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Tag: Kedar Teny

  • Publicis Groupe India appoints Kedar Teny as chief product officer

    Publicis Groupe India appoints Kedar Teny as chief product officer

    Mumbai: Kedar Teny has been hired in the newly created role of chief product officer for Publicis Groupe India. In his role, Teny will help strengthen connectivity, scale expertise and capabilities for clients. The strategic appointment reflects the Groupe’s continued investment in India as it continues on its strong growth trajectory.

    Teny will be overseeing and expanding on Groupe’s product offerings by tapping into its diverse capabilities across creative, media, commerce, PR, production, digital technology and analytics. Working in close collaboration with the leadership and strategy teams across businesses, the role will also entail designing business strategies that create value and drive long term growth for clients. He will report to Anupriya Acharya, South Asia CEO, Publicis Groupe.

    A seasoned business leader with about 25 years of experience, Teny brings with him a strong expertise across both advertising and marketing. He started his career at Lowe Lintas where he spent a decade in various locations across India and Thailand. Subsequently, he transitioned to marketing and took on significant brand and business leadership roles delivering brand success at Unilever, Airtel, McDonald’s, and Sony Entertainment. His most recent stint was as CEO for Lowe Lintas India.

    Publicis Groupe CEO of South Asia Anupriya Acharya said, “I am delighted to welcome Kedar to the Groupe. His strong marketing credentials across diverse categories in the most blue chip companies coupled with an equally strong understanding of the agency ecosystem make for a unique combination. Added to this, his affable and approachable demeanour made him the perfect choice for this role.” Acharya added, “Innovation and client-centricity is at the heart of everything that we do. And appointing a chief product officer at the Groupe level is yet another key initiative in that direction.”

    Kedar Teny said, “This role is both a great opportunity and responsibility. And I am very excited to take it on. Publicis Groupe not only has a great roster of clients but also some of the best agencies across creative, media, digital tech and PR, a strong growth momentum and an amazing array of scaled and deep capabilities. I look forward to working with Anupriya and the leadership teams across the Groupe to create significant business impact.”

  • Lowe Lintas appoints Kedar Teny as CEO

    Lowe Lintas appoints Kedar Teny as CEO

    Mumbai: Lowe Lintas on Wednesday announced the appointment of Kedar Teny as its CEO, effective 1 September. Teny has moved from Avataar.me, a visual discovery platform, where he served as senior VP & country head.

    “Teny will spearhead transformation and widen its sphere of impact through Hyperbundled solutions to clients and brand owners. His proven track record in advertising and marketing as a business and brand leader makes him the ideal candidate to take on this mandate,” said the agency in a statement.

    Welcoming Teny on board, MullenLowe Lintas Group, group CCO & chairman, Amer Jaleel said, “As Lowe Lintas we are partners to marketing. And there’s no better way of serving that than getting leadership from marketing. It’s almost as if Kedar’s education and achievements with marketing were ordained and timed beautifully for Lowe Lintas’ transformation and make us best placed to be both hub and spokes to brand needs. His insider understanding of the requirements of brands alongside his belief and grooming on the strategic centrality of brand visioning to business success is quite unmatched in the industry today.”

    MullenLowe Lintas Group, group CEO, Virat Tandon added, “Over my interactions, I found that Kedar was totally made for this job as he has strategic clarity on the future of our industry. He brings with himself invaluable expertise in marketing and a passion for brands and creative product. Moreover, he is a great believer and practitioner of technology in marketing to drive growth. And of course, he is a great fit culturally and is fun to work with. So, he fits perfectly into our vision for the future of Lowe Lintas.”

    Spanning a little over two decades, Teny‘s career is a rich blend of advertising and marketing. He first joined Lintas in 1999 and built his decade-long career in advertising. While at Lintas, he led account management and strategic planning functions for key businesses in multiple geographies across India and SEA. Later, he held senior marketing and business leadership roles across blue-chip organisations such as Airtel, HUL, McDonald’s, and Sony Entertainment Television. He has also shaped early-stage startups such as Tilt Brand Solutions and Avataar.me.

