ITV

Tag: Kaveri Lalchand

  • Kaveri unveils #LovebeginswithMom campaign for Mother’s Day

    Kaveri unveils #LovebeginswithMom campaign for Mother’s Day

    Mumbai: KAVERI, the only all-linen clothing brand in India, known for its exceptional craftsmanship, has launched a heartfelt Mother’s Day campaign called #LovebeginswithMom. Mother’s Day is just around the corner and KAVERI is embracing the spirit of this special day by featuring Poonam Lalchand, Kaveri’s mother in their campaign video #LovebeginswithMom. The campaign aims to celebrate a mother’s unconditional love that shapes their children’s lives and journeys.

    At the core of KAVERI’s Mother’s Day campaign is the recognition of the unique and invaluable role of mothers and in Kaveri’s case, how much it has contributed to her success as a woman entrepreneur. Whether it’s a comforting hug, wisdom, or unwavering support, a mother’s love knows no bounds and forms the foundation of stability and countless cherished memories.

    In the heartfelt campaign video, KAVERI founder and CEO Kaveri Lalchand shared, “She’s the one who taught me about embroidery, textiles, and crafts and surrounded me with art and design growing up. I’m sure you will all agree with me when I say love begins with mom.” Kaveri Lalchand explains how her mother has always been by her side as an entrepreneur and designer and is always concerned for her well-being over and above anything. Poonam Lalchand adds, “Her comfort and safety come first. To me, she’s first a daughter, then a designer. When I wear the clothes she has designed, I feel closer to her and I realise how my little girl is now all grown up.”

    KAVERI’s #LovebeginswithMom campaign serves as a touching reminder of the immeasurable impact mothers have on shaping the world with their love, compassion, and strength. For Kaveri, it has contributed significantly to her growth as a person, entrepreneur, and designer. As Mother’s Day approaches, let us take this opportunity to express our gratitude and affection for the extraordinary mothers who hold a special place in our hearts.

    For more information about KAVERI and to explore their exquisite apparel, please visit https://bykaveri.com/ and stores located in Chennai, Hyderabad, and Mumbai.

  • Homegrown brand Kaveri launches “Love by Kaveri”

    Homegrown brand Kaveri launches “Love by Kaveri”

    Mumbai: ‘Love by Kaveri’, a new venture by Kaveri and the brainchild of renowned designer Kaveri Lalchand, with their ethos of “Love, Starts With You” is pleased to announce its new advent in the fashion and lifestyle industry. With a commitment to affordability,  sustainability, and a passion for exquisite craftsmanship, Love By Kaveri offers a unique blend of ethically sourced apparel and handmade homeware that embodies the essence of love, style, and conscious living.

    From casual anti-fit silhouettes to a variety of crafted accessories like stoles & scarves, handmade jewelry, totes, bags & clutches, Love By Kaveri’s myriad creations and designs are a testament to the brand’s commitment to affordability, and premium quality. Each piece is infused with natural hues, block-resist prints, and dip dyes, showcasing a blend of traditional artistry and contemporary flair.

    ‘Love By Kaveri’ is a perfect expression of love for all things creative, joyous, and beautiful. Influenced by the concept of timeless living, Love By Kaveri’s holiday and everyday range feature expressive styles that pay homage to nature with an abstract finesse. Crafted using sustainable fabrics like cotton, Tencel, and linen for apparel and jute, linen, and raffia for a carefully crafted collection of accessories, each piece and homeware is a perfect blend of individuality and self-expression of sustainable living.

    “I believe in celebrating the beauty of life’s simple pleasures and expressing that joy through our creations,” said founder and designer Kaveri Lalchand. “Love By Kaveri is more than just a brand; it’s a lifestyle staple, a unique blend of sustainability, individuality, and our endeavor to ‘Lovely Living’, and that ‘Love starts with You.’

  • Kaveri’s AW’23 collection offers timeless linen staples for every wardrobe

    Kaveri’s AW’23 collection offers timeless linen staples for every wardrobe

    Mumbai : The famed Lakmé Fashion Week Designer and ebullient personality Kaveri Lalchand, introduces its latest Autumn-Winter ’23 collection: ‘The Romance of the Rose’. This innovative collection encapsulates the allure and beauty of the ubiquitous rose, crafting an exquisite tale through intricately designed linen garments.

    The collection emerges as an artistic spectacle, blending unparalleled techniques such as sculpted linen and watercolor on fabric. Each piece becomes a sartorial masterpiece, resonating with the timeless elegance of luxurious linen.

    Inspired by the poetic verses and the essence of love, ‘The Romance of the Rose’ transports wearers into an enchanting garden, where floral imprints pave the way for a delicate affair with timeless elegance. Crafted with finesse and imbued with a melange of innovative techniques, including embossed linen, needlepoint lace, wire craft, and watercolor translucent embroidery, this collection stands as a testament to Kaveri’s enduring love for the rose.

    The craftsmanship in this collection is nothing short of extraordinary. Handmade organza rosettes delicately adorn linen, lending a serene grace to the garments. The introduction of ‘Sculpted Linen’ elevates designs, adding layers of depth and intrigue, while needlepoint lace redefines timeless beauty.

    Kaveri’s use of wire craft, blending linen strings with opulent sheet metal, creates an intricate symphony of designs, further adorned with hand-cut vintage wild roses and watercolor translucent embroidery that mimic the fluidity of watercolors on fine linen.

    Speaking about the collection, a representative from Kaveri shared, “We’re enthralled to showcase ‘The Romance of the Rose’ – a collection that not only embodies feminine sensuality but is also sculpted to empower, inspire, and persevere. Each piece is a stylish testament inviting you to a poetic journey.”

    This collection celebrates artistry, craftsmanship, and the enduring beauty of the rose, offering wearers an opportunity to adorn themselves with a touch of timeless elegance and sophistication.

    For more information about Kaveri’s Autumn-Winter ’23 collection exquisite collection, visit: https://bykaveri.com/