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Tag: Kenvue

  • Ad Standards take centre stage as India hosts Global Summit

    Ad Standards take centre stage as India hosts Global Summit

    MUMBAI: India is set to become the epicentre of global advertising conversations as the Advertising Standards Council of India (ASCI) gears up to host the ICAS Global Summit ICAS Global Dialogues 2025 from 17 to 19 March 2025, in Mumbai. This marks a historic first, with the prestigious event being held outside Europe and the US, signalling India’s increasing influence in shaping global advertising self-regulation.

    The by-invite-only summit will convene self-regulatory leaders from 16 countries, alongside global advertising associations, regulators, and top Indian industry players. With AI and emerging technologies rapidly reshaping the industry, the summit aims to foster discussions on ethical, progressive, and consumer-first advertising practices.

    The summit will feature a series of thought-provoking sessions addressing key industry shifts. It will kick off with the ICAS Global Self-Regulation Awards (March 17), celebrating the most innovative and impactful advertising self-regulation initiatives worldwide. This will be followed by the ICAS Think Tank & Panel Discussion, where ASCI, alongside Hindustan Unilever, Marico, Cipla Health, and Kenvue, will shape the future of global advertising standards. On March 18, the session ‘Tomorrow’s Regulation Today’ will explore emerging consumer vulnerabilities and the evolving role of advertising regulations in tackling them. The final day, March 19, will see ASCI Academy’s Global Adda, unveiling two major research studies, ‘Manifest: Masculinities Beyond the Mask’, a deep dive into male representation in media, and ‘AdNext: The AI Edition’, which explores AI’s transformative impact on advertising.  

    With over 250 attendees expected, including industry leaders, regulators, and marketing professionals, the event promises insightful discussions, knowledge-sharing, and future-focused advertising strategies.

    ASCI CEO & secretary general Manisha Kapoor said, “Hosting the ICAS Global Summit in India is a proud milestone for ASCI and the Indian advertising industry. We look forward to collaborating with global experts and gaining insights that will help us navigate new complexities while strengthening consumer trust.”

    ASCI chairman Partha Sinha added, “The timing of this summit is crucial as AI and other technologies rapidly reshape advertising. Bringing global perspectives together will help us collectively design forward-looking approaches that balance innovation with responsibility.”

    The summit will host a star-studded lineup of speakers, bringing together influential voices from across industries. Key speakers include Abhishek Singh, additional secretary, MeitY; Devdutt Pattanaik, renowned mythologist and author; Michael Todd, global director at Google, and Guy Parker, president of ICAS. Adding to the distinguished roster are Mary K Engle, EVP-policy at BBB National Programs, USA; Mohan Jayaraman, partner at Bain & Company; Ruchira Jaitly, CMO of Diageo India and Paromita Vohra, acclaimed filmmaker and writer. Their collective expertise promises to drive meaningful discussions on the future of advertising and self-regulation.  

    Supported by Diageo India, Hindustan Unilever, Google, United Breweries, Makemytrip, Games24x7, Khaitan & Co., and Lexplosion, the ICAS Global Summit 2025 is poised to drive progressive, ethical, and future-ready advertising practices with India leading the charge.

  • Stayfree launches ‘#BetaStayfreeLeAana’ campaign

    Stayfree launches ‘#BetaStayfreeLeAana’ campaign

    Mumbai: This Daughter’s Day, menstrual hygiene brand – Stayfree launched its latest digital campaign which highlights the importance of healthy period conversations within families that help the girl to become comfortable about her periods. Normalising periods among young boys is a critical step within a family construct. Stayfree encourages parents to talk to their sons about periods from a young age. With this campaign, Stayfree has come up with a simple idea yet powerful idea for parents to initiate this conversation by asking them to buy a sanitary napkin.

    Four years ago, Stayfree launched its ‘It’s Just a Period’ campaign champions healthy period conversations amongst people who matter most to a young girl- “her family”. The campaign aims to positively change the narrative of shame and silence often associated with periods and instead create a world where conversations about periods are normalized. In this journey, Stayfree first encouraged fathers to be a part of the period conversation with their daughters, which then extended to ‘Talk to your Sons’ campaign encouraging parents to tell their sons “it’s just a period”. This year, Stayfree with its latest film takes another bold step in this direction with a simple call to action #BetaStayfreeLeAana to end generations of taboo.

