MUMBAI: Two sharp minds, one bold mission Dentsu Creative Isobar has doubled down on its creative firepower with the appointment of Dhruv Tiwari and Zubin Jauhari as group executive creative directors. The move, announced this week, signals the agency’s intent to marry creativity with culture and commerce, shaping campaigns that don’t just win awards but win hearts across India. Both will report to Dentsu Creative Isobar chief creative officer Abhijat Bharadwaj and will lead a 150 plus strong creative team charged with pushing boundaries for some of the country’s most ambitious brands.
Dhruv Tiwari arrives from DDB Mudra, where he transformed the North office into a creative powerhouse with work for McDonald’s, Royal Enfield, Kent RO and DLF Mall of India. His campaigns blended cultural spark with business impact and earned recognition at Adfest, The Abbys and Kyoorius. As he quipped: “I’m here to stir things up to craft work where creativity, tech and culture collide. Work that earns attention, sparks conversation, and maybe even rewrites the rulebook. If the shiny metals follow, well… we won’t complain.”
Zubin Jauhari, meanwhile, is making a homecoming to dentsu. Over the past decade, he has worked on everything from Swiggy and Flipkart to Google, Facebook and Ola Electric, turning brands into cultural icons. His trophy cabinet features Cannes Lions, a Spikes Asia Grand Prix and a Kyoorius Black Elephant. On returning, he said: “It feels incredible to return to a place that shaped some of my fondest professional memories. I’m here to create work that resonates far beyond the industry, help define the future of creativity, and build a team that everyone can’t stop talking about, all while having a ton of fun doing it.”
For Bharadwaj, the appointments cap a year-and-a-half-long talent build: “Now that the bottom and middle levels of our structure are solidly in place, it’s time to crown the top of this creative pyramid. I can’t think of anyone better than Dhruv and Zubin. Zubin is an award-winning creative who is an expert at new-age creativity and Dhruv is an excellent leader with a vast portfolio of successful campaigns. We’re in the fight and gunning for greatness.”
Dentsu Creative Isobar CEO Sahil Shah echoed the sentiment: “The future of creativity lies in fusing culture, technology, and influence to deliver impact at scale. Dhruv and Zubin embody this new-age thinking and inspire those around them. Backed by a hugely talented team of 150 plus creatives, they will craft transformative work for brands and society while nurturing a culture that empowers our people to dream bigger and create bolder.”
Together, Dhruv and Zubin are expected to deliver campaigns that channel India’s diversity and dynamism, harnessing technology to amplify culture and content to drive influence. The duo’s remit aligns with Dentsu Creative’s global mission: building work that’s emotionally resonant, culturally rooted and commercially meaningful.
As the agency puts it, this is not just about crafting ads, it’s about “celebrating Bharat while speaking to modern India”. With this creative power pairing, Dentsu Creative Isobar seems ready to script its next blockbuster chapter.
Mumbai: Art of Living an international humanitarian organisation led by Gurudev Sri Sri Ravi Shankar ji, announced its latest initiative to solicit corporate social responsibility (CSR) of qualified companies by investing in AquaKredits – water credits. This strategic move is a part of the organisation’s broader commitment to sustainable business practices and responsible water management. KENT RO, manufacturer of water purifiers and home appliances, has pioneered this initiative by buying AquaKredits under its CSR.
AquaKredits issued by AqVerium, the world’s digital water bank, is an innovative approach to assessing and valuing water quality. AquaKredits are issued based on a stringent water audit, verification & validation of impact data and other evaluating factors. Each Art of Living was non-profit to onboard all its water conservation projects on AqVerium, which went through stringent verification and validation of the reported impact basis on which AquaKredits were issued. In the first phase, AqVerium has issued 467,054 AquaKredits for creating an additional 46, 70, 54,025 litres through recharge pits. Each AquaKredit represents 1000 litres of water saved, conserved or harvested.
Water scarcity is a critical global issue, and businesses play a crucial role in addressing this challenge. In line with KENT RO’s dedication to environmental stewardship, the company has proactively engaged in purchasing AquaKredits under its CSR obligations.
KENT RO Chairman Mahesh Gupta commented on the initiative, saying, “At KENT RO we recognize the importance of sustainable water management in preserving our environment and supporting communities. Our decision to invest in AquaKredits is a testament to our commitment to responsible business practices and corporate social responsibility. Through our CSR we are actively contributing to the conservation and sustainable use of this precious resource.”
