ITV

Tag: Keshav Bansal

  • Madhuri Dixit new face of Intex Washing Machine, features in TVC

    Madhuri Dixit new face of Intex Washing Machine, features in TVC

    New Delhi: Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

    Keeping in line with the company’s business strategy, the month long On-Air TVC will cover the Hindi heartland featuring in more than 25 key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News etc. The regional outreach includes Southern and Western Indian market. The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities.

    Intex Technologies Director Keshav Bansal said: “We are delighted to have Madhuri Dixit as the brand ambassador and the new TVC for our fully-automatic washing machine targets women who want smart washing in less time. Intex has always received phenomenal response for its products and we are confident with Madhuri endorsing our innovative product, it would further enhance our consumer connect.”

    Intex had recently signed film actress Madhuri Dixit as its brand ambassador for Refrigerators and Washing Machines for a period of two years, and she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

    Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.

    The fully automatic model with 6.2 kg capacity has varied features that ensure superior performance with high quality. The unique Magic Filter ensures all lint inside the tub is captured for top quality filtering to deliver consistently effective cleaning results. The machine also comes with the Delay Start feature that helps in setting the delay start time from 1 hour to 24 hours. Washing machine has 10 pre-set programs to enable different types of washing requirements.

  • Madhuri Dixit new face of Intex Washing Machine, features in TVC

    Madhuri Dixit new face of Intex Washing Machine, features in TVC

    New Delhi: Recently signed brand ambassador Bollywood actress Madhuri Dixit has featured in the first television commercial for the Fully-Automatic Washing Machine of Intex Technologies. The 20-seconds TVC will be broadcast pan-India across all major GECs, news channels and regional broadcasts.

    Keeping in line with the company’s business strategy, the month long On-Air TVC will cover the Hindi heartland featuring in more than 25 key TV channels like Star Plus, Colors, Zee TV, Sony, Aaj Tak, Zee News etc. The regional outreach includes Southern and Western Indian market. The campaign will also feature in major women magazines and shown in cinema halls covering more than 30 cities.

    Intex Technologies Director Keshav Bansal said: “We are delighted to have Madhuri Dixit as the brand ambassador and the new TVC for our fully-automatic washing machine targets women who want smart washing in less time. Intex has always received phenomenal response for its products and we are confident with Madhuri endorsing our innovative product, it would further enhance our consumer connect.”

    Intex had recently signed film actress Madhuri Dixit as its brand ambassador for Refrigerators and Washing Machines for a period of two years, and she will be seen in the company’s TV commercials besides being the face of the company for a series of brand promotions and activations.

    Intex has been present in the washing machine segment since 2014 with a range of semi-automatic machines and washers. It has now added the all new fully automatic top-loading washing machine to its portfolio.

    The fully automatic model with 6.2 kg capacity has varied features that ensure superior performance with high quality. The unique Magic Filter ensures all lint inside the tub is captured for top quality filtering to deliver consistently effective cleaning results. The machine also comes with the Delay Start feature that helps in setting the delay start time from 1 hour to 24 hours. Washing machine has 10 pre-set programs to enable different types of washing requirements.

  • Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

    Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

    MUMBAI: IPL 2016’s newest entrant ‘Gujarat Lions’ have roped in Astral Poly Technik as their Associate sponsor. The new giants will be a team to reckon and will feature swashbuckling Indian and foreign players from the world of cricket.

    With this association, Astral looks to boost its image and reach out to the cricket lovers of Gujarat. Astral has been a dominant force in the plumbing industry with its continuous novel and consumer-oriented services and is one of the premier Indian companies in the plumbing industry.

    On partnering with Gujarat Lions for the 9th edition of the Vivo Indian Premier League (IPL), Astral Poly Technik Senior Business Development Manager Kairav Engineer said, “We are elated to be the Associate Sponsors for the Gujarat Lions franchise at this year’s IPL. The Gujarat Lions comprehend the significance of cricket in India and they believe, as we do, in the commitment and support that the sport requires. We are ready for a great head-start as the team debuts and hope that it is a great season for them.”

