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Tag: Kenneth

  • Law and Kenneth bags creative duties of McCain Foods

    Law and Kenneth bags creative duties of McCain Foods

    MUMBAI: Law and Kenneth has won the creative mandate of McCain Foods India.

    The account will be serviced out of L&K’s Delhi office.

    The agency won the account after a pitch that saw a participation of close to five agencies.

    As the agency of record (AoR), L&K’s responsibility will be building awareness of the McCain brand in India apart from conceptulising the ads.

    The incumbent agency on the business was Leo Burnett.

    McCain Foods India GM marketing Gunjan Pandey said, “We wanted to partner with agency that has required innovative approach to tap into consumer insights in order to create deeper connections with consumers. She added “Law and Kenneth won the multi-agency pitch on the basis of their strong consumer insights and creative direction”.

    Law and Kenneth Delhi Sanjeev Gauba – sr. vice president and branch head said, “We are very excited to come on board with McCain team. We look forward to help them in taking the brand to the next level.”

    McCain Food is headquartered in Toronto and Canada. The brand has 50 plants in six continents and its products are marketed in more than 160 countries around the globe.

  • Vinayak Upadhyay jumps from mainline to Digital Law & Kenneth

    MUMBAI: After a five-year stint with mainline Law and Kenneth as senior creative director, Vinayak Upadhyay has moved to Digital Law & Kenneth and will take on the mantle of chief creative officer there. He will report to Digital Law & Kenneth CEO and managing partner Anil K Nair.

    Prior to joining Law & Kenneth, Upadhyay has worked with agencies like Nexus Equity, Lowe, Quadrant, Metaphor (Triton Group) DDB Mudra in India and the Apac region and handled brands like TOI, NDTV 24X7, Pidilite, Amul, Bajaj Auto, TVS Tyres, New Zealand Dairies, Levers, HSBC, The Oberoi Hotel, Jet Airways, Amul, Mercedes Benz, Subaru, Renault, Walls, Fedex, ITC Essenza di Wills, Godrej Hair Dye, Bombay Dyeing, Parle, Anchor, Pidilite, GVK, Kent, Dunkin Donuts, McDonalds, Pizza Hut, J&J, Philips, Nokia, WTF!, The Big Nasty and Idea.

    His mandate at Digital Law & Kenneth will be to create ideas that people want to spend time with, those that will draw people in to a relationship with the brand, help transform lives, ideas that excite people enough to log on to the website, follow the coverage on TV or Radio, track the brand on Facebook and follow it on Twitter.

    Upadhyay said, “I believe we are entering a new, exciting era where communication is swiftly becoming osmotic. Leaving behind the limiting shackles of time and space, of the 30 seconder and the100cc. To me brand engagement today, in the online and offline space, is much like a two player sport, like Tennis for example. There is a constant rally of ‘live’ communication and reaction being exchanged in real time. You’ll see this approach adopted by the most successful brands which are working hard at distinguishing themselves in the hearts and minds of their customers. All this is to create a memorable experience which is one reason why Brands are moving away from saying to doing across touch points. For which, we believe, the world is our canvas.”

  • Law and Kenneth launches The Create Project

    Law and Kenneth launches The Create Project

    MUMBAI: Independent Indian advertising agency Law and Kenneth has launched a non profit initiative called The Create Project. It is aimed at helping creators take their projects further with guidance and mentorship from those with expertise in the field.

    As part of the project, creators get to share their idea through the project website and what they share is evaluated by a panel of entrepreneurs and experts who evaluate each submission. If the panel does find merit in nurturing the idea, the creator is then aided and mentored to help bring the creation to life. The Project‘s endeavour is to focus on nurturing the spirit of entrepreneurship that each creator carries and help her or him springboard from there by equipping them with the means to bring their creation to life. This process will also include methodical mentoring through the entire process – from the time the creator submits his idea to the time it comes to life.

    The website of The Create Project is kept really simple and features examples of other projects from around the world to show creators the scale that The Create Project plans to work at.

    The agency said, “All ideas that are sent to The Create Project will belong entirely to the creator. Everyone has the ability to create something. But often, these dreams are set aside because we don‘t know how to make them possible, or don‘t know who will help mentor and nurture what we want to create. The Create Project was born with the idea to act as a springboard for today‘s creators.”