Art of Living Social Projects Chairman Prasanna Prabhu said, “We are very excited with this pioneering and benevolent gesture by Shri Mahesh Gupta ji, which opens a whole new vista to qualified corporates to participate in sustainable Water Management through the purchase of AquaKredits – Water Credits under CSR. Our partnership with AqVerium, founded by Dr. Subramanya Kusnur, New Waterman of India, is a testament to providing complete transparency to donors powered with a data scientific tool of the impact achieved through AquaKredits. These AquaKredits, bought at Rs 100 each, not only are representative of the cost involved in conserving water but also the genuine intent, effort and commitment of all stakeholders which is priceless.”
AqVerium provides a platform for all stakeholders to demonstrate their commitment to water sustainability and stewardship by incentivising good behaviour with AquaKredits which can be offset to balance water deficit or bought by qualified corporates under CSR.
Speaking on the occasion, Architect of CSR law and widely acclaimed as the Father of CSR in India (ex-IAS) Dr Bhaskar Chatterjee said “It is a very momentous occasion as we celebrate 10 years of CSR in India and what better to have AquaKredit as an effective tool for impact assessment and measurement for water sustainability. Water is core to sustainability and human life and investing in AquaKredits qualifies for CSR under The Companies Act 2013, section 135, schedule 7, Item 4. It also aligns with the United Nations Sustainable Development Goals, particularly Goal 6: Clean Water and Sanitation. I take this opportunity to invite corporates to emulate this pioneering partnership between Art of Living, Kent RO and AqVerium and exemplify their commitment to water sustainability.“
NEW DELHI: Water purifier brand Kent RO Systems has appointed Leo Burnett India as its integrated communications partner. The account will be handled by the agency’s New Delhi office.
Leo Burnett will be responsible for strategic planning, ATL and BTL activities for Kent water purifiers, kitchen and home appliances. This new partnership will be focused on driving continued growth and building on the market leadership the brand has achieved.
Leo Burnett South Asia CEO & chief strategy officer Dheeraj Sinha said, “The idea of getting healthier has found big currency especially in the post Covid world. Kent’s mission to make a meaningful difference in the lives of its consumers by leveraging its technological expertise to create healthy lifestyle solutions finds great synergy with the current world view. Our task will be to amplify its equity in water purifiers and help establish it as a home solutions brand backed by Kent technology.”
Kent RO Systems CMO Sanjeev Gauba added, “We have ambitious growth plans and in Leo Burnett India we found the perfect partner to help us execute them. Team Leo Burnett really impressed us with their strategic acumen based on in-depth understanding of our brand and presented some truly distinctive creative solutions across platforms to help us bring to life our vision for our brand and our consumers.”
NEW DELHI: Advertising informs. It generates awareness, entertains; less often than not – if one goes by harsh cynics – leads to a buy decision, and with even lesser frequency flies into controversy. Sometimes the storm that follows proves beneficial for the brand, especially if it is a cult product. At other times, it proves highly detrimental. 2020 was no different. The year had its fair share of brands and labels which got into the crosshairs of some activist group or other, inviting consumers' ire and even unmentionable expletives. Even though what they communicated was well-meaning, and should be considered by most to be within the norms of decency. Most of these ads will end up finding a mention in marketing case history books, detailing what transpired.
Here's our collection of some of the brands, TVCs and ads that ran into controversy.
1. Tanishq – Baby Shower
The jewellery brand from Titan released a TVC on the theme of Ekatvam (Oneness) featuring a Hindu girl married in a Muslim family which is celebrating her baby shower. This ritual is customarily not a part of the Muslim culture but the ad film showcased a liberal family that was more concerned about their daughter-in-law’s happiness. The film ran into a major wrangle, as a lot OF people opposed the premise and claimed that their cultural sentiments had been hurt. They asked why advertising industry always goes for these tropes and why a Muslim girl was not featured in a Hindu environment. Allegations of promoting ‘love jihad’ were also thrown around. The backlash pushed the brand on the backfoot and it pulled the plug on the ad. However, the move was not acceptable to certain sections, who criticised Tanishq for not taking a stand. For the record, the film got a clean chit from every industry body and reviewers.
