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Tag: Kaushik Prasad

  • Coke & Ogilvy make you ‘Happy to Queue’ with their latest experiential campaign

    Coke & Ogilvy make you ‘Happy to Queue’ with their latest experiential campaign

    Mumbai: This Ganesh Chaturthi, Coca-Cola and WPP Open X led by Ogilvy have brought a fresh twist to the concept of waiting in line with their latest experiential campaign – Happy to Queue. Festivals across the country see bustling crowds, with people often enduring long queues to partake in celebrations. This year, Coca-Cola decided to transform this usually mundane experience into one of delight and refreshment with a metaphorical installation in the form of a Coke bottle. It not only brought the fizzy magic of Coca-Cola to life but also turned waiting into a refreshing experience.

    Coca-Cola has long been a part of consumers’ most cherished celebrations, to create moments of joy, upliftment and magic, Happy to Queue installation being another testament of the same. The Happy to Queue experience at Andheri Cha Raja during Ganesh Utsav took the shape of a refreshing Coke bottle, where festivalgoers were greeted with mist fans, aromatic Coca-Cola bubbles, and, of course, a chilled bottle of Coke. This creative space helped people beat the heat and stay refreshed enhancing their festive spirit.

    From an aerial view, the installation and the movement of the crowd resembled the bubbles inside a Coke bottle, waiting to pop and add to the excitement of the celebration.

    https://www.instagram.com/reel/C_m0TdPSuC1/?igsh=MWZwZnBnZHJvdWxnbw==

    “At Coca-Cola, we believe there is real magic in people coming together, celebrating shared moments and living the vibrance of our rich culture. With “Happy to Queue”, we wanted people to enjoy the festive cheer in a new way, celebrating togetherness and the effervescence of life, much like sharing a chilled bottle of Coke,” said Coca-Cola Company’s India and Southwest Asia Operating Unit senior director, marketing for Coca-Cola category Kaushik Prasad.

    “Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles”, remarked Ogilvy India chief creative officer Sukesh Nayak.

  • Coca-Cola brings ‘Coca-Cola Foodmarks’ in India, celebrating Raj Kapoor’s legacy

    Coca-Cola brings ‘Coca-Cola Foodmarks’ in India, celebrating Raj Kapoor’s legacy

    Mumbai: Coca-Cola India is thrilled to announce the launch of Coca-Cola Foodmarks in India, under its “A Recipe for Magic” global campaign. Inspired by the culture and created with the real magic of Coca‑Cola, ‘Coca-Cola Foodmarks” celebrates global “food landmarks”. These are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal and an ice-cold Coca-Cola.

    As its global rollout, the launch event in India was held at Embassy restaurant, an iconic standout in Connaught Place in Delhi which brought the attendees back to the pivotal time of Hindi Cinema. It was graced by renowned Bollywood personalities, Janhvi Kapoor, Karisma Kapoor, who honored the legendary Raj Kapoor. The highlight was the timeless photograph of two icons, Raj Kapoor and bottle of Coke, both in one frame!

    The experience recreated Raj Kapoor’s on-set meal moments, inviting people to enter the golden age of Bollywood, the 1950s, through an immersive film set with tech-forward interactive moments using A.I. From filmy decor to special photo backdrops, stardom posters to a musical stairway, guests were treated to an interactive Coca-Cola experience. A regal entry by the Kapoor stars in vintage cars added to the overall charm of the evening. Local influencers and dignitaries were also present to experience the magic of Coca-Cola Foodmarks.

    The event spotlighted Raj Kapoor’s beloved Dal Makhani paired with ice-cold Coca-Cola, paying homage to his timeless tastes and traditions. This pairing will live on as part of the menu at The Embassy in New Delhi and guests coming to restaurant can try this as an offering.

    “We are thrilled to introduce Coca-Cola Foodmarks in India, a country known for its rich culinary heritage and vibrant food culture,” said Coca-Cola INSWA Sr director – marketing Kaushik Prasad. ” Coca-Cola Foodmarks embodies the essence of Coke that is to spread Real Magic of shared moments, cultural nuances and culinary excellence. We are excited to bring this experience offering patrons an opportunity to savor flavors while creating lasting memories.”

    As part of the campaign, Coca‑Cola will debut immersive, in-person experiences around the world, showcasing unique experiences, each inspired by an iconic cultural moment. From the time Marilyn Monroe was photographed enjoying a hot dog and a Coca-Cola from a New York City food cart to scenes captured in the Hong Kong film The God of Cookery, Coca-Cola will bring to life the diversity—and unity—of their recipes for magic.

  • Ford encourages people to ‘go further’

    Ford encourages people to ‘go further’

    MUMBAI: Automobile brand Ford has launched their new film for the Ford Endeavour Sport, which espouses the philosophy to ‘go further’. The film builds on the thought that there are multiple sides to any person, there are aspects that are known to the world, whether it’s being the perfect professional or partner or parent, but then there’s a side that fuels all of this.

    Through this film, Ford seeks to encourage everyone to explore that other side, spend a little time with it, indulge in it. Depicting vistas of unexplored nature, treacherous landscapes, and rugged roads, this digital film created and produced by BBDO India nudges people to venture out and live for themselves.

    Ford India general manager consumer marketing Kaushik Prasad said, “The Ford Endeavour Sport inspires its owners to strike a balance between their routine lives and the more adventurous side of their personality, which they rarely explore. #MeetTheOtherSideOfYou, encourages customers to embark on the extraordinary journey they always wish for with proven off-roading capabilities of the Ford Endeavour firmly by their side.”

    BBDO India chief growth officer Nikhil Mahajan said, “For us, the vision for the campaign was clear; this other side has to be real! The challenge was that this exciting part could not be brought to life in the most real way given the pandemic. Most of the parts of the country were either shut for shoots or nature was playing spoilsport with landslides due to the rains. But our vision was undeterred and we decided that we wouldn’t compromise.”