Tag: Kavita Chaturvedi

  • YiPPee! launches its new latest campaign ‘YiPPee! Toss’

    YiPPee! launches its new latest campaign ‘YiPPee! Toss’

    Mumbai: With cricket fervor in the air, the internet was abuzz with curiosity to know about the cryptic posts shared by Jasprit Bumrah & Surya Kumar Yadav on their Instagram handles about ‘The Toss’. Interest piqued as the players’ respective wives also posted about it soon after.

    Multitude of accounts took to social media and shared their desire to know “What is the Toss all about?”. With widespread speculations by people, the conversation grabbed eyeballs garnering millions of views across social media making it viral.

    While the internet kept wondering about what the cricketers were ‘tossing’ about, the brand Sunfeast YiPPee! took to Instagram and did the grand reveal of its latest campaign ‘YiPPee Toss’, thus, putting all speculations to rest.

    Sunfeast YiPPee!, a leading instant noodle & pasta brand from ITC Ltd is back with a brand-new campaign featuring the country’s most-loved cricketers – Rahul Dravid, Jasprit Bumrah and Surya Kumar Yadav.  This fun-filled campaign leverages the popularity of top cricketers in a playful fashion highlighting the unique qualities of YiPPee! Noodles which are: Long & Non-Sticky.

    The recently launched TVCs showcase Dravid, Bumrah and ‘SKY’ in lighthearted scenarios where they use the ‘YiPPee Toss’ to settle day to day friendly banters in a playful manner using YiPPee! Noodles. It’s an innovative play on the brand’s core USPs of Long & Non-Sticky Noodles. The campaign positions YiPPee! as ‘India’s Choice’.

    Speaking about the campaign, ITC Ltd COO, snacks, noodles & pasta, food business, Kavita Chaturvedi said, “Cricket is an emotion in India and what better way to connect with our consumers than by bringing together the sport and the deliciousness of YiPPee! Noodles. This campaign celebrates the playful energy of our brand and the joy of relishing a bowl of YiPPee! with friends and family.”

    Popular cricketer Jasprit Bumrah remarked “It’s a very playful campaign and we had a lot of fun. If there is one way to settle a banter, it is through YiPPee!”

    Much-loved batsman Surya Kumar Yadav said “I am thrilled to be part of this campaign as it perfectly mirrors our camaraderie both on and off the field. With YiPPee! settling our playful banter just got a whole lot easier”

    Legendary Rahul Dravid said “I had a wonderful time while working with Bumrah and SKY on this campaign. We’ve created something enjoyable, and I hope everyone likes it.”

    The YiPPee! Toss, campaign will be rolled out in multiple media platforms across the country. The brand is confident that the campaign will resonate with its vibrant target audience and inspire them to do the YiPPee! Toss to settle playful disputes amongst friends, just like our favorite cricket stars!

  • CNBC-TV18’s Future. Female. Forward celebrates women leaders and impactful changes in Bengaluru

    CNBC-TV18’s Future. Female. Forward celebrates women leaders and impactful changes in Bengaluru

    Mumbai: CNBC-TV18, a purpose-driven brand dedicated to promoting gender parity and empowering women leaders, proudly presents Future. Female. Forward Season 2: The Women’s Collective – Leadership Circle – Bengaluru Edition, presented by HSBC India. Following the success of Season 2’s launch in New Delhi and the Leadership Circle in Mumbai, this exclusive event was held on May 31, 2024, at Conrad, Bengaluru, India’s IT capital. This initiative aims to make gender parity a reality. Centered around the theme ‘Road Less Travelled’, the event showcased female entrepreneurs from various backgrounds, igniting meaningful conversations for change.

    The evening was kickstarted with a meaningful opening note by CNBC-TV18 managing editor Shereen Bhan. She said “CNBC-TV18’s Future. Female. Forward celebrates success, recognizes achievement, and provides a platform to ask tough questions while seeking solutions. The evening unified women from different walks, brought together by their passion, perseverance, and self-belief. Over the past two years, the energy has remained consistent in rooms from Delhi to Davos. I believe it’s because every woman here is driven by a single purpose – to claim her story and openly share her hopes, fears, and learnings, hoping to open doors for the women who follow.”

    This was followed by an impactful keynote address by HSBC India CEO Hitendra Dave where he said “I believe HSBC India and CNBC-TV18’s partnership is something we eagerly anticipate, take pride in, and feel privileged to have. We collaborate with many partners, but this one stands out because of our emotional commitment. When two emotionally committed organizations unite, the outcome is positive. What we are doing here, and what CNBC-TV18 is championing publicly, is bringing this conversation to the forefront. Are we achieving parity and equality of opportunity? Are there conscious or unconscious biases? Can we discuss these issues openly? If we succeed in that, the partnership will have achieved a significant part of its goal. We will look back with satisfaction, knowing we contributed to making this critical topic a subject of discussion in households, companies, families, societies, and programs like this.”

