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Tag: Kesh King

  • Kesh King shampoo infuses ‘Ayurvedaasan’ for healthy hair

    Kesh King shampoo infuses ‘Ayurvedaasan’ for healthy hair

    MUMBAI: Kesh King, the leading ayurvedic hair and scalp care brand from the house of Emami Ltd, announced the introduction of Bollywood actress and Yoga fitness icon, Shilpa Shetty, as its new brand ambassador for its shampoo.

    Shilpa’s dedication towards staying fit and healthy admirably synergises with Kesh King’s brand ethos of ensuring a stress-free ayurvedic hair care solution, the brand said in a press releases 

    Shilpa Shetty joins the elegant league of Kesh King brand ambassadors comprising of stars like Juhi Chawla, Sania Mirza, Huma Qureshi and Shruti Haasan, who have been endorsing the brand from time to time.  To mark the onset of this new journey, Kesh King Shampoo with its inherent ayurvedic benefits of Aloe Vera and 21 ayurvedic herbs, also launched a brand new TVC. 

    Kesh King Shampoo’s new TVC comes with a new messaging of “Hair Fall Ka Aayurvedasan” which is a healthy, ayurvedic solution to control hair fall, which is quite similar to the health benefits of yoga for the body.  The shampoo has dual benefits, as it reduces hair fall and promotes soft and silky beautiful hair.

    Speaking on the occasion, Emami director Priti A Sureka added, “Shilpa is an elegant and versatile actress with a rich legacy of work. She is a true fitness enthusiast who has equally carved out a niche as an entrepreneur yet being a really hands-on-mother. We are extremely glad to have her on board for Kesh King shampoo. In today’s day and age, Indian women undergo anxiety for her falling, damaged, dull and lifeless hair due to daily stress, improper diet, pollution, seasonal changes and many other reasons. Like yoga which benefits the body, Kesh King shampoo with its natural ingredients like aloe vera and 21 ayurvedic herbs offers the best hair health benefits to control hair fall and also make it look beautiful.”

    Speaking about her association with Kesh King shampoo, Bollywood actress, Shilpa Shetty further added, “I have always been a champion of ‘fitness’. Practising yoga for a fit body, mind and soul is a way of life for me. When I got to know more about Kesh King, I was pleasantly surprised to find that with its proven ayurvedic benefits, Kesh King is going to offer me the healthy benefits of ‘hair yoga’ for a hair fall free, lustrous and healthy crowning glory. I am happy to be on board with Kesh King.”

  • Kesh King to launch TVC featuring Sania Mirza

    Kesh King to launch TVC featuring Sania Mirza

    MUMBAI: Kesh King, the ayurvedic hair care solution range, has announced that it will soon roll out a new television commercial featuring ace tennis player Sania Mirza. The TVC, being Sania’s first post-childbirth, will show her talking about how Kesh King helped in reducing post-pregnancy hair problems like rough and dry hair, and hairfall.

    Commenting on the association, Emami Limited director Priti A Sureka said, “Kesh King is a trusted natural haircare solution. It has always been a reliable brand for its consumers over the years. We understand that post-childbirth most women go through both physical (hormonal) and mental changes that are unique to each woman.  Hair fall is a major manifestation of that physiological upheaval causing a lot of mental distress to the new mother. Sania’s endorsement of Kesh King relieving her from her post-pregnancy hair fall is a big boost for the brand and vindicates our claim to be the ultimate solution to hair care woes. We are very happy to see Sania in her new role as a mother and wish both the mother and the child a very healthy and prosperous future.”

    Kesh Kind brand ambassador and eminent tennis player Sania Mirza said, “Motherhood has truly been a blessing for me. But I experienced hair fall combined with dry, lifeless hair after the birth of my child. I then came to know that this is a common and persistent post-pregnancy problem that exists among women and I wish to sensitise them of the best solution available in the market. Kesh King has stayed true to its claims and my hair fall has reduced remarkably. It is nothing short of a miracle!”

  • Kesh King TVC shows use of herbs

    MUMBAI: Kesh King, an ayurvedic hair care brand from the house of Emami, is launching its ‘new brand film’ reinforcing its leadership. Positioning the brand as the ‘King of Ayurveda,’ the new film re-emphasises on the strong ayurvedic heritage of the new and improved formulation.

    Directed by noted ad film maker and film director Pradeep Sarkar, the film focuses on how the new and improved Kesh King is prepared, using 21 rare ayurvedic herbs such as Bhringaraj, Amla, Neem, Haritaki, Nagkeshar, JapaPushpaetc which are procured from their original sources and blended by using ‘Tel Pak Vidhi’ technique as prescribed by ayurvedacharyas for ages.

