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Tag: Ketan Desai

  • Maharishi Ayurveda launches print campaign for Raktda

    Maharishi Ayurveda launches print campaign for Raktda

    MUMBAI: Raktda, an ayurveda solution for iron deficiency from Maharishi Ayurveda, has launched its latest print campaign targeting the symptoms of iron deficiency in women and how can they get in the way of their goals. The campaign has been conceptualised by Grey Group India and highlights how Raktda can help them in fighting these problems.

    Speaking about the campaign, Maharishi Ayurveda global head of marketing Ramesh Yadav said, “Iron supplements category has by and large operated at a functional level in India. We wanted to reposition the category & shift the focus of conversations from the product to the aspirations of women, thereby building stronger relevance & affinity for the brand in her life.”

    Grey group president and growth officer Ketan Desai added, “Raktda presented an exciting opportunity to create conversations around the importance of iron in our dietary regime. Given the lack of education around this category, we had a dual pronged challenge of creating condition awareness whilst keeping the aspirations and realities of today’s women at the center.”

    For over 35 years Maharishi Ayurveda has been making the science of Ayurveda more relevant for modern lifestyle. With footprint in 40 countries, Maharishi is renowned for its expertise and superior solutions.

  • Eno asks you to live life non-stop

    Eno asks you to live life non-stop

    MUMBAI: Fun times are incomplete without food. What good is a movie without nachos and popcorn! Can shopping be complete without a plate of chaat?! Would Holi feel the same without gujiyas? While food is an intrinsic part of most fun-filled moments, what happens when the same nibble decides to act as a deterrent.

    Enter Eno with its claim of getting to work in just 6 seconds, Eno has led the fight against unsavoury bouts that can hijack occasions of joy and celebration.

    Conceptualised and executed by Grey group, the latest campaign for Eno brings to life one such moment in the life of four friends. It demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the celebrations that await.

    Grey group India executive creative director Varun Goswami says, “Part of the joy of a train journey is in sampling the many local delicacies that are served at platform food stalls. Often a representation of the local flavour, these rich, surprising, unpredictable culinary samplers are a part of what makes train journeys, charming and memorable.”

    Speaking on the new asset, Grey group India president of North and growth officer of North and West Ketan Desai mentions, “While the film is steeped in culture, and immediately connects with our audience, we have also embarked on a journey to create memorable assets like the Eno ‘O’, extenuating the relief moments with the effervescent bubbles, ensuring memorability and a strong brand asset that we can use across multiple medias and touch points.”

  • Not a Grey moment to lose, Advance with Crocin

    Not a Grey moment to lose, Advance with Crocin

    MUMBAI: A body pain can upset your daily schedule. In a fast paced life, we’re constantly on the go and there’s no room for any downtime. Crocin Advance comes in handy at those times when a sudden pain slows you down and you need to be back in action real quick.

    ‘Not a moment to lose’, is what Grey group India’s new campaign for Crocin Advance tries to bring to the fore. The campaign depicts the situation of an ambulance driver and how, given the critical nature of his job, he can’t afford any downtime when there are others depending on him. It also includes a doctor’s recommendation of Crocin Advance for the first time ever. Thus, further validating its legitimacy and effectiveness.

    Grey group India north president Ketan Desai said, ”The communication challenge was to convince the consumers that Crocin Advance has Optizorb formula that releases medicine in five minutes. TVC is engaging that leverages a deep insight & creates a strong story. It establishes competitive superiority vs. other Paracetamol tablets strongly.

    Grey group India executive creative director Varun Goswami added, “The campaign started with a simple realisation that while pain can strike at any time, there are some situations in which a person can’t afford to let that pain slow him down. This is the story of one such individual.”

    It will be spread across different media, comprising of a T.V. commercial, press ads and POS.

  • Not a Grey moment to lose, Advance with Crocin

    Not a Grey moment to lose, Advance with Crocin

    MUMBAI: A body pain can upset your daily schedule. In a fast paced life, we’re constantly on the go and there’s no room for any downtime. Crocin Advance comes in handy at those times when a sudden pain slows you down and you need to be back in action real quick.

    ‘Not a moment to lose’, is what Grey group India’s new campaign for Crocin Advance tries to bring to the fore. The campaign depicts the situation of an ambulance driver and how, given the critical nature of his job, he can’t afford any downtime when there are others depending on him. It also includes a doctor’s recommendation of Crocin Advance for the first time ever. Thus, further validating its legitimacy and effectiveness.

    Grey group India north president Ketan Desai said, ”The communication challenge was to convince the consumers that Crocin Advance has Optizorb formula that releases medicine in five minutes. TVC is engaging that leverages a deep insight & creates a strong story. It establishes competitive superiority vs. other Paracetamol tablets strongly.

    Grey group India executive creative director Varun Goswami added, “The campaign started with a simple realisation that while pain can strike at any time, there are some situations in which a person can’t afford to let that pain slow him down. This is the story of one such individual.”

    It will be spread across different media, comprising of a T.V. commercial, press ads and POS.

  • Ketan Desai new Grey group India president – north

    Ketan Desai new Grey group India president – north

    MUMBAI: Grey group India announced the appointment of Ketan Desai, as president north. Desai has been in the Marketing Services businesses for close to two decades, most of which has been with Grey in Mumbai, Kolkata, New Delhi, Colombo and until recently as the chief operating officer of Grey Bangladesh.

    He brings with him experience from across geographies in India; across domains of Advertising; Activation and Shopper; across clients such as ITC, P&G, Marico Audi, Revlon, Gujarat Ambuja, Hindustan Times, CRY, Suzlon etc. Apart from GREY, Ketan has worked with TBWA too where he set up its Shopper Business.

