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Tag: Ketan Bhatia

  • MyGlamm partners with Miss Universe India 2024 as official makeup & beauty sponsor

    MyGlamm partners with Miss Universe India 2024 as official makeup & beauty sponsor

    Mumbai: Good Glamm Group’s portfolio brand, MyGlamm, India’s DTC beauty brand has officially partnered with Miss Universe India 2024 as the makeup and beauty partner. As the official makeup and beauty partner, MyGlamm will play a pivotal role in creating stunning looks for all the finalists as they compete for the prestigious title and ensure that each contestant looks her best, reflecting both inner and outer beauty.

    Miss Universe India runs under the leadership of Nikhil Anand, who heads it as the national director after Glamanand Group acquired the Miss Universe franchise this year. In the partnership, MyGlamm will offer a complete beauty transformation for the contestants through its wide range of high-quality products, ensuring that each look is tailored to suit the individual style and personality of the participants. With a team of skilled makeup artists and beauty experts, MyGlamm aims to highlight the unique features and strengths of each contestant, enhancing their natural beauty and boosting their confidence as they compete for the title.

    Speaking about the partnership, Good Glamm Group group brand director Ketan Bhatia said, “As a brand that champions individuality and celebrates beauty in all its forms, MyGlamm is excited to partner with Miss Universe India 2024. Our goal is to provide these contestants with looks that not only enhance their natural beauty but also reflect their unique personalities as they prepare to take on the global stage.”

    Miss Universe India national director Nikhil Anand commented, “We are excited to welcome MyGlamm as the official Makeup and Beauty Partner for MissUniverse India 2024. This collaboration brings together two brands that celebrate individuality. MyGlamm’s expertise in beauty and their commitment to empowering women through self-expression aligns perfectly with our vision and will undoubtedly add to the contestants’ confidence and presence as they prepare to shine on both the national and international stages.”

    The highly anticipated grand finale will take place on September 22, 2024, at Zee Studios in Jaipur, where the winner will be crowned and will represent India at the Miss Universe 2024 competition. The brand’s association with Miss Universe India is a natural extension of its vision to celebrate individuality and promote self-expression through makeup.

    In addition to creating bespoke looks for the contestants, MyGlamm will also host interactive beauty sessions and tutorials throughout the competition. Contestants will be given access to MyGlamm’s expert beauty advice, tips, and techniques to help them present their best selves both on and off the stage.

  • MyGlamm unveils #InfinitePossibilitiesEveryday campaign

    MyGlamm unveils #InfinitePossibilitiesEveryday campaign

    Mumbai: MyGlamm, an online D2C makeup and portfolio brand, part of the Good Glamm Group, has launched campaign ‘Infinite Possibilities Everyday’ with the Super 4 Liquid Lipstick Stack, with its ingenious four-in-one design. The campaign (DVC) features actor and brand ambassador, Shraddha Kapoor, in a vibrant celebration of diversity and versatility in makeup, showcasing the transformative power of the Super 4, four-in-one liquid lipstick stack. The MyGlamm Super 4 campaign, with the focus on offering one lipstick with four shades, allows users to create infinite possibilities with ease.

    In the heart of the campaign is a captivating digital video campaign (DVC) starring actor and brand ambassador, Shraddha Kapoor, where she ingeniously showcases the campaign concept and the product’s versatility by speaking in four different accents. From British posh to American drawl, from French chic to Russian zest, Shraddha effortlessly embodies various personas, highlighting the fun and playful nature of the Super 4 campaign, highlighting the Super 4’a adaptability to diverse personalities and occasions.

    Actor and brand ambassador Shraddha Kapoor said, “Being a part of the MyGlamm Super 4 campaign has been incredibly exciting for me. It’s not just about makeup; it’s about embracing every facet of yourself and expressing it fearlessly. With MyGlamm Super 4, I love how you can effortlessly switch between shades to match your mood and style, allowing you to be your most authentic self in every moment.

    Good Glamm Group, group brand director Ketan Bhatia shared his excitement about the launch, stating, “At MyGlamm, we believe in challenging the status quo and pushing boundaries in beauty. The MyGlamm Super 4 4-in-1 Liquid Lipstick Stack is designed for the girl on the go, offering a convenient way to switch her lip shade at any point of time in the day, with its 4-in-1 lip colours and travel friendly size. The campaign is a celebration of individuality and creativity, offering consumers a unique and convenient solution to showcase many different sides of them and the DVC launch with Shraddha encapsulates just that.”