    Looking forward to his new role, Teny said, “I am really excited as I return to Lowe Lintas after 14 years. Lowe Lintas is not an advertising agency, it is an institution that has built some of the most iconic brands. I look forward to working closely with the accomplished MullenLowe Lintas Group leadership team as well as partnering with some old friends and new collaborations to build brands for the future.”

  • Kedar Teny joins Tilt Brand Solutions as Chief Strategy Officer

    Kedar Teny joins Tilt Brand Solutions as Chief Strategy Officer

    MUMBAI: The sharp & agile Marketing Consultancy, Brand Communication, Content & Production services company: Tilt Brand Solutions, has appointed Kedar Teny as Chief Strategy Officer.

    As a part of his role, Kedar Teny will be responsible for shaping the ‘Full Brained Thinking’ consulting practice, a first of its kind strategic planning approach in India. He will be leading a team of handpicked diverse practitioners of big data, digital media planning and behavioural science to combine and harness the power of left brain and right brain to provide holistic solutions to marketing problems.    

    Says Joseph George, Founder & MD, Tilt Brand Solutions “At Tilt he will be a part of the leadership team and will lead the Strategy function. In-line with hand-picking our talent at Tilt, Kedar embodies the Full-Brained Thinking approach through his vast prior experience and tenacity to deliver both, on business objectives as well as creative excellence”.

  • Neville Bastawalla to take over as marketing head of SPN India sports cluster

    Neville Bastawalla to take over as marketing head of SPN India sports cluster

    MUMBAI: Sony Pictures Network (SPN) has made some internal changes and handed the responsibility of heading marketing for the sports cluster to Neville Bastawalla, a source close to the development informed Indiantelevision.com. He is currently the head of marketing of the English cluster at the company.

    Prior to SPNI, he was the AVP and head marketing Hindi movies cluster at Star India where he spent close to three years. 

    Bastawalla is a die-hard marketing professional with over 19 years of multi brand experience. He has been a successful brand custodian across brands in various categories and has been responsible for charting the direction and launching/managing growth for the brands basis research, consumer insights, innovative marketing and communication strategies.

    He strongly believes in the power of innovation in the marketing place and has been practicing “the innovation theory” successfully across brands.

    He started his carrier with the DDB India’s Mudra communications as an account manager. After DDB India, he did stints at a couple of other media organisations, including Contract Advertising, Walt Disney Company, Nickelodeon and Mid Day before joining SPNI.  

    Recently, SPN India’s head of marketing and On-Air Promotions (OAP)- sports Kedar Teny left the organisation.

    Bastawalla holds a masters degree in management studies (marketing) from University of Mumbai.

  • Ex MullenLowe Lintas’ Joseph George ‘Tilt-ing’ the creative agency model

    Ex MullenLowe Lintas’ Joseph George ‘Tilt-ing’ the creative agency model

    MUMBAI: A 150-year experienced team from across advertising, marketing, content, consumer advocacy, data analytics, storytelling, studio production, digital, media, qualitative research, behavioural science and video analytics have come together to offer consulting, communication, content and video production services for brands and businesses under the name Tilt Brand Solutions.

    Tilt Brand Solutions chairman and MD Joseph George says, “The context in which brands operate is everything. When that changes, everything about the brand outreach needs to change. What, where and how consumers buy, and what, where and how they consume content, have all changed. These changes cannot be responded to, by shoe-horning existing models into new structures. They need to be addressed by structuring a new; not re-structuring an old. Ergo Tilt.” 

    Tilt believes that brand and communication planning today is mostly “right brained”, predicated primarily on culture, attitudes and beliefs. And while these will continue to remain critical, the plethora of actual behavioural and consumption data available today cannot be ignored.

    Joseph opines, “Data analytics today sits only in digital, media or analytics agencies. At Tilt though, composite teams of left and right-brained strategists evaluate brand and behavioural data in human and cultural contexts and vice versa. Specialists in brand management, consumer behaviour, digital and media, data analytics, video analytics and communication planning work together to provide what we at Tilt call, full brained thinking.”

