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MUMBAI: India’s OTT boom has no shortage of numbers, but clarity has often been missing. Ormax Media is now stepping in with Ormax StreamView, a syndicated...
MUMBAI: If streaming once felt like a sprint in India, 2025 has turned it into a marathon, one where platforms keep changing tactics mid-stride. At the...
MUMBAI: When it comes to streaming, India is no longer buffering, it’s booming. Ormax Media has unveiled the fifth edition of The Ormax OTT Audience Report:...
MUMBAI: In a country where 678.2 million people tune into everything from cricket to kabaddi, Ormax Media has decided it’s time the scoreboard reflected more than...
MUMBAI: Ready for a trip down Tele‑vision Lane? Indian TV networks are reaching for the rewind button, dusting off iconic serials from the 90s and 2000s and re-hashing...
MUMBAI: Picture this: you’re slouched on the couch, watching the season finale of your favorite show, but the room feels hollow. No one to laugh with,...
Mumbai: Media analytics firm Ormax Media announced the launch of Ormax Campaign Express, its campaign testing tool for across theatrical, streaming and television categories. While Ormax...
Mumbai: Media consulting firm Ormax Media has released the latest edition of India’s largest audience research to size the OTT universe in the country, titled The...
Mumbai: Ormax Media has announced the launch of a new audience analytics tool, Ormax Televate. It is designed to help TV channels in achieving viewership growth by...
Mumbai: The English GEC genre accounted for less than one per cent of TV viewership and ad volumes in 2020, according to Broadcast Audience Research Council...
MUMBAI: From the start of daily soaps in 2000, Hindi GEC fiction has witnessed multiple ‘eras’: From the now-notorious saas-bahu dramas in the first decade, to...