    Desai will be based in Grey’s Delhi office and will work closely with Grey group India CMD Sunil Lulla. Lulla said, “Grey is enhancing its talent and leadership pool with Ketan Desai. He brings in the relevant diverse skills required to navigate contemporary communication needs of Grey’s clients”

    Desai said, “It is a privilege to be able to partner this marquee list of clients and help build their brands in Grey’s famously effective way.”

  • Ketan Desai new Grey group India president – north

    Ketan Desai new Grey group India president – north

    MUMBAI: Grey group India announced the appointment of Ketan Desai, as president north. Desai has been in the Marketing Services businesses for close to two decades, most of which has been with Grey in Mumbai, Kolkata, New Delhi, Colombo and until recently as the chief operating officer of Grey Bangladesh.

    He brings with him experience from across geographies in India; across domains of Advertising; Activation and Shopper; across clients such as ITC, P&G, Marico Audi, Revlon, Gujarat Ambuja, Hindustan Times, CRY, Suzlon etc. Apart from GREY, Ketan has worked with TBWA too where he set up its Shopper Business.

    Desai will be based in Grey’s Delhi office and will work closely with Grey group India CMD Sunil Lulla. Lulla said, “Grey is enhancing its talent and leadership pool with Ketan Desai. He brings in the relevant diverse skills required to navigate contemporary communication needs of Grey’s clients”

    Desai said, “It is a privilege to be able to partner this marquee list of clients and help build their brands in Grey’s famously effective way.”

  • TBWAIndia Group appoints Vinnet Bajpai as CEO

    TBWAIndia Group appoints Vinnet Bajpai as CEO

    MUMBAi: TBWA today announced major management changes to its group of agencies across India. Vineet Bajpai, currently Chief Executive Officer of MagnonTBWA, one of India’s largest and most comprehensive digital agencies, will assume the role of CEO for the entire TBWAIndia Group with immediate effect.

     

    Meanwhile, Shiv Sethuraman, erstwhile CEO of TBWAIndia Group, has decided to move on from the company, triggering the changes. Sethuraman joined TBWA in 2008 as CEO, moving from Ogilvy Paris, where he was MD since 2005.

     

    Bajpai’s new responsibilities will encompass TBWAIndia, MagnonTBWA, Magnon E-Graphics, a digital outsourcing agency that serves clients across five continents, as well as The Integer Group, the network’s retail and shopper marketing arm, across the Indian continent.

     

    At the same time, TBWAIndia Group has established a new management board, which reflects the roles that key individuals have played in the agency’s growth over the past year. Nirmalya Sen is appointed President of Advertising for the TBWAIndia Group; Parixit Bhattacharya’s role as Chief Creative Officer will encompass the total creative product for the group, including MagnonTBWA; Nitin Naresh is appointed Managing Director of the domestic digital agency, MagnonTBWA; Vivek Merani is appointed Managing Director of Magnon E-Graphics; Ketan Desai is appointed Managing Director of The Integer Group India; and Manosh Mukherjee as Chief Financial Officer and Chief Operating Officer.

     

    In order to more closely align the India Group with TBWAWorldwide, Philip Brett, TBWA’s President of South and Southeast Asia, is named Chairman of TBWAIndia Group.

     

    “We are now very focused on driving our integrated offering in India forward and accelerating its growth,” said Keith Smith, President – International of TBWAWorldwide. “We’re delighted that Vineet will be leading this offering. Over the past year, since we acquired the Magnon Group, MagnonTBWA has become a global digital offering, delivering world-class, innovative solutions for our clients.”

     

    Smith noted that the management restructuring in India is very much in line with TBWA’s structures in major markets around the world, where the leadership team’s responsibilities cover a range of different communication disciplines.

     

    Bajpai founded and led Magnon for 14 years before and after its acquisition by TBWA at the end of 2012 and has spent the last 15 months working closely with the network’s agencies in Mumbai, Delhi, Los Angeles, New York, Singapore and Dubai.

     

    Bajpai said, “I am very proud to be taking on this additional responsibility for the TBWA Group in India. My focus will be on providing the structure to help the group deliver the best, integrated offering of any agency group in India. We are extremely lucky to have such a skilled, professional and successful team in place, along with global network support, to make this happen.”

  • The Integer Group Asia appoints Ketan Desai as MD of India operations

    MUMBAI: Promotional, retail and shopper marketing agency The Integer Group has appointed Ketan Desai as managing director of The Integer Group India. Desai will be assuming his new role immediately.

    Desai will work alongside TBWAGroup India chief executive officer Shiv Sethuraman and The Integer Group Asia Pacific regional managing director Dan Paris. He will be responsible for managing the existing network client shopper marketing programmes and will help in to developing The Integer Group‘s clinet base in India.

    Before joining the Integer Group, Desai was with Grey Global Group for 14 years where he led major client relationships in India and Sri Lanka. He has worked with both global and local clients such as Procter & Gamble, Marico, Hindustan Times, Audi and GSK. He also has retail and shopper marketing experience after leading the ITC and GSK shopper business for Grey Group.

    Desai said, “I am extremely excited to join the team. The Integer Group is a top promotional, retail and shopper marketing agency, and for me, it is the opportunity to develop winning solutions for world class brands at the point of purchase. Retail and shopper marketing is my passion and there is no question for me that it represents the future of industry.”

    Sethuraman said “Ketan has considerable experience in many retail categories across our industry, demonstrating the leadership essential to drive growth for some of the biggest brand owners in the world. His addition to the senior team here in Mumbai is a huge asset as our business grows and continues to diversify into the fast-growing space of shopper marketing.”

    Paris added, “Ketan has rare expertise in our industry, combining a wide brand portfolio with experience in the growing Indian market and sub-continent region, whilst demonstrating the granular insight critical to driving powerful and effective creative work for the brands under his stewardship.”