ITV

Tag: KBC 13

  • KBC 13’s first crorepati Himani Bundela to take the plunge for Rs 7cr

    KBC 13’s first crorepati Himani Bundela to take the plunge for Rs 7cr

    Mumbai: Kaun Banega Crorepati -13 has got its first crorepati Himani Bundela who will be risking it all for Rs 7 crore on 30-31 August. In a promo released by SET, the visually challenged Bundela is seen fielding the last (16th) question from the ‘hot seat’.

    The Agra-based contestant appears to be confident and enjoying the game in the video, even as she leaves the outcome to God.

    Bundela is a Mathematics teacher at Kendriya Vidyalaya. Having lost her eyesight in a road accident in 2011, and not able to regain it even after multiple operations, she wants to raise awareness for the cause of inclusive education. “My life after the accident hasn’t been easy. A lot of us had to put in an immense amount of work to get back to our daily livelihood, especially my parents and my brothers and sisters. Being a woman who’s visually impaired, I hope my stint on KBC brings a lot of hope to people who are just like me,” says Bundela.

    If she wins big on Monday, 31 August, she will work towards giving a bigger platform to the ‘Divyang Awareness Programme’ pioneered by her at KV. While pursuing her passion for teaching mental math to blind students, she intends to open inclusive coaching for competitive exam prep and revive her father’s pandemic-hit business with the prize money.

    “A lot of students with special abilities do get admissions in schools & colleges but there are no coaching academies for government competitive exams that admit students with any sort of disabilities. With the money I won, I would want to open a coaching academy that trains the ‘divyang’ kids for the government competitive exams,” she says.

     

     

    Bundela has nurtured the dream of appearing on a television reality show since childhood. Realising that knowledge was her biggest strength, she finally zeroed in on KBC. The thrill of meeting Amitabh Bachchan was also a motivating factor for her. The spirited 25-year-old has been practicing being on the ‘hot seat’ for over a decade now. Inspired by the show and its host, she even launched the online initiative ‘Kaun Banega KV Champion for her students last year.

    Talking about her experience on the show, she says, it was a dream come true. “To be on Kaun Banega Crorepati and to meet Amitabh Bachchan has always been a dream and I’m glad I could fulfil it. He made me feel so comfortable on the sets of the show that I didn’t feel nervous at all,” she adds.

    KBC 13 premiered on SET and Sony LIV app on 23 August with the first contestant Gyaan Raj from Ranchi (Jharkhand) who ended up winning Rs 3.2 lakh after failing to answer the 12th question for Rs 12.5 lakh. If Bundela gets the last question wrong, she will have to walk away with ____ (would you know how much she will lose in that case!!?)

  • KBC returns with a bevy of sponsors for its 13th edition

    KBC returns with a bevy of sponsors for its 13th edition

    Mumbai: Sony Entertainment Television (SET)’s iconic quiz show – ‘Kaun Banega Crorepati’ has returned with its 13th season on Monday. The show’s creators have stepped up the game with a bevy of sponsors backing the show hosted by megastar Amitabh Bachchan.

    With the second wave ebbing away, and ad volume returning on TV, the broadcasters are optimistic of a better show than the 2020 edition which was marred by the Covid-induced challenges. First, the show had to be shot in absence of a LIVE audience, and second, the ad rates reeled under the pressure of an economy battered by the pandemic’s first wave. It’s telecast also clashed with the 2020 edition of Indian Premier League (IPL), which had witnessed a record viewership in the pandemic year.

    For the latest edition which began airing on Sony TV on 23 August, the quiz show has on boarded two ‘co-presented by’ sponsors including Cadbury Dairy Milk and BYJU’s and four ‘co-powered by’ sponsors including Hyundai Motor India, Asian Paints Royale Glitz, Ultratech Cement and Zydus Wellness (Complan). Last year, it had only roped two ‘co-powered by’ sponsors and seven ‘associate’ sponsors.

    This year’s ‘associate’ sponsors include CERA, Pharmeasy, IDFC First Bank, LIC of India, Bharat Matrimony, and Reserve Bank of India which has come on board as ‘special partner’. The four sponsors including Asian Paints, Ultratech Cement, IDFC First Bank, LIC of India and Reserve Bank of India were associated with “KBC” for the previous season as well. The audience too has returned to the sets, however, the shooting is happening as per Covid protocols.

    According to a media planner, the entire sponsorship basket for “KBC 13” is covered within a window for Rs 30-60 crore, with the ad rates ranging from Rs 3 to 4.5 lakh per 10 seconds. The show has also roped in Acko General Insurance as ‘co-presented by’ and Asian Paints Royale Glitz as ‘décor partner’ for KBC Play Along, a game where viewers can also participate in the game show via OTT platform SonyLIV.

    The streaming platform SonyLIV is also exploring deals with advertisers for the show by offering custom packages and engagement initiatives such as KBC Play Along. “The CPM rates vary depending on the targeting, category, size of investment one may choose, ranging from Rs 180-240”, said Zenith, senior vice president – digital transformation, Rashmi Sehgal.

    “SonyLIV has one of the most dynamic non-fiction reality line-ups and this ensures a keen interest from advertisers for a partnership. Their unique proposition of marrying the show with digital engagement properties like Play Along make it appealing. This has attracted advertisers, across FMCG to digital first brands, to help them reach more than 100 million digital natives,” she added.