    The first chat focused on the ‘Road Less Travelled’ where the panellists included The Live Love Laugh Foundation CEO Anisha Padukone as well as Dr Meeran Borwankar, Retd. IPS Officer. Elaborating further on the theme, Dr. Meeran Borwankar, Retd. IPS said, “It is important to have more women in the service. Currently, women constitute only 12%, and without more representation, female victims may not feel comfortable coming forward with their trauma and complaints. Although most states have reservations for women, families often hold them back from seizing these opportunities and advancing. By encouraging them, we can achieve at least 33% representation, which is the current reservation rate. To conclude, I quote Maya Angelou -“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour, and some style.”

    This was followed by an insightful conversation on ‘Breaking Barriers, Bridging the Gap’ which included the speakers Vaishali Kasture, Co-Founder, SounderConnect; Shalini Kapoor, Chief Technologist APJ, Amazon Web Services; Pavitra Shankar, Executive Director, Brigade; Piyush Chopra, Vice President, RIL; Vinutha Rao M.S., Sr. Vice President, HCLTech; Kavita Chaturvedi, COO, Snacks Business, ITC Foods; and Nandita Sinha, CEO, Myntra.

    In this panel, HCLTech Sr. vice president Vinutha Rao M.S. said, “You can’t always balance everything; you have to prioritize, and these priorities change at different stages of your life. Starting your career is different from becoming a mother. I’ve managed by staying focused and clear about my goals at each stage. This clarity gives you conviction and a sense of belonging, which leads to excellence. You’ll succeed when you’re clear and focused and give your best. This also empowers you to have a voice and be assertive. While microaggressions and other challenges exist in the industry, being clear about your stance and speaking up is crucial. Continuous learning is key, even if you can’t always pursue formal programs. The best way to learn is by listening to others, observing senior colleagues, or even learning from your kids, who offer fresh perspectives. Keeping an open mind helps you stay clear and balanced, enabling you to keep moving forward.”

    Speaking about her experience ITC Foods COO Snacks Business Kavita Chaturvedi said, “My biggest challenge in FMCG was finding a clean washroom while traveling to various places, including upcountry markets, and it remains an issue. However, with more women in senior positions now, companies have begun providing sanitary kits and other products to frontline women, addressing some of these concerns. I hope this situation continues to improve.”

    Adding to the conversation Myntra CEO Nandita Sinha said “I believe the core of our work, whether in FMCG, e-commerce, or new-age brands, is centred around women. Many of these businesses are designed for women, yet the decision-making roles often aren’t held by them. Over time, ambition and role models have become essential in empowering the younger generation of women, giving them the confidence to design their lives and aim high. Although the progress is gradual, we are witnessing more women in leadership roles. While they may not be at the CXO level or in deal-making positions yet, the trend is shifting. For example, women’s participation in e-commerce companies, like Myntra, has increased by 15%. To build businesses where at least 50% of customers are women, we need more women in boardrooms and decision-making roles, starting from the very beginning.”

    The concluding session was ‘The Founders Forum; Dream Catchers’. The speakers for this impactful conversation were Sahar Mansoor, founder & CEO, Bare Necessities; Kavita Shenoy, founder & CEO, Voiro; Megha Asher, co-founder & COO, Juicy Chemistry; Malini Adapureddy, founder & CEO, Deconstruct; Private Equity Partnerships, Microsoft, and Lathika Pai, country head – Venture Capital and Private Equity Partnerships, Microsoft.

    Venture Capital country head Lathika Pai added, “Twenty years ago when I embarked on my journey as an entrepreneur, there were very few female founders. Today, it’s remarkable to witness hundreds of women founders emerging from various backgrounds across India. What’s crucial is extending support to these women, particularly during the challenging phases from 0 to 1 and 1 to 10, where they require the most assistance. Although support remains necessary even after reaching 10, the journey becomes more exhilarating. In the early stages, self-doubt and external scrutiny are prevalent. During moments of uncertainty, having a supportive network becomes indispensable. It’s essential to have individuals who offer non-judgmental support and with whom you can candidly share your journey. I often share my entrepreneurial experiences, highlighting both the triumphs and setbacks. Moreover, having friends who comprehend your journey is invaluable. Our goal is to nurture such a supportive environment. Together, we aspire to assist 175 women founders initially and aim to expand our support to 1,000 founders. Even if their revenues are modest, collectively, they can create a billion-dollar platform. I seek your assistance and support on this journey.”

