MUMBAI: Billboards are so last decade now, your brand can ride shotgun on an e-rickshaw. ETO Motors, India’s largest electric vehicle fleet operator, has teamed up with transit advertising pioneer Cashurdrive to supercharge the future of green marketing. The duo has rolled out one of India’s largest sustainable advertising initiatives turning over 2,000 electric vehicles into roving, carbon-free ad canvases.
This eye-catching, eco-conscious fleet includes 3-wheelers, 500-plus 4-wheelers and electric buses that will whizz through Hyderabad, Delhi, Kevadia, Visakhapatnam, Vijayawada, Nagpur, and Bengaluru blending brand storytelling with street-smart climate action.
“At ETO Motors, sustainability isn’t a buzzword, it’s a commitment,” said ETO Motors chief marketing officer Rajeev YSR. “We’re offering brands more than visibility, we’re offering visibility with values.”
The move follows the success of a high-voltage pilot campaign at the Kumbh Mela, where an FMCG brand used ETO’s fleet to drive both awareness and impact. Building on that momentum, this initiative isn’t just innovative, it’s accountable.
Clients can now access a real-time dashboard to monitor impressions, track kilometres driven, and even measure the environmental benefits of their campaigns. Advertising, meet analytics with a conscience.
Cashurdrive, managing director Raghu Khanna calls it “a leap forward in green advertising.” He adds, “With ETO’s EVs and our expertise, brands get to go bold and green in the same breath.”
As net-zero ambitions grow louder, this collaboration offers a timely marketing makeover: brand visibility that doesn’t cost the Earth literally. With mobility, measurability, and mission in sync, it’s advertising that hits the road running and leaves only impact, not emissions.