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Tag: Kenstar

  • Kenstar turns up the heat with smart water heaters built to last longer

    Kenstar turns up the heat with smart water heaters built to last longer

    MUMBAI: Bathing blues just got a hot upgrade. Kenstar, one of India’s most trusted appliance brands, has unveiled its latest portfolio of water heaters under the cheeky campaign “Bath Ban Jaye,” a promise to end the nation’s dreaded “half bath” syndrome.

    The new line-up is designed to tick every modern checklist: smarter heating, energy efficiency, sleek design, and safety at its core. Backed by SwirlHeat Technology, the heaters deliver 20 per cent more hot water output, while high-density PUF Insulation keeps it warm 10 per cent longer, trimming electricity use. Add to that German Blue Sapphire Technology, which extends product life by 40 per cent, and Kenstar’s proposition of “Heats Fast, Makes It Last” feels less like a tagline and more like a guarantee.

    With a wide capacity range from 3 litres to 100 litres, the line includes storage, instant, tankless, gas heaters, and even immersion rods all tested to withstand 8-bar water pressure, suiting India’s growing high-rise lifestyle.

    Kenstar hasn’t skimped on safety either. Its 7-Level Safety Shield combines thermal cut-out protection, an IPX4 splash-proof design, and multi-functional valves, ensuring peace of mind with every shower. Each unit also comes with a 7-year warranty on tanks, adding durability to dependability.

    For those who think style belongs only in the living room, Kenstar’s designs make bathrooms just as chic. The Art Series adds a wooden finish, while the Oris Series comes in Snow White, Golden Yellow, Cocoa Brown, and Ocean Blue, a palette that makes water heating look positively fashionable.

    “Every bath should be complete, not compromised,” said Kenstar CEO Sunil Jain as the brand doubled down on its mission of blending smart, stylish, and sustainable home solutions. With 5-star BEE ratings, Kenstar water heaters are designed to lighten not just bills but also the everyday burden of Indian households.

    From cutting bills to cutting cold showers short, Kenstar’s latest range is turning up the heat on the competition ensuring that when it comes to bathing, India gets the full story, not a half chapter.
     

  • Brand Street Integrated successfully executes innovative mobility marketing campaign for Kenstar Coolers in eight states

    Brand Street Integrated successfully executes innovative mobility marketing campaign for Kenstar Coolers in eight states

    Mumbai: Brand Street Integrated, a leader in creative marketing solutions, is proud to announce the successful execution of a three-part project aimed at increasing awareness about Kenstar Coolers. This comprehensive campaign, designed to reach a wide and varied audience, utilized innovative strategies including a branded van campaign, boat branding, and cab branding. The campaign was run in states such as Haryana, Punjab, Himachal Pradesh, UP, J&K, Karnataka, Tamilnadu and Telangana.

    Innovative boat branding: Making waves in marketing

    One of the standout elements of this campaign was the unique and eye-catching boat branding in Varanasi. In an effort to reach consumers in areas with significant waterways, Brand Street Integrated deployed beautifully branded boats. For three months, these boats, adorned with vibrant Kenstar Coolers imagery and messaging, sailed through prominent water routes, capturing the attention of both local residents and tourists.

    “The boat branding initiative allowed us to reach audiences in a truly unique way,” said Brand Street Integrated business head Ishani Ghosh. “By leveraging waterways, we were able to create a memorable brand presence that stood out from traditional advertising methods. This innovative approach not only generated buzz but also reinforced Kenstar Coolers’ image as a refreshing and essential summer product.”

    Branded van campaign: Mobility meets marketing

    The branded van campaign was another integral part of the project. Customized Kenstar Coolers vans traveled through busy streets, residential areas, and commercial hubs, ensuring maximum visibility and engagement in the states like Haryana, UP, Punjab, Himachal Pradesh and J&K for two months. These mobile billboards featured interactive elements, such as live demonstrations of Kenstar Coolers, allowing potential customers to experience the product firsthand.

    Cab branding: A ride to remember

    To further extend the campaign’s reach, Brand Street Integrated employed cab branding, transforming ordinary taxis into moving advertisements. These branded cabs traversed city streets, effectively delivering the Kenstar Coolers message to a broad urban audience in cities such as Bangalore, Chennai and Hyderabad. The cabs featured striking visuals and catchy slogans, making every ride an opportunity to increase brand awareness.