    “We are happy to have Astral Poly Technik as our associate sponsor. The support of a Gujarati brand such as Astral makes our association with the state and the fans stronger. We are thrilled about the partnership and are sure that it will help both brands expand our reach across the country”, said Gujarat Lions owner and Intex Technologies Director Keshav Bansal

    Gujarat Lions has world-renowned players like Dwayne Bravo, Ravindra Jadeja, and Brendon McCullum, among others and will be led by Suresh Raina.

    The 9th edition of the Vivo Indian Premier League begins on 9 April in Mumbai. Gujarat Lions will play their first match against Kings XI Punjab at PCA Cricket Stadium, Mohali on 11 April.

  • Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

    Astral Poly Technik comes in as associate sponsor of IPL franchise ‘Gujarat Lions’

    MUMBAI: IPL 2016’s newest entrant ‘Gujarat Lions’ have roped in Astral Poly Technik as their Associate sponsor. The new giants will be a team to reckon and will feature swashbuckling Indian and foreign players from the world of cricket.

    With this association, Astral looks to boost its image and reach out to the cricket lovers of Gujarat. Astral has been a dominant force in the plumbing industry with its continuous novel and consumer-oriented services and is one of the premier Indian companies in the plumbing industry.

    On partnering with Gujarat Lions for the 9th edition of the Vivo Indian Premier League (IPL), Astral Poly Technik Senior Business Development Manager Kairav Engineer said, “We are elated to be the Associate Sponsors for the Gujarat Lions franchise at this year’s IPL. The Gujarat Lions comprehend the significance of cricket in India and they believe, as we do, in the commitment and support that the sport requires. We are ready for a great head-start as the team debuts and hope that it is a great season for them.”

    “We are happy to have Astral Poly Technik as our associate sponsor. The support of a Gujarati brand such as Astral makes our association with the state and the fans stronger. We are thrilled about the partnership and are sure that it will help both brands expand our reach across the country”, said Gujarat Lions owner and Intex Technologies Director Keshav Bansal

    Gujarat Lions has world-renowned players like Dwayne Bravo, Ravindra Jadeja, and Brendon McCullum, among others and will be led by Suresh Raina.

    The 9th edition of the Vivo Indian Premier League begins on 9 April in Mumbai. Gujarat Lions will play their first match against Kings XI Punjab at PCA Cricket Stadium, Mohali on 11 April.

  • Kansai Nerolac ties up with Gujarat Lions for IPL season 9

    Kansai Nerolac ties up with Gujarat Lions for IPL season 9

    MUMBAI: Kansai Nerolac Paints (KNPL) has signed up with the Gujarat Lions franchise as associate sponsor for the ninth edition of the Indian Premier League which will begin on 9 April.

    Gujarat Lions, captained by Suresh Raina, is one of the two debutant teams this IPL season, and has a mix of experienced and fiery young players such as Brendon McCullum, Ravindra Jadeja, Dwayne Bravo, Dale Steyn, Aaron Finch and India U-19 captain Ishan Kishan to name a few. Gujarat Lions will battle it out against seven other teams for the title of ‘Indian Premier League Champions 2016’.

    Speaking on the association, Kansai Nerolac Paints decorative director Anuj Jain said, “It gives us great pleasure to announce our sponsorship with Gujarat Lions. Cricket is the most loved sport in India and Nerolac has sponsored ‘Gujarat Lions’ because we believe that the team embodies a passion to excel. The team members are committed to outdo their previous performances and this spirit is resonated in our range of high performance products as well.”

    “We are happy to have Kansai Nerolac as our associate sponsor. The support of a loved brand such as Kansai Nerolac means a lot to a team that is new and eager-to-perform. The Gujarat Lions are happy to don the vibrant orange caps and helmets with the Nerolac logo as we share a common grit and determination to outperform the best in the business,” said Intex Technologies  director and Gujarat Lions owner Keshav Bansal.

