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Tag: Kedar Teny

  • Leo Burnett urges people to go offline in new McDonald’s campaign

    Leo Burnett urges people to go offline in new McDonald’s campaign

    MUMBAI: Leo Burnett has launched a new campaign inviting people to share some offline moments at McDonald’s. The campaign urges people to take a break from the online world and share “quality offline moments” at McDonald’s over its newly launched sharing packs for two, three and more, across stores in India.

     

    McDonald’s director, marketing and digital (West and South) Kedar Teny said, “With internet enabled smart-phones in our hands, it is a fact that most of us are distracted. Our new campaign takes this simple insight and urges people to take a small break from the online world to share happy moments in the real world. Simply put we want to start a conversation and a movement amongst our customers by nudging them to go #KuchPalOffline with a simple act of flip to share rather than click to share.”

     

    Leo Burnett chief creative officer Raj Deepak Das added, “With #KuchPalOffline, we are hoping to start a movement where we all would increasingly give due importance to sharing real life experiences offline. The idea is to stay away from the Internet and the world of technology for a while. It is something everyone thinks but fails to execute. #KuchPalOffline effectively addresses this issue and highlights how McDonald’s can deliver real life experiences with its new offering – the sharing packs for two, three and more, across stores in India.”

     

    “Through a simple and effective mnemonic like flipping the phone upside down, the campaign aims to remind people that the power of balancing the online and the offline worlds is in their own hands. This is a philosophy, which we have brought to life across mediums including in-store, through various real-time and engaging acts,” said Leo Burnett vice president planning Hitesh Mehta.

     

    CREDITS:

    Client: McDonald’s India

    Agency: Leo Burnett

    Chief Creative Officer: Raj Deepak Das

    ECDs: Sachin Kamble and Prajato Guha Thakurta

    Creative: Sujit Sawant, Qainat Mansoor, Manas Keer, Vaibhav Patil, Siddharth Kalro

    Planning: Hitesh Mehta (Vice President), Divya Agrawal

    Account Management:  Abhishek Jha (Brand Partner), Supriya Bhasin (Brand Director), Sayantan Bhattacharya, Aditya Atre, Pratik Adhikari

    Production House: Bubblewrap Films

    Director: Suresh Triveni

    Producer: Ketaki Guhagarkar

     

  • McDonald’s India appoints Kedar Teny as marketing and digital director

    McDonald’s India appoints Kedar Teny as marketing and digital director

    MUMBAI: Hardcastle Restaurants Private Limited (HRPL), a master franchisee for west & south India operations of McDonald’s and a subsidiary of Westlife Development, has announced the appointment of Kedar Teny as director-marketing and digital.

     

    Teny’s primary responsibility will be to spearhead and shape the marketing agenda for the brand across consumer engagement platforms and he will directly report to McDonald’s India (west & south) MD Smita Jatia.

     

    Speaking on the new appointment, Jatia said, “We have strengthened our senior management team with the appointment of Kedar Teny as director –marketing and digital. As we make a coordinated and concerted push to augment our status as an innovator and disruptor in the QSR industry, Kedar’s immense creativity and strategic thinking will help strengthen the McDonald’s position in the market.”

     

    “Kedar is joining us at a hugely exciting time. With the expansion of new communications channels and developments across our growing product mix, he will be instrumental in leading and developing successful multi-channel marketing solutions in a fast paced and competitive digital environment,” she added.

     

    Teny began his career with iB&W in 1997 as a Management Trainee and has almost seventeen year of experience in the field of brand management, strategic planning, and advertising. After iB&W, he joined Lowe Worldwide, one of the leading advertising agencies as account executive in 1999. He has also worked on many iconic brands at Lowe Worldwide in India and South East Asia, and thereon made the shift to marketing at Airtel and then Unilever.

     

    A music aficionado and a cricket enthusiast, Teny holds a masters in business administration, with a specialisation in marketing, from the Institute of Management Studies, Indore.