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Tag: Kerala Vision

  • Kerala Vision unveils Rs 200 crore plan to boost tourism and connectivity

    Kerala Vision unveils Rs 200 crore plan to boost tourism and connectivity

    MUMBAI: Kerala Vision, the state’s leading digital services provider, has announced an ambitious Rs 200 crore investment plan aimed at transforming Kerala’s rural tourism landscape whilst significantly enhancing the region’s digital infrastructure.

    The comprehensive initiative, unveiled at the Invest Kerala Global Summit, focuses on developing undiscovered tourist destinations throughout Kerala’s villages and establishing a state-of-the-art underground optical fibre network along national highways. This dual approach aims to boost both tourism potential and telecommunications infrastructure across the state.

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    Kerala Vision managing director Suresh Kumar P.P, and chief operating officer  Padmakumar N,  presented the detailed project report to a distinguished panel including industries minister P Rajeev, principal secretary A P M Mohammed Hanish IAS, and Kinfra  managing director Santhosh Koshy Thomas.

    Kerala Vision, which currently serves more than one million internet subscribers, brings considerable expertise to the project. The company operates the state’s largest optical fibre network, providing high-speed internet connectivity even to remote locations, alongside its digital television service offering up to 155 channels across various entertainment packages.

     

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    The investment marks a significant step in Kerala’s digital transformation, combining tourism development with infrastructure enhancement. By leveraging its extensive network capabilities, Kerala Vision aims to create a more connected and accessible state for both tourists and residents, supporting the region’s long-term economic growth.

  • Kerala Vision partners Y&A Transformation for new revenue streams

    Kerala Vision partners Y&A Transformation for new revenue streams

    MUMBAI: After establishing itself in Kerala with 24 lakh TV homes, Kerala Vision Cable (KV) is looking to expand its revenue streams. For its next stage of transformation, the company partnered with Y&A Transformation, a business transformation company, focused on helping its clients build the #NextPractices, erasing the #BestPractices legacy mindset, through agile, collaborative, adaptive and innovative methods of doing business in the areas of technology, data, content, customer centricity, customer experience, CRM, CSR, sustainability and organisation culture.

    Y&A Transformation is helping KV find new streams of revenue by making use of its chain of cable operators and households. IT is working to transform the relationship with customers from just a subscription fee collection one to building relationships. By this, it can open up a new channel for sales. Deals have already been struck for products ranging from gold loan by a bank to creating loyalty to a particular petroleum company.

    Commenting on the KV transformation, Y&A Transformation MD and co-founder S Yesduas said, “In today’s dynamic market where the focus is moving from selling products to building relationships with the customers, we are helping Kerala Vision reimagine their field strength by making it a sales channel which will take relevant products and services specifically curated and created by marketers for KV consumers, to doorsteps.  It is an absolute win-win solution. The large base of KV customers is an attractive proposition for marketers, their sales and marketing costs reduce. They also get to use the KV channels for their promotion with very special packages. KV gets a special incentive on the actual conversion and they are also able to provide additional value to their customers.”

    Speaking on the partnership, Kerala Vision MD Rajmohan Mambra said, “Y&A Transformation is our business advisors. We are very pleased with the contributions they make to our business. They are involved with us in all aspects of our business, from distribution to programming to sales. I would urge marketers looking at Kerala as a market to get in touch with Y&A Transformation before they look elsewhere because what they can put together will be incomparable.”