Tag: Kesari

  • Zee Cinema’s ‘Kesari’ is highest-rated premiere on Independence Day

    Zee Cinema’s ‘Kesari’ is highest-rated premiere on Independence Day

    MUMBAI: The World Television Premiere of Kesari on 15 August on Zee Cinema has set a new benchmark across the Hindi movies cluster making it No.1 in the category. The historic war drama garnered 15.6 Mn impressions as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural markets and is one of the Top 3 rated movies of the year. Zee Cinema has been ranking No.1 in the past five weeks with 489 Mn impressions.

    Over the years, the channel has premiered some of the biggest titles on Independence Day and managed to garner the desired outcome. Grabbing the highest number of eyeballs, Zee Cinema has year on year rated No.1 with their Independence Day premieres of Parmanu: The Story of Pokhran, Dangal, Baaghi and Holiday in the past.  

    With its yearly trend of ranking the highest during Independence Day, by airing blockbuster movies, Zee Cinema promises to cater to the ever-evolving viewer’s demands by making each year bigger and better than the previous.

  • Get ready for a blockbuster date with ‘Saturday Premiere Nights’ at 8 only on &pictures

    Get ready for a blockbuster date with ‘Saturday Premiere Nights’ at 8 only on &pictures

    Having an exhausting week, and still struggling to figure plans for the weekend to unwind?  Well, &pictures, is all set to take you on a transcending journey with some big-ticket actors and superhit movies through its all-new offering ‘Saturday Premiere Nights’. Starting 17th August, &pictures, Naye India Ka Blockbuster Movie Channel will bring to you a perfectly curated blend of movies to set your Saturday’s right! Promising to be your one-stop destination for unadulterated entertainment, the channel ups the ante with the premiere of blockbuster potboilers like Article 15, Sonchiriya, Tumbbad, Gully Boy, Zero, Kesari, Blank, Dil Juunglee, to name a few. Saturday nights will no longer need any extra planning from 17th August onwards.

    Offering a buffet of entertainment, ‘Saturday Premiere Nights’ will showcase a plethora of films across genres be it comedy, drama, action or horror. From a comical entertainer Simmba to a ‘Bahut Hard’ journey of Indian street rappers with Gully Boy, from inspirational stories of valour and commitment with Kesari and Uri: The Surgical Strike to critically acclaimed films like Mard Ko Dard Nahi Hota, Article 15 amongst others, this new property will have it all, making it an irresistible movie date for the viewers. So, get ready to block your date with &pictures starting 17th August for non-stop entertainment as &pictures is all set to enthral movie aficionados with its magnanimous offering that includes some of the most celebrated and outstanding work of the movie industry.

    While mentioned below is the roster of movies for August, the list doesn’t end here as there are more blockbusters coming your way every Saturday only on ‘Saturday Premiere Nights’.
     

    DATE

    TITLE

    August 2019

     

    Uri: The Surgical Strike

    Venom

    Simmba

    Get ready for a fun-filled Bollywood roller coaster ride with ‘Saturday Premiere Nights’ starting 17th August 2019, at 8 PM only on &pictures!

  • Witness the flavour of patriotism this Independence Day, as Zee Cinema airs the World Television Premiere of Kesari on 15th August at 12 noon

    Witness the flavour of patriotism this Independence Day, as Zee Cinema airs the World Television Premiere of Kesari on 15th August at 12 noon

    MUMBAI: Based on a true historic event of the Battle of Saragarhi, Kesari is a legendary example of exemplary valour displayed by 21 Sikh soldiers. Directed by Anurag Singh, Kesari features superstar Akshay Kumar and Parineeti Chopra in the lead roles. This Independence Day, Zee Cinema celebrates the jazba and valour of the 21 brave hearts who fought valiantly for their motherland by airing the World Television Premiere of Kesari on Thursday, 15th August 2019 at 12 noon.

    The Battle of Saragarhi, which was fought on 12th September 1897 in the Tirah region of North-West Frontier Province, is known to be the bravest battle ever fought, the world over! 21 soldiers of the 36th Sikh Regiment fought against a humungous fleet of 10,000 Afghani invaders. Led by Havildar Ishar Singh (essayed by Akshay Kumar), this atomic task force of 21 soldiers proved to be the strongest opposition the Afghans ever faced. The soldiers chose to stand up for what they believed in – never quit, never stop. Even though they lost the battle, their efforts helped them win the war.

    The martyrs set such an inspirational example of valour and commitment, with grit for honour, that it led the British Army to commemorate the entire unit with the Indian Order of Merit,  at that time the highest gallantry award which any Indian soldier could receive. In the present, September 12 (date of the battle) is observed as Saragarhi Day by the Indian Army, and also in Britain while two Gurudwaras in Amritsar and Ferozpur were built in the memory of the 21 martyred brave hearts. Till date, the Gurudwaras are visited by thousands of devotees every day. The Battle of Saragarhi can be referred to as ‘Heroism’ in its truest form.

