ITV

Tag: Keegan Pinto

  • Anindya Banerjee joins FCB Ulka as ECD

    Anindya Banerjee joins FCB Ulka as ECD

    MUMBAI: FCB Ulka has announced the appointment of Anindya Banerjee aka Andy as the ECD, FCB Mumbai. In his role, Andy will be working closely with FCB Ulka creative head (West) & national creative director Keegan Pinto.

    With twenty-three years of experience in the advertising arena, Andy has been associated with Scarecrow M&C Saatchi, Law and Kenneth, Publicis, Contract Advertising and Ogilvy in the past.

    His memorable work has won him accolades at national and international award shows. He has also performed jury duties at distinguished industry platforms. Some of the brands that he has worked on, in the past are, NIIT, IBM, Maggi (Me and Meri Maggi), Limca (Fresh Ho Jao) and Hungama.

    Commenting on the appointment, Pinto said, “Andy comes with immense experience in pedigreed agencies like Ogilvy, Contract and Publicis. But more importantly, he also brings along the merit and nimbleness of an agency like Scarecrow M&C Saatchi. A start-up spirit which is extremely relevant in contemporary times. "

    Speaking on the new role, Andy said, “FCB Ulka has some of India’s greatest brands. In 2018, it created history by sweeping almost all the awards shows thanks to Shindoor Khela for The Times of India. So, when Keegan Pinto offered me a chance to be a part of the Ulka family, I had no hesitation in saying yes.”

    Andy also has been a visiting faculty for Sri Aurobindo Centre for Arts and Communication, New Delhi and a travel writer for the magazine Car n’ Style.

    FCB Ulka Advertising is the flagship agency of the FCB India Network, one of the fastest growing networks in the country. The network amongst the top 5 fully integrated marketing communications company in India. with over 120 Indian & Multinational clients and 700 professionals working across six offices in seven cities. The agency was established in 1961 where it has been an epitome of brand building; carrying forward the rich lineage. The agency now upholds the brand philosophy of ‘Never Finished’ by their storytelling praxis of not just changing attitudes but changing consumer behaviour and understanding the deeper brand purpose with a new planning protocol – Brand Bedrock.

  • Amul’s ode to Indian mothers, by FCB Ulka

    MUMBAI: FCB Ulka recently created a heart-warming campaign for Amul, around the theme of ‘Mothers For Mothers’. This campaign is about celebrating mothers and their love. The campaign is live on digital mediums.

    The campaign launched the theme of ‘Mothers For Mothers Network’ with a story that subtly brings out the similarity in the lives of rural and urban mothers and how they are connected through the Amul network.

    It is the world’s first ‘Mothers for Mothers’ Network, a network of love and caring, where the rural mother nourishes the family of the urban mother by providing her with the goodness of fresh Amul milk. She wakes up at the break of dawn, every single day, milks her cows, travels to deliver the milk to Amul. The urban mother starts her day with milk for her family and shows gratitude towards the rural mother for all the warmth and care.

    The film opens with the audience viewing the waking up of two mothers (urban and rural), as they gently caress their still sleeping child. It moves forward as they both are shown making their respective morning beverages, using Amul Milk and savouring it at their favourite spots in the house. Both mothers then mark the onset of the day with their respective tasks. The rural mother is up and about as she makes her way to the cow shed where she milks the cow, takes the milk to the testing center – where it is tested, packed and then proudly advances on her bicycle to deliver it to every mother in the city. The pack of milk is happily received by the urban mother, after the doorbell, while the little girl (daughter) in the house willingly sips on her fresh glass of milk, at the breakfast table. The film ends with the urban mother waving goodbye to the rural mother, with a deep sense of thankfulness and trust.

    An ‘Ode to Indian Mothers’ and the untold relationship they share, is what forms the crux of this film.

    The lyrical and musical credits for the campaign attribute to Keegan Pinto, Creative Head – FCB Ulka (West) and National Creative Director – Branded Content.