    The MyGlamm Super 4 Liquid Lipstick Stack is designed to be travel-friendly, with a cushiony velvet texture that’s lightweight and has rich pigments that last up to 8 hours.. It is priced at ₹699 and is available in two variants: True Bolds featuring deep reds and pinks, and Nude Mood offering basic nude shades. Enriched with Jojoba oil, Shea butter, and Vitamin E, the non-transfer formula ensures moisturized and comfortable wear throughout the day.

    MyGlamm super four lipstick stack is now available at www.myglamm.com and MyGlamm app. 
     

  • Organic Harvest onboarded as the official skincare partner for ‘Mr. & Mrs. Mahi’

    Organic Harvest onboarded as the official skincare partner for ‘Mr. & Mrs. Mahi’

    Mumbai: Organic beauty and personal care brand, Organic Harvest (part of the Good Glamm Group), comes on board as the official skincare partner for the highly anticipated Bollywood movie by Dharma Productions, “Mr. & Mrs. Mahi.”, starring actors Rajkumar Rao as Mahendra and Janhvi Kapoor as Mahima.

    Directed by Sharan Sharma, known for his directorial debut Gunjan Saxena: The Kargil Girl and produced by Dharma Productions, the film has already created a buzz among fans and cinephiles alike. In this partnership, Organic Harvest’s 100 per cent certified organic skincare products take center stage with the brand’s cult favourite products Organic Harvest sunscreen and facewash is protecting Mr. & Mrs. Mahi, from the harsh effects of UV rays, blue light, and environmental pollutants, both on and off screen.

    This unique partnership between Organic Harvest and “Mr. & Mrs. Mahi” goes beyond traditional advertising, beating the heat this summer. The collaboration aims to inspire audiences to experience Organic Harvest and its organic advantage that sets it apart in the skincare industry. Unlike regular chemical-based and so-called natural products, Organic Harvest’s range is 100 per cent certified organic and committed to enhancing the natural beauty, nurturing the skin without any harmful chemicals & toxins. Organic Harvest invites consumers to experience the true essence of organic wellness and let go of conventional products in favor of certified organic ones, delivering the safest and most effective skincare. As Mahima and Mahendra, characters from the film, embark on their journey of personal growth and empowerment, Organic Harvest’s presence underscores the importance of nurturing oneself from the inside out, reflecting the brand’s ethos of holistic well-being and self-love.

    Good Glamm Group,  group brand director Ketan Bhatia expressed his enthusiasm, stating, “Our collaboration with Dharma Productions’ ‘Mr. & Mrs. Mahi’ represents an exciting opportunity to merge the worlds of cinema and skincare, providing our commitment to promoting skincare solutions that are not only effective but truly safe, being 100 per cent certified organic. By eliminating harmful chemicals and embracing the purity of nature, we offer consumers a genuinely safe and beneficial alternative. The unmatched advantages of our organic formulations, reinforcing our mission to promote true wellness and natural beauty.”

    Dharma Productions CEO Apoorva Mehta shared, “We are excited to collaborate with Organic Harvest on ‘Mr. & Mrs. Mahi,’ as it allows us to integrate meaningful brand partnerships into the themes of our stories. Organic Harvest’s dedication to natural skincare perfectly complements the themes of self-discovery and authenticity portrayed in the film..”

    As part of this partnership, Organic Harvest spotlights four of its premium skincare products, that are 100 per cent American certified organic, paraben-free, silicon-free, sulphate-free, responsible, sustainable and essential for maintaining healthy, radiant skin, especially for those active lifestyles portrayed in the film. As the official skincare partner for “Mr. & Mrs. Mahi,” Organic Harvest’s premium embodies the superior benefits of organic ingredients that are kinder to the environment, gentler and more effective for the skin. By using naturally derived ingredients, these products help to maintain the skin’s natural balance, prevent irritation, and deliver long-lasting results. Organic Harvest’s commitment to purity ensures that every application contributes to overall well-being, making it the ideal choice for those who seek both beauty and health. Among the featured products are the all skin SPF 60 sunscreen, oily skin SPF 60 sunscreen, luxurious bathing bars and six-in-one brightening facewash, each designed to enhance and protect the skin’s natural beauty.

    Organic Harvest invites audiences to embark on a journey of self-care and discovery with “Mr. & Mrs. Mahi,” where the power of organic skincare meets the magic of cinema.

    Mr and Mrs Mahi releases in cinemas on 31 May 2024.

