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Tag: Kellogg India

  • Kellogg onboards Prashant Peres as MD, India & South Asia

    Kellogg onboards Prashant Peres as MD, India & South Asia

    Mumbai: Breakfast cereals manufacturer Kellogg India has announced the onboarding of Prashant Peres as managing director for the India and South Asia markets. In this role, Peres will be based in Mumbai and steer the business forward in its endeavour to serve consumers with its wide array of food offerings.

    Mohit Anand, who joined Kellogg in 2017 and served as managing director, India & South Asia, has been elevated to the role of general manager, snacks portfolio for Kellogg AMEA (Asia Pacific, Middle East and Africa), based in Singapore.

    “We are pleased to appoint Prashant Peres to lead the Kellogg South Asia business. We believe that his strong experience will help build on our sustainable growth momentum in the market, develop our talent, and bring more food innovations to our consumers,” said Kellogg AMEA president Shumit Kapoor. “Mohit is an excellent leader with rich India and Asia experiences gathered over the years. I am excited to have him join us here in Singapore and unlock the potential of the snacks category across markets.”

    Peres is an FMCG industry veteran, with nearly 25 years of experience in the foods, snacks, beverages and personal care categories across diverse markets in Asia, ANZ and Africa. He joins Kellogg from Mondelez International where he led the Indonesia business as president and MD. Prior to this, he led the chocolate business for Mondelez in India. 

    Prior to that, Peres was with Unilever as vice president for foods, South Asia. His earlier stints include several senior roles in sales and marketing at Unilever in the South Asia region, Turkey, Africa, Middle East, South East Asia, and China.

    “The challenge of leading a business in India is always thrilling, but more so when it is a legacy brand such as Kellogg,” said Prashant Peres. “I am looking forward to step into this role and play a part in augmenting Kellogg’s commitment to serving its consumers and communities with its wide range of cereals and snacks. We are in an exciting place as a business with a fantastic opportunity for nutritious food offerings before us. I am looking forward to growing it further along with the passionate team at Kellogg South Asia.”

  • Padukone recommends high-protein Kellogg’s

    MUMBAI: Kellogg India has introduced a new nutrient dense ready-to-eat cereal in the market under its Kellogg’s Special K portfolio. The new offering, Kellogg’s Special K Protein & Fibre, is a delicious, cranberry-flavoured ready-to-eat cereal made with whole wheat, with added protein and fibre, making it high in protein and fibre. Also, it is fortified with 8 key essential vitamins and iron thereby making it a deliciously satisfying and a nourishing cereal offering for those who want to kick start their weight management journey. 

    “Regular breakfast consumption along with regular exercise and a balanced diet along with an active lifestyle can help people manage their weight,” said Samreedhi Goel, owner of an exercise studio “SIZEWISE” and Consulting Nutritionist for Kellogg’s.

    Kellogg India MD Sangeeta Pendurkar said, “This new breakfast cereal, in particular, presents consumers with a nutritional boost to set the stage for the day ahead.”

    J Walter Thompson SVP & executive creative director Nandita Chalam said, “The heart of this campaign is about being in step with today’s health-conscious women. They are looking for healthier ways to manage their weight rather than diet.”

    One can consume Kellogg’s Special K Protein & Fibre with skimmed milk for a classic breakfast feel or mix it with yoghurt to change it up. Add fruits, dry fruits or nuts to the mix for a yummier and balanced meal. For those who avoid dairy, it can be consumed with almond milk and soymilk.


     

  • Kellogg’s India signs Ranveer Singh for new oats TVC

    Kellogg’s India signs Ranveer Singh for new oats TVC

    MUMBAI: ‘Garma garam’ (hot) oats and hunks are made for each other. Or so at least Kellogg thinks. And that’s exactly what the company is trying to convey in its latest mass communications in India.

    For its ready-to-cook range of Kellogg’s Oats in India, the company has signed up Bollywood’s current hottie Ranveer Singh as its brand ambassador.

    The new campaign, themed ‘garma garam’ or hot, will feature Ranveer in a new TVC and as part of a multi-dimensional effort that includes television, alternate media, in-store and point-of-sale executions.

    The new Kellogg’s Oats commercial is for its variants Masst Masala and Hot Chinese.