    Democratisation of data and proliferation of screens of all sizes, have resulted in Indians consuming more videos than ever before; contributing 50 to 70 per cent of all IP traffic and 75 per cent of advertising spends. Tilt believes thus, that getting right the conceptualisation and production of advertising and content in the video format, has become critical.

    Explains Joe, “Tilt’s creative philosophy of One Brand, Many Stories is built on the belief, that brands have, and need to tell many stories. More the stories, the more the brand begins to breathe and belong in people’s consciousness. The assumption that one video asset will work across audiences, objectives and platforms is flawed. Content creation and production needs to be tailored to each platform and experience across all forms of video-based advertising and content – from commercials to long, short and very short format video content.”

    The leadership team, Shriram Iyer chief creative and content officer, Srikanth Sarathy chief operating officer, Rajiv Chatterjee chief business officer and soon to join Kedar Teny as chief strategy officer is confident that Tilt’s strategy-story-studio offering, driven by its twin philosophies of full-brained thinking and one brand, many stories could well serve as proof of concept for brand owners and creative enterprises who are seeking to influence, engage and entertain consumers of today.

    The agency wants to sit in the union set of consulting, communication, content and video production; drawing inputs however, from the intersection set of brand building, communication planning, storytelling, analytics, media & digital strategy, behavioral science and production management.

    Joseph further adds, “We had to look at talent with specific experience and skills; and so, our starting team couldn’t be more diverse from each other, and different from norm in terms of careers and academics – Airtel, Culture Machine, Disney, Franklin Templeton, Hindustan Unilever Ltd, IIT, Infosys, ISRO, Leo Burnett, Lintas, London School of Economics, McDonald’s, Mediacom, NID, Omnicom Media, PWC, Sony Sports, Star TV and The Viral Fever.”

  • Kedar Teny to move on from SPN India

    Kedar Teny to move on from SPN India

    MUMBAI: Sony Pictures Network (SPN) India senior VP marketing and OAP Sports Kedar Teny has decided to move on from the company and is serving his notice period, sources close to the development informed Indiantelevision.com. He will be with the organisation till October.

    Prior to SPN India, Kedar Teny was the director marketing and digital at McDonald’s India (West & South) for around three years. He is planning to join a startup. According to Campaign India, Teny might join Tilt Brands, which was founded by Joseph George.

    Teny has over two decades of experience in marketing and digital domains. He started off as a management trainee at iB&W Communications and went on to work as category head deodorants Hindustan Unilever; general manager, brand, Bharti Airtel; senior brand planning director South East Asia, Thailand (Bangkok), Lowe and Partners Worldwide and has worked with Lowe and Partners Worldwide in various capacities.

  • SPN launches first campaign for FIFA WC 2018 Russia

    SPN launches first campaign for FIFA WC 2018 Russia

    MUMBAI: Despite losing several big ticket sporting properties to rivals in India, Sony Pictures Network (SPN) is gung-ho as it gears up to showcase the 2018 FIFA World Cup Russia. With just about a month left for the action, it has unveiled a new campaign titled ‘Meri Doosri Country’. The campaign was launched in the presence of India’s football icon and former national football team captain Bhaichung Bhutia.

    Culture Machine is the brain behind it with a creative team of five members. The production house involved in the making was Radhika Produces Films. The campaign is directed by Jigar Fernandes and produced by Radhika Sawhney.

    Telecast will be in four languages: English, Hindi, Bengali and Malayalam. The world feed in English will be on Sony TEN 2 SD & HD channels, the Hindi feed will be aired on Sony TEN 3 SD & HD channels while Bengali and Malayalam feed will be available on Sony ESPN SD channel. Adding to this, a fantastic line-up of renowned international football panellists will hone in on their knowledge and insights to enhance the viewing experience.

    SPN India president, sports and distribution Rajesh Kaul said, “Sony Pictures Network has been associated with FIFA, one of the most prestigious sporting bodies in the world, since the last world cup in 2014. The 2018 FIFA World Cup Russia is definitely one the biggest and most exciting sporting events this year, and we are extremely proud to bring it to the football fans across the Indian subcontinent. Our campaign #MeriDoosriCountry, captures the ethos of how Indian football fans root for their favourite country as if it’s their own. With multiple language feeds and unique programming initiatives, we are committed to giving our audience a truly holistic 2018 FIFA World Cup Russia experience.”