  • POPxo launches #TwistOfLove campaign

    POPxo launches #TwistOfLove campaign

    Mumbai POPxo (part of the Good Glamm Group) releases its #TwistOfLove campaign featuring the all-new MyGlamm POPxo love collection exclusively available on Myntra, a vibrant and innovative addition to POPxo’s expanding makeup segment, with an all-new DVC. This innovative campaign is dedicated to celebrating Gen Z’s unique and unconventional love language.

    At the heart of the #TwistOfLove campaign lies a vibrant celebration of YOU – your quirks, your spontaneity, and your authentic self. In a world where rules are made to be broken, #TwistOfLove is POPxo’s anthem for breaking free from boring norms and carving out love on one’s own terms, inviting GenZs to join in and share their tales of love, friendship, and self-discovery with the POPxo Love Collection, featuring the 2-in-1 Lip Duo, 2-in-1 face duo and eye duo. The fun packaging for MyGlamm POPxo Love Collection mirrors the essence of the #TwistOfLove campaign, infusing joy and spontaneity into every twist and turn of their lives.

    “At POPxo, we believe that love knows no bounds, and beauty comes in all forms,” said Good Glamm Group, group brand director Ketan Bhatia. “The #TwistOfLove campaign embodies the essence of the MyGlamm POPxo Love Collection, influencing everything from the vibrant packaging to the innovative product formulations. Our goal was for the unique innovative packaging to mirror the campaign’s spirit of embracing the unexpected, encouraging users to explore new twists and turns in their beauty routines. This approach infuses fun and spontaneity into every aspect of the user experience, empowering individuals to express themselves freely and authentically. We’re thrilled to have MyGlamm POPxo exclusively available on Myntra, a platform that shares our commitment to bringing unique and exciting products to beauty enthusiasts.”

    “We are excited to deepen our association with MyGlamm by offering the POPxo Love Collection only on Myntra. This collaboration harmoniously combines an array of innovative beauty products with Myntra Beauty’s seamless shopping experience, perfectly catering to the vibrant and dynamic spirit of Gen Z, encouraging our customers to embrace their individuality and unique sense of style through the #TwistOfLove campaign.” Myntra senior director – beauty and personal care Anmol Sikka.

    The #TwistOfLove campaign encourages everyone to embrace their unique experiences and express love in their own playful, fun language.

  • The Good Glamm Group & Blinkit partner to bring Karan Johar’s MyGlamm POUT

    The Good Glamm Group & Blinkit partner to bring Karan Johar’s MyGlamm POUT

    Mumbai: South Asia’s leading beauty and personal care conglomerate, Good Glamm Group, and the pioneering force behind MyGlamm POUT by Karan Johar, announces its partnership with Blinkit, the foremost hyperlocal delivery platform, to offer lightning-fast 10-minute delivery to customers across the country.

    MyGlamm POUT by Karan Johar has been setting new benchmarks in the beauty industry with its premium quality and trendsetting products. From rich lipsticks to vibrant lip glosses, each product is meticulously crafted to empower individuals to express their unique style with confidence. Now, with Blinkit’s cutting-edge delivery network, customers can experience the luxury of MyGlamm POUT like never before. With this collaboration, customers can now receive their favorite MyGlamm POUT products, curated by Bollywood icon and Producer, Karan Johar, in just 10 minutes delivered to their doorstep, providing unparalleled convenience and luxury.

    Blinkit category & head Anish Shrivastava stated, “Blinkit is focused on making strides in expanding the assortment available to customers on quick-commerce. Partnering with MyGlamm POUT is yet another demonstration of our commitment towards ensuring customers get everything delivered in 10 minutes. Listing such luxury, celebrity-led makeup products is bound to bring unparalleled convenience & experience to customers”

    Good Glamm Group, group brand director Ketan Bhatia stated, “At MyGlamm, we are always striving to enhance customer experience. We are excited to join forces with Blinkit to revolutionize beauty delivery. In today’s fast-paced world, convenience is key, and with Blinkit’s lightning-fast delivery, we’re bringing luxury beauty directly to our customers’ doorsteps in just 10 minutes. Partnering with Blinkit allows us to deliver not just products, but an unforgettable experience, straight to our customers’ doors in record time.”

    Good Glamm Group and Blinkit are committed to delivering moments of joy and self-expression to beauty enthusiasts across the country. With MyGlamm POUT’s exquisite range of products, including lipsticks, lip liners, and lip glosses, now available for delivery in just 10 minutes, customers can indulge in luxury beauty like never before.