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Tag: Kavin Bharti Mittal

  • Hike Messenger’s new brand campaign reaches 200 million consumers

    Hike Messenger’s new brand campaign reaches 200 million consumers

    MUMBAI: Hike Messenger has launched its biggest ever brand campaign that will reach as many as 200 million consumers. The brand campaign rollout comes on the back of the launch of biggest ever product update, Hike 4.0, which is 5X faster and loaded with over 10 new features.

     

    The campaign with its tag line ‘Got a Gang? Get on Hike’ aims at showcasing the ‘World of Hike’ by bringing alive groups of friends and asks consumers to create their own gang on Hike and experience the fun and spice that the product features can bring to their social conversations.

     

    The 18 week long campaign that will run across TV, print, digital, radio and outdoor will showcase new features like sticker suggestions, free calling, group chats with over 500 people, multi-type file transfer up to 100 MB, enhanced privacy options, photo filters and doodles among others. Each product feature and its benefit will be brought alive by a different group of friends shown in different situations, with a storyline that makes the campaign fun to watch.

     

    Hike messenger founder and CEO Kavin Bharti Mittal said, “Our goal with this campaign is to highlight those quirky groups that you cherish so much in your life and how that world would be so different, better and more expressive in so many ways in the world of Hike. This campaign truly brings out the all the great things about the latest version of Hike, which is a big step up from where we’ve been. We can’t wait for India to see it.”

     

    Lowe Lintas president GV Krishnan added, “The all-new Hike, with its unique features, is an intelligent messenger in the world of instant messengers. Our campaign aims to bring alive the fun that these wonderful features can bring to social interactions and conversations. ‘Got a gang? Get on Hike’ is an inescapable invite from the world of Hike to join in and have fun.”

     

    To engage with consumers in India and make messaging more relevant, along with the campaign, Hike will also be releasing special sticker packs for all major festivals in India starting with Rakhi, which falls on the 29 August. Consumers can access Rakhi sticker packs on the Hike app, which is available for android users on the Google Play store and Apple users on the iOS App store.

  • Hoppr & Tiny Mogul integrated under Hike Messenger

    Hoppr & Tiny Mogul integrated under Hike Messenger

    NEW DELHI: Hoppr & Tiny Mogul Games (TMG) have been integrated under the Internet company Hike Messenger.

     

    In the last year itself, Tiny Mogul Games amassed five million downloads including hit games like Shiva: The Time Bender, the first Indian game to be featured by Google Play globally.

     

    With the integration, Hike will bring quality gaming to the platform, with the aim of building it into a service that goes beyond simple messaging.

     

    In addition to games, the integration will bring coupons from a host of 200 brands to Hike.

     

    Hike Messenger founder and CEO Kavin Bharti Mittal said, “We’re excited to take a big leap forward in our mission to bring India online as we bring everything under the Hike brand. From Day 1, we’ve believed that messaging will be a gateway to the internet for the masses in India and this move reflects just that.”

     

    He added, “By the end of the year we’ll truly see Hike, India’s first messaging application emerge as the platform that will bring India online in a big way. We’re just getting started.”

     

    According to the Ericsson Mobility and Quettra report, Hike is the biggest made in India app by active usage. The messenger is India’s first and only home grown messaging app and is extremely localized to the needs of the Indian market with over 35 million users sending 10 billion messages per month.

     

    Hoppr was launched in 2012 as a location based check-in service that works across all mobile devices, with the aim to build the hyper local commerce ecosystem in India, wherein consumers get to explore rewards and offers available with brands and merchants in their vicinity.

     

    On the other hand, Tiny Mogul Games was set up in 2013 and has been operational for over two years and launched more than twelve games for Android.