    As seen from the FIFA U-17 World Cup India 2017, football continues to grow by leaps and bounds in India and is the second most viewed sport in the country after cricket. While football viewership is already high in India, FIFA-led events tend to enjoy an increased viewership due to their enormous popularity. The FIFA World Cup is one of the few sporting events that draws in both fans and fringe-viewers to root for their favourite countries, which temporarily become their ‘Doosri Country’ (second country).

    SPN senior VP marketing and OAP Kedar Teny told Indiantelevision.com, “If you look at the data, four markets that obviously consume football are English speaking markets from the North East, South and Goa. Hindi is only to bring in new viewership from Hindi speaking markets (HSM). The sports genre isn’t strong in the HSM, but the campaign is nudging you to be a part of the party.”

    “We have been holding the rights for all the premium football tournaments and known as the home of football. The campaign will be on all 31 channels of SPN. The feel and look of the stadium will be done in VR to enhance the viewers’ experience,” Kaul added.

    The #MeriDoosriCountry campaign film has been inspired by countless Indian fans who exhibit their undying passion by adopting their favourite football team once every four years during the World Cup. The film showcases snapshots of fans cheering and flaunting their support for their ‘Doosri Country’ by wearing the team jerseys, waving their team flags and even painting their faces with their team colours.

    The master brand campaign highlights the passion and excitement with which Indian fans support their favourite teams at this mega-event. The brand campaign also explains what really happens to the football fans in India when the World Cup kicks in and how we pledge loyalty of another country. The film was shot across the country, especially in football-crazy states like Goa, Kerala and West Bengal.

    The campaign will entail a 360-degree approach, including augmented reality (AR) and virtual reality (VR) technologies. It will also be spread across TV, digital, print, and radio.

    Indian Football team former captain Bhaichung Bhutia said, “The 2018 FIFA World Cup Russia is one the most awaited tournaments for all of us and I am excited to show my support for the #MeriDoosriCountry campaign. The film gives Indian audience a sense of belonging to one of the most significant sporting events in the world. While I am confident that we will see our football team in the World Cup one day, Meri Doosri country will be Argentina this year.”

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    Sony to be ahead of the curve in regional penetration: Kedar Teny

    SonyLIV aims to provide comprehensive CWG coverage

  • Sony to be ahead of the curve in regional penetration: Kedar Teny

    Sony to be ahead of the curve in regional penetration: Kedar Teny

    MUMBAI: Sony Pictures Networks (SPN), in collaboration with Sports Journalists Association of Mumbai (SJAM), is attempting to bring fans closer to the Commonwealth Games (CWG) with Hindi commentary on Sony Ten 3 channels and English commentary on Sony Six and Sony Ten 2 channels.

    SPSN senior VP marketing and OAP Kedar Teny said, “2018 is a watershed year for sports given that there are two multi-sporting events in the year in a build-up to the Olympics. People in India want to watch other sports and CWG is one such initiative.”

    In addition to more than 150 hours of live games telecast, SPN will also air more than 30 hours of highlights and repeats for viewers to catch up with all the sporting action in Gold Coast, Australia.

    India has excelled at the CWG, winning 75 gold medals and 215 medals overall in the last three editions of the marquee sports event. This year, expectations soar high with fans across the country inspired by SPN, send their good wishes for the Indian contingent with their #RangDeTiranga message.

    SPN is taking note of the regional sector. Teny said, “The interest and awareness for CWG is building in the country and the momentum is already picking up. The multi-sporting culture is beginning to evolve in the country. As we start seeing a sizeable regional population demanding content, we will be ahead of the curve at that time.”

    Viewers can also look forward to in-depth coverage of the games with a live studio show which features expert panellists like wrestler Geeta Phogat, shuttler Aparna Popat, shooter Anjali Bhagwat, hockey Olympian Viren Rasquinha and hockey player, Jagbir Singh. Raman Bhanot, Nikhil Naz and Gautam Bhimani will host different segments of the show, while sports columnist Ayaz Memon will provide his expert insights to the viewers.