    Commenting on the development, Kellogg India MD Sangeeta Pendurkar said in a statement, “Due to fast-paced lives and growing health awareness, consumers are looking for foods that are nourishing and quick-to-prepare. We have stayed true to the Indian consumer’s need for flavours that are locally relevant with the right combination of taste and nourishment. Hence, with intent to communicate our range of ‘garma-garam’ oats, we decided to rope in Ranveer Singh whose energy and enthusiasm is unparalleled.”

    According to Pendurkar, the vigour, dedication to fitness and fun that Ranveer brings to the table finds perfect synergy with the brand promise of ‘dil bharke khao’ (eat to your heart’s content).

    “We are confident that this association will help break clutter and deliver the brand message to the consumers in the most unique and impactful manner,” she added.

    Talking about the association with Kellogg’s Oats, Ranveer Singh, who is presently away in Switzerland shooting for a film, said, “I am so thrilled to be associated with an iconic brand like Kellogg and was really excited when they approached me to be on-board for their ‘garma-garam’ range of oats offerings. I love oats and can easily whip up a bowl of Kellogg’s Oats anytime and eat it to my heart’s content as it offers a super combination of nourishment and taste. It was lot of fun working on this awesome campaign!”

    Ranveer, known for some recent powerful on-screen performances in films like ‘Baji Rao Mastani’, is part of Bolllywood’s new crop of actors who take fitness and health seriously.

    Dwelling on the campaign, J Walter Thompson senior vice president and executive creative director Nandita Chalam said, “It was a challenge to come up with an idea that showcases the brand and category in a non-traditional space. When one of the country’s hottest stars signed up, fun and excitement were bound to follow.”

    The idea behind the campaign was inspired by the media frenzy that can be triggered with a mere tweet by someone like Ranveer and the TVC reflects this in a humorous and witty way, Chalam went on to explain.

    Kellogg’s has added two new flavours to its existing range of Kellogg’s Oats— Masst Masala and Hot Chinese.

    Masst Masala has real vegetables like green peas, carrot, French beans, spices and condiments like coriander to bring oats to consumers in a format and flavour that they relish the most. On the other hand, Hot Chinese is a Chinese twist to oats with hot red chilli flakes, a statement from the company stated.

    Other oats flavours from the company include Simply Pongal (a product inspired by the favourite South-Indian delicacy Pongal and made of oats, moong daal and black pepper) and Tomato Salsa that brings in the tangy feel of tomatoes with spices and condiments to create an exciting flavour.

    The Kellogg’s Oats range is available across the country in single serve packs of 200 gm, half kg and one kg packs with price points starting from Rs. 15 to Rs. 175.

  • Kellogg’s India signs Ranveer Singh for new oats TVC

    Kellogg’s India signs Ranveer Singh for new oats TVC

    MUMBAI: ‘Garma garam’ (hot) oats and hunks are made for each other. Or so at least Kellogg thinks. And that’s exactly what the company is trying to convey in its latest mass communications in India.

    For its ready-to-cook range of Kellogg’s Oats in India, the company has signed up Bollywood’s current hottie Ranveer Singh as its brand ambassador.

    The new campaign, themed ‘garma garam’ or hot, will feature Ranveer in a new TVC and as part of a multi-dimensional effort that includes television, alternate media, in-store and point-of-sale executions.

    The new Kellogg’s Oats commercial is for its variants Masst Masala and Hot Chinese.

    Commenting on the development, Kellogg India MD Sangeeta Pendurkar said in a statement, “Due to fast-paced lives and growing health awareness, consumers are looking for foods that are nourishing and quick-to-prepare. We have stayed true to the Indian consumer’s need for flavours that are locally relevant with the right combination of taste and nourishment. Hence, with intent to communicate our range of ‘garma-garam’ oats, we decided to rope in Ranveer Singh whose energy and enthusiasm is unparalleled.”

    According to Pendurkar, the vigour, dedication to fitness and fun that Ranveer brings to the table finds perfect synergy with the brand promise of ‘dil bharke khao’ (eat to your heart’s content).

    “We are confident that this association will help break clutter and deliver the brand message to the consumers in the most unique and impactful manner,” she added.

