Tag: Kaushik Izardar

  • Kaushik Izardar takes over as CEO of Sarrva Productions

    Kaushik Izardar takes over as CEO of Sarrva Productions

    Mumbai: Sarrva Productions Studio and a new kids-centric OTT service by Sarrva Studio has announced the onboarding of Dr Kaushik Izardar as it’s new chief executive officer.

    Sarrva Productions will create content across fiction, non-fiction, digital programming as well as films. Commenting on this OTT venture, Izardar said, “We will be launching Kids exclusive OTT platform very soon by creating innovative and engaging content.”

    Izardar previously served as executive director of EORTV.

    “Little over two years ago, I took a big leap & had set up EORTV. Setting EORTV is in fact have been the most exciting time of my professional life. My Journey has ended but boy what a ride it was! Very rarely do you get a chance to build a product at such an immense scale and like to wish the team all the best for taking it ahead,” he further added.

    Izardar earlier also worked with media conglomerates including Viacom18 Media, Zee, INX Media and Fulford India Ltd (Subsidiary of Merck & Co, USA). 

    He has also been an entrepreneur with exchange4media as Chief Business Officer and COO in Asia TV.

    Izardar has a Doctorate in Philosophy (PhD). He has completed his thesis under Dr Piyush Sinha (IIM- Ahmedabad). He has a MBA in marketing and has completed his senior strategic management from IIM Kolkata. He did his graduation from Visva Bharati University (Siksha Bhavana- Santiniketan), founded by the renowned poet and noble prize winner Rabindranath Tagore.

  • Films, TV & OTT should actively further the LGBTQ+ cause

    Films, TV & OTT should actively further the LGBTQ+ cause

    NEW DELHI: How many of you know about the LGBTQ community? This was the first and the basic question put  Indiantelevision.com founder and editor-in-chief Anil Wanvari during the session titled ‘Finding the Rainbow in the Indian Creative Industry.’ Panellists included filmmaker Ram Kamal Mukherjee, EORTV media executive director Kaushik Izardar, actor Hemant Kher, and renowned entrepreneur, pianist, songwriter and musician Shayan Italia.

    Mukherjee opened the session by stating that they stand for free and equal rights for everybody. “They are not they and us, and it’s the beginning of the conversation. We should stop discriminating,” he said.

    Echoing the sentiment, Italia compared the situation in India and the USA. “In the USA, the LGBTQ community contributes massively to the economy. In India, it is not much. The government cannot allow this community to be segregated community. It has a monetary value in it. We are a little behind and are coming up.”

    Kher shared that there are a lot of members of this community working in the film industry, especially make up people and actors, and he has never had cause to feel awkward and uncomfortable – because irrespective of sexuality or the gender they identify with, they feel the same emotions equally and every day. “People need to understand it from a spiritual perspective,” he remarked.

    Wanvari then delved deeper into the subject of inclusivity and enquired how people from different walks of life were accepting people who identified themselves as LGBTQ+.

    Izardar started off with a quote – ‘First they will hate you and then they will start speaking about you and then follow you.’ He further believes that LGBTQ is a misnomer and the word should not exist. Since there’s no word like MPMHF, putting a label like that automatically creates a sense of ‘otherness’.

    “When these words are not levelled at us then why them? The vision and mission of my platform is to not show a struggle or depressing life of LGBTQ, but a plain story where if someone is showing their sexual preference it is not to be taken as a surprise or in another light,” he declared.

    Three years ago, the Supreme Court struck down section 377, giving the country's LGBTQ+ community the freedom to safely express their sexual orientation. But it’s a fact that they encounter harassment and social stigma even today. Is a truly inclusive society a distant dream?

    Mukherjee, who recently created an original on the subject, said that when the government legalised same-sex relationships, he could see how happy LGBTQ people were, that they could live, breathe and talk freely. It is important for them to have an official stamp for them to live freely in the country.

    Kher shared that in metros, people have started accepting them and the wall is broken. “When you go to small towns, people have stopped talking about this issue anymore as they know they have to accept it because it’s a law. There can be a transformation where people accept them.”