Tanishq has officially withdrawn their ad after being trolled viciously. Here's why this is a very sad state of affairs, and context from other such ads that were trolled (and some, withdrawn) https://t.co/Nb0cSiTPHXpic.twitter.com/sn3IMBqdmC
Not happy with getting a social media caning from certain pressure groups, Tanishq’s marketing mavens decided to take a shot at being liberal in its outlook and released a TVC promoting its Ekatvam range. The film featured four artistes – Neena Gupta, Nimrat Kaur, Sayani Gupta and Alaya F – talking about the festivities. During the film, one of the actors’ spoke about not bursting firecrackers and celebrating a peaceful Diwali. While the idea was to prevent pollution, several people took it in a different light and rebuked the brand to not tell others how to celebrate the festival of lights. The brand was stalked by trolls for the second time in a month. Again, Tanishq was forced to withdraw the ad.
On both occasions, trollers pointed that the ad had hurt Hindu sentiments.
3. Kent RO
This year, several brands tried to cash In on the pandemic by communicating how they could help in the fight against pathogens, especially the Coronavirus. While some brands came out with effective ads, some made exaggerated claims even as others tried to be extra cautious in their communication. One such company which took such a tack was the maker of water purification system Kent RO. In an advertisement, Kent cautioned against letting the househelp knead flour in case “her hands might be infected,” which served as the plug for the company’s product. Featuring Hema Malini and her daughter Esha Deol as celebrity endorsers, the TVC got thrashed black and blue on social media. Some even complained to the Advertising Standards Council of India (ASCI). Their reasoning: the TVC was insensitive towards the domestic helps who were already facing discrimination from housing societies across the country. The film was pulled off Kent’s social media handles and the brand issued an apology and promised to investigate its advertising procedures and deploy corrective measures.
4. Amul – Exit the Dragon
During June this year, tensions between India and China were at its peak. Starting with the tiff in Galwan valley, where PLA soldiers were pushed back while trying to enter Indian territory, to boycotting Chinese brands and products with a call for Atmanirbhar Bharat, the dairy brand Amul, famed for its on point topicals, came up with a creative titled ‘Exit the Dragon’. The creative showcased the iconic Amul Girl telling the dragon to exit – an oblique reference to Chinese products. The powerful creative clearly communicated the message in regards to boycott of goods manufactured in China. Shortly after the cartoon was posted, the Twitter account of Gujarat Milk Marketing Federation (which owns Amul) was blocked. Twitterati accused the social networking platform of having a bias against India and #Amul became a top trend. The account was restored soon after.
The ed-tech brand certainly caught the pulse of the nation when it was acquired by Byju’s for a staggering $300 million. Post that, the brand went on a new audience acquisition spree on the back of a huge marketing campaign. However, as many as seven WhiteHat Jr ads fielded complaints for being misleading. Out of these, complaints regarding five ads were upheld by ASCI, which directed them to be pulled down. It used messages such as “TedX Speaker at the age of seven,” among other inflated, unverified claims.
The brand also used the images of global leaders such as Elon Musk, Sundar Pichai, Steve Jobs and others to convey a message that joining WhiteHatJr will turn kids into tech geniuses like them.
6. ISL Mohun Bagan
The ad, meant to create hype for the ISL 2020-21 season among Bengali football enthusiasts, wreaked havoc instead. Mohun Bagan loyalists objected to a scene where a team jersey is dipped into a washing machine along with an ATK jersey. The narration of the ad also mentioned a "six-year-old emotion" that fans found offensive, since Mohun Bagan, which debuted in ISL this season with the brand name ATK Mohun Bagan FC, has a long and glorious history of 131 years.
They were also perturbed with the idea of the team wearing three stars on the left sleeve of their jersey under the ISL logo, with the words 'Champions 2019-20' written under them. The Mohun Bagan fanbase perceived the mishandling of the branding and advertising of their team as an attempt to undermine their club's legacy and heritage. They expressed their disagreement with these branding efforts online. Soon enough, team management stepped in and took measures to cool down the situation.
A print advert by the Indore Institute of Law drew a comparison between two fictional characters – Harvey Specter from American TV series Suits, and Akshay Kumar from Jolly LLB 2. It bore the caption that an aspiring lawyer could be either – “Choice is yours.”
The picture started doing the rounds on social media platforms and netizens were quick to slam the college’s perceived elitist stance behind the ad. Others accused the institute of denigrating the “dignity of Indian lawyers.” Several people questioned whether the college had obtained permission from the original creators before running the campaign. A fair few wondered why the institute chose fictional characters instead of its own alumni or famous practitioners of law in the real world.
