MUMBAI: The Fox Television Stations have renewed the talk series The Real for the 2016-17 and 2017-18 seasons on stations in a deal with Warner Bros. Domestic Television Distribution.
The series is posting ratings growth in its second season – a modern-day rarity in first-run syndication. The Real is up +14 per cent with W25-54 nationally. The series is also one of only two talk shows seeing national rating gains year-over-year. Looking at the past 10 years, The Real is one of only four talk shows that have posted national ratings gains in their second season.
Additionally, The Real is building in its recruitment in the advertiser-coveted Women 18-49 and 25-54 demos.
On the Fox Television Stations, The Real continues to post strong numbers. This season to date, the series (0.9 W25-54 rating) has maintained its solid ratings, matching the prior year rating levels (0.9 rtg – Nov/Feb/May avg). Paired with Wendy Williams in 16 of the top 25 LPM markets, The Real is proving to be the perfect fit with Wendy Williams, retaining 100 per cent of its Wendy Williams lead-in share this season to date with all key Women demos.
Fox Television Stations senior vice president, programming Frank Cicha said, “The Real has been an important piece in building our growing daytime lineup. In fact, in our universe, it often beats or tiesThe View. That alone is worth two more years in my book.”
“The Real in its second season has expanded on its promise of connecting with the diverse daytime television viewers and is delivering substantial ratings growth in the process. The series did not invent this genre of television program, nor are they the only talk panel on television, but what ‘The Real’ has done is differentiate itself from the others, quickly becoming an original, distinct and entertaining hour that has given viewers a reason to make an appointment each and every day,” said Warner Bros. Domestic Television Distribution president Ken Werner.
