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Tag: Keerthi Kumar

  • SW Network appoints Keerthi Kumar as business head for Bengaluru operations

    SW Network appoints Keerthi Kumar as business head for Bengaluru operations

    MUMBAI: SW Network, an advertising and marketing agency known for integrating creativity with technology, is expanding its presence in Bengaluru. The agency focuses on delivering innovative solutions that combine media, technology, and strategy to drive impact for clients in India and beyond.

    SW Network has appointed Keerthi Kumar as the business head for its Bengaluru operations. With over 14 years of experience at agencies such as Leo Burnett, Dentsu Webchutney, and FoxyMoron, has successfully managed award-winning campaigns for global and domestic brands. He has built high-performing teams and led initiatives that have garnered industry recognition and delivered measurable business outcomes.

    SW Network co-founder Raghav Bagai commented, “Bengaluru is India’s tech capital, and our expansion here reflects our ambition to be at the forefront of creative and technological excellence. Keerthi’s expertise in delivering integrated solutions that merge creativity with cutting-edge technology will enable us to provide even greater value to our clients and establish SW Network as a dominant force in the region and beyond.”

    SW Network co-founder Pranav Agarwal added; “At SW Network, we focus on creating meaningful impact through creativity, technology, and strategy. Keerthi’s expertise in market dynamics and team building aligns with our vision to set new benchmarks in Bengaluru. His leadership will drive our regional growth while shaping a future where brands, innovation, and value come together.”

    Keerthi Kumar sharing his vision said: “As SW Network deepens its presence in Bengaluru, the agency continues to uphold its commitment to adding value by merging creativity, media, technology, and strategy to offer transformative solutions for its clients. Building on our strong foundation and core values, we are dedicated to developing a high-performing team that delivers significant impact and enduring value to our clients.”

  • FoxyMoron elevates Keerthi Kumar as business head – South

    FoxyMoron elevates Keerthi Kumar as business head – South

    Mumbai: Zoo Media Network’s FoxyMoron has elevated Keerthi Kumar as business head – south. He will be responsible for leading business operations and fostering business development across the region, contributing to the overall growth of the Zoo Media conglomerate.

    Keerthi will continue to report to FoxyMoron national head of client partnerships Prachi Bali.

    In the last 16 months since joining FoxyMoron as group account director, Keerthi has grown the business by 2x while onboarding clients across sectors with multinational corporations, startups, and Indian-owned businesses alike. His current clients include AO Smith, the OTT giants Aha Tamil and Aha Telugu, new NFT brand Fancraze, Bestseller India-JDY, ProduKt & i.scenery, Wrangler, TVS Motor Company and projects with brands such as Zebronics, Arrow & Maharaja Trophy.

    Over the months, under Keerthi’s leadership, the team size has grown considerably, with key senior appointments across art, strategy, and copy being made over the past year.

    Speaking on the development, Bali said, “Keerthi has championed every curveball thrown his way, with hard work and the ability to lead a team effectively. His stellar contribution in growing the business in the market while also maintaining existing client relationships has been a big win for us. Furthermore, what we value most, being a people-first organisation, is that Keerthi leads with empathy.”

    Commenting on his new role, Keerthi added, “I am thrilled to take up the new mantle at FoxyMoron! The South is booming with legacy industries and unicorn companies alike, giving us ample scope to scale our business in the region as a network with the promise of integrated solutions. While I am looking forward to this wonderful new endeavour with FoxyMoron and Zoo Media, I am positive about nurturing a tribe of individuals whose work will define them.”

  • FoxyMoron names Keerthi Kumar as group account director-south

    FoxyMoron names Keerthi Kumar as group account director-south

    Mumbai: Digital marketing agency FoxyMoron has announced the appointment of Keerthi Kumar as group account director-south. 

    Kumar will be managing client relationships, helping the agency grow its business in the southern market, and leading the team in FoxyMoron’s Bengaluru office. He will also be working closely with teams across Zoo Media (the network that owns FoxyMoron and six other agencies) and report to FoxyMoron national head of client relationships and business head-north, Prachi Bali.

    Kumar comes with 11 years of diverse industry experience in client management, brand management, digital marketing, and digital/brand strategy.  Prior to FoxyMoron, he has had stints with HCG Cancer Hospital, Dentsu Webchutney, and Phantom Ideas.

    Welcoming Kumar on board, Prachi Bali said, “Keerthi’s strong relationships and experience in the south market will help strengthen the agency’s foothold in the region. His solid digital expertise will benefit not only FoxyMoron but the entire Zoo Media network.”

    Speaking on the appointment, Kumar said, “FoxyMoron and the Zoo Media Network are set up with a future-ready vision. With full-funnel media and creative focus, teams are well-equipped for synchronized and efficient brand communication, brand building, and digital marketing work. I’m excited to be a part of this first-of-a-kind independent media network and am looking forward to creating one of the strongest teams in the region and delivering creative excellence to marquee brands.”

  • TRAI to review telecoms tariff structure

    NEW DELHI: Changing telecom landscape and increasing convergence happening between telecoms and broadcast services have made Telecom Regulatory Authority of India (TRAI) initiate a fresh consultation process regarding telecoms tariff structures.

    The consultation paper put out by TRAI late last week, while highlighting dealing with “emergent issues and challenges”, said the re-assessment becomes necessary to take care of regulatory principles of tariff issues like “transparency, promotional offers, disclosures and non discrimination, adherence to the principle of non-predatory pricing, meaning of predatory pricing, relevant market (and) assessment of dominant position.”

    “The consultation process aims to bring about greater clarity in interpretation of various regulatory principles set out in the TTO (Telecommunication Tariff Order, 1999) in consonance with the best global practices,” the TRAI paper said.

    Of late various telcos have been opposing and criticising TRAI’s inaction in dealing effectively with predatory pricing and offers, especially a comparative newcomer, Reliance Jio. An extension till March 31, 2017 to Jio’s free data offer to its consumers and targets has been the cause of heartburn in the telecom industry.

    According to a news report in Mint newspaper, Market leader Bharti Airtel Ltd has moved the Telecom Disputes Settlement and Appellate Tribunal (TDSAT), raising questions about the validity of the extension of Reliance Jio free offers till March 2017 and accusing TRAI of inaction against Jio.

    While the regulator in the past has justified its actions on the Jio free offer fracas, in its latest consultation paper it explained the need to go in for a fresh assessment of the tariff structures of telecoms service providers: “Despite the amendments made to the TTO and other regulations issued to factor in various market developments, a need has been felt to undertake a comprehensive review of the TTO framework, albeit in a phased manner, starting with a discussion on the core regulatory principles enshrined in the TTO…The consultation is in line with the decision taken in the meeting held with the CEOs of the TSPs (telecoms service providers) on 6 January 2017 to discuss the annual calendar of activities of TRAI for the year 2017, which, inter-a/ia, included developing a new framework for tariffs in evolving telecommunication sector and on which there was a consensus.”