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Tag: Kent Wertime

  • Ogilvy appoints Reed Collins, Sonal Dabral to head APAC team

    Ogilvy appoints Reed Collins, Sonal Dabral to head APAC team

    MUMBAI: Ogilvy announced today a new creative leadership team in the Asia Pacific region. Reed Collins and Sonal Dabral will lead the agency’s creative efforts throughout Asia Pacific, with Collins continuing his focus on North Asia while Dabral will take on the role of leading the agency’s South East and South Asia offices. Eugene Cheong, who has served as Ogilvy’s chief creative officer in Asia Pacific for the past decade, will be transitioning to a new role that is being finalised in joint conversations with Ogilvy and WPP.  

    Ogilvy worldwide chief creative officer Piyush Pandey said, “I would like to thank Eugene for his invaluable contributions throughout his tenure. He is a fantastic Creative champion, who has helped Ogilvy shine around the world”.

    On the appointment of Dabral and Collins, Pandey added “I have great confidence in our next generation of leadership with Reed and Sonal to continue to deliver great creative solutions to all our clients.”

    “Reed and Sonal are true Ogilvy giants with modern marketing skills and the right experiences to take the agency into the future. They are both dynamic, inspirational creative talents whose energy and ambition are infectious”, said Ogilvy co-chief executives Kent Wertime and Chris Reitermann.  

    Collins joined Ogilvy in 2013, has since served as chief creative officer in Hong Kong and was announced as chief creative officer, North Asia in 2018. Dabral will remain based in India, where he has held the positions of chief creative officer and vice chairman of South Asia. Collins and Dabral will work closely with Reitermann and Wertime in their business leadership roles, and with Piyush Pandey, as Ogilvy’s chief creative officer, worldwide.

    “I am proud of all that we have accomplished over my ten years as regional Creative leader for Ogilvy. Our offices, according to Campaign Brief Asia, are amongst the hottest in their markets with a few exceptions of course. We have, in my unbiased view, the best team of CCOs and ECDs in the Ogilvy world. If you want proof, our being named Cannes “Asia Creative Agency of the Year” in 2018 is hard evidence of that.” added Cheong.

  • Ogilvy Malaysia appoints Kent Wertime as chairman

    Ogilvy Malaysia appoints Kent Wertime as chairman

    MUMBAI: Ogilvy & Mather Asia-Pacific chief operating officer Kent Wertime has been given the additional role of chairman of Ogilvy Malaysia.

     

    In the immediate term, Wertime’s focus will be to tap into the strengths of the respective discipline skills within Ogilvy Malaysia to create integrated offerings tailored to clients’ business needs.

     

    Wertime said, “Malaysia is a key market not only in ASEAN but also the Asia-Pacific region. Given its importance, it is essential that Ogilvy Malaysia provides integrated offerings that will support clients’ growing business needs. To ensure we remain ahead of the rapid changes in the market, we are moving quickly to consolidate and strengthen our offerings with a focus on two areas, data and content.”

     

    “Today, we have to monitor and interpret data in real-time and make quick decisions in the moment that are aligned with clients’ long-term business needs. Equally important in this data-driven process is content. We want to create channel-agnostic content – rich content that can be translated across any channel without losing impact or relevance. In order to do so, we need to have the right expertise, insights, and technology in place,” added Wertime.

     

    Given his regional role, Wertime will continue to be based in Bangkok. However, he will be spending a significant amount of time in Malaysia to oversee the business while a new country head is being identified.

     

    Earlier this year, Ogilvy Malaysia group managing director Anand Badami since 2011, moved to Singapore to take on a global client leadership role for the agency.

    Wertime has been with Ogilvy Asia-Pacific since 1999, when he joined the network to head up its Interactive division. He has lived and worked in Asia for 25 years, having held senior agency roles in Hong Kong, Singapore, and Bangkok prior to joining Ogilvy.

     

    Ogilvy Malaysia comprises Ogilvy & Mather Advertising, OgilvyOne Worldwide, Ogilvy Public Relations, H&O (Hogarth & Ogilvy, previously known as RedWorks), and Bates CHI & Partners.