    The association between Kansai Nerolac and Gujarat Lions follows some aggressive advertising by the brand during the recently concluded ICC World 20-20. Kansai Nerolac has also been maintaining a good media presence through on–air ad slots during the IPL over the years.

    Kansai Nerolac has been promoting a range of healthy home paints. This association with Gujarat Lions reiterates the belief that a significant aspect of healthy living is linked with our living conditions & in having a healthy active lifestyle that keeps you fit. Participating in sports is a natural way of achieving good health.

    Jain further added, “Kansai Nerolac has been advertising during cricket tournaments for quite some time now. This alliance with Gujarat Lions is a conscious move to become active advocates of the sport. We will also engage cricket fans through a series of interesting initiatives centred around our association off the field, while the Gujarat Lions team enthrals fans with their performance on ground.”

    Bollywood superstar Shah Rukh Khan continues to be the face of the brand. “We will continue to reach out to fans through both cricket and Bollywood, the two biggest mass appeal platforms in India. Further our associations with both of these will be promoted across traditional media channels like TV, print and newer ones like social media as well,” concludes Jain.

     

     

     

  • Kansai Nerolac ties up with Gujarat Lions for IPL season 9

    Kansai Nerolac ties up with Gujarat Lions for IPL season 9

    MUMBAI: Kansai Nerolac Paints (KNPL) has signed up with the Gujarat Lions franchise as associate sponsor for the ninth edition of the Indian Premier League which will begin on 9 April.

    Gujarat Lions, captained by Suresh Raina, is one of the two debutant teams this IPL season, and has a mix of experienced and fiery young players such as Brendon McCullum, Ravindra Jadeja, Dwayne Bravo, Dale Steyn, Aaron Finch and India U-19 captain Ishan Kishan to name a few. Gujarat Lions will battle it out against seven other teams for the title of ‘Indian Premier League Champions 2016’.

    Speaking on the association, Kansai Nerolac Paints decorative director Anuj Jain said, “It gives us great pleasure to announce our sponsorship with Gujarat Lions. Cricket is the most loved sport in India and Nerolac has sponsored ‘Gujarat Lions’ because we believe that the team embodies a passion to excel. The team members are committed to outdo their previous performances and this spirit is resonated in our range of high performance products as well.”

    “We are happy to have Kansai Nerolac as our associate sponsor. The support of a loved brand such as Kansai Nerolac means a lot to a team that is new and eager-to-perform. The Gujarat Lions are happy to don the vibrant orange caps and helmets with the Nerolac logo as we share a common grit and determination to outperform the best in the business,” said Intex Technologies  director and Gujarat Lions owner Keshav Bansal.

    The association between Kansai Nerolac and Gujarat Lions follows some aggressive advertising by the brand during the recently concluded ICC World 20-20. Kansai Nerolac has also been maintaining a good media presence through on–air ad slots during the IPL over the years.

    Kansai Nerolac has been promoting a range of healthy home paints. This association with Gujarat Lions reiterates the belief that a significant aspect of healthy living is linked with our living conditions & in having a healthy active lifestyle that keeps you fit. Participating in sports is a natural way of achieving good health.

    Jain further added, “Kansai Nerolac has been advertising during cricket tournaments for quite some time now. This alliance with Gujarat Lions is a conscious move to become active advocates of the sport. We will also engage cricket fans through a series of interesting initiatives centred around our association off the field, while the Gujarat Lions team enthrals fans with their performance on ground.”

    Bollywood superstar Shah Rukh Khan continues to be the face of the brand. “We will continue to reach out to fans through both cricket and Bollywood, the two biggest mass appeal platforms in India. Further our associations with both of these will be promoted across traditional media channels like TV, print and newer ones like social media as well,” concludes Jain.

     

     

     

  • Intex campaign becomes bigger, better for Aqua i7

    Intex campaign becomes bigger, better for Aqua i7

    Mumbai: As the smartphone market continues to grow at a brisk pace, the manufactures are coming up with better and bigger campaigns to promote their products.

