Tag: KEI Industries

KEI Industries Ltd. launches Conflame Green+ FRLS for new-age homes

Mumbai: KEI Wires and Cables, a leading name in the electrical industry, proudly announces the launch of Conflame Green + , its revolutionary house wire which protects lives, saves costand marks a significant stride towards safety and sustainability in the domain of eco-friendly electrical solutions.

The brand has unveiled its advertising campaign showcasing the esteemed team of Royal Challengers Bengaluru, featuring renowned players such as Virat Kohli, Mohammad Siraj, and Dinesh Karthik. The ad illustrates the brand’s emphasis on sustainability and new age living as Conflame Green + FRLS is made to keep homes safe and the environment, safer.

In this advertisement, the company is highlighting its flagship eco-friendly green wire, Conflame Green+, which boasts numerous features beyond its environmentally-friendly nature. These include electricity saving capabilities, life-saving attributes in the event of a fire, and its overall safety for homes. By drawing a parallel to an “All Rounder” in cricket, known for excelling in batting, bowling, and overall performance, the ad underscores how the Conflame Green+ wire fulfills various household requirements effectively, akin to the versatility of a cricket all-rounder.

The communication blitz will capture the imagination of one and all. The campaign will be visible on TV during the cricketing action, print medium, digital and social media space, influencer based marketing activities will keep the atmosphere buzzing.

Innovative OOH and branding in Metro trains is also on the cards to take visibility to a new high.

The brand is also leaving no stone unturned to stay at the forefront of tech-innovation. The new advertising campaign will also introduce AI enabled integration with customers and channel partners.

KEI, a renowned leader in innovative solutions, has unveiled its next-generation living eco-friendly solutions designed to promote sustainability. These cutting-edge advancements signify a significant stride towards building a greener and more sustainable future.

Speaking on the association, KEI Industries Ltd. Chairman -Cum- Managing Director Anil Gupta said, “We are delighted to announce our partnership with Royal Challengers Bengaluru, which is one of the most popular and strongest T20 brands. KEI is one of the leading wires & cables player serving customers across 60 counties globally and we see a great synergy between both the brands. The player of international stature gives a synergy with the product features of brand KEI. India is a cricket frenzy nation and with this partnership, we aim to leverage T20 league to build and strengthen our brand awareness and connect with our target audience across the globe.”

Sharing his thoughts on the association, KEI Industries director Akshit Diviaj Gupta Ltd.said, “I am delighted to announce our partnership with Royal Challengers Bengaluru. We are committed towards encouraging and elevating the realm of sports in India. The lovability and fan following of RCB will help to increase KEI brand recognition across the nation. This engagement will further strengthen our relationship with the customers, and we are positive about exploring more opportunities to expand our business.”

May 27, 2024
KEI Industries: BC Web Wise wins digital mandate

MUMBAI: Leading full-service digital agency, BC Web Wise, has announced that it has secured the digital marketing duties for KEI Industries Limited, following a multi-agency pitch. The account will be managed by the agency’s Delhi office.

KEI Industries Ltd, is one of the leading players in the wires & cables industry. The company is among the largest manufacturers of Electrical wires & cables in India has a large presence in turnkey EPC solutions for electrical and power-related projects. KEI also offers products for domestic household applications under its House wire range.

As the agency on record, BC Web Wise will be responsible for end-to-end digital strategy services for KEI. The mandate includes building a mobile-first presence for the brand in addition to creative strategy, online PR, social media management, and media planning.

Anil Gupta, chairman and managing director, KEI Industries Ltd., says, “KEI has always been a leading player in the Wires and Cables category. For five decades, we have catered to diverse industries. Our requirement for a digital agency was driven by the decision to get more aggressive in the house wire segment. In the coming years, we want to find a place in every Indian household. BC Web Wise impressed us with its experienced team and clear strategy to help us meet our business objectives. I look forward to working with them.”

Speaking about the win, Chaaya Baradhwaaj, Founder-MD, BC Web Wise says, “We are glad to be extending our digital services to KEI. The brand has been synonymous with engineering brilliance and is one of the most flourishing businesses in the power industry. Seeing as the electrical cable category lacks a much needed social media connect with the consumer, we are here to build that bond and create a strong digital base for KEI.”

Harshit Agrawal, Group Account Director, BC Web Wise adds, “KEI is one of the most respected industrial brands in its category and associating with them is certainly a matter of pride for us. Our vision is to make it one of the most talked about brands among end-users i.e. the social media savvy home and office owners of today. We have put in great efforts towards creating effective messaging to bridge the gap and build sustainable digital engagement with the core audience.”

Well-known in the B2B space for its unique product range, KEI’s digital focus will be on increasing mindshare among end-users of its offerings for domestic households. Greater online visibility and social engagement will play a key role in improving its brand recall among the social media savvy and quality-conscious consumers in that segment.

BC Web Wise managed the digital launch and amplification of KEI’s latest TVC featuring Irrfan Khan with the new brand positioning of #JodeDiloKeTaar. The agency created an online teaser campaign based on the storyline of the new TVC. In order to unlock the TVC, fans and followers were invited to share tips on being a ‘khaas padosi’ with Irrfan on an interactive microsite (http://www.kei-ind.com/irrfankhan/) created especially for the campaign.

May 16, 2017
Wire and cable market in India to expand at 15.61 pc CAGR by ’20

MUMBAI: Industry experts forecast the global electric wire and cable in India market to expand at a CAGR of 15.61 per cent during 2016-2020.

Electric Wire and Cable in India Market Research Report covers the market landscape and its growth prospects over the coming years and discussion of the key vendors effective in this market.

The report, by Market Reports World, contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the Electric Wire and Cable in India industry.

Following companies were the key players covered in the market report: Finolex Cables, KEI Industries, Havells India, and Polycab Wires. Other prominent vendors in the India market are: Cable Corporation of India, Cords Cable Industries, Apar Industries Limited, KEC International, LS Cable India, Shilpi Cable Technologies, Universal Cable, and V-Guard Industries.

One of latest trends in the India market is increase in sales of HVDC power cables. HVDC underground power cables have become viable options for long distance and high-voltage safe power transfer. HVDC power systems provide a viable option for long distance bulk power delivery. The European Commission has selected 43 major energy projects to build cross-border infrastructure to create an internal energy market and enhance the security of energy supply. For these projects, high loads of electricity would be required to be transferred from one country to another. HVDC cables are expected to become a viable option for such assignments in the future. India is likely to follow this trend during the forecast period. In addition, these HVDC light cables find preference over their AC counterparts, especially in submarine power transmission, due to their lightweight and dimensions.

According to the report, one of the primary drivers in the market is growth in renewable power generation in India. A huge emphasis is given to the commercialisation of renewable energy worldwide, which will create an enormous demand for electric wire and cables. This is because most of these renewable energy resources are set up in places where proper T&D infrastructure is not available. Future expansion of existing networks worldwide is also expected. These expansion activities are fueled by emerging economies such as India, which are on the threshold of integrating regional grids to form a nationwide electric grid network to allow a seamless flow of electricity. All this calls for extensive T&D infrastructure development activities.

Further, the report states that one major challenge in the market is compliance to regulations. Electrical wire and cable manufacturers in India are required to comply with various safety rules and regulations for the installation of power cable systems. These regulations are scripted and decided by regulatory bodies such as American National Standards Institute (ANSI), International Electrotechnical Commission (IEC), and Institute of Electrical and Electronics Engineers (IEEE). The rules vary depending on the circuit voltage, temperature rating, and environmental conditions.

February 24, 2017