    Targeted towards both men and women in the age group of 25- 45 years who lead a busy life burdened with their hosts of responsibilities that leaves little time to take care of themselves, Kesh King comes as the trusted and in-depth solution to their various hair issues like hair fall, dry and brittle hair, dandruff, weak hair and split ends.

    The film showcases how the brand has touched the lives of many across India and boosted their confidence by providing effective solution to their nagging hair woes.

    Emami director Priti A. Sureka said, “Kesh King Oil is a leader with a market share of 34 per cent in the ayurvedic oil market of India which is worth around Rs 7.25 billion. With the film, we aim to underline the brand’s leadership in its category.”

  • Kesh King ropes in Imtiaz Ali and Huma Qureshi for TVC

    Kesh King ropes in Imtiaz Ali and Huma Qureshi for TVC

    MUMBAI: Ayurvedic hair care brand Kesh King is set to release its new ad film for which it has roped in actors Imtiaz Ali and Huma Qureshi. The ad film will go on air around mid-March 2016.

    Emami Limited director Priti A Sureka said, “Till now the brand Kesh King used to run mass communication messages focusing only on the functional benefits of the product. Post-acquisition of the brand, we have conducted extensive consumer research which threw up myriad moments of truth in the life of an Indian woman for her falling, damaged, dull and lifeless hair due to daily stress, improper diet, pollution, weather and many other reasons. We have found out that many women tend to suffer from low confidence, low self-esteem and even depression due to problems like excessive hair fall, premature graying and unhealthy hair quality. Basis this insight, we thought of weaving in these consumer findings in our ad story and establish Kesh King as the one stop solution for all these hair woes of women and give them back healthy lustrous hair along with their lost confidence and happiness. We believe that this new film focusing more on the consumer needs will strike a chord with our TG.”

    The storyline of the ad film has actor Huma as a hassled housewife complaining to her husband about her falling, lifeless and dull hair and her distress at people including her husband being indifferent to her agony of having bad hair.  As the husband introduces her to Kesh King and its benefits and helps her to manage her tousled tresses, Kesh King tries to establish itself as a brand that not only takes care of hair woes but also mends relations.

  • Kesh King ropes in Imtiaz Ali and Huma Qureshi for TVC

    Kesh King ropes in Imtiaz Ali and Huma Qureshi for TVC

    MUMBAI: Ayurvedic hair care brand Kesh King is set to release its new ad film for which it has roped in actors Imtiaz Ali and Huma Qureshi. The ad film will go on air around mid-March 2016.

    Emami Limited director Priti A Sureka said, “Till now the brand Kesh King used to run mass communication messages focusing only on the functional benefits of the product. Post-acquisition of the brand, we have conducted extensive consumer research which threw up myriad moments of truth in the life of an Indian woman for her falling, damaged, dull and lifeless hair due to daily stress, improper diet, pollution, weather and many other reasons. We have found out that many women tend to suffer from low confidence, low self-esteem and even depression due to problems like excessive hair fall, premature graying and unhealthy hair quality. Basis this insight, we thought of weaving in these consumer findings in our ad story and establish Kesh King as the one stop solution for all these hair woes of women and give them back healthy lustrous hair along with their lost confidence and happiness. We believe that this new film focusing more on the consumer needs will strike a chord with our TG.”

    The storyline of the ad film has actor Huma as a hassled housewife complaining to her husband about her falling, lifeless and dull hair and her distress at people including her husband being indifferent to her agony of having bad hair.  As the husband introduces her to Kesh King and its benefits and helps her to manage her tousled tresses, Kesh King tries to establish itself as a brand that not only takes care of hair woes but also mends relations.

  • Q1-2016: Emami spends Rs 142.06 crore towards marketing

    Q1-2016: Emami spends Rs 142.06 crore towards marketing

    BENGALURU: Emami Limited spent 38.1 per cent more towards Advertisement and Sales Promotion (ASP, marketing) in Q1-2016 (quarter ended 30 June, 2015) at Rs 142.06 crore (24.1 per cent of Total Income from Operations or TIO) as compared to the Rs 102.84 crore (21.3 per cent of TIO) in the corresponding quarter of the previous year. Emami’s Q1-2016 ASP was 72.3 per cent more than the Rs 82.47 crore (14.9 per cent of TIO) in the immediate trailing quarter (Q4-2015).