    This time, Intex has launched a new campaign for its latest smartphone, Aqua i7. The insight for the campaign came from a research highlighting Intex’s hold across major tier 2 and tier 3 cities. The TVC is done by an in-house team.

    Keeping in mind the target consumers for Aqua i7, the focus was to devise a TVC that will help in its aggressive marketing of the product in Tier 1 cities, majorly in the metros like Delhi, Mumbai and others.

    The phone comes with features packed at an aggressive price range of Rs 22,000 which is a huge leap from the 12,000 price range of its previous flagship smartphone. “The phone caters to a niche segment, therefore the richness and the elegance of the phone needs to be communicated to the audience through TVC. Thus, the objective was to communicate these features to the consumer in an engrossing manner,” said Intex Technologies director – marketing (mobile) Keshav Bansal.

    The multi-crore TVC was shot in Mumbai and Malaysia while the VFX and editing had been done out of Singapore, says Keshav Bansal

    Talking about the key issues kept in mind while executing the TVC, Bansal says, “We wanted the TVC to focus on the remarkable features of Aqua i7 and hence the TVC was crafted in a way that it is able to etch these features in the mind of consumers with its visual grandeur. The multi-crore TVC was shot in Mumbai and Malaysia while the VFX and editing had been done in Singapore to give it an unmatched appearance. Since we are coming out with a quality product for a niche segment, we left no stones unturned in terms of execution, visual effects or editing to bring out a one of its kind TVC in the fastest possible time.”

    The TVC features the brand ambassador Frahan Akhtar and an action packed fight sequence between a Samurai and Ninja.

    The major media vehicles chosen are TV, print, outdoor hoardings and digital. “Intex is giving extra importance to social media platforms such as YouTube, Facebook and Twitter and is aggressively engaging with its customer base on these platforms,” emphasises Bansal.

  • Intex campaign becomes bigger, better for Aqua i7

    Intex campaign becomes bigger, better for Aqua i7

    Mumbai: As the smartphone market continues to grow at a brisk pace, the manufactures are coming up with better and bigger campaigns to promote their products.

    The multi-crore TVC was shot in Mumbai and Malaysia while the VFX and editing had been done out of Singapore, says Keshav Bansal

    This time, Intex has launched a new campaign for its latest smartphone, Aqua i7. The insight for the campaign came from a research highlighting Intex’s hold across major tier 2 and tier 3 cities. The TVC is done by an in-house team.

    Keeping in mind the target consumers for Aqua i7, the focus was to devise a TVC that will help in its aggressive marketing of the product in Tier 1 cities, majorly in the metros like Delhi, Mumbai and others.

    The phone comes with features packed at an aggressive price range of Rs 22,000 which is a huge leap from the 12,000 price range of its previous flagship smartphone. “The phone caters to a niche segment, therefore the richness and the elegance of the phone needs to be communicated to the audience through TVC. Thus, the objective was to communicate these features to the consumer in an engrossing manner,” said Intex Technologies director – marketing (mobile) Keshav Bansal.

    Talking about the key issues kept in mind while executing the TVC, Bansal says, “We wanted the TVC to focus on the remarkable features of Aqua i7 and hence the TVC was crafted in a way that it is able to etch these features in the mind of consumers with its visual grandeur. The multi-crore TVC was shot in Mumbai and Malaysia while the VFX and editing had been done in Singapore to give it an unmatched appearance. Since we are coming out with a quality product for a niche segment, we left no stones unturned in terms of execution, visual effects or editing to bring out a one of its kind TVC in the fastest possible time.”

    The TVC features the brand ambassador Frahan Akhtar and an action packed fight sequence between a Samurai and Ninja.

    The major media vehicles chosen are TV, print, outdoor hoardings and digital. “Intex is giving extra importance to social media platforms such as YouTube, Facebook and Twitter and is aggressively engaging with its customer base on these platforms,” emphasises Bansal.