    Indian athletes Anjali Bhagwat, Aparna Popat and Viren Rasquinha sent their best wishes and support to the 2018 CWG contingent with the #RangDeTiranga initiative.

    “The #RangDeTiranga campaign is SPN’s rallying cry that taps into the emotions of Indian sports fans and asks them to show their support for the tricolour. It brings alive our ethos to go beyond and cultivate a multi-sport viewing culture in India. Our intent is to bind the sports fans in a one game-cry ‘Rang de Tiranga’ and give them the opportunity to watch their heroes bring glory to the nation,” Teny added.

    Bhagwat, a professional Indian shooter, multiple gold medallist at the CWG said, “The mind-set and morale of our athletes is upbeat considering their high-level achievements so far. I am very confident about the success of our Indian team in the upcoming CWG.”

    Popat, nine-time badminton national champion said, “It’s a huge responsibility and at the same time a feeling of immense pride to represent the tiranga at an international multi-sports event like the CWG. I would like to wish the entire Indian contingent the very best and hope they emerge victorious. I am thrilled to be a part of the Rang De Tiranga well-wishing ceremony.”

    Former captain of India’s national hockey team Viren Rasquinha said, “The recent performance of the Indian men’s and women’s hockey teams has been very promising. The CWG is a great platform for the teams to take their performance to the next level. Focus, self-belief, team-work and great team spirit are critical to bring laurels to the country. Rang De Tiranga is a great initiative by Sony Pictures Networks and it will surely encourage the entire Indian contingent travelling to Gold Coast.”

  • ‘Nothing has changed’ at McDonald’s in 20 years

    ‘Nothing has changed’ at McDonald’s in 20 years

    MUMBAI: It’s new-age fast food, known by a brand, a meeting place. India’s most beloved food brand, McDonald’s, is celebrating its 20th year in India. To commemorate the occasion, the brand is all set to celebrate the milestone in style with the launch of a thematic brand campaign called, ‘A lot has changed. Nothing has changed’. The campaign focuses on the brand by chronicling a life-cycle of a couple with McDonald’s over the years in India through this TVC. The new TVC will take you through McDonald’s astonishing journey in the emerging QSR industry established in 1996 in India and how it has transitioned to stay relevant today with its presence of over 400+ restaurants across India and serve over 320 million people annually. 

    The campaign thrives on the idea that every day, millions of people visit McDonald’s and it has not just been about grabbing a quick bite. In fact, a lot has happened in the last 20 years at McDonald’s where the brand has noticed its customers’ evolved lifestyle and preferences, traversed through their various emotions, ups and downs in life. McDonald’s has been there constantly witnessing these changes and evolving itself by introducing digital platforms and brand extensions to ensure convenience and broaden accessibility, refreshed interiors of the restaurants to offer a modernized experience to consumers.

    McDonald’s director marketing and digital, Kedar Teny says, “McDonald’s through its marketing communication has always strived to create differentiation and strike a chord with its ever evolving consumers and their needs. While creating ‘A lot has changed. Nothing has changed’ brand campaign, we were inspired by real life experiences between a beautiful and steady relationship, there are some things that haven’t changed when it comes to McDonald’s and its consumers. The fight over the last fries, the feeling of mayo oozing out of the burger while taking a bite, the ‘softy’ moustache, taking pictures with Ronald McDonald, both, as a child and as an adult – some moments remain the same no matter what. The campaign takes this same paradoxical proposition forward, through the story of a couple, who has seen some of their most important life-changing moments at McDonald’s.”

    He added, “Over the years, McDonald’s gave people an opportunity to bond with their family and friends and create those special moments which have lasted with them forever. We hope after seeing this ad, our customers will remember and cherish the memories built at our restaurants.”