    GCMMF MD R S Sodhi said, “In Gujarat — Over 36 lakh women farmers wake up before dawn just to supply the freshly milked milk to their village co-operative society, a quantum of approx. 200 lakh litres everyday. The goodness of this Amul Milk is enjoyed by over 200 lakh families across India. If we take a closer look, it is a network of rural mothers offering milk to urban mothers across India.”

    FCB Ulka CEO Nitin Karkare: “Amul championed the cause of women empowerment well before it became fashionable to do so. This film captures the story of the invisible connect between the urban and rural mother that is the story behind the success of Amul.”

    FCB Ulka CCO Swati Bhattacharya, “Being a mother, I know that mothers are the same everywhere. The same issues, the same concerns, no matter what the geography or socio-economic background may be. So, there are these mothers who are milk farmers & there these city mothers who are dependent on them for milk to nourish their families.”

  • Ads: Groom kids to fight violence against women

    Ads: Groom kids to fight violence against women

    MUMBAI: A joint initiative of two of India’s premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.

    TAC president Raj Nayak said, “We prepared a creative brief in consultation with two women’s rights groups and decided to invite entries from Agencies across the country to prepare a campaign that will show that communication is a force for good. The subject of violence against women is something that needs our urgent attention.”

    AAAI president Nakul Chopra added, “The Call for Entries had to be something that would stir the entire creative community into action. I am very happy with the response we are getting from our community to our initiative. The winning campaign will be produced and launched at Goafest on 7 April, 2017. I believe it would make the Goafest very meaningful.”

    The Call for Entries campaign has been conceptualized and designed by FCB Ulka.

    FCB Ulka national creative director Keegan Pinto said, “Some impactful messaging addressing crimes against women is simply the need of the hour. If we can make even the smallest difference and make one person change, or prevent one incident from happening, our job is done. No advertising is greater than the home environment or the grooming of children to fight this epidemic, but impactful communication can, as we know, cause a stir and make a small dent, especially if it is share-worthy.”

    The activity is live and the deadline to send in the entries to the AAAI is 15 February, 2017. The entries would be judged by an elite jury and the winning entries will be produced as a multimedia campaign and released on April 7, 2017 at the Goafest.

  • Ads: Groom kids to fight violence against women

    Ads: Groom kids to fight violence against women

    MUMBAI: A joint initiative of two of India’s premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.

    TAC president Raj Nayak said, “We prepared a creative brief in consultation with two women’s rights groups and decided to invite entries from Agencies across the country to prepare a campaign that will show that communication is a force for good. The subject of violence against women is something that needs our urgent attention.”

    AAAI president Nakul Chopra added, “The Call for Entries had to be something that would stir the entire creative community into action. I am very happy with the response we are getting from our community to our initiative. The winning campaign will be produced and launched at Goafest on 7 April, 2017. I believe it would make the Goafest very meaningful.”

    The Call for Entries campaign has been conceptualized and designed by FCB Ulka.

    FCB Ulka national creative director Keegan Pinto said, “Some impactful messaging addressing crimes against women is simply the need of the hour. If we can make even the smallest difference and make one person change, or prevent one incident from happening, our job is done. No advertising is greater than the home environment or the grooming of children to fight this epidemic, but impactful communication can, as we know, cause a stir and make a small dent, especially if it is share-worthy.”

    The activity is live and the deadline to send in the entries to the AAAI is 15 February, 2017. The entries would be judged by an elite jury and the winning entries will be produced as a multimedia campaign and released on April 7, 2017 at the Goafest.

  • MTV India strengthens team

    MTV India strengthens team

    MUMBAI: 2014 has been a year of wins for the universe of the young, MTV. To further establish itself in the space, the channel has roped in Shalini Sethi and Keegan Pinto as programming and creative heads respectively. 

     

    Sethi will be responsible for further building original content based on her understanding of media consumption habits of young people. Working closely with young producers and talent, she will strengthen existing franchises while parallelly building new properties. 

     

    Keegan, who has worked on the biggest brands in the country, will bring his edgy creative sense to drive the bite across all communication elements including brand messaging, show promotions and short format content for multi-screen consumption.

     

    Both will be reporting to MTV India EVP and business head Aditya Swamy. 

