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Tag: Kettle Communications

  • Dipankar Chakraborty is Kettle Communications COO

    NEW DELHI: Kettle Communications, the integrated communication consultancy firm, has appointed Dipankar Chakraborty as it COO.

    In his new role, Chakraborty will be responsible for aligning and strengthening the firms operations. His mandate with Kettle Communications includes strategy development, new business initiatives, team development and management pan India, for all verticals : Main Line Advertising, Below the Line campaigns (Events & Activations), Retail Management, Exposition Management, Digital and MICE.

    As a business lead, he will be responsible for the formation of full service teams in all metros of India (Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata).

    Chakraborty comes with over 14 years of experience, which includes leading several corporate and brand reputation programs.

    “We are delighted that Dipankar has joined our new team as we plan to touch new horizons and increase and establish our foothold in the industry,” said Kettle Communications MD and CEO Aatanu Chakraborty.

    Prior to joining Kettle Communications, he was with HansaVision, (A part of RK SWAMY BBDO group) as national head – Events, and was instrumental in leading campaigns for Samsung, Yahoo, Nestle, LG and Micromax.

    He, in the past; has been associated with national and international events like IIFA Awards, London School of Economics Asia Forum, World Mobile Congress Barcelona, AfricaCom South Africa, World Telco Summit UAE, GSM Middle East, Communique Asia, Yahoo BIC Awards, NDTV Business Leadership Awards, Porsche Launch in India, Audi Launch in India, Bill Clinton, Bill Gates, Pierce Brosnan, Carl Lewis‘ Visits to India. The bouquet of clients Dipankar has serviced during his tenure include, FICCI, CII, Yahoo, Airtel, Nestle, Adventz, ACME, Microsoft, Teacher‘s, Nasscom, Nike, Porsche, Audi, Samsung, LG, Micromax, Comviva, Ananda Bazaar Patrika, The Times of India, Hindustan Times, Cairn India, ONGC, SAIL, NTPC, Indigo Music, India Today Group.

    Prior to the move, Chakraborty has worked with Wizcraft for more than 6 years followed by Ogilvy where he spent considerable time strengthening the Below the Line arm called Ogilvy Live.

  • Aatanu Chakraborty to head Kettle Communications

    Aatanu Chakraborty to head Kettle Communications

    NEW DELHI: Aatanu Chakraborty is to head the newly set up Kettle Communications, an integrated communication consultancy founded by a group of thinkers consisting of core team with the aim of ‘big agency, big brand exposure’.

    Earlier, Chakraborty was the executive creative director with Hakuhodo Percept. His stint at Hakuhodo lasted for more than two years. Prior to this, his professional career spanning more than 20 years has been with agencies such as JWT, Mudra DDB, Contract, TBWA Anthem, and Triton.

    Initially based in New Delhi, the company will establish offices pan-India in the near future. Kettle Communications will bring Integrated Communications approach to the Indian market. The services include Advertising, Branding & Packaging, Brand Building, Digital Communication, Retail Management, Events and Activation Management, Exposition Management and MICE.

    “With an increase in global competition, technological advances, and more informed customers, it is imperative for businesses to make a powerful impact on target audiences and markets” adds Chakraborty.”

    He added, “Kettle Communications’ strategic entry has been propelled by the need of developing marketing integration at different levels and degree of various functions.”

    Kettle Communications (“Kettle – Boiling with Ideas”) believes the art of communication is to sport a lively, engaging idea that carries the power to evoke emotions. Obsessed with big sustainable real world ideas, its work is a reflection of consumer insights, research based strategies and local relevance. It consistently ensures that its unifying creative idea pushes the boundaries and provokes positive perceptions across every brand touch-point.