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Tag: Ketchum Sampark

  • Frederick Castro Joins Acme group as sr VP, head of corporate communications

    Frederick Castro Joins Acme group as sr VP, head of corporate communications

    MUMBAI: Senior corporate communications professional Frederick Castro has joined Acme group as senior vice president and head of corporate communications, leading the organisation’s brand marketing, investor relations, digital strategy, and corporate communications as part of its ambitious diversification agenda.
    With over 20 years of experience in corporate communications, public relations, and reputation management, Castro has worked across multiple sectors, driving impactful business narratives for leading Indian and global organisations.

    Prior to his latest appointment, he served as vice president and group head of corporate communications at JSW Group for seven years, where he was instrumental in repositioning the conglomerate from a legacy steel company to a diversified business entity with interests across B2B, B2C, and technology ventures. His tenure saw the group’s expansion into consumer businesses, electric vehicles, sports, education, realty, e-commerce, and technology investments, while also leading JSW Infrastructure’s Rs 2,800 crore IPO campaign.

    Before JSW Group, Castro was global head of corporate communications at Sun Pharmaceuticals, where he spearheaded communications and crisis management during the company’s $4 billion acquisition of Ranbaxy. He also played a pivotal role in Sun Pharma’s rebranding and reputation-building initiatives across 60 countries,

    His professional journey spans roles in Reliance ADA Group, Go Airlines (Wadia Group), and Prism Johnson (Rajan Raheja Group), along with experience in public relations agencies such as Integral PR, Ketchum Sampark, and Hill+Knowlton Strategies. Over the years, he has successfully managed PR campaigns for globally renowned brands including ITC, Coca-Cola, Lafarge, Diageo, and Hitachi.

    A specialist in reputation management, stakeholder perception, and digital advocacy, Castro has extensive expertise in financial communications, IPO campaigns, ESG initiatives, and workplace transformation strategies.
    With his appointment at Acme group, Castro will play a key role in enhancing brand reputation and driving communication strategies as the company embarks on a new phase of business expansion.

  • Ramkumar Uppara roped in as Crisil communications director

    Ramkumar Uppara roped in as Crisil communications director

    MUMBAI:  Ramkumar Uppara, a seasoned public relations strategist with over 20 years of experience, has taken on the role of director of communications and public relations at Crisil. Uppara brings with him a wealth of expertise in corporate communications, crisis management, and stakeholder engagement.

    Most recently, as senior vice president of PR and communications at Ujjivan Small Finance Bank, he played a pivotal role in transforming the bank into a leading retail institution, aligning communication strategies with the bank’s business objectives. His initiatives enhanced stakeholder relationships and reinforced the bank’s commitment to financial inclusion.

    Uppara has also held significant positions at renowned organisations including Ketchum Sampark and Glenmark Pharmaceuticals, where he honed his skills in reputation management and brand advocacy. Throughout his career, he has earned recognition for crafting strategic PR campaigns that elevate brand visibility and drive significant business growth.

    With a diverse background spanning sectors such as banking, healthcare, and real estate, Uppara is poised to bring innovative PR strategies to Crisil,  enhancing the firm’s communication framework and overall market presence.

  • Ketchum Sampark Launches Knowledge Studio to Offer Content & Thought Leadership Solutions in India

    Ketchum Sampark Launches Knowledge Studio to Offer Content & Thought Leadership Solutions in India

    August 20th, 2013, Mumbai: Ketchum Sampark, the Indian network of global communications firm Ketchum, today announced the launch of its new division “Knowledge Studio” to provide Research, Content and Thought Leadership services for Indian and Transnational Corporates. The Knowledge Studio will complement Ketchum Sampark’s Public Relations offerings to clients with thought leadership-led content and serve as an important growth driver especially in the ever-evolving online and digital reputation space.

    Jon Higgins, Senior Partner and CEO, International, Ketchum, said, “India is one of our most promising and key growth markets. We believe in continsuously providing our customers solutions and offerings that significantly add value to their business. Knowledge Studio is a great example of that value-added service offering.”
    Ketchum Sampark, through Knowledge Studio, will also look at bringing its global Thought Leadership and Content offerings to its Indian clients in the near future. Similarly, Knowledge Studio will explore opportunities to service Ketchum’s businesses and customers in other parts of the world.

    Announcing the launch of Knowledge Studio, Bela Rajan, Founder and Director, Ketchum Sampark, said, “The Knowledge Studio will help in strengthening our expertise and building significant insights into knowledge-led content solutions for our clients. We see strategic synergy in offering our clients value-added services in the thought leadership and content space along with integrated design and software solutions. I believe the Knowledge Studio team will help us deliver new ideas and enhance client value in the new-age digital reputation arena.”
    Biswadeep Gupta, President, Knowledge Studio, and Partner, Ketchum Sampark, will drive the content business. Previously, Biswadeep was the founder and CEO of Riteverses.

    Commenting on this move, Biswadeep said, “Going ahead, content will be a key differentiator globally for consumer and other stakeholder outreach programs, especially in the online space. We see a genuine opportunity to partner customers in building Thought Leadership content solutions for our clients at Ketchum Sampark and also continue to build and service existing and new customers.”

    Ketchum Sampark has been a strategic advisor and public relations counsel to some of the most reputed local and global brands in India for the past two decades. It is known for its strategic advisory, deep client relationships and the finest professional leadership team. The Knowledge Studio team has partnered with some of the most respected Indian and global corporate brands in building their online and reputation content solutions.

  • CFA Institute appoints Ketchum Sampark as its PR and social media agency

    CFA Institute appoints Ketchum Sampark as its PR and social media agency

    NEW DELHI: CFA Institute, a global association for investment professionals, has appointed Ketchum Sampark as its PR & social media agency in India following a closely contested pitch.

    The PR mandate for CFA Institute will be managed by Ketchum Sampark Mumbai office.

    Ketchum Sampark will manage both traditional PR and Social Media communication programs in India for CFA Institute.

    The mission of CFA Institute is to lead the investment profession globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society. The organisation is committed to working with members and the global investment community to achieve their mission through Ethical Champion, Global Community, Industry Knowledge, Professional Excellence and The Greater Good.

    Confirming the appointment, Terry Lee, Director of Marketing and Communications, Asia Pacific, of CFA Institute said, “Ketchum Sampark’s expertise in the financial services sector and its creative ideas for a holistic communication approach for CFA Institute in India were the key differentiators in awarding the mandate. In addition to the professional programs CFA Institute has been offering, we recently launch various initiatives including the Future of Finance project and the new certification program Claritias® Investment Certificate, we look forward to working closely with the team promoting the CFA brand in India.”

    Ajay Sharma, Managing Partner, Ketchum Sampark, said, “It is our proud privilege to work with CFA Institute in India. CFA Institute is the largest global association of investment professionals with more than 100,000 members in more than 130 countries. Ketchum Sampark will provide strategic counsel and work on outreach plans for CFA Institute with various stakeholders.”