Mumbai: ZEE5’s original film “State of Siege: Temple Attack” has emerged as the top watched title on the video streaming platform globally, according to ZEE5.
The film which marked the OTT debut of actor Akshaye Khanna who played the role of Major Hanut Singh, was premiered in Hindi, Tamil, and Telugu simultaneously on 9 July.
In addition to being the most-watched film globally in July, it was also the highest subscription driver in the launch month. With the launch of “State of Siege: Temple Attack”, another film “State of Siege: 26/11” too attracted attention and brought in new viewers, growing viewership by nearly 3.5x.
Based on Sandeep Unnithan’s book ‘Black Tornado: The Three Sieges of Mumbai 26/11’, “State of Siege: 26/11” was the first film in the series that premiered during the lockdown in March 2020.
The film with an IMDB rating of 8.1, recorded viewership in 190+ countries globally with the highest watch time coming from India, the USA, UAE, Australia, and Bangladesh. “State of Siege: Temple Attack” also featured on Ormax Media’s ‘Most-Liked Indian Direct to OTT Films’ of all time.
Speaking on the success of the franchise, ZEE5 head – Hindi originals, Nimisha Pandey said, “At ZEE5, our focus is on exceptional storytelling that resonates deeply with our audiences and cuts across languages to create a lasting impact. We have always aimed at driving partnerships that help us deliver content and characters worthy of grabbing our viewers’ imaginations and, with the State of Siege franchise, we set out to tap into varied emotions, narrating the stories of our brave NSG heroes.”
“We have all put in great efforts and are overwhelmed by the response. I am glad that this genre is finding favour with audiences and our film with its storytelling and performances is driving the genre lovers to stream in, globally,” added the director of the film, Ken Ghosh.