    Comprehensive strategy and execution

    This three-part campaign highlights Brand Street Integrated’s commitment to utilizing diverse and creative marketing channels to drive brand awareness. By integrating mobile, aquatic, and urban advertising methods, the campaign effectively reached a wide demographic, ensuring that Kenstar Coolers remained top-of-mind for consumers.

    “We are thrilled with the success of this multi-faceted campaign for Kenstar Coolers,” added Brand Street Integrated business head  Ishani Ghosh. “Our team’s ability to seamlessly integrate various branding techniques showcases our innovative approach to marketing. We look forward to continuing our partnership with Kenstar and exploring new ways to engage their target audience.”

  • Brand Street Integrated’s OOH division successfully executes major projects for Tata Stryder and Kenstar

    Brand Street Integrated’s OOH division successfully executes major projects for Tata Stryder and Kenstar

    Mumbai: Brand Street Integrated, a pioneer in brand transformation and immersive brand experiences, is proud to spotlight its dynamic OOH (out-of-home) division, led by industry veteran Leena Sharma and supported by business director – west (Mumbai) Rajat Chakravarty,. Under their expert guidance, the OOH division has successfully executed numerous high-impact campaigns, enhancing the agency’s reputation as a comprehensive marketing solutions provider.

    Leena Sharma, with her extensive experience and visionary approach, has been instrumental in driving the OOH division to new heights. Rajat Chakravarty, known for his strategic insights and regional expertise, plays a crucial role in managing and expanding OOH operations in the western region. Their combined leadership has ensured that Brand Street Integrated’s OOH campaigns are not only visually striking but also strategically positioned to maximize brand visibility and engagement.

    Latest Projects: Tata Stryder and Kenstar

    Brand Street Integrated’s OOH division recently completed a series of impactful campaigns for Tata Stryder, deploying visually captivating hoardings and billboards across key cities such as Jamnagar, Bangalore, and Kolkata. These campaigns have significantly bolstered Tata Stryder’s brand presence, reaching a wide and diverse audience.

    In another notable project, Brand Street Integrated executed a highly successful OOH campaign for Kenstar. The campaign featured striking hoardings and billboards across Bihar and Uttar Pradesh, capturing the attention of local consumers and driving brand awareness to new levels. The creative and strategic execution of these campaigns has cemented Brand Street Integrated’s position as a leader in the OOH advertising space.

    Vision and Leadership

    Their OOH division focuses on creating immersive and impactful brand experiences that resonate with audiences. With an approach that combines creative excellence with strategic planning, ensuring that each campaign delivers maximum ROI for clients.

    “At Brand Street Integrated, our goal is to create OOH campaigns that not only catch the eye but also engage and resonate with the audience,” said Brand Street Integrated’s head of the OOH division Leena Sharma. “The success of our recent projects with Tata Stryder and Kenstar showcases our commitment to delivering innovative and effective outdoor advertising solutions. We are excited to continue expanding our OOH services and helping brands connect with their audiences in impactful ways.”

    Business director – West (Mumbai) Rajat Chakravarty, brings a wealth of regional knowledge and strategic acumen to the OOH division. His efforts in managing and expanding OOH operations in the western region have been pivotal in executing successful campaigns and enhancing regional outreach. “Our OOH campaigns are designed to strategically maximize brand visibility and engagement,” said Rajat Chakravarty. “The team aims to deliver high-impact OOH solutions that drive brand recognition and consumer connection across diverse markets.”

    Expanding OOH services

    Brand Street Integrated’s OOH division offers a comprehensive suite of services, including strategic planning, creative design, and execution of hoardings, billboards, transit advertising, and more. The agency’s ability to deliver end-to-end OOH solutions has made it a go-to partner for brands looking to create impactful outdoor advertising campaigns. As Brand Street Integrated continues to expand its OOH capabilities, it remains dedicated to providing innovative and effective advertising solutions that help brands connect with their audiences in meaningful ways. With a strong track record of successful campaigns and a team of seasoned professionals, the agency is well-positioned to lead the way in the OOH advertising industry.

