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Tag: Kavita Nair

  • The Advertising Club’s annual digital review D:CODE to be presented by Google returns for the fourth edition

    The Advertising Club’s annual digital review D:CODE to be presented by Google returns for the fourth edition

    Mumbai: Following the phenomenal success of the first three editions of Annual Digital Review D:CODE, The Advertising Club now announces the 2024 edition of D:CODE, Presented by Google. Scheduled to take place on 28 November in Gurgaon at Google’s India HQ, the fourth edition of D:CODE will witness industry stalwarts debate and deliberate on the theme – ‘D:CODE THE NOW: How AI is Revolutionizing Creative, Media, and the User Landscape in India’.

    The global marketing and advertising industry has continued to evolve in an accelerated manner since the advent of Artificial Intelligence (AI). Harnessing the power of AI has become increasingly important for brands and agencies in the digital world. D:CODE 2024 will bring together 9 industry experts, including a surprise speaker who will discuss how AI is impacting the marketing and user landscape. D:CODE 2024 will witness participation from tech giants, marketing wizards, market research agencies and advertisers and brands.

    The following 8 leaders in addition to a surprise speaker will get 10 minutes each to share insights, present their case, showcase their work and their industry inspirations at D:CODE 2024:

    1    Varun Mayya, CEO and Founder at AEOS
    2    Jaspreet Bindra, Founder at AI&Beyond and Tech Whisperer Ltd
    3    Manish Gupta, Director at Google DeepMind India
    4    Kavita Nair, Strategic Advisor at Skewb Analytics
    5    Soumya Mohanty, Managing Director and Chief Client Officer at Kantar
    6    Siddharth Srinivasan, Head of India at ElevenLabs
    7    Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors
    8    Azeez Gupta, Founder at Rocket Learning

    Speaking on bringing D:CODE back for its fourth edition, The Advertising Club president Rana Barua said, “The Advertising Club’s D:CODE was launched as an engaging knowledge platform that aims to inspire and inform the industry. As per market reports, over three quarter of CMOs are already using generative AI and over the next 3 years the adoption is inevitable. Therefore, it is imperative for us to plan for an AI ready marketing eco-system which is what D:Code aims to address in this chapter. We have curated the best minds who will be driving this narrative along with The Advertising Club for an AI positive future.”

    D:CODE chairperson Mansha Tandon said, “AI is driving innovation, increasing efficiency and helping brands and agencies to explore new ways of consumer engagement and communication. With AI as the central theme, D:CODE’s 2024 edition will turn the spotlight on how our industry is leveraging the power of AI, thus helping brands to shine and create clutter-breaking narratives. Collaboratively our 9 distinguished speakers will cover a wide spectrum of all things AI. We look forward to an evening filled with learning and knowledge sharing at D:CODE 2024.”

  • Vi elevates Anveesh Khosla as CMO, Kavita Nair moves on

    Vi elevates Anveesh Khosla as CMO, Kavita Nair moves on

    New Delhi: Vi, a leading telecom player, has elevated Avneesh Khosla as the new CMO of the brand. He will be spearheading the overall marketing activities of the new brand entity Vi.

    Khosla is an old hand at Vodafone and has been with the organisation for over 12 years and served in multiple roles. In the last role, he was serving as the director of marketing for the brand.

    The development comes after Vi chief digital transformation officer moved on from the organisation. She is also an old hand at the telecom brand and has been associated with it for over 20 years.

    She successfully spearheaded the Vi launch in the Indian market.

    She has led different roles such as Marcom, data business, enterprise marketing, retail digital and customer experience. Nair will be soon moving out of the organisation and is said to have chosen a different career path for herself in the future.

    The company has confirmed both the developments.  

  • Vodafone’s friendship day campaign urged people to befriend people for real

    Vodafone’s friendship day campaign urged people to befriend people for real

    MUMBAI: A few days ago, Bollywood friends Neha Dhupia and Soha Ali Khan unfollowed each other on Twitter and Instagram causing a media frenzy and catching the attention of several fans and followers on social media. While the Bollywood paparazzi’s were still wondering the reasons for souring relations, the two actresses eventually revealed the reason on how they unfollowed each other so that they can catch up and befriend each other in real life. This was part of #FriendsUnPlugged campaign by Vodafone on Friendship Day. The initiative conveyed the message about the need to connect and communicate with our friends and loved ones in real world and not merely like, comment or share on their life’s updates on social media.

    Come Friendship day and we get hordes of messages on different social media platforms. This Friendship Day, Vodafone through a social initiative urged people to disconnect from social media and connect with the friends in real life. The initiative encouraged people to make it a point to meet friends more often, rather than catching up online. The dependence on social media is so high that there is very little room left for actual, real world conversations. Social media updates conveniently tell us all we want to know about our friends’ life, but we are missing on the importance of face-to-face conversations.

    Vodafone’s recently released #FriendsUnPlugged Friendship day video which was shared across social media platforms including WhatsApp.