    The event concluded with a beautiful and enriching musical performance by talented singer & musician, Vidya Shah.

    CNBC-TV18’s Future Female Forward – The Women’s Collective is proudly presented by HSBC India, and co-presented by HCLTech, along with partners ITC, FedEx, Reliance Industries and FICCI. 

  • Gen AI takes the stage: Bingo! Mad Angles’ rap campaign

    Gen AI takes the stage: Bingo! Mad Angles’ rap campaign

    Mumbai: Prepare to be transported into a realm of unparalleled creativity, imagination and entertainment as ITC’s Bingo! Mad Angles presents its latest mind-bending campaign. In an industry-first move, Bingo! has harnessed the power of generative artificial intelligence (GenAI) to craft an entirely GenAI-driven campaign, bringing to life a seamless fusion of technology and creativity. This one-of-a-kind campaign is set to redefine the boundaries of snacking by combining cutting-edge GenAI technology, the zaniest of theories and an electrifying rap song.

    The campaign began when Bingo! – through a cryptic TVC teaser – posed the question: “Uss Raat Kya Hua Tha?” (What happened that night), challenging consumers to unleash their inner detectives and concoct wild theories to solve the mystery. Consumers inundated the campaign pages on social media with theories that could only be described as wildly absurd and over the top. The 20 quirkiest entries were picked and later used as the foundation for Midjourney, the GenAI wizard of image generation, to conjure up a collection of surreal and uproarious memes that brought the theories to life.

    As the campaign culminates, Bingo! has introduced a rap video through the storyline formed by the memes. The imaginative story was crafted into lyrics by ChatGPT. Collaborating with Uberduck AI and Musify, the lyrics come alive with a pulsating rhythm, creating a dynamic rap anthem. Runway AI, Kaiber AI and Midjourney designed an ethereal GenAI Art Gallery template, where the memes were brought to life. The virtual GenAI Art Gallery will resound with the line “Uss Raat Kya Hua Tha”, accompanied by the iconic “MMMMMMMMM” soundbite, embodying the brand’s delightful chaos. The entire GenAI campaign was executed by PixelFox, a creative agency.

    Speaking on the campaign, Snacks chief operating officer Kavita Chaturvedi said, “We wanted to challenge the conventional norms of how brands engage with their audience. Bingo! Mad Angles has always stood for unleashing the unexpected and with our new campaign, we’ve taken this philosophy to a whole new level. Bingo! Mad Angles has been at the forefront of delivering ‘MMM’ ad solutions to our consumers and this GenAI-driven campaign is a testament of our commitment towards innovation and disruption.”

     

     

  • YiPPee! launches ‘Be A Star’ contest

    YiPPee! launches ‘Be A Star’ contest

    Mumbai: Earlier this year, YiPPee! noodles, launched its new brand communication “Why Just Be Happy, When You Can Be YiPPee!” embodying the philosophy that YiPPee! Makes You Full of Life. As an extension to this, YiPPee! is thrilled to announce the unique “Be A Star” Contest. This initiative aims to fuel consumers’ creativity in making unique and engaging content on their brand association with YiPPee!, while giving them the chance to experience the thrill of being a star.

    The trend of curating content is at an all-time high. As per industry reports, India will have the largest base of over 100 million content creators across social media platforms in 2023. This initiative thus, presents every consumer with an opportunity to create content and be featured on the brand’s platform.

    Participants will have to create, shoot and share their most creative ‘Noodle slurping moment’ with YiPPee!. To take the contest a notch higher, the brand will aim to create a World Record for creating the “World’s Longest Noodle Slurp video”. Being part of this attempt to set a world record, participants will forever be associated with a remarkable achievement. YiPPee! will also giveaway premium content creator gear to selected entries to celebrate their imagination and creativity.

    In conjunction with this contest, YiPPee! has also released a new television commercial (TVC) to drive participation. Conceptualised by Ogilvy India, the TVC captures the essence of the contest “Be A Star” by portraying individuals from diverse backgrounds enthusiastically showcasing their noodle-slurping skills and also showing the various content creator gear that is up for grabs.

    Commenting on the new initiative, ITC Foods Division COO – Snacks, Noodles & Pasta Kavita Chaturvedi said, “With the ‘Be A Star’ Contest, we aim to celebrate the creativity and individuality of our consumers, while also attempting the World’s Longest Noodle Slurp Video. This innovative promotion perfectly aligns with YiPPee!’s brand ethos to inspire one and all to live life to the fullest and embrace a fun, energetic spirit”.