  • Kenstar associates with Mumbai Indians for IPL

    MUMBAI: Kenstar, one of the preferred premium brands in India, has joined hands for the first time with Mumbai Indians franchise as the official partner for the tenth season of the Indian Premier League.

    Mumbai Indians has been a consistent and one of the most successful teams in IPL. Having won the 2011 Champions League Twenty20 and the IPL in 2013 and 2015, Mumbai Indians team has showcased their mettle time and again. The MI brigade has some acclaimed names from the cricket fraternity such as Rohit Sharma, Lasith Malinga, Kieron Pollard, Mitchell Johnson to name a few, who are known for their powerful performances. Like MI, Kenstar also believes in offering power – packed performance and touching hearts of its patrons through the wide range of product offerings.

    Kenstar COO Rajiv Kenue said, “With its format, IPL appeals to a larger section of consumers across the country. With this association, we aim to connect with a larger section of the society. We wish the team all the best for their forthcoming innings and look forward to adding many more years to this association.”

  • Kenstar appoints Milan Wahi as the new COO

    Kenstar appoints Milan Wahi as the new COO

    MUMBAI: Kenstar  has appointed Milan Wahi as its chief operations officer with immediate effect. In his new role, Wahi will be responsible for contributing to Kenstar’s by and large strategy for establishing it as one of the most preferred premium small home appliances brands for consumers in India. For the most part, he will oversee brand building, product development and distribution expansion for Kenstar.

    Speaking on the occasion Wahi stated “I am ecstatic and excited to be a part of the Kenstar family. Kenstar has a great heritage and goodwill across the country and offers consumers’ international quality products. There is a tremendous prospect for augmentation in small home appliances category and our focus would be on driving secondary sales through widening the distribution network and building Kenstar’s brand equity.”

    Wahi has an extensive background with over 24 years of experience in various consumer sectors like FMCG, consumer durables etc. He has contributed his efforts to many topnotch companies and brands in various capacities such as head sales, head trade marketing, worked extensively on brand building, and has in-depth knowledge of FMCG distribution. Previously,  Wahi served as the chief operating officer of J K Dairy and the managing director of Lotte India Corporation. He has also had successful stints at Cavin Kare Pvt. Ltd, VST Industries Ltd, and Whirlpool Of India Ltd to name a few.

     

  • Kenstar appoints Milan Wahi as the new COO

    Kenstar appoints Milan Wahi as the new COO

    MUMBAI: Kenstar  has appointed Milan Wahi as its chief operations officer with immediate effect. In his new role, Wahi will be responsible for contributing to Kenstar’s by and large strategy for establishing it as one of the most preferred premium small home appliances brands for consumers in India. For the most part, he will oversee brand building, product development and distribution expansion for Kenstar.

    Speaking on the occasion Wahi stated “I am ecstatic and excited to be a part of the Kenstar family. Kenstar has a great heritage and goodwill across the country and offers consumers’ international quality products. There is a tremendous prospect for augmentation in small home appliances category and our focus would be on driving secondary sales through widening the distribution network and building Kenstar’s brand equity.”

    Wahi has an extensive background with over 24 years of experience in various consumer sectors like FMCG, consumer durables etc. He has contributed his efforts to many topnotch companies and brands in various capacities such as head sales, head trade marketing, worked extensively on brand building, and has in-depth knowledge of FMCG distribution. Previously,  Wahi served as the chief operating officer of J K Dairy and the managing director of Lotte India Corporation. He has also had successful stints at Cavin Kare Pvt. Ltd, VST Industries Ltd, and Whirlpool Of India Ltd to name a few.

     

  • FC Goa announces partners for ISL

    FC Goa announces partners for ISL

    MUMBAI: The Hero Indian Super League franchise FC Goa announced that it has signed on six leading brands from various industry verticals as sponsors and partners for the team.

     

    Joining Videocon d2h as FC Goa’s principal sponsor is Usha International. Ponds, Gardre Marine and Kenstar have partnered with FC Goa as associate sponsors.

     

    A few days ago, the official kit sponsor for the team, Adidas unveiled the Adidas team kit at the launch of the team. While Wockhardt Hospitals is the official medical partner, Big FM will be the official radio partner and The Navhind Times, the official print partners.

