korean Tangy, American Nashville, Indian Tandoori and Indian Spicy Veg. The latest menu offerings come at an unbelievable price of Rs 99/- only. Consumers can pick any of the new KFC Rolls at just Rs 99/-.
Enjoy the KFC Rolls by ordering across all KFC restaurants for dine-in and takeaway, via the all-new convenient KFC app, or on the website (https://online.kfc.co.in/).
Mumbai: KFC India has appointed FCB India as its creative agency on record. The agency will lead KFC’s 360-degree creative communication as the brand gears up for its next phase of growth in India.
FCB India was selected after a multi-agency pitch and will focus on strengthening KFC’s relevance and recruiting next-gen KFC consumers.
With 1000 plus restaurants in the country, KFC has evolved dynamically with the changing consumer landscape since it entered India over two decades ago. The brand has been focused on deepening its relevance while retaining the distinctiveness and crave-able taste it is known for globally.
KFC India and partner countries chief marketing officer Aparna Bhawal said “At KFC, creativity is at the cornerstone of everything we do – right from our finger lickin’ good food to our consumer communication. Over the years, KFC India has created many clutter-breaking campaigns along with our long-standing partners at Ogilvy India. The team at Ogilvy has been monumental in creating work that deepened consumer love for KFC over the past decade. It has been a fantastic journey, we thank them for their invaluable contributions and look forward to continuing our relationship as thought partners.”
Speaking on FCB India’s appointment, she said, “We welcome our new partners at FCB India as we get set to refresh the brand. The team’s unique, fresh perspective will help us elevate brand presence and drive further engagement with consumers. We’re looking forward to working with the team on unlocking new opportunities and creating disruptive, new-age communication to recruit the next-gen KFC loyalists.”
FCB Group India & South Asia, group CEO Dheeraj Sinha said, “We are so excited about this partnership. Because it shows tremendous faith that team KFC has put in our thinking, creativity and energy for the brand. This is a great opportunity to build the next phase of success for the KFC business in India. It’s a great milestone for the story that we are building for FCB. Together, we look forward to creating magic.”
Mumbai: In a thrilling display of skill and determination, the Indian Deaf Cricket Team emerged victorious at the County Ground, Leicester in the bilateral series against England, showcasing their prowess and resilience on the international stage. Indian team was invited & hosted by England & South Wales Cricket Board.
ECB played the perfect host and the team was delighted to get this unique opportunity to play in five cricket grounds & prove their mettle each time. The Indian Deaf Cricket Team’s success in the bilateral series against England is a moment of celebration for the entire nation, as it marks another milestone in the journey of Indian cricket. As they continue to inspire and uplift through their achievements, they undoubtedly pave the way for future generations of deaf cricketers to dream big and aim high.
The series witnessed an intense battle between India and England, with both teams demonstrating exceptional cricketing talent. However, it was the Indian team that dominated throughout, securing a commendable series win by defeating the hosts by six wickets in the seventh and final match of the series.
Match details:
Abhishek Singh was awarded the title of ‘Man of the Match’ while Sai Akash was referred to as ‘Man of the Series’. Captain Virender Singh took the maximum wickets.
Speaking on this monumental achievement for India, IDCA president Sumit Jain said, “The victory in this bilateral series against England is not just a win on the field but a testament to the perseverance and skill of our hearing impaired players. It marks a significant milestone for deaf cricket in India, showcasing our capability to compete and succeed at the highest levels of the sport. We are thrilled to see our team’s hard work and determination pay off, and we look forward to continuing our journey of excellence in deaf cricket.”
He credited the hard work and dedication of every team member, as well as the unwavering support from fans and stakeholders.
This series win not only reaffirms India’s dominance in deaf cricket but also underscores the growing talent and potential within the deaf cricketing community. It serves as a testament to the inclusivity and diversity of sports in India, showcasing how determination and skill can overcome any challenge.
IDCA CEO Roma Balwani said, “I am delighted by India’s historic triumph against England in the bilateral series. This victory underscores our team’s resilience and commitment to excellence in cricket. It gives me immense pride in highlighting the power of sports to unite and inspire, showcasing the immense talent within our country. We are proud of our players and their dedication, and this win is remarkable as the team played in a new environment & succeeded with immense guidance from their coaches & skipper Virender Singh. The team was delighted to be hosted by ECB in England.
Grateful to our support partners – Serum Institute of India, KFC India, Hero MotoCorp Ltd., APL Apollo Tubes Ltd, Shiv Naresh Sports Pvt Ltd, Impact Measurement and Kaizzen.
Mumbai: It’s ‘Winner Winner Chicken Lunch’ for all BATTLEGROUNDS MOBILE INDIA (BGMI) players this summer, as KFC India collaborates with KRAFTON India, makers of India’s most-loved battle royale game for a crispy, crunchy, finger clickin’ good partnership!
