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Tag: Kaushal Mehta

  • Homesure Tileex partners with Lucknow Super Giants for IPL 2025

    Homesure Tileex partners with Lucknow Super Giants for IPL 2025

    MUMBAI: Walplast Products Pvt. Ltd., a prominent name in the building and construction materials sector, has announced a partnership with Lucknow Super Giants (LSG) for IPL season 18. Through this collaboration, its Homesure Tileex brand becomes the official tile adhesive partner for the franchise, reinforcing its growing presence in the market.

    With Uttar Pradesh being a key market for Homesure, partnering with LSG one of the tournament’s most consistent teams in recent years was a natural fit. The association also benefits from the team’s strong lineup, featuring star players such as Rishabh Pant, Ravi Bishnoi, Avesh Khan, Nicholas Pooran, David Miller, and Mitch Marsh.

    Commenting on the partnership, Walplast’s managing director, Kaushal Mehta, said, “We are delighted to collaborate with Lucknow Super Giants, a team known for its determination and competitive spirit. Cricket is deeply ingrained in Indian culture, and this association enables us to connect with millions of fans while reinforcing our commitment to high-quality construction solutions. Just as a solid foundation is key to a successful team, superior materials are essential for durable structures.”

    Walplast senior vice president & marketing, CSR & business head, P2P division Aniruddha Sinha, added, “IPL provides an unparalleled platform to engage with our audience. Partnering with LSG enhances Homesure Tileex’s visibility and strengthens our connection with customers who trust our products in their everyday projects. Through this collaboration, we aim to integrate our brand seamlessly into the cricketing experience, reaching homeowners, builders, and industry professionals alike.”

    Lucknow Super Giants chief operating officer Vinay Chopra said,“We are pleased to welcome Homesure Tileex as our official partner for IPL 2025. Their strong market presence and expertise make them a valuable addition to our growing network of partners, and we look forward to a successful association.”

    As part of the partnership, Homesure Tileex will engage fans through various brand activities throughout the IPL season, further strengthening its connection with cricket enthusiasts and industry professionals.

  • Walplast achieves high double-digit growth of 20 per cent in its Homesure portfolio

    Walplast achieves high double-digit growth of 20 per cent in its Homesure portfolio

    Mumbai: Walplast Products Pvt. Ltd, a recognised leader in building materials products and the 3rd largest manufacturer of Wall Putty in India, proudly announces a significant growth in its Homesure portfolio. Led by managing director Kaushal Mehta, the company continues to redefine standards in the manufacturing of construction building materials.

    In an industry marked by dynamic shifts, the Homesure portfolio, Walplast’ consumer facing brand, has witnessed an impressive 20% volume growth in the first half of FY ’23-’24, outpacing the market. This surge is indicative of the growing consumer preference for Walplast’ innovative and hassle-free home-building products, solutions and services.

    Driving this impressive growth is Homesure TileEx Tile Adhesives, with a 52% volume growth Y-O-Y. The high growth is a result of numerous focused initiatives – Channel Development and increased market penetration, driving a higher order of Influencer connect through the Samriddhi Loyalty Program, and the unwavering commitment to enhancing consumer acceptance of a wide range of adhesive products. Also, the brand received high traction to the distinctive “Power of 4 Aces” consumer campaign– Application, Adhesion, Aqua-Safe, and Accessibility – which has played a pivotal role in capturing salience and market share.

    Walplast’s strategic expansion in other product portfolios like Decorative Paints with Homesure Mastertouch has yielded impressive results, achieving substantial market penetration in key regions, including Maharashtra, MP, Gujarat, and Rajasthan. Simultaneously, the company has doubled volumes in Gypsum Products, showcasing its adaptability and responsiveness to diverse construction needs. Walplast’s global reach has also expanded significantly, with exports to more than 23 countries. This achievement solidifies the company’s status as one of India’s largest exporters of Wall Putty, contributing substantially to the global construction industry.

    According to industry reports, the Indian construction materials market is projected to grow at a CAGR of 8% over the next five years, driven by increased infrastructure development, urbanization, and a rising demand for sustainable building solutions. Walplast’ stellar performance positions it as a key player in this thriving market.

    Mehta commented, “Our growth aligns with industry trends, reflecting not only the strength of our product portfolio but also our commitment to customer satisfaction and sustainable construction. 

  • Walplast and Nanhi Kali come together for an inspiring Diwali celebration

    Walplast and Nanhi Kali come together for an inspiring Diwali celebration

    Mumbai: Walplast, through its CSR arm, Walplast Welfare Foundation, hosted an educational event in collaboration with Project Nanhi Kali at their head office in Navi Mumbai on 9 November. The event saw the enthusiastic participation of 33 young students (Std.III to V) from the Nanhi Kali project, hailing from a Palghar school, accompanied by seven key community associates.

    Walplast, well-known for its commitment to corporate social responsibility, pulled out all the stops to ensure the event was memorable and educational. The event was more than just a one-day gathering; it represented the continuation of Walplast’s commitment to support these Nanhi Kali students in their educational journey. The company recognises the profound impact that education can have, not only on the individual lives of these children but also on the broader community.

    The Nanhi Kali students were engaged in activities designed to stimulate their minds and creativity. These activities included storytelling sessions with moral lessons, a lively and interactive question-and-answer session to test their knowledge, interactive games to keep them engaged and opportunities for the young girls to explore their artistic side by painting diyas (traditional lamps) and participating in a craft session.

    The event was a true celebration of the spirit of Diwali, bringing together members of the Walplast team, students and community associates from the Nanhi Kali project.  Walplast managing director Kaushal Mehta expressed his enthusiasm and said, “Education is a transformative force, and events like these create lasting impacts. Our collaboration with Nanhi Kali goes beyond mere philanthropy; it’s about investing in the future leaders of our society. Seeing the bright faces of these students reinforces our commitment to empowering every child with education.”

    Chairman Ashok Mehta, who also graced the event, echoed these sentiments, stating, “This event signifies our dedication to bridging the educational gap for underprivileged children. Through engaging activities and personal interactions, we aim to inspire these young minds, giving them the confidence to dream big and achieve their goals. We believe in the power of education to bring positive change, not just in the lives of these children but in the entire community.”

    In addition to fun and learning, the event also featured a heartfelt cake-cutting ceremony and a delicious lunch, fostering a sense of community and togetherness. The Walplast team, alongside the Nanhi Kalis and Community Associates, shared moments of joy, laughter, and learning, leaving an indelible mark on everyone present.

    As a manufacturer of building construction materials, Walplast has always recognized the strong connection between business success and social responsibility. Their dedication to corporate social responsibility goes beyond mere philanthropy; it involves actively engaging in improving communities and the environment. By partnering with Project Nanhi Kali, a non-profit organization committed to delivering high-quality education and assistance to underprivileged girls across India, Walplast is taking concrete steps toward creating positive societal change.

    Through this partnership, Walplast Welfare Foundation supports the education of 816 Nanhi Kali students, encompassing both primary and secondary education. These girls hail from Palghar (Maharashtra), Bharuch (Gujarat), Varanasi (Uttar Pradesh), and Nashik (Maharashtra), representing a significant stride towards empowering underprivileged children with the tools they need to succeed.

    Project Nanhi Kali, established by Anand Mahindra in 1996, has been dedicated to providing comprehensive support to economically and socially disadvantaged girls enrolled in government schools across India. Over the past two decades, this project has positively impacted the lives of more than 550,000 girls, affectionately known as “Nanhi Kalis,” across 15 states of India.