     

    Talking about the new additions to the team Swamy said that people are the biggest asset of his business and the channel continuously looks for talent that believe in the power of MTV and are also hungry to push the envelope and challenge the status quos. 

     

    “Shalini and Keegan have an infectious energy and are key drivers in taking MTV into its next phase in the India journey.  I am thrilled to have them as part of the part and I am excited about the madness that we will unleash together,” Swamy said. 

     

    Speaking on her new role, Sethi added, “Looking in from the outside, MTV is the benchmark for everything ‘cool’ when it comes to the youth. And now that I’m here, I can already feel the excitement that drives this brand. It is indeed a pleasure to be here at a time when the channel is adding some very interesting shows and also delving deeper into fiction. I’m looking forward to working with the great set of people that I’ve met here and hoping that I’ll be able to create some great content for an iconic brand like MTV.”

     

    Pinto said, “MTV is the first and last word on youth and the young at heart. It is a monument, a legacy, a bastion of pop-culture and music so much so that people tend to forget it’s an acronym and quote it as if it were a word. It is synonymous with innovation, passion and is known for reflecting the way the youth like to be and express themselves.”

     

    He further added, “To be working with people who have been instrumental in defining generations of young people and head the creative team is an extremely exciting idea for me. To add to a brand of this stature, a brand that I grew up with, a brand that enriched my imagination as a creative person, is a humbling honor. I love edgy content and MTV is all about bite and bigness. I look forward to being part of this fascinating culture which encourages creativity and being unabashed in every aspect of work.”

     

    Prior to joining MTV India, Sethi led programming at bindass. She began her career as a production assistant with Picture This Co and soon moved to AIM Television, a production house where she worked on TV shows such as Khubsurat and Indian Holiday. Moving from Delhi to Mumbai she worked on many projects such as Breakfast with Zee and Deepa Mehta’s movie Earth 1947. Post which she joined the Moving Picture Company.

     

    With more than a decade of experience, Pinto’s previous stints were with Lowe Lintas, Bates 141, Rediffusion Young & Rubicam, O&M and Colenso BBDO Auckland, New Zealand. His work has won him accolades in both the international and national circuits including the prestigious D&AD, One Show, Adfest, Cannes Lions, Abbys and Effies.

  • Keegan Pinto joins DDB Mudra West as group creative director

    Keegan Pinto joins DDB Mudra West as group creative director

    MUMBAI: Adding more zeal to the creative force of DDB Mudra West, the agency has got on board Keegan Pinto as group creative director.

    With more than a decade of experience, Pinto’s previous stints were with Lowe Lintas, Bates 141, Rediffusion Young & Rubicam, O&M Mumbai and Colenso BBDO Auckland, New Zealand. He has been associated with brands including Tata Tea ‘Jaago Re’, Lifebuoy Worldwide, ICICI Prudential Life Insurance, Tetley Tea, Videocon d2h, Onida air conditioners, TVS, Domex, Croma, Bajaj Bikes, DNA newspaper, Airtel, Economic Times, HLL – Dove, Lakme, Ponds, P&G – Vicks, Kingfisher Airlines, Zoom TV, Hindustan Pencils, World Gold Council and BBC World to name a few.

    His work has won him accolades in both the international and national circuits including the prestigious New York Festival, D&AD, One Show, Adfest, Cannes Lions, Abbys and Effies.

    The avid Bollywood enthusiast commented on his new role, “I’ve been a fan of Sonal’s work especially the ‘Indian Panga League’ campaign for Virgin Mobile and I really look forward to working with him. Rahul Mathew is a powerhouse too, and now with him leading the way at DDB Mudra West, I see a real reason to join the fight and help take DDB Mudra West to the next level. DDB Mudra Group has always had all it to takes to be a serious influencer in the Indian advertising scene, and I hope to be part of that little push with some fun, ‘junta’ work.”

    DDB Mudra West creative head Rahul Mathew said, “We believe that great work is created by like-minded people with diverse backgrounds and passions. Keegan is yet another step in that direction. He brings a rather unique skill-set to the table. And at the same time is completely aligned and excited by the vision we have for the agency. I am really looking forward to his diversity adding to our body of work.”