    However, change doesn’t happen overnight – it does take time to understand and make notions long considered taboo a part of peoples’ daily lives and it needs a lot of education, stressed Mukherjee. “I remember the rigidities that we used to witness 15-20 years ago, those things have almost gone. People understand that its legal.”

    He further added that today if a guy gets up and tells his parents that he has a boyfriend and wants to marry him, the parents won’t be as shocked as they would have been 15 years ago.

    Things like coming out also depend on the mindsets and outlook that parents have and the same reflects in the society at large, observed Izardar. If parents find out that their child is inclined towards the same sex, it could result in hostility and alienation. “It happens in rural more and people abandon their child. A lot of cases are there in Mumbai also. It happens at different ages. Most gay men are identified after their marriages and it leads to exclusion from the village. I have seen this kind of prejudice in many educated families as well,” he elaborated.

    The panellists then lowered the lens on how Indian mainstream cinema has portrayed the LGBTQ community on the big screen.

    Mukherjee noted that things are changing – actors like Ayushmann Khurrana, Rajkummar Rao, Sonam Kapoor are not playing a caricature when they take on such projects.

    It was agreed that if big Bollywood actors come forward and play solid roles that are not stereotypical, then the message would percolate to the remotest corners of the country.

    Taking the discussion a notch forward, Italia mentioned that LGBTQ community is accepted in outside countries because its heroes are true contributors to mankind. The minute India would have such heroes and you cannot deny their contribution to the country, I think that would be able to change the mindset more than any Bollywood actor or movie. 

    Kher strongly vouched for teaching the values of acceptance and inclusivity at the grassroots. “In schools we are taught what is religion, we need to teach them about LGBTQ, sexual preferences of the people, and how they live,” he asserted.

    Wanvari added that one of the good ways to educate is via cinema, television and OTT. In India, there are not many OTT shows focusing on or even featuring LGBTQ characters available, and he was not sure that the industry has tackled it well.

    Mukherjee towards the end mentioned that the moment you are not doing something that is not a routine in the world it becomes difficult to raise money for that. “The moment you say that the platform is about LGBTQ community, then the investors will say that it will be niche, no family audience. But it should not deter you from what you want to do in life,” added Mukherjee.

    Kher concluded that the film fraternity is more aware about this subject and is more open than others. “People are not coming out because of this social burden. It stops us from saying and doing what we want to do. The social fabric needs to understand the sensitivity of the subject and that they are human beings.”

  • Asia TV appoints Kaushik Izardar as Chief Operating Officer  (COO)

    Asia TV appoints Kaushik Izardar as Chief Operating Officer (COO)

    Asia TV is a platform initiated to engage the British born Asians and the ethnic immigrants to stay informed with ongoing Local community updates to strengthen community networking. Superstar TV is in the Bollywood and Lifestyle space . MITiVi OTT Platform offers a very engaging user interface with popular categories for live streaming, VODs, Movie library, overseas content with live TV and education.

    Kaushik Izardar

    Kaushik has been tasked with leading the charge of two channels apart from creating the B2B media business on Asia television Network and B2C on MiTiVi platform . Kaushik comes with a robust body of experience spanning almost two decades across Television,digital, media and entertainment and pharmaceutical sectors.
    Prior to joining Asia Television, Kaushik has worked with industry leaders including Viacom18 Media, Zee Tv, INX Media, Fulford India Limited ( Subsidiary of Merck & Co,USA ) and so on, while also testing entrepreneurial waters.
    Commenting on the new appointment, Taha Coburn Kutay, CEO – Asia Television India/ Chairman –United Kingdom Asian Business council, says, " We are thrilled to have Kaushik join us to strengthen the team. He brings invaluable insights that will be instrumental in shaping our journey towards achieving the leadership position in the media space."
    Speaking about his role, Kaushik , " It has indeed been a pleasure to be a part of such an esteemed organisation. Having a natural flair for commercial and sales, I look forward to add more value to the firm with my abilities in managing large scale business operations. I am glad to join the leadership team and am sure this is going to be an interesting and learning journey ahead."
    Kaushik has a Doctorate in Philosophy(PhD) and completed the thesis under Dr Piyush Sinha ( IIM- Ahmedabad ) and has a MBA in marketing . Apart from that he has completed his senior strategic management from IIM Calcutta.