ITV

Tag: Kenneth Cole

  • Sociowash kickstarts campaigns for Titan’s licensed fashion brands

    Sociowash kickstarts campaigns for Titan’s licensed fashion brands

    Mumbai: Integrated advertising agency Sociowash announced its strategic collaboration with Titan Company Limited, a renowned name in the world of watches, jewellery, and lifestyle, to manage the media mandate and performance advertising for two iconic international watch brands, Kenneth Cole New York and Tommy Hilfiger. The Indian giant has exclusive marketing, distribution, and retailing rights in India for the watches category for these global brands and with the long-standing relationship with the partners, the company is growing these brands in the country, in line with their international portfolio of products.

    Sociowash initiated media and performance marketing campaigns for Kenneth Cole New York Watches and Tommy Hilfiger Watches. Both brands have launched new collections, Sociowash is tasked to execute innovative tactical digital strategies to generate awareness, excitement, and drive sales across various digital channels.

    Sociowash Co-founder Pranav Agarwal expressed enthusiasm about the collaboration, saying, “We are thrilled to join forces with Titan Company Limited to elevate the digital presence of Kenneth Cole New York Watches and Tommy Hilfiger Watches. These iconic brands deserve campaigns that reflect their unique identity and resonate with the discerning tastes of their audience. We, at Sociowash, are committed to delivering tactical and impactful strategies that will take these brands to new heights in today’s digital market.”

    Titan Company Limited head – international licensed brands Reema Vazirani expressed her excitement about the collaboration stating, “The industry is dynamic and requires a digital strategy that aligns with the essence of our brands. Sociowash demonstrated a deep understanding of our vision and presented a compelling plan to enhance the digital presence of these prominent brands. We are confident this collaboration will result in innovative and impactful campaigns for the Kenneth Cole New York Automatic Watch Collection launched in December and the FW 23 collection of Tommy Hilfiger Watches.”

    This collaboration between Sociowash and Titan Company Limited is poised to bring a fresh perspective to the digital marketing strategies of these brands, ensuring that their legacy continues to thrive in the digital era.

  • Zee Learn CEO KVS Seshasai resigns

    Zee Learn CEO KVS Seshasai resigns

    BENGALURU: Zee Learn CEO KVS Seshasai has resigned from his post on 25 January, 2016.

     

    Seshasai’s resignation has been accepted by the board.

     

    He will be relieved from the services of the company with effect from close of business hours of 1 February, 2016.

     

    Seshasai replaced Navneet Anhal when he joined Zee Learn in January 2014. Prior to joining Zee Learn, Seshasai, an alumnus of IIM Bengaluru, was business head of Kenneth Cole & Thomas Pink at Reliance Brands.

     

    Zee Learn is the education arm of the Subhash Chandra led Essel group and has diversified education companies namely Kidzee, Mount Litera Zee School and Mount Litera School International.

  • Zee Learn CEO KVS Seshasai resigns

    Zee Learn CEO KVS Seshasai resigns

    BENGALURU: Zee Learn CEO KVS Seshasai has resigned from his post on 25 January, 2016.

     

    Seshasai’s resignation has been accepted by the board.

     

    He will be relieved from the services of the company with effect from close of business hours of 1 February, 2016.

     

    Seshasai replaced Navneet Anhal when he joined Zee Learn in January 2014. Prior to joining Zee Learn, Seshasai, an alumnus of IIM Bengaluru, was business head of Kenneth Cole & Thomas Pink at Reliance Brands.

     

    Zee Learn is the education arm of the Subhash Chandra led Essel group and has diversified education companies namely Kidzee, Mount Litera Zee School and Mount Litera School International.

  • Scarecrow wins creative duties of Kenneth Cole, Steve Madden and Quiksilver

    Scarecrow wins creative duties of Kenneth Cole, Steve Madden and Quiksilver

    MUMBAI:  Scarecrow Communications has been appointed as the creative agency to handle three of the fashion world’s most renowned brands – Kenneth Cole, Steve Madden and Quiksilver – as they foray to scorch up the Indian fashion scene. 

    The accounts were awarded to Scarecrow without any pitch process. All three brands have entered India through a joint venture with Reliance Brands, a source from Reliance brands confirmed.  

    Scarecrow Communications founder director Manish Bhatt is thrilled to add some glam quotient to the agency’s clientele. “What makes this triple acquisition really exciting is the fact that while all three brands are iconic, each has a unique tone of voice. They all have done some really brave, clutter-breaking work, globally. It’s indeed a privilege to work on brands with such great legacy.”

    Steve Madden and Kenneth Cole marketing head Kavita Khiara added “Increasingly fashion consumers expect from the brands that they adorn the same tonality that is the signature to its clothing and accessories ; bringing in a freshness and yet carrying forward the soul of the brand is a communication challenge that we see the team at Scarecrow well adept at handling.”

     

     Scarecrow Communication senior creative director Sarvesh Raikar said, “Fashion advertising has really evolved, globally. We have seen apparel catalogues sold as music albums! Not just ATL and digital, but even retail and promo-led communication offers huge scope for innovations today. Our young, tech-savvy and highly talented team makes us believe these brands are right up our alley!”

     

     The agency has won numerous awards and recognitions in a short span. The latest being named as the Agency of the Year at Mirchi Kaan Awards, that was held on 17 April, 2014, where many of the country’s big agencies were also contenders. 

  • Project Accessory Transforming Any Outfit Only On Tlc

    Project Accessory Transforming Any Outfit Only On Tlc

    India’s favorite lifestyle channel TLC presents a new series- PROJECT ACCESSORY hosted by renowned model-actress Molly Sims.  The new series will follow enterprising artists who will be put to the test to create the newest and hottest trends in accessories as they compete for a cash grand prize to help them launch their own fashion accessories business.

     

    Starting September 28th, catch PROJECT ACCESSORY every Saturday at 8:00 p.m. only on TLC.

     

    In the programme, 12 enterprising designers will compete to showcase their unique vision of accessorizing. Each week’s challenge and elimination will be judged by celebrity designer Kenneth Cole and other fashion luminaries like Kelly Osbourne and Debra Messing. Lifestyle expert Eva Jeanbart-Lorenzotti engages with the audience and mentors these designers to best utilize jewelry, belts, bags, shoes, headpieces and other wares to transform simple clothes into unmatched outfits.  

     

    The only winner of the series will receive $100,000 from eBay Fashion to start their own line of accessories, a feature spread in InStyle magazine and a year of professional runway hair styling, courtesy of John Frieda Precision Foam Colour.  The challenges will take viewers on an exclusive show-around of The Swarovski Store premises, along with the one and only Nadja Swarovski.

     

    Judged by the top industry professionals, with challenges that break the limits of creativity – find out who will be eliminated and who will be crowned the first-ever PROJECT ACCESSORY winner.