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Tag: Kelloggs

  • Mindshare veteran Sonal Jadhav moves to lead Havas Media’s western operations

    Mindshare veteran Sonal Jadhav moves to lead Havas Media’s western operations

    MUMBAI: Sonal Jadhav has traded her corner office at Mindshare for the top job at Havas Media Network India, where she will serve as managing partner and west lead. The appointment marks a significant coup for Havas, which has poached one of the industry’s most seasoned media hands.

    Jadhav spent three years and seven months as principal partner at Mindshare, the GroupM-owned agency, before making the switch this month. Her departure represents a notable loss for Mindshare, where she had deep roots stretching back over a decade.

    The Mumbai-based executive brings formidable credentials to her new role. She cut her teeth during a marathon 10-year stint at Mindshare, rising through the ranks from client lead to senior cluster lead. In her most recent role there, she managed a portfolio of blue-chip accounts including Kellogg’s, ICICI, Rio Tinto and Onida, with full profit-and-loss responsibility.

    Her earlier Mindshare tenure was particularly notable for her stewardship of the Hindustan Unilever skincare portfolio, where she crafted media strategies for the conglomerate’s beauty brands from 2006 to 2013. The assignment cemented her reputation as a strategic thinker with a knack for marrying brand-building with performance metrics.

    Between her two Mindshare chapters, adhav spent four years as general manager at Wavemaker, another GroupM stable-mate, focusing on FMCG clients and honing her expertise across traditional and digital media channels.

    Her career began in print advertising, with early roles at Hindustan Times and Indian Express, where she learned the fundamentals of media sales and revenue optimisation.

    The appointment signals Havas Media’s ambitions to strengthen its presence in India’s fiercely competitive media landscape, where agencies are battling for a larger share of the country’s advertising spend. Ms Jadhav’s deep FMCG experience and client relationships make her a natural fit for a market where consumer goods companies remain among the biggest advertisers.

    At 15-plus years in the business, she represents the kind of seasoned leadership that agencies increasingly prize as they navigate the complexities of digital transformation and attribution-based media buying.

  • Siddhartha Juneja to steer Nivea India’s brands on ecommerce platforms

    Siddhartha Juneja to steer Nivea India’s brands on ecommerce platforms

    MUMBAI: There’s no better place to understand the dynamics of e-commerce and D2C brands than Flipkart – which is now part of Walmart. Siddhartha Juneja spent two years – of which a part of it was during the pandemic – between July 2020 to July 2022 at the e-commerce giant.

    That experience will prove invaluable following his appointment as director of e-commerce at Nivea India recently. Prior to his recent appointment, he spent a couple of years and seven months  as head- omnichannel at Mondelez International between July 2022 and January 2025.

    He  spent four years and some months each  at Kellogg India (March 2016-July 2020; marketing manager, category head and channel head – e-commerce &  D2C)  and General Mills (October 2011-Februrary 2016; area sales manager Mumbai and brand manager).

    Two years of experience with Wipro Consumer Care  (May 2009 and October 2011) saw him his sharpening his understanding  of the dynamics of FMCG sales and distribution . 

    Juneja holds a BTech degree and  a post-graduation in marketing and operations. He  lists business management, brand management and marketing as his top three skills. 

    He will have to put all three to use  at Nivea India as he puts in his all to build online commerce for the company.

  • VML appoints Babita Baruah as CEO of India

    VML appoints Babita Baruah as CEO of India

    Mumbai: VML has announced Babita Baruah will join as chief executive officer of India from March 1, 2024, and will partner with Saurabh Saksena, who has been elevated into the role of president.

    Baruah’s journey began at JWT/Wunderman Thompson India, where she spent two decades leading global and local brands such as PepsiCo, Unilever, Nestlé, Kellogg’s, Godrej, Kotak Mahindra, Reliance, and Aditya Birla.

    In 2017, she joined the GTB business in India as managing partner and moved to Bangkok in 2021 in a dual capacity role as WPP Lead for the Ford business across India, Australia, New Zealand, Thailand, the Middle East, and South Africa, and executive director, VMLY&R Thailand.