    The campaign has been conceptualised by Leo Burnett India and the film, directed by renowned ad film Director Ram Madhvani of Equinox Films, opens to a teenaged boy and girl at McDonald’s first outlet in Bandra, Mumbai. The boy opens his Happy Meal box with sheer excitement, but the girl next to him can’t find her toy. The boy hands over her toy from the floor, and thereon begins the friendship that blossoms into a companionship over the years. The film captures various phases of life and the different moments of joy, sadness, celebrations, responsibilities shared between the couple at their favourite destination, McDonald’s, which has become a part of their life.

    Leo Burnett, South Asia chief creative officer Raj Deepak Das said, “The campaign ‘A lot has changed. Nothing has changed’ articulates how the small, but important joys have remained the same, despite so much else changing. Even 20 years later, a child opening a Happy Meal box will have the same unparalleled joy on his face, like children did 20 years ago. While executing the campaign, we tried recreating the details from the past 20 years for the story to come alive – right from the staff’s uniforms, the events that happened around the time, the whole hog.”

  • ‘Nothing has changed’ at McDonald’s in 20 years

    ‘Nothing has changed’ at McDonald’s in 20 years

    MUMBAI: It’s new-age fast food, known by a brand, a meeting place. India’s most beloved food brand, McDonald’s, is celebrating its 20th year in India. To commemorate the occasion, the brand is all set to celebrate the milestone in style with the launch of a thematic brand campaign called, ‘A lot has changed. Nothing has changed’. The campaign focuses on the brand by chronicling a life-cycle of a couple with McDonald’s over the years in India through this TVC. The new TVC will take you through McDonald’s astonishing journey in the emerging QSR industry established in 1996 in India and how it has transitioned to stay relevant today with its presence of over 400+ restaurants across India and serve over 320 million people annually. 

    The campaign thrives on the idea that every day, millions of people visit McDonald’s and it has not just been about grabbing a quick bite. In fact, a lot has happened in the last 20 years at McDonald’s where the brand has noticed its customers’ evolved lifestyle and preferences, traversed through their various emotions, ups and downs in life. McDonald’s has been there constantly witnessing these changes and evolving itself by introducing digital platforms and brand extensions to ensure convenience and broaden accessibility, refreshed interiors of the restaurants to offer a modernized experience to consumers.

    McDonald’s director marketing and digital, Kedar Teny says, “McDonald’s through its marketing communication has always strived to create differentiation and strike a chord with its ever evolving consumers and their needs. While creating ‘A lot has changed. Nothing has changed’ brand campaign, we were inspired by real life experiences between a beautiful and steady relationship, there are some things that haven’t changed when it comes to McDonald’s and its consumers. The fight over the last fries, the feeling of mayo oozing out of the burger while taking a bite, the ‘softy’ moustache, taking pictures with Ronald McDonald, both, as a child and as an adult – some moments remain the same no matter what. The campaign takes this same paradoxical proposition forward, through the story of a couple, who has seen some of their most important life-changing moments at McDonald’s.”

    He added, “Over the years, McDonald’s gave people an opportunity to bond with their family and friends and create those special moments which have lasted with them forever. We hope after seeing this ad, our customers will remember and cherish the memories built at our restaurants.”

    The campaign has been conceptualised by Leo Burnett India and the film, directed by renowned ad film Director Ram Madhvani of Equinox Films, opens to a teenaged boy and girl at McDonald’s first outlet in Bandra, Mumbai. The boy opens his Happy Meal box with sheer excitement, but the girl next to him can’t find her toy. The boy hands over her toy from the floor, and thereon begins the friendship that blossoms into a companionship over the years. The film captures various phases of life and the different moments of joy, sadness, celebrations, responsibilities shared between the couple at their favourite destination, McDonald’s, which has become a part of their life.

    Leo Burnett, South Asia chief creative officer Raj Deepak Das said, “The campaign ‘A lot has changed. Nothing has changed’ articulates how the small, but important joys have remained the same, despite so much else changing. Even 20 years later, a child opening a Happy Meal box will have the same unparalleled joy on his face, like children did 20 years ago. While executing the campaign, we tried recreating the details from the past 20 years for the story to come alive – right from the staff’s uniforms, the events that happened around the time, the whole hog.”