    Note: 100,00,000 = 100 lakh = 10 million = 1 crore

    Among the brands in Emami’s portfolio are Zandu, Zandu Balm, Himani Navratna, BoroPlus, Fair and Handsome, Emami Vasocare, Emami Mentho Plus, Himani Fast Relief, Zandu Sona ChandiChyawnprash Plus, Zandu Kesari Jivan,etc. 

    Emami director Mohan Goenka said, “The first quarter of 2015 has been challenging with subdued economic environment and unfavourable weather, which is expected to continue. Notwithstanding such hurdles, Emami has ensured a good performance to deliver a profitable growth during the quarter. Strong performance by all our power brands in key categories coupled with growth in International business has helped us to register a 22.4 per cent top line growth.”

    Please refer to Fig A below for ASP during the 17 quarter period starting Q1-2012 until the current quarter. ASP in Q1-2016 has been the highest by the company in terms of absolute rupees and in terms percentage of TIO at Rs 142.06 crore and 24.1 per cent. Historically, as is evident from the figure below, Emami’s ASP has been the highest in Q3 of a financial year (the festival season in India) and the next highest in Q1, with the company spends the lowest towards marketing in Q4.

    During the 17 quarter period under consideration in this report, Emami has spent the lowest towards ASP in terms of absolute rupees and percentage of TIO in Q4-2012 at RS 36.60 crore and 9.2 per cent of TIO. The broken blue and maroon trend lines indicate that the company’s ASP shows a linear increasing trend in terms of absolute rupees and percentage of TIO.

    Also historically, Q3 of a financial year has been the best quarter for Emami in terms of TIO and PAT, which peaked in Q3. The next best quarter has been the fourth quarter of a financial year before sales and profits dip to the lowest in a year in Q1 (the summer and the beginning of the educational holiday season in India) followed by a rise in Q2. Please refer to Fig B below.
    In Q1-2016, Emami reported TIO of Rs 589.87 crore, which was 22.4 per cent more than the Rs 481.73 crore in Q1-2015 and was 6.5 per cent more than the Rs 553.66 crore in Q4-2015..
    During the 17 quarter period under consideration, Emami TIO was highest in Q3-2015 at Rs 692.26 crore and lowest in Q1-2012 at Rs 299.91 crore. The broken brown trend line shows that the company’s TIO is increasing linearly.
    PAT in Q1-2016 at Rs 87.75 crore (14.9 per cent of TIO) was 23.9 per cent more than the Rs 70.80 crore (14.7 per cent of TIO) in Q1-2015 but was 36.6 per cent lower than the Rs 138.33 crore (25 percent of TIO) in Q4-2015.

    Company Speak
    Domestic business in the first quarter grew steadily to achieve a healthy topline growth of 23.4 per cent. Despite prevailing macro-economic challenges and not very favourable weather, both the consumer care and the health care segments have performed considerably well.
    New brands such as Fair and Handsome Instant Fairness Facewash, Emami 7 Oils in One, Zandu Balm Ultra Power and ‘HE’ Deodorant continue to contribute to the growth during the first quarter.
    The quarter also witnessed the launch of a brand extension – Zandu Gel Balm Junior, the first ever gel based balm for kids in the country. The company also scaled up its spend on both advertisement and brand building during the quarter. Despite the high increase in ad spends, the company’s EBIDTA during the quarter rose by 32.9 per cent, bettering industry average.
    Aggressive marketing campaigns, both ATL and BTL delivered rich dividends in terms of growth of most of Emami’s Power Brands. Navratna Oil, Navratna Cool Talcum Powder, Zandu Balm, MenthoPlus Balm, Fair & Handsome and Zandu HCD Range grew in healthy double digits and enhanced their respective market shares.
    With increased emphasis, improved visibility and focused execution, the Modern Trade business and Direct Rural business continued to grow at a steady pace.
    Emami director Harsha V Agarwal said, “Prudent approach, efficient cost management and robust business model have helped us to meet the challenging environment to remain competitive and profitable. For the long term, we will continue to focus on cost efficiencies and invest in R&D and brands to further grow our market share. As part of our aggressive growth strategy, we acquired the Kesh King business during the first quarter FY-2016 and forayed into the Ayurvedic Hair & Scalp care segment. The Kesh King business is being integrated with Emami’s existing business and it has already started contributing to the growth. We plan to make Kesh King a pan-India brand soon.”
    Emami acquired hair and scalp care business under the ‘Kesh King’ and allied brands for Rs 1684 crores. The company raised around Rs 950 crore debt to partially fund the acquisition. The balance was funded by internal accrual.