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Tag: Kevin Alvero

  • TrustArc awards IAS with its new responsible AI certification

    TrustArc awards IAS with its new responsible AI certification

    Mumbai: Integral Ad Science (NASDAQ: IAS) a leading global media measurement and optimization platform, has announced that it is one of the first companies to receive TrustArc’s recently launched TRUSTe Responsible AI Certification, demonstrating alignment with the highest standards of AI governance.

    The certification, which was launched in March of 2024, is the first AI certification focused explicitly on data protection and privacy and based on an evaluation of the AI system practices of organizations against TrustArc’s Responsible AI Assessment Criteria.

    “As an early adopter of TrustArc’s Responsible AI Certification, IAS is committed to leading the way in demonstrating transparency, security and fairness in the development and deployment of our AI systems,” said IAS chief compliance officer Kevin Alvero. “We’re excited to partner once again with TrustArc on this important initiative, and we will continue to model trust and transparency across our products and services.”

    TRUSTe’s Responsible AI Certification Assessment Criteria are based upon the leading AI global governance frameworks, including the EU AI Act, OECD AI Principles, NIST AI Risk Management Framework, ISO 42001, and others while being designed to ensure AI is valid and reliable, explainable and interpretable, accountable and transparent, privacy-enhanced, fair, safe and secure and resilient.

    “As the power and potential of AI systems increase rapidly, so too does the need for companies that are committed to taking a transparent, ethical approach to innovation in this space,” said TrustArc CEO Jason Wesbecher. “We congratulate Integral Ad Science for demonstrating that commitment by becoming one of the first companies to achieve our Responsible AI Certification.”

  • Integral Ad Science earns MRC accreditation for YouTube video viewability reporting

    Integral Ad Science earns MRC accreditation for YouTube video viewability reporting

    Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, has announced it has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s ads data hub for measurement partners (ADH-MP).

    “Our latest accreditation from the MRC for third-party calculation and reporting of YouTube viewability further solidifies IAS’s position as the global benchmark for trust and transparency in digital media quality,” said IAS chief compliance officer Kevin Alvero. “Advertisers can continue to transact with IAS for high-quality reporting of digital advertising campaigns.”

    The full scope of the accreditation covers IAS’s third-party calculation and reporting of Google ADH-MP measurement data from the Google Ads, display & video 360, and YouTube Reserve services. Calculation and reporting are with respect to Google YouTube video impressions, viewable video impressions and related viewability metrics across desktop, mobile web, and mobile in-app environments. Advertising formats are inclusive of Google’s YouTube skippable in-stream ads, non-skippable in-stream ads, standard in-stream, YouTube in-stream select, and bumper ads.

    “We congratulate IAS for achieving accreditation for their third-party calculation and reporting of YouTube video impression delivery and viewability based on audited ADH data,” said MRC CEO and executive director George Ivie. “IAS’ expansion of their accreditation in this area continues to show their commitment to transparency and to the MRC process.”

    IAS is a leader in the media quality space and continues to meet the rigorous requirements necessary to achieve MRC’s accreditation. This latest achievement further demonstrates IAS’s commitment to bringing even greater transparency and quality to all aspects of the digital measurement landscape.