  • Kellogg’s launches Chocolate Muesli

    Kellogg’s launches Chocolate Muesli

    Mumbai: Kellogg’s, India’s leading breakfast cereal manufacturer has announced the launch of Kellogg’s Chocolate Muesli with the tagline, Mmmmuesli. As the tagline that captures the essence of the new breakfast attraction to the portfolio suggests, the Choco variant of muesli promises an irresistible combination of rich, indulgent chocolate with the goodness of multiple grains and rich inclusions such as fruits, nuts, and seeds. The brand has rolled out an extensive multi-media communication campaign, conceptualised by Ogilvy, for the launch.

    The 360-degree campaign for Kellogg’s Chocolate Muesli, infused with rich indulgent chocolate, is being launched across various media channels, including TV, outdoor, digital platforms like YouTube and other social media channels. The campaign includes a TVC featuring a delightful breakfast moment between a father and his teenage daughter as they enjoy the Kellogg’s Chocolate Muesli. Conceptualized by Ogilvy, the video ad reflects the exact response from the creative team when they initially tasted the product: “Mmmmmmmm….”

    Sharing insights about the newly launched product, Kellogg South Asia senior director of marketing Vinay Subramanyam said, “We understand that taste plays a pivotal role in our daily food choices. Kellogg’s Chocolate Muesli is by leaps and bounds the tastiest Muesli one can have.  One can spend a lot of time describing why this blend of multigrain, fruits, nuts and seeds and chocolate is so delectable. It is beautifully baked, is astonishingly crunchy and tastes great as a breakfast and equally awesome when you have it with dessert. However, true pleasure is felt and not described, and therefore we all unanimously agreed that the proposition should be the simple expression of Mmmmuesli.”

    Kellogg’s Chocolate Muesli will be available in a convenient trial pack size of 75gm for Rs. 60 and a larger family pack of 450g at Rs 360. This launch is an endeavour towards Kellogg’s ongoing commitment to providing diverse, nutritious, and delightful breakfast choices.

    Ogilvy India executive creative director Rohit Devgun spoke about the inspiration behind the idea, “Chocolate in a breakfast bowl isn’t normal. So why would someone eating it express the same normally? That is what we captured with our new campaign. That this rich, chocolatey deliciousness doesn’t make your taste buds just go mmmmmm, it makes them go mmmmmuesli. An idea that travels across mediums with a unique sensorial expression for a unique breakfast product.”

    Building upon its existing portfolio, Kellogg’s Chocolate Muesli joins the ranks of Kellogg’s Muesli with 20% Nuts Delight, Kellogg’s Muesli with 21% Fruit, Nut & Seeds, Kellogg’s Muesli with 0% Added Sugar, Kellogg’s Muesli with 22% Fruit Magic, and the newly launched Kellogg’s Pro-Muesli with 100% plant protein.

  • Cartoon Network & POGO announce School Contact Program edition 16

    Cartoon Network & POGO announce School Contact Program edition 16

    Mumbai: Warner Bros. Discovery’s kids’ brands, Cartoon Network and POGO, are thrilled to unveil the edition 16 of the School Contact Program (SCP) in India, an initiative that connects with over one million children. With a focus on fostering engagement and igniting inspiration, the SCP will reach out to young minds in nearly 1400 schools across 16 cities. Rolling out in schools across India from 21 August until the end of October, the program strives to impart important values in students thereby nurturing holistic development.

    SCP encapsulates two captivating concepts: Cartoon Network’s theme, ‘Titans of Tomorrow,’ champions virtues like recycling and energy conservation as essential components of children’s daily lives, fostering their active contribution to a better society. Conversely, POGO’s theme, ‘Heroes of Kindness,’ is dedicated to cultivating a more positive, joyful, and healthier community by inspiring and promoting various acts of kindness among individuals.

    Warner Bros. Discovery head of kids cluster, South Asia Uttam Pal Singh said, “We are excited to roll out this year’s much-anticipated School Contact Program for kids. Through the much-loved cartoon characters and interactive content, our aim is to inspire students to become catalysts for positive change. By incorporating themes like ‘Titans of Tomorrow’ and ‘Heroes of Kindness’ into the program, we intend to nurture essential qualities such as kindness and best practices related to conservation and recycling within their lifestyles. What better way to achieve this than by reflecting the ethos of their animated companions—Chhota Bheem, Little Singham, and Teen Titans Go.”