    Commenting on the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said, “Technology plays a significant part in our lives, but it has also managed to find different ways to get into and consume our friends/family time. We forget that offline social interactions had and will continue to have, more depth than any online conversations. Vodafone’s #FriendsUnPlugged campaign addresses this need to have real conversations. We hope that our campaign will encourage people to connect with our loved ones and create real memories. We are receiving lots of consumer love on social media as the campaign continues to win hearts across the country.”

    Vodafone’s latest campaign is based on the insight that people have begun virtual life which is pushing them away from actual conversations and connect. Knowing or unknowingly most people today choose to look into their phones even as they sit across the table from someone.

    Speaking about the concept behind the campaign, Kiran Antony, CCO, Ogilvy South and Team Vodafone, said, “Our Friendship Day initiative puts the spotlight on how online conversations have taken over face to face meetings. We innocuously rely on social media updates to know what’s happening in the lives of our friends and forget the importance of catching up for real. Through our film, we want to provoke more and more people and start a movement to prioritise real connections with friends over online chats.”

    Earlier in 2017, Vodafone rolled-out #LookUp campaign that struck a chord with millions of Indians and encouraged them to have real offline conversations and create memories that matters. Vodafone since then has been building momentum around inspiring people to form stronger and more real bonds with their friends.

  • Vodafone urges customers to #LiveMore with India’s Data Strong Network

    Vodafone urges customers to #LiveMore with India’s Data Strong Network

    MUMBAI: Vodafone Idea Ltd., India’s leading telecommunications service provider, today announced the launch of a new campaign encouraging people to #LiveMore with Vodafone SuperNet 4G – India’s Data Strong Network™. With the #LiveMore campaign, Vodafone brings back familiar faces of the friendly & young at heart couple, Asha and Bala.

    The campaign shows the affable elderly couple inaugurating a new restaurant, Asha’s Kitchen and captures the ease with which they use mobile technology and data to fulfil their dreams. It talks about the possibilities that Vodafone SuperNet 4G offers to the customers.

    Commenting on the launch of the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said, “The new campaign captures #LiveMore moments from the life of an old but young at heart couple who achieve their dream of owning a successful restaurant. Asha and Bala help us in bridging a technology divide and enable our aim of democratising technology. With this campaign, we hope viewers will love this journey of this affable couple and join the Vodafone SuperNet 4G bandwagon to fulfill their dreams.”

    The new campaign celebrates the spirit of living life to the fullest and encourages everyone to live their dreams using fast 4G mobile data as an efficient tool. The 360-degree high decibel campaign will be extensively seen across diverse mediums like TV, Print, Digital and OOH during the next few months.

    Featuring veteran Bharatanatyam dancers and Padma Bhushan awardees, C.P. Shanta and V.P. Dhananjayan, the campaign has four ads, conceptualised by Vodafone Idea’s creative agency, Ogilvy & Mather India.  One of the ads also feature famous Indian pop and playback singer, Usha Uthup, enjoying a hearty meal at Asha’s Kitchen.

    Speaking about the concept behind the new campaign, Kiran Antony, Executive Creative Director, Ogilvy & Mather Advertising Pvt. Ltd, said, “People today, are no longer afraid to step out of their comfort zone and try new things. Through the #LiveMore campaign, we wanted to capture this spirit of new India. The campaign follows Asha and Bala on their newest adventure. Thanks to Vodafone, they are able to laugh, learn and do more, almost instantly, to give wings to their dream.”

  • Vodafone launches marketing campaign for app featuring ZooZoos

    Vodafone launches marketing campaign for app featuring ZooZoos

    MUMBAI: The popular army of mini ZooZoos, Zumi Army, is back to help customers discover the world of Vodafone with the MyVodafone App.

     

    Vodafone launched the app, which hcan be accessed by customers as per their convenience 24X7, free of any internet charges (in India). The app provides a personalised experience to postpaid and prepaid customers as well as non-Vodafone customers.

     

    Vodafone India retail and digital national head Kavita Nair said, “Customers are gaining comfort with apps and are using them to shop, subscribe to services and access news/information. Keeping these evolving needs of customers in mind, the MyVodafone App is designed to provide them at their fingertips, a personalised interface of everything that is Vodafone. From accessing their services to managing their accounts or transacting or even getting their problems resolved, the app is a manifestation of Vodafone, on the smartphone.”

     

    An energetic and spirited television campaign, supported by presence on social media, prominent and a series of on-ground activations will communicate the app’s various features and benefits.

     

    Speaking about the theme of this marketing campaign, Vodafone India brand communication and insight national head Siddharth Banerjee added, “The new MyVodafone app campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that one can avail of Vodafone services, now on one’s phone. Accordingly a 360 campaign has been designed that clearly establishes MyVodafone App as a one-stop shop for all Vodafone related services. The much loved Zumi army will engage with customers through different mediums, showcasing key features of the all new MyVodafone App.”