The ad-makers were brutally trolled for their creative sense and the ad was roundly panned as problematic and in poor taste.
Facing flak, the law college later issued an apology saying, “We assure everyone that it was absolutely not our intention to offend anyone or defame any section of the legal profession.”
Please find our clarification regarding our advertisement published on 15/10/2020. We would like to make clear the…
The fintech firm took a dig at arch rival Paytm by calling it “Chinese.” It further said that while 220 Chinese apps have been banned, many consumers are still using them on the downlow. MobiKwik urged users to go Indian and questioned them if they were still using Paytm, a Chinese app, for paying their bills.
Describing itself as a ‘truly Indian Payments’ app, the ad called on users to use Mobikwik for all their payment needs.
After the Centre for Science and Environment (CSE) sparked a controversy in the FMCG space by reporting that several leading honey brands had not been able to clear purity tests, a brand war started. The ones that passed the litmus are now talking about their purity, while those that flunked are questioning the report. Post honeygate, several brands released ads sharing their perspective on the situation. The ad war was obvious as no brand would want to let its market share degrade based on one report. Industry experts believe that a massive PR and advertising war will be waged in this category as brands would go to any extent to retain their customers.
MUMBAI: With barely two months to go before the eleventh season of the Indian Premier League (IPL) starts in April 2018, brands have begun their hunt to pick their favourite team to bid on and are rapidly putting together deals. The bigger team you pick, the more chances of your brand being visible on the field and earning you brownie points in the eyes of viewers and consumers.
A lot is riding on this year’s season for sponsors as the T20 tournament has gone on to become the fifth most popular sports event in the world with more than 335 million viewers and the number only seems to be increasing every year. Last year, Star India won the global IPL media rights for Rs 16,347 crore for a period of five years. Since this is the first time both the TV and digital rights are with a single broadcaster, better synergies can be drawn between the TV and digital campaigns.
Gameplan Sports director Jeet Banerjee projects a rise in the sponsorships amount that brands will pay to teams this year as compared to previous seasons. “The amount will differ from team to team, but it will be in the range of 15-25 crores per annum,” he believes.
According to an industry source who did not wish to be named, however, principal sponsor deals this year between teams and brands could range from Rs 8-12 crore per annum, more in line with previous years.
Chennai Super Kings (CSK) and Mumbai Indians (MI), according to another source, are on their way to complete their inventory for the year 2018 with new sponsors and partners.
As the five-year deal between MI and Videocon d2h has come to an end, a new innings for Samsung has begun this season. Samsung, which was the official partner for MI, has now become the team’s lead sponsor. The team has a list of official partners including Performax, Kenstar, Taiwan Excellence and Usha.
Although Kingfisher is sponsoring all major teams this season as well, Royal Rajasthan and Chennai Super Kings that are making a comeback this season are also interested in sponsoring with Kingfisher and the brand is in talk with teams to consider it.
United Breweries Group chief marketing officer Samar Singh Shekhawat believes IPL is the perfect sport for the brand to invest in as the league is all about fun, glamour, colour, youth and energy. Because the brand is not allowed to do television and other traditional advertising for its product due to government regulations that prohibits any alcohol advertising on the platform, IPL works best for the company.
The brand is considering a lot of on-ground activation this year and is working and debating with 3-4 agencies that have pitched presentations for UB.
Radio station radio city 91.1fm’s five-year official partnership deal with the Mumbai Indians ended this year but is said to be in discussions with the team to renew the partnership.
While CSK has Muthoot Finance as its principal team partner, the right chest of the team’s jerseys will bear the logos of India Cement, which has come on board as the team’s official cement partner, and Gulf, which is its official lubricant partner. Other partners include Nippon Paint as the official paint partner, Equitas as the official retail banking partner, HIL as the official partner and ACT Fibernet as the official connectivity partner.
This season, Kings XI Punjab (KXIP) has water purifier brand Kent RO as its title sponsor while detergent brand Fena, Royal Stag and Lotus Herbals have come on board as official partners and will be featured on the team’s jerseys. The team, with its fresh squad, is planning to change its team name and shift its base out of Punjab.