    With associate sponsors including Exo, Kellogg’s Chocos, and game partner Topps, Cartoon Network’s “Titans of Tomorrow” program champions environmental responsibility, akin to the ethos of ‘Teen Titans Go!’ characters. In parallel, POGO’s “Heroes of Kindness” initiative, also backed by Kellogg’s Chocos, Godrej Good Knight, and Ziggy Donuts, focuses on cultivating values of peace, empathy, and affinity, spotlighting characters like ‘Chhota Bheem’, ‘Little Singham’, and ‘Titoo’.

    Warner Bros. Discovery, South Asia head of marketing – OTT and linear Azmat Jagmag said, ‘Bringing fans closer to their favourite cartoon characters from Cartoon Network and POGO is vital to our fan-first strategy. The 16th edition of the School Contact Program aims to captivate kids’ imagination and nurture positive personality traits through engaging activities. We are excited to design an initiative that encourages kindness and teamwork in young minds, all while delighting our fans across 16 cities.”

    As an integral part of the engagement program, a forty-minute thematic session is being planned for each school. These sessions will include a diverse array of activities, including icebreaker sessions, thought provoking discussions about sustainability, and promote incorporating acts of kindness into their daily routines. Additionally, the program will include hands-on activities related to the environment. These activities will lead to a special ceremony where students make a promise to make thoughtful and responsible choices for the planet’s improvement. Acknowledging students’ active involvement, participating students will receive engaging goodie bags and certificates from POGO and Cartoon Network, inspiring them to embrace and lead positive change.

    During the upcoming weeks, the SCP will be held in various cities throughout India, including Delhi, Ghaziabad, Gurugram, Chandigarh, Ludhiana, Noida, Mumbai, Pune, Surat, Ahmedabad, Kolkata, Bangalore, Chennai, and Hyderabad.

  • Kellogg’s brings delicious twist to the breakfast table with 21 lip-smacking recipes for 21-stay-at-home days

    Kellogg’s brings delicious twist to the breakfast table with 21 lip-smacking recipes for 21-stay-at-home days

    MUMBAI: Kellogg’s, India’s leading breakfast cereals brand, is helping parents table breakfast with an innovative twist, through its all-digital ‘21 Days 21 Recipes’ campaign. Backed by the findings of a real-time consumer research, Kellogg’s identified that parents are faced with a task of having to serve children multiple meals through the day with some innovations in each dish. The research was supported by the fact that the online searches for recipes had also seen a spike. Kellogg’s, in its endeavor to help parents tackle this challenge, curated snackable content of ‘21 recipes for 21 days’, developed by Consulting chef, Ranveer Brar. The campaign was launched digitally by Chef Ranveer himself along with his son through a live session titled #KidsKitchenWithRanveerBrar on user generated content platform Momspresso Hindi’s Facebook page. Interacting with consumers, the duo demonstrated interesting ideas to add a fun twist to popular breakfast options and dial up the taste factor with a dose of nutrition. The session received an enthusiastic response from consumers having generated 465k+ views.

    The all-digital campaign is activated across major digital formats ranging from YouTube to Facebook along with a blog on the same 21 recipes on Momspresso.com. The content for Facebook and Instagram is designed for the parents’ ease through simple ‘3-step recipes’ while the YouTube search is captured through Chef Ranveer’s live recipe videos. Additionally, this was a first for Kellogg to experiment with Facebook Canvas thus continuing its effort to put parents’ convenience at the forefront.  The digital campaign has collectively reached 20+ million viewers.

    Sharing an insight into the campaign, Sumit Mathur, Director Marketing, Kellogg South Asia said, “Trying times like these present brands with an opportunity to showcase agility by creating authentic solutions for the consumer’s real-life issues. Our team at Kellogg has done exactly that by partnering consumers in their hour of need and responding with the initiative in 72 hours flat. We believe that coupling the brilliance and creativity of Chef Ranveer with the grain-based goodness of Kellogg’s products would make for the perfect daily breakfast innovation. The ‘21 Days 21 Recipes’ initiative is already receiving raving reviews from consumers.”