As a part of this limited-time collaboration, KFC and BGMI have a crunchy surprise for chicken lovers and gamers. With the purchase of the KFC Zinger Box, fans have a chance to get their hands on exciting in-game BGMI rewards.
The strategic partnership brings together two of Gen-Z’s top passion points, food and gaming. It comes at a time when gaming is increasingly gaining popularity amongst young Indians, with the audience base expected to grow to 750 million users by 2025.
With the KFC Zinger Box, consumers can enjoy finger lickin’ good crispy chicken, and exclusive in-game rewards. Available for Rs 299/- on dine in or takeaway, the box includes KFC favourites like the Classic Zinger Burger, and two-piece Hot Wings, along with fries and a refreshing beverage.
The KFC Zinger Box comes with a unique code, which can be unlocked on the BGMI website. The exclusive code gives fans a chance to collect exciting rewards such as parachutes, bags, hats, jackets, and more to enhance gameplay with friends.
Speaking about the collaboration, KFC India CMO Aparna Bhawal said, “KFC is a brand with culture at its core. We’re always exploring distinctive, cutting-edge and culturally relevant partnerships. The idea for a collaboration with BGMI was born when we introduced KFC’s Lunch Specials recently. We thought gamers often celebrate a win with a ‘Winner, Winner Chicken Dinner,’ so why not give it a KFC twist, and do it over lunch? It’s an epic partnership, and we’re confident that our Gen-Z consumers are going to find it finger-clickin’ good!”
KRAFTON India head of business development Seddharth Merrotra added “As gaming continues to captivate a growing audience in India, our collaboration with KFC brings an exciting opportunity for BGMI players to enjoy their favorite game alongside a delicious KFC meal. This partnership not only enhances the gaming experience but also underscores our commitment to creating unique, immersive experiences for our players. With BGMI and KFC being standout brands in their respective fields, uniting them goes beyond a mere partnership; it’s a memorable journey where every bite and every gaming moment come together to redefine how fans indulge in their favorite pastimes.”
To claim the exclusive in-game KFC rewards, consumers can scan the QR code which comes with the purchase of the KFC Zinger Box OR visit www.battlegroundsmobileindia.com/redeem.The KFC Zinger Box with BGMI rewards is available in restaurants across Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi and Pune till 30 August 2024 only.
So, what are you waiting for? Rush to the nearest KFC restaurant, or order online through the KFC app or website (www.online.kfc.in) while the offer lasts.
Mumbai: KFC India has unveiled the ‘Zingerverse’ an AR filter for an immersive experience that brings the new Zingers and its global avatars to life for fans across India. KFC India announced the launch of their new Zingers last month, the filter aims to elevate the overall Zinger experience for KFC fans.
The KFC International Burger Fest features not one, not two but five distinct Zinger Burgers, starting at Rs 179/-. From spicy, to classic to tandoori and so much more – KFC’s variety of Zinger burgers features global flavours to satisfy any and every craving.
Step into the Zingerverse
The Zingerverse AR filter is designed to level up how fans interact with KFC’s famous Zinger. By merging physical and digital spaces, this innovative filter offers a unique interaction that is both fun and easy to use.
Experience the Zingerverse anywhere, anytime
Immersive interaction: Users can access the Zingerverse from any location by accessing it through Instagram.
Nationwide accessibility: The filter can be activated by scanning QR codes displayed on kiosks across KFC outlets in India, making it easily accessible to everyone.
In-store engagement: Tables in select KFC outlets feature stickers that invite customers to explore the Zingerverse, enhancing their dining experience with an interactive twist.
Restaurant engagement: The filter will also create restaurant engagement by encouraging diners to interact with the AR experience during their visit, making their time at KFC even more enjoyable.
Simple access to the Zingerverse:
The Zingerverse AR filter is now available on Instagram. To join the fun, users can visit KFC’s official Instagram profile (@kfcindia_official) and tap on the filter icon or here: instagram.com/ar/1422206098429313
Mumbai: Recently, the social media was abuzz with curiosity as popular celebrity influencer, Dhanashree Verma, shared a captivating selfie sporting a quirky white t-shirt emblazoned with the words, “Hit a 5”. Cricket aficionados were left scratching their heads, wondering what this cryptic message could signify, especially coming from the wife of ace bowler Yuzvendra Chahal.
However, the mystery was unravelled when Dhanashree took to Instagram to reveal the inspiration behind her enigmatic attire. As it turns out, her OOTD was a clever nod to KFC’s newly launched International Burger Fest range, featuring five delectable Zingers inspired by flavours from around the globe.
Dhanashree expressed, “If there is something I love as much as cricket, it’s burgers. Everyone is always cheering for 4’s and 6’s, but I can’t wait to try out these 5 new burgers. It was overwhelming to see the response from my fans; my IG was flooded with comments and messages from everyone trying to decode what ‘Hit a 5’ really meant. While a lot of things in life could be a Hit or Miss, the 5 new Zingers from KFC are definitely a ‘Hit’.”