    Conceptualised by DDB Mudra, the new digital film captures poignant everyday moments in families, and conversations between parents and their sons which are heartwarming and relatable. The film thoughtfully portrays various household scenarios that help boys feel at ease with the topic of periods. From a mother encouraging her young son not to feel embarrassed about purchasing sanitary napkins during a grocery run, to another mother explaining that menstruation is a normal and healthy process for every woman, and a father discussing with his son the importance of supporting women during their periods, each moment is handled with care. The film leaves us with a powerful yet very simple message, “When we make our sons comfortable with periods, we make our daughters comfortable with it too.”

    Kenvue vice president – marketing and business unit head – essential health, Manoj Gadgil said, “Periods have traditionally been a hush-hush conversation limited to the women of the house with male members asked to look away creating a society where periods are seen as social stigma. When one half of the population is kept out this conversation true change in society is impossible. At Stayfree, we are committed to normalizing period conversations and to create a world where no girl feels shame, fear or discomfort about periods. In our fourth edition, we take a real actionable step by not only urging parents to tell their sons ‘It’s just a period’ but also perhaps to go buy a sanitary napkin for their mother or sister taking a decisive step to end generations of stigma associated with periods.”

    DDB Mudra Group chief creative officer Rahul Mathew shared, “Over the years, Stayfree has been committed to normalizing the conversation around periods. And a big cohort in the normalization journey needs to be men. Women feel more uncomfortable because men are not comfortable around the topic of periods. So, a good place to start the conversation is with boys.”

    As a part of the new campaign, Stayfree has collaborated with popular national and regional influencers to highlight the important of healthy period conversations in families sharing personal experience of how they have normalised period conversations with their sons. The digital campaign will be seen across Youtube, Meta and leading OTT channels.

  • Kiara Advani and PV Sindhu join hands with Stayfree

    Kiara Advani and PV Sindhu join hands with Stayfree

    Mumbai: To mark Daughter’s Day, Stayfree, one of India’s leading brands in menstrual hygiene, along with its Brand Ambassadors, Kiara Advani, and PV Sindhu are championing the importance of parents talking to their sons about periods. Kiara Avani, India’s leading actress and PV Sindhu, Badminton World Champion took to social media to encourage their followers, especially parents to talk to their sons from a young age about menstruation and encourage open conversations around periods.  

    Stayfree with its ‘This Daughter’s Day, Talk to Your Sons’ campaign aims to positively change the narrative of shame and silence often associated with periods and instead create a world where conversations about menstruation are simply normal and natural.  This campaign is an extension of the brand’s ‘It’s Just a Period’ initiative which aims to break barriers and foster open discussions around menstruation starting with the people who matter most to a young girl – her family.

    Through Instagram posts, Kiara highlights the importance of parents having open conversations with their sons about menstruation from an early age. PV Sindhu also emphasizes the need to educate boys about periods. Drawing lessons from the sports arena, she mentioned the importance of a minute in altering her game and how a minute of conversation can bring a change in the mindset of our society towards menstruation.  To further champion this important issue, Sindhu encouraged her fans to take a pledge to talk to their sons, to reassure them that it is normal, and it’s just a period!

    Commenting on Stayfree’s campaign, Kenvue marketing and essential health business unit head Manoj Gadgil said, “Over the years, Stayfree has been committed to normalizing period conversations to create a world where no girl feels shame, discomfort and fear about her periods. The brand strives to break barriers, eliminate taboos, and encourage an open dialogue around menstruation. This Daughter’s Day, we are delighted to join hands with our brand ambassadors to amplify this important message to create a more emphatic and informed society.”

    Recently, Stayfree was recognised for its impactful ‘This Daughter’s Day Talk to Your Sons’ campaign at the 8th edition of the IndIAA Awards for Creative Excellence by the India Chapter of the International Advertising Association (IAA), in the ‘Voice of Change’ category.