     

    Speaking on the brands coming on board, the promoters of the team said, “Leading brands from various industry verticals have partnered with FC Goa and have placed their faith in the team. We are happy to have them onboard.”

     

    Owned by Dempo Group of Companies chairman Shrinivas Dempo, VM Salgaocar and Brothers managing director Dattaraj V Salgaocar, Videocon Group chairman Venugopal Dhoot and cricketer Virat Kohli, FC Goa is will play their first ISL match against Chennaiyans FC. The match will begin at the Jawaharlal Nehru Stadium in Fatorda, Margao on 15 October 2014.

  • Kenstar Ties up with Flipkart.com to launch Oxy Fryer; ropes in SRK to promote

    Kenstar Ties up with Flipkart.com to launch Oxy Fryer; ropes in SRK to promote

    MUMBAI: Adding another brand in the list, Kenstar has now roped in Shah Rukh Khan to promote its upcoming product range.

     

    The company announced that it will be launching a slew of new products in the home appliances segment soon. As a first step towards the same, it launched Oxy Fryer today, which would be exclusively available on Flipkart.com.

     

    Speaking about his association with Kenstar Shah Rukh Khan said, “Kenstar has a tremendous heritage and goodwill across the country and offers consumers’ international quality products. It is an honor to be associated with brand Kenstar.”

     

    The Bollywood star will play a pivotal role in the brand and product communication across media platforms. Following this announcement, Kenstar will also run an extensive 360 degree marketing campaign with Shah Rukh Khan to promote this innovative product, the press release said.

     

    Commenting on getting SRK on board, Kenstar COO small home appliances Arun Pal said, “We are proud to announce our association with Shah Rukh Khan to promote Oxy Fryer. Like him, the Oxy Fryer is versatile and exemplifies star like characteristics.”

     

    Talking about this exclusive launch, Flipkart SVP retail Kalyan Krishnamurthy reckoned, “We are happy that Kenstar partnered with us to introduce their new range. At Flipkart our aim is to provide our customers with the widest range of quality products. Healthy living is something we all aspire to and we are expecting a great response to this product.”

     

    Oxy Fryer enables oil free frying, while keeping the food healthy and tasty. Oxy Fryer aims at revolutionising healthy cooking by using a simple yet innovative mechanism, which helps it to fry food with fast circulation of hot air.  The company aims to sell 1 lakh units of Oxy Fryer in the first phase of the launch.

     

    Talking about the product Pal added, “We observed that there has been a surge in demand for appliances that enable healthy and hassle free cooking. 

     

    Understanding this requirement we have launched Oxy Fryer, which not only ensure Oil Free Frying, but is also safe and convenient to use.  It is tested that food when cooked in Oxy Fryer is healthier as compared to the traditional method of frying.”

     

    Oxy Fryer will be priced at Rs 7990 and can be purchased exclusively from Flipkart.

     

  • Max Stardust Awards on 18 February

    Max Stardust Awards on 18 February

    Mumbai: ‘Stardust’ magazine along with Sony’s Hindi movie channel MAX will host the ‘Max Stardust Awards’ on 18 February at the Bandra Kurla Complex.

    The ‘MAX Stardust Awards’ are said to be aimed at ‘generation next’ wave of actors. The awards will promote and encourage new talent. An official release categorically states that over-exposed and established stars do not qualify for nomination in the ‘MAX Stardust Awards’.

    Only young talent and films that have made an impact in 2006 have been nominated for the ‘ MAX Stardust Awards’. The idea is to showcase and recognize the fresh, new faces who will emerge as the superstars of tomorrow.

    MAX Business Head Sneha Rajani said, “MAX has always brought its viewers some of the most glamorous, high-energy entertainment events from the world of Movies. The high voltage MAX Stardust Awards which showcases the best of Bollywood is part of this tradition and has always been appreciated and loved by our viewers in the past. This year too we plan to bring to our viewers a truly spectacular experience.”

    The function will be compact, exclusive and totally television-oriented with limited seating capacity.

    MAX will telecast the Kenstar MAX Stardust Awards on Saturday, 3 March at 9.00 pm.