ITV

Tag: Kawal Shoor

  • Axis mutual funds does a scientific experiment for ELSS

    Axis mutual funds does a scientific experiment for ELSS

    MUMBAI: In an era of dime a dozen social experiments which do the rounds on social media, The Womb, as part of an investor education initiative for Axis Mutual Funds conducted a scientific experiment to prove how ELSS, unlike other tax saving options, is not just helpful in saving tax but a great way to way to create wealth. The experiment captured on video has been released digitally on 4 January.

    Axis Mutual Fund vice president of marketing communication and digital marketing Rohan Padhye says, “January to March period are typically the tax season during which everyone hankers around to save tax. We felt it’s important to educate consumers that they should not just think about saving tax, but invest for wealth creation too, through ELSS. ELSS has become all the more relevant today given the low-interest rates offered by traditional tax savings options. The endeavour was to inform consumers about this functional aspect in a simple and entertaining way. I have to say, we at Axis MF were pleasantly surprised when we first heard the idea of a Science Experiment. We thought we were hearing it wrong but it is the bizarreness that made us confident about the campaign.”

    On how did he get to the idea of a scientific experiment ,The Womb creative partner Suyash Khabya says, “The root for the idea came from the medium itself. It was not a TVC; it was a digital media campaign, so we had to think accordingly. Social media is stuffed with boring, staged and uninspiring social experiments. In fact, it’s become a format and the novelty has waned. So we just took a spin on it.”

    The Womb founding partner Kawal Shoor mentions, “There are 2 audiences for this campaign. The first is the traditional ELSS target – the corporate salaried individual. For her, during the tax season ELSS is one of the options to invest in order to save tax. So we had to make ELSS top-of-mind. The second is the young trader/shopkeeper/service professional who, due to GST , etc., has just come into the tax bracket. The pinch of paying high taxes from the ‘khoon-paseene ki kamaai’ for them is very real. We had to, through our work, tackle that sentiment too. Hence the ‘science experiment’ on an emotional issue.”

  • Ogilvy & Mather India establishes new management structure

    Ogilvy & Mather India establishes new management structure

    MUMBAI: Ogilvy & Mather (O&M) India has put in place a new management structure, which will be effective 1 March, 2015.

     

    The announcement was made by O&M executive chairman and creative director – South Asia Piyush Pandey and O&M executive co-chairman and group chief operating officer – South Asia SN Rane.

     

    In a statement, the duo said, “It is time that our very strong senior team joins us in all key management decisions of Ogilvy & Mather. Our clients should look forward to even greater impact from Ogilvy & Mather in the days ahead.”

     

    In the new structure, the current Ogilvy India group chief digital officer Kunal Jeswani is promoted to Ogilvy & Mather India CEO. He will report directly to the chairmen’s office and will work in very close association with Geo/discipline heads, creative, planning and business leaders.

     

    The current Ogilvy India executive finance director Hufrish Birdy is promoted to chief financial officer (CFO). She will also report directly to the chairmen’s office and work in close partnership with Jeswani, Geo and discipline heads and other key stake holders of the company.

     

    Hephzibah Pathak will assume a new role as Ogilvy & Mather India global clients’ director. She will be associated with Vodafone, Mondelez (India+Global), KFC, Unilever, Coke and Fiat. Pathak, working with operation heads of 360 degree offerings, will be responsible for delivery that will meet client expectations. A detailed scope of work is being circulated amongst Geo/discipline heads and their business leaders.

     

    The man who can be credited in building strong planning teams, Kawal Shoor has been promoted to national planning director. He will spearhead the next phase of development of planning and be responsible for the national planning agenda.

     

    To top it all, the board of directors list has also been expanded. The existing India board comprising Pandey, Rane, Madhukar Sabnavis, Poran Malani, Pathak, Miles Young, Paul Heath, Paul Cocks and John Goodman is being expanded. The company has nominated Jeswani (CEO, India), Rajiv Rao (national creative director), Navin Talreja (president – Mumbai and Kolkata geography head) and Birdy (CFO, India) as additional Directors, which will be effective as soon as the legal compliances are completed.

     

  • Ogilvy Mumbai scores a double whammy at the AME

    Ogilvy Mumbai scores a double whammy at the AME

    MUMBAI: Continuing its dominance at the ‘Effectiveness Awards’ shows, Ogilvy Mumbai enjoyed a stellar night at the AME’s (Asian Marketing Effectiveness Awards) held in Singapore on the 29 May.

