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Tag: Kaveri Das

  • Love at first sight unseen in Zee5 rom-com Aankhon Ki Gustaakhiyan

    Love at first sight unseen in Zee5 rom-com Aankhon Ki Gustaakhiyan

    MUMBAI: Who says love needs eyes to see? Sometimes, it only takes a train ride, a song, and a spark to light up a story. That’s the heart of Aankhon Ki Gustaakhiyan, a tender rom-com inspired by Ruskin Bond’s The Eyes Have It, premiering on Zee5 on 5th September.

    Produced by Mini Films and directed by Santosh Singh, the film follows Jahaan (Vikrant Massey), a blind musician with a gift for melody, and Saba (Shanaya Kapoor, in her debut), an aspiring actress with fire in her heart. Their chance meeting on a train sets off a connection not bound by sight but built on shared dreams, witty banter, and moments that toe the line between humour and heartache. Adding depth to the journey is Zain Khan Durrani in a supporting role.

    The soundtrack, composed by Vishal Mishra and featuring vocals by Jubin Nautiyal, Asees Kaur, and Mishra himself, adds another emotional layer to this story of love beyond appearances. Zee5’s Kaveri Das calls it a “refreshingly unconventional rom-com that speaks to both heart and humour.”

    For Massey, playing Jahaan was “an enriching experience that revealed strength in vulnerability,” while Shanaya Kapoor describes her role as “the perfect story to begin my journey with.” Their chemistry promises both light-hearted fun and stirring emotion.

    With its playful warmth and soulful undercurrents, Aankhon Ki Gustaakhiyan invites audiences to “dil se dekho” see with the heart. On 5th September, when it streams exclusively on Zee5, viewers might just find themselves falling for a love story that proves sometimes the most powerful connections are the ones you don’t see coming.

  • Streaming queen climbs the ladder at Zee5

    Streaming queen climbs the ladder at Zee5

    MUMBAI:  In the dog-eat-dog world of Indian streaming, few have climbed the corporate ladder with quite the same gusto as Kaveri Das. The business head of Zee5 Hindi has turned customer retention into an art form, wielding micro-cohort strategies like a digital Michelangelo.

    Das’s journey reads like a clever roster in strategic positioning. After cutting her teeth as a software engineer at Mahindra Satyam back in 2006, she pivoted to the telco trenches at Idea Cellular, where she spent four years mastering the dark arts of customer lifecycle management. A brief stint at Tata Sky as senior manager of subscriber marketing followed, before she landed at Zee5 in 2015 – just as India’s streaming wars were heating up.

    Her ascent at the Zee Entertainment subsidiary has been nothing short of spectacular. From customer lifecycle management head in 2015, Das clawed her way to corporate strategy lead by 2019, before a curious 18-month detour to Onnivation as vice-president of growth and strategy. But like a boomerang with ambition, she returned to Zee5 in late 2022 with grander titles and weightier responsibilities.

    The timing couldn’t be more crucial. India’s over-the-top video market is experiencing growing pains, with players from Netflix to JioHotstar locked in an expensive game of content chicken. Das’s expertise in building “robust processes” and converting casual viewers into loyal subscribers could prove the difference between streaming success and digital oblivion.

    Her latest promotion to Zee5 Hindi business head in April suggests the company is doubling down on her proven formula of strategic thinking meets operational excellence. In an industry where customer acquisition costs are soaring and attention spans are shrinking, Das appears to have cracked the code on keeping viewers hooked.

    Not bad for someone who started her career debugging code rather than decoding consumer behaviour.

  • Onnivation names Kaveri Das as VP – strategy, and growth

    New Delhi: Onnivation on Wednesday named Kaveri Das as their vice president of strategy and growth. She previously worked for ZEE5 as corporate strategy lead.

    The company invests in the India business of Israeli deep tech companies and helps them grow in India.

    In her new role, Das will be responsible for strategizing and navigating the company’s roadmap for its next wave of growth.

    Talking about her new profile, Das said, “Onnivation’s vision of building a technology powerhouse through their partners and the value it adds to its customers is very compelling. As a customer of Onnivation myself, I witnessed the strong proposition and plethora of products they have for digital transformation that propelled me to join the rocket ship. I am extremely thrilled to be a part of this team and elevate the company’s business by implementing exponential growth strategies”.

    Onnivation founder and CEO, Saket Agarwal said, “Kaveri will play an integral part in building out the next phase of our growth. Her wealth of experience in online media and corporate strategy will be a great value addition for Onnivation and its portfolio companies. Her energy, creativity, and abilities to execute are going to pump up the energy of the entire team. We can’t be more excited to have her on onboard.”