    Talking about the association with Kellogg’s Oats, Ranveer Singh, who is presently away in Switzerland shooting for a film, said, “I am so thrilled to be associated with an iconic brand like Kellogg and was really excited when they approached me to be on-board for their ‘garma-garam’ range of oats offerings. I love oats and can easily whip up a bowl of Kellogg’s Oats anytime and eat it to my heart’s content as it offers a super combination of nourishment and taste. It was lot of fun working on this awesome campaign!”

    Ranveer, known for some recent powerful on-screen performances in films like ‘Baji Rao Mastani’, is part of Bolllywood’s new crop of actors who take fitness and health seriously.

    Dwelling on the campaign, J Walter Thompson senior vice president and executive creative director Nandita Chalam said, “It was a challenge to come up with an idea that showcases the brand and category in a non-traditional space. When one of the country’s hottest stars signed up, fun and excitement were bound to follow.”

    The idea behind the campaign was inspired by the media frenzy that can be triggered with a mere tweet by someone like Ranveer and the TVC reflects this in a humorous and witty way, Chalam went on to explain.

    Kellogg’s has added two new flavours to its existing range of Kellogg’s Oats— Masst Masala and Hot Chinese.

    Masst Masala has real vegetables like green peas, carrot, French beans, spices and condiments like coriander to bring oats to consumers in a format and flavour that they relish the most. On the other hand, Hot Chinese is a Chinese twist to oats with hot red chilli flakes, a statement from the company stated.

    Other oats flavours from the company include Simply Pongal (a product inspired by the favourite South-Indian delicacy Pongal and made of oats, moong daal and black pepper) and Tomato Salsa that brings in the tangy feel of tomatoes with spices and condiments to create an exciting flavour.

    The Kellogg’s Oats range is available across the country in single serve packs of 200 gm, half kg and one kg packs with price points starting from Rs. 15 to Rs. 175.

  • Kellogg’s Chocos unveils a new integrated campaign for Chocoland

    Kellogg’s Chocos unveils a new integrated campaign for Chocoland

    Kellogg’s Chocos, the popular breakfast cereal for kids launches a novel land of chocolaty fun – Chocoland, exclusively for kids. Children will now have access to a virtual world of their own, where they can explore new adventures, unravel mysteries of the chocolaty world and indulge in adventurous activities with their friends. Through this integrated campaign, Kellogg’s Chocos aspires to transport kids into a world of chocolaty delight. Coco the brand mascot will guide kids in the world of Chocoland.
     

    At Chocoland, children will witness special features such as the never-seen before chocolate volcano, the river of milk, the delicious chocolate-coated wheat fields and delectable chocolate waterfalls. Children will also learn the unique ways of living in Chocoland by visiting Chocoversity. In the process, kids will get a chance to win some exciting goodies.

    According to Harpreet Singh Tibb, Marketing Director, Kellogg India, “Our research has shown that for kids, chocolaty fun is not only about taste but a delight for all senses. Kids would love to be part of their ‘own world’ of Chocolaty fun. The brand Kellogg’s Chocos strives to create memorable childhood experiences filled with fun and learning, which delight both kids and their mothers. Chocoland campaign is another step in this direction.”

    The Chocoland campaign is an Integrated Promotion Campaign comprising of TV, digital and on-pack offers for kids.
     

    The Chocoland TVC gives kids a peek into the world of Chocoland. It is a mix of animation and real life shots wherein a child is seen enjoying Chocos in the morning and suddenly finds his friends and himself, in an unknown land. The kids are mesmerized by this new world of chocolaty fun called Chocoland!
     

    This TVC will also be supported by a second advertisement which encourages kids to be a part of the secret recipe hunt. Coco, the monkey, will take kids into the fascinating journey of what goes into making Kellogg’s Chocos.  Lucky winners will get a chance to go to Singapore.
     

    Speaking about the campaign, Vice President & Client Services Director, JWT, Samarth Shrivastava says, “Chocoland offers a world, where children can have uninhibited fun, have limitless possibilities to explore and enjoy. Coco the monkey, the Chocos mascot is their passport into the world of Chocoland; he is their friend and the fun starter. The fun stories and adventures in Chocoland have just begun”