     

    Ogilvy South Asia executive chairman & creative director Piyush Pandey said, “I am truly delighted at this wonderful performance.  It is all due to opportunities given by clients and the fantastic delivery of our battery of young men and women.  We value effectiveness which is achieved through high levels of creativity. Cheers to Ogilvy Mumbai and Geometry Global (the activation arm of Ogilvy).”

     

    On the back of big wins for Lifebuoy Roti & Google Reunion along with other wins on Vodafone, Mondelez, Fevicol and Akanksha, Ogilvy won a total of 17 metals thereby winning the twin titles of Asia Pacific’s Most Effective Agency Office of the Year & Media Strategy Agency of the Year. The AME’s recognise campaigns that demonstrate effectiveness in delivering a return on the marketing investment.

     

    Commenting on the win Ogilvy Mumbai head of planning Kawal Shoor, who was at the awards said, “This reaffirms that obsession with ‘The Work’ pays. Everything else is irrelevant. Every time I went up on stage to pick a trophy, I felt there were many of us going up together – my creative and account partners, my planners and my friends who are called clients.  I wish my brother-in-arms, Navin was there with me as well.  Ogilvy Mumbai winning the agency-of-the-year in Asia Pacific not just for effectiveness, but for media – through a panoramic bunch of work – not just film, is a good sign that we’re ready for tomorrow.”

     

    Ogilvy Mumbai head Navin Talreja added, “For the last two consecutive years we have won the title of the Most Effective Agency Office in the World but somehow Asia Pacific eluded us. Until now. At the beginning of the year, as an office, we committed to make it happen in Asia Pacific and so this is a wonderful feeling. A lot of blood, sweat and tears of creative teams, planners and account management has made this happen. A big salute to them all. And most importantly a big thank you to all our clients who keep partnering us and our crazy ideas helping us reach greater heights.”

     

     

    Ogilvy India  national creative director Abhijit Avasthi, the man behind the work that wins in the market place concluded, “This win reinforces our belief in the power of creativity and the Ogilvy way of doing things. Our clients are our biggest supporters, so a big thank you to them.”

  • Ogilvy Mumbai declared ‘Most Effective Agency Office Globally’ for 2nd time in a row

    Ogilvy Mumbai declared ‘Most Effective Agency Office Globally’ for 2nd time in a row

    MUMBAI: The folks at Ogilvy are celebrating once again. Ogilvy Mumbai has been declared the ‘Most Effective Agency Office Globally‘, in the 2013 Effie Effectiveness Index – and this too for the second consecutive year. Effie Worldwide and WARC, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes today.

    Ogilvy south Asia executive chairman & creative director Piyush Pandey said: “I am truly delighted for Ogilvy Mumbai and all our clients who we have partnered in achieving this unprecedented recognition of being ‘the Most Effective Agency Office in the World‘.

    “To do it once is good. But to be awarded the Most Effective Agency Office in the world for two years in a row is a staggering achievement. This only further underlines our philosophy of deep collaboration between Creative, Planning and Account Management helping us deliver on the twin peaks of creativity and effectiveness. This would not have been possible without the support of our clients so a big thank you to all our clients who continuously repose faith in our ideas,” said Ogilvy & Mather‘s Mumbai & Kolkata head Navin Talreja.

    Head of Planning-Ogilvy Mumbai Kawal Shoor said, “We didn‘t plan for this. Couldn‘t have. It‘s impossible to know what hundreds of other offices across tens of agencies are doing globally. Only in hindsight have we figured the reason Ogilvy Mumbai has been honoured with this accolade, in successive years. And the reason is – great work that works, not for a few, but for a very wide set of brands, across different clients. I think Ogilvy Mumbai manages the depth-versus-width issue beautifully because we‘re blessed with a unique mix of skill sets, our creative culture, and a genuine desire to motor each other‘s thoughts forward.”

    The EFFIE Index was launched in June 2011 and is led by Effie Worldwide. It was predicted to become the industry standard and according to industry influencers, it is now considered to have attained this status. The Effie Effectiveness Index identifies and ranks the marketing communications industry‘s most effective agencies, advertisers, and brands by analysing finalist and winner data from Effie Worldwide competitions. It is one of the world‘s most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness.