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Tag: Kaushik Mukherjee

  • SUGAR Cosmetics marks seven years of foundation stick with Born To Lead campaign

    SUGAR Cosmetics marks seven years of foundation stick with Born To Lead campaign

    Mumbai: SUGAR Cosmetics, an omnichannel beauty brand, and a cult favourite amongst Gen Z and Millennial consumers added a vibrant twist to the Holi celebrations in Mumbai. The brand painted the city yellow as the sensational billboards launched its new campaign, “Born to Lead, Not Follow” to celebrate seven years of the launch of India’s highest-selling foundation stick* and the unstoppable spirit of women that SUGAR represents. The campaign features Ace of Face, India’s first foundation stick range –which was launched back in 2017 in 22 inclusive shades from light to deep – the maximum launched by any Indian brand to date.

    Since launch, the Ace of Face foundation stick has steadily grown to become SUGAR’s second-highest selling range. The decision to launch shades for such a wide range of skin tones was a message by the brand to not just help in transforming looks but also inspire people to embrace their uniqueness and conquer the world with invincible confidence. Over the past nine years since the launch of SUGAR Cosmetics in India, the brand has consistently anticipated and met customer demands, maintaining its edge in a fiercely competitive market. With a passion for leadership rather than conformity, SUGAR Cosmetics has continually positioned itself at the forefront of the beauty industry.

    Commenting on the campaign, SUGAR Cosmetics co-founder, and COO Kaushik Mukherjee said, “The campaign’s creative thought of “Born to Lead, Not Follow” salutes the spirit of being unstoppable, breaking barriers and challenging societal norms, to create something unique and special. This spirit drives the brand’s core ethos and its product offerings for our consumers. The stellar seven years of the bestseller foundation stick, Ace Of Face, stands testimony of our brand ethos and dedication to providing distinctive value products.”

    The campaign is currently live across outdoor media and digital platforms. Billboards can be seen at various locations including in Mumbai at Vakola Flyover @Western Expressway, Sahara Star Junction @Western Expressway, Gokhale Bridge off Western Expressway, and Andheri-Jogeshwari highway among others.                      

    Kaushik Mukherjee’s candid take on SUGAR’s Ace of Base foundation stick product journey

     

  • SUGAR Cosmetics FY23 revenue surges 90 per cent, EBITDA margin up by 16 per cent

    SUGAR Cosmetics FY23 revenue surges 90 per cent, EBITDA margin up by 16 per cent

    Mumbai: SUGAR Cosmetics, an omnichannel beauty company and a cult favorite among gen Z and millennial consumers, today announced a significant milestone in its financial journey with a remarkable 90 per cent growth in revenues in the recently concluded fiscal year. Having improved its EBITDA margin by as much as 16 per cent during the same period, the company is on track to hit profitability by the end of FY24, reaffirming its dedication to financial stability and long-term success.

    In FY23, the company posted a sharp rise in income totaling 428.4 crores, up from 223.8 crores in the previous year. Losses for the year were contained to FY22 levels which improved the overall EBITDA margins from -31.4 per cent in FY22 to -16.5 per cent in FY23 – a shift that firmly places the company on the path to break even in the current fiscal year.

    “We are excited to continue to grow into becoming a key player in India’s fast-growing beauty & personal care landscape – and the results of all the hard work that the team has put in are there for all to see. Having gained market share from some of the legacy brands in the last two years, we had charted a clear roadmap to sustainable growth, and this year’s jump in scale while improving our bottom line is a testimony to our discipline and commitment to becoming a large and profitable enterprise. With our gross margins continuing to improve and trend at nearly 73 per cent (up 280bps over FY22) for the overall business, we are confident of hitting break-even in the current fiscal.” – said SUGAR Cosmetics co-founder & COO  Kaushik Mukherjee.

    SUGAR Cosmetics’ dedication to product innovation, marketing excellence, and financial stability has solidified its standing as a prominent player in an industry with many legacy brands. With an ever-expanding portfolio of top-tier products and a loyal customer base, the brand is poised to strive for continued success in India’s fast-growing beauty and cosmetics sector.

     

  • Dice Media releases final season of ‘What the Folks!’

    Dice Media releases final season of ‘What the Folks!’

    Mumbai: After a three-year long hiatus, Pocket Aces’ long-form storytelling channel Dice Media has released the fourth and final season of web show – “What The Folks!” (WTF4). The previous seasons of WTF have garnered a reach of over 80 million on YouTube, the platform said.

    Presented by toothsi and co-powered by Sugar Cosmetics, the fourth season will also see participation from complementing partners like Manyavar, Tru Hair and skinnsi.

    WTF4 focuses on the Sharma family that is seen hustling between two major life decisions of marriage and parenthood that its members are about to take. Elaborating the rationale behind the brand integrations, the official statement read, “With wedding bells in full swing, the invisible aligners by toothsi and makeup range by SUGAR Cosmetics seamlessly support the storyline. These new-age brands have taken to content integrations to establish long-term recall value among relevant audiences. Manyavar has already created a presence for itself the Indian wedding-wear segment, not just for the bride and groom but for every other family member too.”

    toothsi head of marketing Shuchita Wadhwa said, “The show is targeted at our country’s youth. It is an amazing match for a youth-oriented brand like toothsi and skinnsi, leading clinical beauty platforms. A wedding signifies the start of a new and most important chapter in life, one in which lifelong memories are formed. Through ‘What The Folks! S4’, we strive to be a part of these important occasions and to help people feel more confident which comes across through the characters in the show.”

    “We are super stoked to have partnered with Dice Media for ‘What the Folks! Season 4’. This season’s focus on a wedding syncs well with the launch of our Sugar Bride IP. Anita’s sister will be seen as a Sugar Bride, using the Bridal Box for her wedding look. Her friends and Anita will be a part of the Bride Tribe. This seamless integration will help us build a strong connection with the show’s viewers and we are certain that it will take us a step further in instilling customer recall for SUGAR Cosmetics as ‘the brand’ for every bride, for their bridal trousseaus and for their bridesmaids,” added Sugar Cosmetics co-founder and COO Kaushik Mukherjee.

    “It has been a beautiful journey over the past four seasons of ‘What the Folks!’ and we are very proud to see how the show has struck the right chords with its fan base making the whole journey truly worthwhile for us and our partners,” commented Pocket Aces AVP sales and brand solutions Sheveeta Hedge.

    “We are glad to have built synergies with exciting and new-age brand partners like toothsi & Sugar in the season finale of ‘WTF!’ and are certain that they will benefit hugely from this collaboration. With the show coming to an end, there is a feeling of void but I am confident that our Dice audience will have more stimulating content to look forward to this year,” she added.

  • Peepli Live narrowly misses Amsterdam Fest award

    Peepli Live narrowly misses Amsterdam Fest award

    MUMBAI: The World Cinema Amsterdam Film Festival gave a warm reception to Anusha Rizvi’s Peepli Live. The film narrowly missed winning the Parool Audience Award of 7,500 euros.

    Peepli Live that tackles Indian farmers‘ suicides came third in the audience poll, only next to Asghar Farhadi‘s A Separation and Yasemin Samederali‘s Almanya.

    Alejandro Landes‘ Porfirio, a Colombia entry, won the World Cinema Amsterdam jury award.

    The festival had ‘Soul of India‘ special focus this year. The section had 18 Indian features, short and animation films.

    Popular Indian films included Kaushik Mukherjee‘s Gandu (the only Indian film in Competition), Rizvi‘s Peepli Live, Onir‘s I Am and
    Kiran Rao‘s Dhobi Ghat. The other Indian films included Prashant Bhargava‘s Patang (Kite), Aamir Bashir‘s Harud (Autumn) and Sidharth
    Srinivasan‘s Pairon Talle (Soul of Sand).

    The World Cinema Amsterdam Film Festival, which showcases independent films from Asia, Latin America and Africa, ran from 10 to 21 August.