ITV

Tag: Kerala Tourism

  • Kerala Tourism’s monsoon campaign #ComeOutAndPlay

    Kerala Tourism’s monsoon campaign #ComeOutAndPlay

    MUMBAI: As the monsoon season arrives Kerala Tourism is looking forward to a variety of campaigns. The department is to accord prominence to its monsoon tourism campaigns considering the possibility of attracting more travellers who would wish to enjoy the rains in the state.

    Kerala had gained more than Rs 8392.11-crore revenues from the 10,91,870 foreign tourists who visited Kerala last year. Over the past few years, Kerala had received around 70,000 of Saudi tourists during the monsoon season.

    Kerala Tourism director P Bala Kiran said, “The state offers the vacationers a chance to rediscover nature, rekindle relationships, and reconnect with life by indulging into various activities such as trekking, ayurvedic massage, river rafting and numerous more. Kerala Tourism has also been inviting travel enthusiasts to participate in #COMEOUTANDPLAY challenge the state had hosted a total of 6,142,190 tourist arrivals during monsoon season i.e. June-October 2017 with an increase of 506,623 travellers as compared to 5,635,567 tourist arrivals during monsoon season in 2016.”

    The main aim of the campaign is to divest vacationers of their career selves their formal adultness and their preoccupation with devices, careers and the routine of everyday life. The idea of campaign mainly focuses on play in the context of families and in-turn it reconnects the families. Based on this idea a television, print/OOH campaign has been developed. In order to promote the campaign and woo travellers during summer holidays, Kerala Tourism has been utilising various promotional tools in the best possible way. Besides TV and print campaigns in the national markets, the campaign has been running in cinemas across the target markets along with radio and digital campaign.

    With this campaign Kerala Tourism aim is to target tourists from the potential domestic markets, including Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra, Delhi & NCR, Madhya Pradesh, Uttar Pradesh, Gujarat, Punjab, Rajasthan and West Bengal. Willing participants would need to engage in any outdoor activity like hopping on one leg, slow cycling and crossing a log bridge and post the same on social media with #ComeOutandPlay. Lucky winners would be rewarded fabulous Come Out and Play merchandise.

  • Kerala Tourism allures tourists from Australia & NZ via road-shows

    Kerala Tourism allures tourists from Australia & NZ via road-shows

    MUMBAI: Kerala Tourism has effectively conducted two road shows across Australia and has now ventured into New Zealand, attracting the travel & adventure-loving folks there to God’s own country.

     

    Both countries are fast-rising markets for Kerala Tourism industry, with the total of tourists to the state from Australia up 60 per cent and from New Zealand rising 68 per cent in the last four years.

     

    About 100 tour agencies participate in a road show in Sydney, whilst sixty buyers participated in a road-show in Melbourne. Close to 46 buyers attended the road-show in Auckland, the first t by Kerala Tourism in New Zealand.

     

    “Both New Zealand and Australia represent a huge market for Kerala due to the high proportion of its inhabitants keen to tour and experience new destinations all over the globe,” said Kerala Tourism secretary Suman Billa.

     

    Billa invited travel agencies to have a glance at the diversity provided in Kerala’s hill, watercourses as well as wildlife and genuine cookery.

     

    India’s Deputy Consul- General Vinod Bahade was the main guest at the road show in Sydney. The lately approved visa-on-arrival facility for people of New Zealand added strong point to the promotional crusade in Auckland of Kerala Tourism.

  • Kerala to promote tourism with new ayurveda focused campaign

    Kerala to promote tourism with new ayurveda focused campaign

    KOLKATA: The tourism department of Kerala government is planning to launch a campaign focused on ayurveda to promote tourism and position the state of Kerala as home of ayurveda.

    The board is also looking at a year-long campaign – ‘Visit Kerala Year’ to celebrate tourism in the state and it would commence from mid-April, coinciding with the New Year in the Malayalam calendar.

    Kerala Tourism spent around Rs 45 crore on the marketing and campaigns to promote tourism activities in the state in the current fiscal that id 2014-15. For the next fiscal, that is 2015-16, the budget would be in the same line if not more, as the state is betting on tourism growth.

    “We will sooner have TVCs and campaigns focused on ayurveda to promote tourism,” said Kerala tourism, additional director (general) Anupama TV, in Kolkata, on the sidelines of an event organized to promote the state as a favourite destination on Monday.

    Leveraging the increased air connectivity, a focused ayurveda and monsoon campaign will be conducted in the Middle East where 90 per cent of the diaspora is from the state.

    The other campaigns including TVCs focusing on the backwaters, beaches were aired last year, said Anupama TV.

    Tourism is Kerala’s second biggest income source, after remittances from non-resident Keralites abroad. The state earned Rs 23,000 crore from tourism in 2013.

    Kerala is looking at increasing the number of tourist arrivals in the state to over 1.37 crore in 2015 as it plans an array of activities to promote the state as perfect holiday destination.

    Also, to promote the number of foreign arrivals, the tourism department is taking a number of initiatives and is exploring new markets such as China, Japan and Korea apart from campaigns in Europe.

    When asked about Kerala Tourism’s most ambitious sea plane project, she said that sea plane services will commence soon.

    Kerala Tourism had to stop the sea plane services, after its inaugural flight in Kollam in early 2013 owing to widespread protests from fishermen in the state.