Mumbai: A dreamy getaway to Mexico. Sunny days spent on a Caribbean beach. Hours spent strolling the streets of America.
It’s that time of the year when vacations and adventures are on everyone’s mind. Attention wanderlusters – KFC has the perfect itinerary for you.
Presenting the International Burger Festival.
Five distinct Zinger Burgers inspired by global flavours.
In the new campaign launched on 18 April, the OG celebrity chef Colonel Sanders is all set to take consumers on the adventure of a lifetime. All KFC fans need to do is ‘take a bite, take a flight’ to experience diverse flavours from across the globe – India, America, Mexico, and Caribbean.
Speaking about the campaign, KFC India & partner countries CMO Aparna Bhawal said, “The burgers category has immense growth potential in India; and KFC Zinger burger is the OG, with a special place in consumers’ hearts. With the International Burger Fest, we are offering burger lovers an entire range of different Zingers. No matter what one’s burger craving is – whether spicy or mild, classic American flavours or bold Mexican ones, chicken or paneer – KFC has a Zinger for it. Our new campaign thought “Take a Bite, Take a Flight” illustrates how food has the power to transport you to different places. With International Burger Fest, consumers get a passport to experience global flavours at their nearest KFC. We are already seeing great offtake for the different burgers and are confident that consumers will keep coming back to try the variety of burgers in the range.”
The campaign films feature relatable moments almost every travel lover often faces – the urge to celebrate everything with a trip. The first film opens at a KFC restaurant where a son is seen trying to convince his father to celebrate the last day of his exams with a trip to the Caribbean, Mexico or America. But looking at the answer sheet which reads 2/100 in big, bold letters, the father is unlikely to send him anywhere. Enter Colonel Sanders, who cooly tells the skeptical father, ‘Daddy, let him go!’ and presents them with the crispiest and juiciest Zinger Burgers from around the world.
The second film in the series will show three friends sitting together. One of them dreams of becoming the next big travel vlogger and has her phone on a selfie stick while she records her next vlog saying, “Ab mere followers ke liye, next vlog…Caribbean, Mexico, America”. Her two friends are not too sure of the vlog’s success as they say, “Followers hain sirf teen. Baith ja travel queen!”. Enter Colonel Sanders, who humorously tells the friends “Bro – let her go!”, before introducing them to the five crispy, juicy burgers that are a part of the International Burger Fest.
Ogilvy India (North) CCO Ritu Sharda said, “Most of us fantasize about travel. And the most important part of going abroad is the different kinds of tastes you get to experience. With KFC launching its international burgers, we found a sweet spot between taste and travel, right inside a KFC. Let your taste buds travel because exotic destinations are just a zinger away. As the colonel says: Take a Bite, Take a Flight.”
The campaign will run on TV and digital platforms, along with a robust 360-degree plan.
The International Burger Fest has a range of options made with 100 per cent real chicken. Enjoy the timeless American Classic Zinger, take a spicy ride with the Caribbean Spicy Zinger, indulge in the bold flavours of the Mexican Pro Zinger, or enjoy the Indian Tandoori Zinger. As part of the International Burger Fest, KFC is introducing the all-new Paneer Zinger.
Get set to ‘take a bite, take a flight’ with KFC’s International Zinger Fest available at your nearest KFC restaurant or order online through the all-new app or website www.online.kfc.in. Every bite is a step closer to your next adventure!
Mumbai: ‘Bring back Rice Bowlz!’. ‘I want Rice Bowlz’.‘Rice Bowlz were the best. KFC should bring them back.’
These are just some of the comments made by fans over the last few years on KFC India’s page. And after a long time of waiting and wishing, petitioning, and requesting, commenting, DM-ing, and even meme-making – KFC India surp-riced every Rice Bowlz fan! The iconic Rice Bowlz are back! And not just that, they are the only thing on the KFC menu.
Wait, what?
It all started with a cryptic message on KFC India’s Instagram handle hinting at a comeback. Next up the brand’s profile picture on Instagram proudly displayed the Rice Bowlz, which got netizens buzzing. With so many hints, all pointing towards KFC fans’ biggest wish potentially coming true, consumers couldn’t contain their excitement anymore and rushed to their nearest KFC restaurant. And all they saw was Rice Bowlz!
In a fan video released on social media, consumers were stunned to find nothing but Rice Bowlz on the KFC menu. Excitement levels max, fans rushed to place their orders. But wait…
Where was the rest of the menu? The OG Hot and Crispy Bucket? The juicy and crispy Zinger? The Chicken Roll?
In the video, KFC team members seem to have just one answer – “Only Rice Bowlz are available”.
Thrilled, yet thoroughly confused, fans asked, ‘KFC, what’s this behaviour?’ only to realize that this was the brand’s bold, yet hilarious way to announce the comeback of everyone’s favourite Rice Bowlz, on April Fool’s Day.