    Director Anurag Singh said, “Kesari is very close to my heart. The whole team worked very hard for two years on every aspect of film. It is our heartfelt tribute to all the martyrs, to the unmatched valour of the Sikhs, to our ‘mitti’ and I hope the fans will be able to catch the World Television Premiere of Kesari on Zee Cinema.”

    The emotional war drama is Akshay Kumar’s biggest hit, which also went on to become the fourth highest Bollywood grosser of 2019 – with a remarkable collection of 154 crores in India alone. Dialogues like "Aaj meri paghdi bhi kesari … joh bahega mera woh lahu bhi kesari … aur mera jawab bhi kesari" fill your hearts with pride, and eyes with tears while the intense, visually stunning war sequences promise to be a complete visual treat for viewers. The film also has its humorous moments to instantly lighten up the mood. With Kesari, Akshay Kumar and Parineeti Chopra team up for the very first time. Despite a small role portrayal by Parineeti, one is sure to love the fun banter between hers and Akshay’s character. The music of the film is heart-warmingly addictive. The romantic number, Ve Maahi voiced by Arijit Singh is the undisputed love song of the season while B Praak’s Teri Mitti invokes patriotism and pride in all the right ways.

    As an ode to our brave armed forces, Zee Cinema will turn kesari between 13th – 15th August. Considered as the colour of bravery, sacrifice and brotherhood, the channel’s logo and brand assets with change to the colour saffron, to commemorate the valour and bravado of Indian soldiers. Indicating selflessness and courage, the colour poses as a reminder to the people to unite, becoming one, therein setting the base of a stronger and more powerful future of our nation.

  • This Independence Day, be a part of the Zee Cinema’s #MainBhiKesari initiative

    This Independence Day, be a part of the Zee Cinema’s #MainBhiKesari initiative

    MUMBAI: While we are all set to celebrate our 73rd Independence Day, let’s not forget that the sole reason for us being able to celebrate this freedom is the sheer selflessness of our soldiers. The Indian armed forces battling it out on the borders are an epitome of bravery and sacrifice. One such instance of bravery was the Battle of Saragarhi, where 21 Sikh soldiers fought bravely against a mighty army of 10,000 Afghan invaders for their motherland and created history. This story is depicted in the movie Kesari, starring Akshay Kumar and Parineeti Chopra. Kesariis all set for its World Television Premiere on Zee Cinema this 15th August at 12 noon.

    Paying an ode to every martyr, Zee Cinema urges citizens of India to come together and help the kin of martyrs through the #MainBhiKesari campaign. Starting 1st August, fans can extend their support by donating any amount on the Bharat Ke Veer or Freechargeapp and website and share a screenshot tagging Zee Cinema and using the hashtag#MainBhiKesari. For every donation made, the channel will contribute ₹500 towards Bharat Ke Veer. Launched in April 2017 by Akshay Kumar and the Ministry of Home Affairs, the'Bharat Ke Veer' initiative started with the purpose of enabling willing donors to help and contribute towards the families of soldiers who sacrificed their lives in the line of duty. 

    Akshay Kumar, who launched the Bharat Ke Veer app in 2017 said,“Kesari depicts the iconic battle of Saragarhi that was fought in 1897, which is a prime example of bravery and sacrifice. Post any war or battle, it’s the families of soldiers who suffer unimaginable loss. With Zee Cinema’s #MainBhiKesari initiative we can go one step further from merely empathizing with them to supporting their families, wives, children and parents. Our soldiers put their lives at risk at the border for our safety, it is our responsibility now to go all out and support them. So, I urge all the viewers to step up and make a contribution towards our Bharat Ke Veer.”   

    Ruchir Tiwari, Business Head, Zee Hindi Movies Clustersaid,“When Zee Cinema adopted Seene Mein Cinema as the brand philosophy, the aim was to ignite the ‘Jazba’ in every Indian and inspire them to go beyond the ordinary and achieve the unachievable. As industry pioneers, it is our constant effort to show movies that evoke an emotional connect and bring about a change in people’s lives. With the #MainBhiKesari campaign, we are taking a step towards fulfilling our motto. With this initiative, we hope that we can bring people together as one community and make a difference to the lives of the armed forces and their kin.” 

    Over the years it has been Zee Cinema’s endeavour to take up social causes and work towards creating awareness. The channel also premieres movies with a social message and aims at highlighting a significant cause. Last year, for the World Television Premiere of Padman, the channel ran a tweet for a cause social media campaign#Padathon, which aimed at raising awareness about menstrual hygiene and creating a platform to start conversations about the topic. For every tweet uploaded with the hashtag, the channel contributed Rs.10 towards an NGO that made affordable sanitary pads. #ZeeForAll was another successful initiative undertaken by the channel in 2017 for the Independence Day Special movie – Dangal.  With an audio description for the visually impaired and subtitles for the hearing impaired audience, the movie was made accessible to all.
     