    The latest data from Broadcast Audience Research Council (Barc) also indicates an uptick in the ad volume on Television. According to its latest report, the ad volumes for July 2021 registered a 14 per cent growth over July 2020. As many as 869 new advertisers chose Television in July 2021, re-affirming their trust in the medium.

    The expectations are also bolstered by the massive vaccination drive across the country, which is also likely to boost consumer sentiments. While there are still apprehensions of another Covid wave, the advertisers have expressed confidence of a ‘stronger festive season’ in 2021.

    However, similar to last year, the current edition of the quiz show will also end up competing with IPL, which is set to resume on 19 September. As many as 30 matches are still to be played in the current season, which was suspended mid-way in May. The cricket league will be followed by the ICC Men’s T20 World Cup in October.

    “Post Covid, the ratings and performance of impact shows have increased dramatically and KBC should be riding on top of it to attract many sponsors,” said DCMN India, head of media and growth, Mohit Gyanchandani. “KBC has always been a top choice for sponsors in terms of impact and lands exactly on the touch point to deliver fresh content and high ratings to the advertiser. This season has made some small changes in the overall format which would make it more fun and interesting to watch.”

  • Sony TV ropes in 12 sponsors for KBC 13

    Sony TV ropes in 12 sponsors for KBC 13

    Mumbai: Sony Pictures Networks India has announced the 13th season of “Kaun Banega Crorepati” (KBC), starting 23 August. Produced by StudioNEXT and hosted by Amitabh Bachchan, the show will air on Sony Entertainment Television, every weekday at 9 p.m. 

    The show has roped in BYJU’s and Cadbury Dairy Milk as ‘co-presenting’ sponsor, Hyundai Motor India, Asian Paints Royale Glitz, Ultratech Cement, and Zydus Wellness (Complan) as ‘co-powered by’ sponsor and CERA, Pharmeasy, IDFC First Bank, LIC of India, Bharat Matrimony as associate sponsors. The Reserve Bank of India has come on board as a ‘special’ partner.

    “For a show like KBC that has followed a certain creative pattern, it was time for us to break the mold and approach it differently. While digital auditions replaced the regular audition process, it didn’t deter the volume of entries. In fact, the ease of digital audition encouraged a lot more aspirants, based in the remotest areas possible to participate. We are happy with the spiritedness of each contestant, and we are hopeful that they fulfil their KBC journey,” said Sony Entertainment Television, head of content and digital business, Ashish Golwalkar. “While we did introduce AR (Augmented Reality) in the previous seasons, this year, the use of AR is far more superior and immersive. From refurbishing the entire set with the play of lights to the graphical elements and LED panels, India is the only country to host the format with the inclusion of such refined technological detailing. With distinct modifications to the game this season, we look forward to rewarding gameplay and promise an enhanced viewing experience to the audience.”

    “It’s the 21st year of my association with Kaun Banega Crorepati and I can never get enough of this show,” said Amitabh Bachchan. “It was probably for the first time, last season, that the studio audience wasn’t a part of the show and we saw a major change in the lifelines as well. I, for one, truly missed them and their energy… it’s infectious! I am happy that the studio audience is back this season with a newfound vigour and so is the lifeline – Audience Poll. It’s an enriching experience for me, each year, to be surrounded by contestants from all walks of life and I look forward to engaging and fulfilling gameplay. These contestants inspire me in every way,” Bachchan said.

    “It’s the 21st year of India’s longest-running show, and it’s heartening to know that KBC remains such a strong family favourite, that it still resonates with viewers across the social spectrum, and from all age groups,” said Siddhartha Basu, consultant for KBC season 13. “Each season, we’ve seen participants coming on to the hot seat from across the country, with varied levels of education and occupations, each with a distinct dream and story. Among a host of reasons that drive them, a key one is the search for ‘sammaan’ or respect. And they win that respect along with what can be life-changing amounts of winnings through a knowledge game. Gyan or knowledge is what provides a level playing field in our society, and viewers can now look forward to an exciting and entertaining new season of the show with a signature offering of gyan, dhan, and sammaan.”

    Fans of KBC may also log on to SonyLIV to participate in the gameshow via KBC Play Along, starting from 23 August, said the channel.

  • Sony TV kickstarts campaign for ‘KBC 13’ with a three-part short film

    Sony TV kickstarts campaign for ‘KBC 13’ with a three-part short film

    Mumbai: For the thirteenth season of Kaun Banega Crorepati (KBC), the launch communication has evolved from being an advertising campaign to becoming branded entertainment. For the very first time, Sony TV explores a long-format film that will be presented in three installments. The film titled ‘Sammaan’ is conceptualised, written, and directed by Bollywood filmmaker Nitesh Tiwari.

    Shot exclusively in Berchha, Madhya Pradesh, the film stars actor Omkar Das Manikpuri best known for his stage and film performances. With local talent adding to the authenticity of the narrative, the film delivers an immersive cinematic experience.

    The idea of shooting this film at a real village like Berchha reiterates how KBC resonates with people of the country, even in its most remote corners, the channel said in a statement.

    The film opens with a contextual scenario, relatable characters, and the narrative, helmed with a tinge of humor, engages the audience in the most unexpected manner. Nitesh Tiwari brings alive an interesting take on human emotions and aspirations with utmost subtlety.

    KBC 13 is expected to on air soon