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Tag: Kavita Rao

  • Hill+Knowlton Strategies announces strategic partnership with Impact Research & Measurement

    Hill+Knowlton Strategies announces strategic partnership with Impact Research & Measurement

    Mumbai, September 26th, 2018: Global leading public relations firm, Hill+Knowlton Strategies, announces a strategic partnership with specialist news monitoring and analysis services company – Impact Research & Measurement to deliver world-class media research and monitoring services for the India market.
    This strategic partnership will benefit both firms. As a part of this partnership, client servicing teams at Hill+Knowlton Strategies will get better media analytics tools and research to deliver data-driven integrated communication campaigns. Not only will Impact service all of H+K Strategies’ current clients, Impact will also be the preferred partner for media analytics requirements of all future clients signed up by H+K Strategies. Effective October 1, 2018, The Resource Center (TRC), will cease to offer media monitoring and analysis services to clients. All team members of TRC which was an internal division of H+K Strategies have already been offered new roles at Impact.

    Speaking about the partnership, Kavita Rao, President & CEO – Hill+Knowlton Strategies- India, says, “Data and analytics is an important part of all communication campaigns. This partnership enables H+K Strategies and its clients access to advanced tools, analyses & insights to help run communication campaigns better. With our teams having a strong understanding of our clients’ requirements and Impact offering the best-in-class tools based on latest technologies like artificial intelligence and machine learning, this partnership will enable us to offer better business outcomes for our clients. We are thrilled to partner with Impact Research & Measurement to provide our clients a truly integrated and enhanced level of service.”
    Aseem Sood, CEO, Impact Research & Measurement Pvt. Ltd. and Director, Association for Measurement & Evaluation of Communication (AMEC), says, “Clients are no longer interested in just understanding how they did in the past. They want to use data and analysis to understand what could be done better and differently to achieve better success in the future. They also want to make sense of news and trends in a faster and better way. Impact has always been a pioneer – with several firsts in the news monitoring and analysis business industry. We were the first to introduce same-day multi-city monitoring, online repository, real-time dashboards and a mobile app. We are continuing to improve our services and features with investments in news technologies (AI and machine learning). Given the volume of noise out there, it becomes very important to scope the need and use the right charts and visuals to present research results. And this needs to be done in a way that relates to the client’s communication objectives as closely as possible. Our partnership with Hill+Knowlton Strategies will enable them to deliver impactful campaigns for their clients.”

    H+K Strategies’ clients will get access to:

    • Impact’s news monitoring network which covers several local Indian languages in 50 cities across the country.
    • A Mobile APP to access news and analysis, on the go. The APP is available for both, Android & iOS.
    • A 24×7 Portal. This Portal comes with a facility to extract Coverage Excel sheets and Dossiers on demand.
    • Access to a SmartDASH (News Dashboard). This is a News Consumption tool that helps identify Prominent stories, top authors/ news sources that covered maximum news on the company, each of the Competitors or an Industry theme. You also get a live ‘Word Cloud’ on what made headlines the most on a day, journalists/ authors as well Publications that wrote the most on your key issues, all clickable right down to the supporting articles.
  • Genesis Burson-Marsteller Announces Marketing & Talent Leadership Developments

    Genesis Burson-Marsteller Announces Marketing & Talent Leadership Developments

    GURGOAN: Genesis Burson-Marsteller, leader in integrated communications, specializing in public relations, public affairs, corporate responsibility, crisis communications and digital marketing, has announced the appointment of Deepshikha Dharmaraj, in a new leadership role, as Chief Marketing and Growth Initiatives Officer and Kavita Rao, joins the firm as Chief Talent Engagement Officer.

     

    A seasoned communications professional, Deepshikha Dharmaraj, who has been with the firm for 19 years, will focus on Genesis B-M’s Marketing and Growth Initiatives, which include new business development, partnerships, external communication and thought leadership in the industry. She will also continue to oversee the Genesis B-M Learning School, which is a one of its kind in the PR industry.

     

    An alumnus, Kavita Rao returns to Genesis Burson-Marsteller to lead the Talent function. Kavita has over 19 years of experience and until recently, she was the Global Head of Communications at HSBC Technology & Services where she spent close to nine years leading the development and deployment of the Communication strategy across multiple geographies. Kavita played a key role in the integration of the bank focusing on Change and Transformation Communication to support the priorities and achievement of HSBC’s changing business imperatives As Chief Talent Engagement Officer, Kavita will be responsible for developing and driving the People Strategy to attract, develop and maximize potential of the talent across the firm She will also provide strategic counsel to clients on internal communication campaigns, leveraging the experience she has gained in this area over the last decade. Speaking on her return to the firm, Kavita said, “Genesis Burson-Marsteller is a firm that puts its people at the heart of its strategy which is the key reason our people like to stay and grow with us, as well as have Alumni return to us as I have done. It’s wonderful to be back and I’m looking forward to contributing to the future growth of the organization.”

     

    Speaking on these appointments, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller said, “At Genesis Burson-Marsteller, we are committed to investing in exceptional quality talent and by appointing Deepshikha and Kavita in their new roles, we are strengthening our Marketing and Talent functions. This will further accelerate our continuing growth story. Kavita’s vast experience will bolster our talent-building efforts, while with her experience and understanding of the communications industry in India, I believe Deepshikha is the right person to deliver the marketing and growth strategy for the firm.”

     

    Nikhil Dey, President, Public Relations said “Sheena Sharma, Chief Client Studio and Corporate Responsibility Officer who has spent over 19 years in the firm will focus and lead all executive communication trainings for our clients and the firm while she continues to be Mentor South. Kriti Makhija, Chief Financial and Compliance Officer, who has spent over 10 years at Genesis Burson-Marsteller ensures the financial health, compliance, governance and IT infrastructure of our business. We continue to grow and augment the backbone of the organization to reinforce the clients business.”