Sony Pictures Network successfully managed to elevate the IPL’s position year after year. The turn of events is going to be interesting now with Star India planning to make the IPL a six-month-long fiesta with new-age technology, putting fans at the heart of the experience.
MUMBAI: This summer Ten Sports Network (Ten Sports) has brought in a four-month long uninterrupted Cricket Festival to the cricket-crazy Indian sub-continent. Ten Sports has roped in major sponsorship deals with Micromax as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the studio sponsor for Ten Sports cricket analysis show Straight Drive. The analysis show is presented pre-match, during the innings break and post-match.
The Cricket Festival started with a tri-nation series in the Caribbean between reigning World T20 champs West Indies, reigning World champs Australia and the ever-green Proteas. This was followed by India’s tour to Zimbabwe, with India winning the 3 ODIS emphatically and Zimbabwe taking the lead in the ongoing three-match T20 series. After the Zimbabwean safari, Team India will travel to the Caribbean for a four-match Test series. Simultaneously, the Aussies will be travelling to Sri Lanka for 3 Tests, 5 ODIs and 2 T20s while the New Zealand Cricket team will be in Zimbabwe to play a two-match Test series.
Speaking on the Cricket Festival, Ten Sports Global CEO Rajesh Sethi said, “The Cricket Festival is an excellent proposition as we celebrate the best of cricket this summer from across the world. Most of the matches have resulted in close encounters which have been an absolute delight to our fans. We are also happy to partner with top brands from the country who have shown keen interest in the property. We have Micromax on board as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the sponsor of Straight Drive, cricket’s most popular analysis show.”
Commenting on the partnership, Micromax Informatics chief marketing officer Shubhajit Sen said, “Being a youth centric brand, Micromax has always been focused on Movies, Sports and Music. In line with this, we are happy to partner with Ten Sports Network for Micromax Cricket Festival to bring an exhilarating cricket season to the millions of passionate cricketing fans in the country. This sponsorship once again reiterates our commitment towards engaging with the youth and building a brand that echoes their interest and pulse.”
MUMBAI: This summer Ten Sports Network (Ten Sports) has brought in a four-month long uninterrupted Cricket Festival to the cricket-crazy Indian sub-continent. Ten Sports has roped in major sponsorship deals with Micromax as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the studio sponsor for Ten Sports cricket analysis show Straight Drive. The analysis show is presented pre-match, during the innings break and post-match.
The Cricket Festival started with a tri-nation series in the Caribbean between reigning World T20 champs West Indies, reigning World champs Australia and the ever-green Proteas. This was followed by India’s tour to Zimbabwe, with India winning the 3 ODIS emphatically and Zimbabwe taking the lead in the ongoing three-match T20 series. After the Zimbabwean safari, Team India will travel to the Caribbean for a four-match Test series. Simultaneously, the Aussies will be travelling to Sri Lanka for 3 Tests, 5 ODIs and 2 T20s while the New Zealand Cricket team will be in Zimbabwe to play a two-match Test series.
Speaking on the Cricket Festival, Ten Sports Global CEO Rajesh Sethi said, “The Cricket Festival is an excellent proposition as we celebrate the best of cricket this summer from across the world. Most of the matches have resulted in close encounters which have been an absolute delight to our fans. We are also happy to partner with top brands from the country who have shown keen interest in the property. We have Micromax on board as the presenting sponsor, Gillette and Fogg as the co-presenters and Kent RO as the sponsor of Straight Drive, cricket’s most popular analysis show.”
Commenting on the partnership, Micromax Informatics chief marketing officer Shubhajit Sen said, “Being a youth centric brand, Micromax has always been focused on Movies, Sports and Music. In line with this, we are happy to partner with Ten Sports Network for Micromax Cricket Festival to bring an exhilarating cricket season to the millions of passionate cricketing fans in the country. This sponsorship once again reiterates our commitment towards engaging with the youth and building a brand that echoes their interest and pulse.”
MUMBAI: So what if Indian cricket lovers are yet to recover from the loss of their God – Sachin Tendulkar? Ten Sports is pulling out all the stops as the world’s best cricketing nation gets ready to battle with the world’s No 1 test team – South Africa.
India’s great performance on the cricket field in almost every tournament recently has resulted in Ten Sports selling out almost 90 per cent of its inventory three days before the action starts with the Proteas. And it seems as if there’s a lot many more advertisers waiting to sign up in what is being billed as ‘Clash of the Titans.’
Says Ten Sports CEO Rajesh Sethi: “Post the departure of Sachin from the national side, I feel this will be the true test of the young brigade that we have against the fierce pace attack of the South Africans in their backyard. We are looking at this series as speed vs skill and the feedback on social media has been really encouraging for this series.”
Big names are associated with the tournament, what with Kent RO the title sponsor and iBall the co-presenting sponsor for the studio show; Micromax as co-presenting sponsor for the series along with associate sponsors Xolo, Vodafone, Havells, Go daddy, We Chat, Daikin, Tata Motors and ITC.
We are targeting nearly Rs 120 crore in terms of ad revenues from this series, says Ten Sports CEO Rajesh Sethi
Sethi further reveal that for the ODIs, ad slots have been sold at Rs 4.25 lakh for every ten seconds and for test matches, they’ve been sold at Rs 1.25 lakh for every ten seconds.
“We are in a very comfortable position with just 10 per cent of our inventories remaining to be sold and with three days still remaining for the highly anticipated series to commence, we are planning on hiking the rates by 20 per cent.” he laughs. “We are targeting nearly Rs 120 crore in terms of ad revenues from this series and I am confident of hitting that mark.”
The 360 degree marketing campaign has cost the channel nearly Rs 10 crore, which includes above the line (ATL) with a wide outdoor campaign as well as below the line (BTL) activities, with road shows in key cities such as Mumbai, Delhi, Hyderabad and Bengaluru. “Apart from this, we have also carried out an innovative campaign on the digital platform with a Hindi jingle that has gone viral on social platforms for the high octane series,” informs Sethi.
Giving his perspective on the channel’s claim, Madison Media COO Karthik Laxminarayan says: “Big sporting events such as these generally sell out 80 per cent of their inventories and make the most of the remainder of the same. Ten Sports on its part has surely garnered a sizable amount for the series.”
Madison Media COO Karthik Laxminarayan feels Ten Sports on its part has surely garnered a sizable amount in ad revenues for the series
On Twitter, Ten Sports has over 43,850 followers while on Facebook, it has got 2.3 million likes with fans continuously interacting about the upcoming series.
Between 5 and 30 December, the series will be shown live on Ten HD, Ten Cricket and Ten Sports. On Ten Sports, there is Hindi commentary while on Ten HD and Ten Cricket the ball by ball action will be narrated in English.
Explains Sethi: “With the viewer becoming more and more demanding like any other nation, and rightfully so, there is a viewer base that is looking forward to Hindi commentary and then the usual English commentary feed. Thus, we are only trying to reach out and satisfy the needs of our viewers and keep everyone glued to the action being played out on their screens in the language of their preference.”
Ten Sports has over 100 million viewers across the market, and will be sharing the telecast of the ODI series with the public broadcaster Doordarshan. Like the last India vs West Indies series, this series too is expected to grab eyeballs.
“Each property has its own traction and there are different reasons for each event to have the kind of viewership it had, as we all know the main reason for the series being followed was the last two test matches of Sachin’s career; but having said that, with two of the best in the sport locking horns on the field and with the injection of fresh blood in the Indian squad, cricket lovers are surely in for a treat,” Sethi signs off.
MUMBAI: Isobar India has been appointed as Kent RO Systems’ digital media partner. The win came after a multi agency pitch. The mandate is to handle 360-degree digital communication of the brand. The brand will be handled out of its Delhi Branch.
Isobar India MD Shamsuddin Jasani said, “We’re privileged to work with Kent RO Systems”. This win is a testament to the fact that we strive to provide innovative solutions to our clients. Digital Media plays a vital role for a brand like Kent RO Systems, where connecting with customers at all levels is essential.”
Kent RO Systems director Varun Gupta said, “In today’s digital age, it has become imperative to engage customers on the online channel. At Kent, we emphasise on educating our customers through advertising. On the digital platform, ads can be targeted and differentiated based on a customer’s profile. This means delivering relevant content to the right audience. Isobar’s diversified experience and expertise in the digital segment will help us achieve that in an optimal manner.”
Gopa Kumar, Associate Vice President, Isobar India says: “We are delighted with this new win and are looking forward to a long and mutually beneficial relationship with Kent RO Systems. This segment is increasingly getting fiercely competitive and hence our endeavour would be to provide innovative and effective digital solutions to Kent RO Systems.”