  • A story of undeterred perseverance and a will to succeed – COLORS’ latest offering ‘Kesari Nandan’ tells an inspirational tale of a young wrestling prodigy

    A story of undeterred perseverance and a will to succeed – COLORS’ latest offering ‘Kesari Nandan’ tells an inspirational tale of a young wrestling prodigy

    Mumbai: Women have had to push boundaries since the dawn of (wo)mankind. In a patriarchal society like India, the religious traditions and social institutions have a deep bearing on the role and status of women. And yet we have shining examples of women in every age who have persisted, broken the male-dominated molds and paved the path for all of us to succeed today. It’s time to lose yourself in another great story of one such girl who right from her womb had to ‘wrestle’ to survive.. had to ‘wrestle’ to give life to her dreams and she continued to ‘wrestle’ till she brought home the Olympic Gold. COLORS brings to you, Kesari Nandan– a story of a dogged little girl, Kesari, and her custom-binding father, Hanumant Singh. Produced by Contiloe Pictures, Kesari Nandan premiers on 01 January 2019 and will air every Monday to Friday at 8:30PM

    The journey begins in Rajasthan where Hanumant Singh trains young guns for wrestling in his akhada.  He is a man who believes that men and women have set roles in the society and must remain confined to them. He is also a father who aspires for his son to win the country an Olympic gold medal in wrestling, however, it’s his daughter Kesari who secretly harbors the desire to uphold her father’s legacy. With an undeterred resolve Kesari sets off to do something unthinkable much against the will of her father and challenging mindsets along the way. 

    The Launch announcement held at a suburban hotel in Mumbai saw the winner of India’s first ever gold medal in women’s wrestling at the Commonwealth Games, Geeta Phogat and Gold Medalist at Women’s World Boxing, Mary Komcome together in support of the show and the #KhelKesari movement. 

    At the launch said, Nina Elavia Jaipuria – Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, “Kesari Nandan is about an unlikely protagonist who braves all obstacles to become a national hero in a sport that continues to be associated with machismo and virility. It’s a poignant portrayal of a father-daughter equation that transcends beyond the four corners of their middle-class household to an akhada and eventually to the wrestling ring of the Olympics. We have devised an impactful on-air campaign called #KhelKesari to promote the spirit of sportsmanship and encourage women to take up sports. With support from stalwarts like Geeta Phogat and Mary Kom we want to inspire girls to dream big and become beacons of change.”

    She further added, “New Year will mark the advent of a fresh line-up of relatable content that will add newness to our bouquet of offerings. We will begin the year with the weekday prime-time, Kesari Nandan. The weekend primetime will be bolstered by Khatron Ke Khiladiand a crime-drama called Courtroom. Further along the way we have gripping concepts in the form of Jhaansi Ki Raniand Gath Bandhanthat will make the channel distinct and diverse.”

    Speaking about the concept of the show, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 said, “After having presented to its viewers numerous shows with social messages and having in some way contributed to societal changes through these shows, COLORS now brings to its loyal viewers a truly inspiring tale of this cute little aspirational girl called, Kesari. She is someone who challenges the societal stereotype and triumphs her dream of becoming a champion wrestler albeit with the acknowledgement of her father. ‘Kesari Nandan’ captures the beautiful journey of this zesty, determined, hardworking young girl who overcomes difficult challenges to accomplish what she desires the most. It indeed is the story of every girl who dares to dream big and chase that dream, just like Ms Mary Kom and Ms Geeta Phogat, who have come forward to further this cause.”

    Abhimanyu Singh, CEO, Contiloe Pictures said,“Kesari Nandan is as close to reality as it gets. We have put in all resources to make the show look as authentic as possible. It’s an endearing story of a super positive girl who despite all odds embarks on a journey to conquer a male dominated wrestling world.” 

    At the launch Wrestler Geeta Phogat said, “I applaud COLORS for choosing a concept like Kesari Nandan. It is both, unique and real and highlights the struggles that women have to face to make a name in extreme sports like wrestling. I can’t wait to watch it. I would like to tell all girls that if you believe in your dreams and work hard to achieve it, success will be yours.”

    Echoing the same sentiment boxer Mary Komsaid, “Its heartening to see the hardships of women especially in the field of sports being highlighted in the mainstream mass media. I am looking forward to watching this show as it appears similar to my own aspirations and struggles. I wish the entire team the very best.”  

    Kesari Nandan boasts of a stellar cast. Young actor, Chahat Tiwaniessays the role of the Kesari – a determined young girl and a daughter of a renowned wrestler who harbors the dream of becoming a world champion. Says little Chahat, “I’m excited as well as nervous to play Kesar. Kesar is a brave girl and she inspires me to dream big.” Said Manav Gohil who plays Kesar’s father, Hanumant Singh, a former wrestling champion and the progenitor of Guru Hanumath Singh Akhahda,” I found the character of Hanumant Singh to be very challenging; both physically and emotionally. Hanumant is an accomplished wrestler who dreams that his son will take his legacy forward and win and Olympic gold in wrestling. But fate has different things in store for him.”

    As Kesari sets out on her intriguing journey, she is supported by her mother, Madhavi played by actress Aastha Chowdhary. The main cast is joined by actors Nivedita Saraf, Reshma Shinde andAnkit Arora. 

    Will Kesari fulfil her journey from #AanganToAkhada? Watch the inspirational saga of Kesari onKesari Nandan starting 1st January, every Monday to Friday at 8:30 p.m. only on COLORS.