    Speaking about the response from the viewers, Ranveer Brar, Consulting Chef with Kellogg India said, “As a parent first, I feel responsible for my child to ensure that he eats right food at the right time. Being a chef has helped me use my knowledge and make simple recipes, which are good in taste and nutritious. I had a lot of fun curating recipes with Kellogg’s cereals with my son and I encourage all fellow parents to learn and create a better generation through healthy and mindful eating.” 

  • Kellogg’s launches ‘Breakfast Se Badhkar’ – new campaign for consumers’ daily triumphs

    Kellogg’s launches ‘Breakfast Se Badhkar’ – new campaign for consumers’ daily triumphs

    MUMBAI: Kellogg’s, India’s leading breakfast cereal brand, launched a new campaign titled ‘Breakfast Se Badhkar’. The campaign is brought to life with a multimedia and multilingual film and looks to partner mothers in their daily attempt to provide nutrition to their children in time-pressed mornings.

    The campaign takes on a unique approach by narrating the perspectives of children through the film. They are seen engaging in everyday settings like a playground, in the classroom and in extra-curricular activities. The film then brings out mother’s aspiration in helping her child achieve those tasks with an emotional appeal of offering ‘ek chammach aur’, translating to one extra spoon of food in the morning. It’s her attempt of urging her child to perform an extra task during the day to achieve that daily triumph, academically or beyond. The film finally ends with showing a bowl of Kellogg’s cereal with milk as a nourishing option of a balanced breakfast which has the ‘Power of Five’ – energy, protein, calcium, iron and vitamins.

    The new communication has multiple legs, including a digital film on YouTube, a film in multiple languages on television across multiple genres, targeting mothers between the age group of 25 – 44, and mother advocacy blogs propagating the importance of a balanced breakfast in line with Kellogg’s own offerings.

    Kellogg South Asia director marketing Sumit Mathur said, “As an organization, we live by the purpose of ‘Nourishing India’s Potential’. We have demonstrated it in several ways. We recently announced our ongoing programme of offering a bowl of Kellogg’s cereal with milk to children from underprivileged sections of society as daily breakfast. We are also on a mission to drive a behavioral change to many urban Indian consumers who skip or skimp breakfast due to lack of time. The new Masterbrand campaign is our attempt to bring alive our purpose and drive this behavioral change. The film explains how breakfast is the morning hero to help achieve children their best that day and every day. This insight is supplemented with an endearing and relatable touch where a mother’s concern for her kid is captured in the phrase ‘ek chammach aur’.”

    Ogilvy executive creative director Anurag Agnihotri said, “A mother usually wants her kid to eat just a bit more. We took this insight to mean that every time a mom says to her kid, “ek chammach aur kha lo”, what she actually wants is “to push a bit harder everyday”. ‘Ek chammach aur’ is the insight that has gone into Kellogg’s latest communication. The stories are told from the kids' point of view. Engaged in some activity or sports, they charm the viewer by demonstrating what is it that mom means when she coaxes them to eat just a bit more. In the process, Kellogg's is seen as a great option for every morning, a breakfast which is ‘Breakfast Se Badhkar’.”

  • Devendra Deshpande joins Friday Filmworks as head of digital content, IP

    Devendra Deshpande joins Friday Filmworks as head of digital content, IP

    MUMBAI: The head of Content Plus at Mindshare Devendra Deshpande has moved on and joined renowned multi-media production house, Friday Filmworks as head of digital content and IP.

    In his new role, Deshpande will create and monetise sustainable and scalable IPs for the ever growing digital/OTT space for domestic and international markets. He will also create new monetisation models around content, including franchising and l&M for Friday Filmworks.

