ITV

Tag: Kettan Singh

  • The Q announces influencer-led comedy show ‘Hasi Ka Hahakaar’

    The Q announces influencer-led comedy show ‘Hasi Ka Hahakaar’

    Mumbai: Hindi GEC The Q has announced its first original for the year “Hasi Ka Hahakaar” with Gaurav Gera as the host. Premiering on 22 January, the scripted reality comedy series will feature popular comedy influencers and artists as guests. The show will air every Saturday and Sunday at 7:30 p.m and 10 p.m.

    “Hasi Ka Hahakaar” will give viewers and Gaurav Gera fans an opportunity to see him in a different avatar in each episode along with his Man-Friday and co-actor Sandesh Nayak playing the character of Khurram Bhopali. The show will give popular comedy entertainers and influencers from the digital world an opportunity to be on television alongside Gera, bolstering the overall comedy quotient, said the channel in a statement.

    Each episode will have a special segment with comedians Kettan Singh, Ankita Srivastav, Ishtiyak Khan and Mubeen Saudagar joining the host. Their engagement with emerging comedy influencers on-air will further the brand’s proposition of providing a platform for digital talent on national television, it added.

    Speaking on the launch of the new show, The Q programming head Tanya Shukla said, “Given the external environment and the volatile times we are living in, the comedy genre has naturally cemented its position in the minds of viewers. Hasi Ka Hahakaar is India’s first large-scale influencer-led comedy show on television. It is conceptualised upon The Q’s ‘Zara Hatke’ proposition. The fresh and innovative concept brings together talented individuals with great comedy timing.”

    “Viewers will get to witness Gaurav Gera in some of his most popular digital avatars including Chutki, Shopkeeper, and Biddu Uncle among others. We are sure that show will strike a chord with viewers making them return for more. We look forward to creating, curating and investing to bring more such content that connects and resonates with our loyal viewer base while attracting new viewers to The Q,” she added. 

  • 15% of Sony Sab’s new show expense is for marketing: Vyas

    NEW DELHI: Around 15 per cent of the total budget of Sony Sab TV’s new show ‘Shankar Jai Kishan – 3-in-1’ will go into marketing on all platforms, according to SAB and MAX cluster of channels SVP and head Neeraj Vyas.

    Vyas told indiantelevision.com that it had been decided when re-branding the channel that it should continue to remain a niche channel for Indian comedy shows. He said Sab TV had lesser hours of original content than some other general entertainment channels primarily because it wanted to become a brand in the comedy space.

    He said that it was interesting that the World of Happiness Index had listed India at number 118 out of 150 countries and even nations like Pakistan were higher on the list. This made channels like Sab TV all the more relevant, he said.

    ‘Shankar Jai Kishan – 3-in-1’ is slated to be telecast from Monday to Friday from 8 August at 10.00 pm.

    The series is the fictional story about a paralyzed widow and her triplets, Shankar, Jai and Kishan. Their life takes bewildering turns when in an accident only Kishan survives, and je has to camouflage the truth by living three lives. How Kishan manages this triple role and juggles between each character is the real twist to the story.

    Set in Delhi, the story centers on Kishan, played by Kettan Singh, a real estate agent and a perfect ‘Jugaadu’ in its true sense; a typical Delhi boy who finds a solution to every situation. Kishan dotes on his mother, enacted by Asawari Joshi, who is wheelchair bound due to a stroke she got on hearing news of her husband’s sudden death. Kishan, who loses his brothers Shankar and Jai in an accident, decides to hide the truth from his mother on his friend Babbar’s (Hemant Pandey) advice and lives all the three lives to prevent his mother from yet another shock.

    Living the life of three is not easy! Shankar is a poised veterinary doctor who talks in fluent Hindi, whereas Jai is a rowdy police inspector. Each being a separate identity, Kishan juggles between the three lives. However, his life turns upside down when his mother emotionally blackmails him to marry and he ends up marrying three sisters, Twinkle, Dimple and Simple.

    The cast includes Kettan Singh, Hemant Pandey, Falak Naaz, Kirtida Mistry and Chitrashi Rawat who were all present and enacted a sequence from the serial.

    Vyas said this show has the right mix of comedy, mischief and drama. The hilarious situations that arise when the protagonist is seen juggling and managing three characters is worth watching. The concept is fresh and compelling; I hope the viewers love it too.

    Swastik Productions founder and creative director Siddharth Tewari said this was the first time on television that a series is made where the lead character enacts three completely different characters every day of his life just to keep his mother happy. Just like every action has an equal and opposite reaction, what ensues is a total laugh riot. We have had a lot of fun in creating it, and I am certain the viewers will enjoy every aspect of the series.