    Neeraj Pandey and Shital Bhatia's collaborative venture Friday Filmworks has completed a glorious decade in Indian Cinema. Having being set up in the year 2008, Friday Filmworks has believed in both content and cinematic experience. The journey began with A Wednesday, a film which became a sleeper hit back then and has set trend of content driven films in showbiz. Over the years Friday Filmworks has garnered immense love and appreciation from audience and critics alike. Neeraj Pandey and Shital Bhatia's Friday Filmworks has been a trendsetter in Bollywood. Over the decade it has delivered films like A Wednesday (2008), Special 26 (2013), Total Siyapaa (2014), Rustom (2016), Toilet: Ek Prem Katha (2017). 

    Devendra  has been a part of GroupM for over eight years, and has served as the head of Mindshare Content Plus for the last three and a half years.

    Devendra has 16 plus years of experience in developing long term strategic partnerships through a deep understanding of advertising, social, integrated marketing, consumer insights, and media. 

    Over the course of his tenure at GroupM, he has worked closely with several top tier brands such as Unilever, Pepsi, GSK, Diageo, Kellogg's amongst others.

  • Ceat UTT gets Kellogg’s as powered by sponsor

    Ceat UTT gets Kellogg’s as powered by sponsor

    MUMBAI: Ultimate Table Tennis (UTT) season 2 is just around the corner as the dates are clashing with the FIFA World Cup 2018, on 14 June 2018. The 18 day-long tournament will be held in Pune, Delhi and Kolkata. This season, breakfast and cereal brand Kellogg’s has come on board as a sponsor in the ‘powered by’ category. With this new association, the league will be called CEAT UTT Powered by Kellogg’s.

    The six-franchise tournament has lined up India’s top stars, including Manika Batra and Sharath Kamal, to play alongside and against some of the finest players in the world. Opening matches will be played in Pune and New Delhi, with the grand finale in Kolkata.

    Kellogg’s India chief marketing officer Sumit Mathur said, “It is an honour to be associated with UTT, and we wish that all the athletes reach their full potential and achieve their dreams in the upcoming season.”

    “We are delighted to welcome Kellogg’s onboard. Their involvement is a testament to the widening reach and growing popularity of UTT. It will give a huge fillip to the league as well as to the sport of table tennis in the country. We look forward to a fruitful association with Kellogg’s,” said UTT co-owner Vita Dani.

    Six franchises will battle it out for the coveted trophy, with Falcons TTC coming in as the defending champions. With the continued support of various stakeholders, the Table Tennis Federation of India & the official league broadcaster, the Star Network, CEAT Ultimate Table Tennis Powered By Kellogg’s Season 2 promises to take the sport to greater heights and newer audiences.

  • Net sensation Priya Varrier promotes Pringles

    Net sensation Priya Varrier promotes Pringles

    MUMBAI: At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world’s second-largest potato chips player Pringles created a frenzy by striking the right chord with singles! 

    Unlike other popular brands that were hopping onto the Valentine’s Day buzz, creating fancy coupled campaigns, Pringles was trending on Twitter (alternating between number 2 and 3) on the afternoon of 14 February securing much affection with an intriguing singles campaign. 

    public://Priya Varrier Pringles.jpg

    To further amplify the buzz around the campaign, overnight internet sensation, Priya Prakash Varrier joined the bandwagon by sharing a Facebook post on Valentine’s Day, “So many Valentines requests but I’m staying #SingleAsAPringle because I’m just Puurrfect. Pringles ;)”; with a photo of her eating Pringles. Overnight, the post went viral with more than 1.4 million ‘likes’ on Instagram alone.

    Love is surely not in the air for many of us all the time; and with so much hype around Valentine’s Day and the week before, the pressure of being alone and insignificant tends to bog even the best of us down. Pringles activated a noteworthy campaign on Facebook and Twitter a week ago where it celebrated eternal singlehood and the unending love one has for Pringles. The brand helped embrace the singlehood status and that Pringles is all they need hence, they’re happy to be #SingleAsAPringle.

    Pringles has always been atop topical campaigns. From interactive experiences to engagement formats, it is all about being fun and fresh along with highlighting their value proposition in a unique way. This particular activity managed to reach about 7.5 million people, garnered over 300 million online impressions and generated close to 40 thousand conversations.