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Tag: Kaushal Dalal

  • IMD acquires eBus, forms strategic tie-up with Aidem

    MUMBAI: London headquartered media logistics firm IMD has acquired eBus Media Network to create a substantial worldwide footprint for digital TV ad delivery, with a local presence across major countries in Europe and Asia-Pacific and a regional HQ in Singapore.

    eBus has a presence in Singapore, Australia, and in India through joint-venture with media consulting, marketing and ad sales company.

    The acquisition will also strengthen IMD‘s reach of digital TV ad delivery in the Asia-Pacific market, where eBus has established a reputation as a reliable and fast TV ad delivery provider in the region.

    IMD has also formed a strategic partnership with Aidem which will enhance the way the latter works with eBus and allowing IMD and Aidem to work together, more broadly.

    “The management and stakeholders of all three companies support these new arrangements and are excited about their prospects and all the parties are committed to work together for the long term,” Aidem Ventures EVP Kaushal Dalal.

    The new combined IMD and eBus entity will bring a faster and more efficient digital delivery solution from a single provider to the increasing number of customers that have interests in Global delivery solutions, according to a statement from Aidem.

    IMD CEO Simon Cox said, “eBus fits amazingly well with IMD in so many ways; it‘s territorially complementary, it‘s very focused on TV ad delivery just like IMD and we have the same cultural and customer-service driven values. On top of that, eBus has a brilliant technology platform created by an exceptionally talented team.”

    For its India activities, eBus has been in a joint venture with Aidem since 2010, and has built a network of broadcasters for digital delivery and distribution of television commercials. It is a Cloud Computing technology company providing HDTV commercial distribution to TV, IPTV, Web and Mobile providers across Asia Pacific.

    eBus CEO Carmine Masiello said, “IMD‘s investment in eBus will speed up our expansion in the Asia Pacific region. We look forward to being supported by a shareholder that combines financial strength with an intimate understanding of what we do and who we are.”

    Aidem Ventures director Vikas Khanchandani said, “eBus already has a Pan-India presence with over 250 channels as destinations and around 200 advertisers using the service. With IMD‘s support this coverage is set to grow wider and faster. This acquisition of eBus by IMD will help us scale up our operations in accordance with this dynamic broadcast industry and constantly innovate to keep pace with the same.”

  • Aidem Ventures to handle Getit’s corporate ad sales

    MUMBAI: Getit has appointed Aidem Ventures as its corporate advertising sales representative for the next 5 years.

    Through this mandate, Aidem will be responsible for marketing Getit’s synergistic product suite to leading brands, agencies and corporates. The products include a free-deals site – www.getithotdeals.in, India’s leading mall locator – www.getitmalls.com, B2B platform – www.tradeget.com, a host of micro-communities in key verticals such as automotive, weddings, young-moms, gadgets, travel, fashion, food etc. in addition to its local search engine – www.getit.in and leading free-classifieds website – freeads.in.

    While Aidem will be responsible for services to large corporate clients, key brands and agencies, Getit will continue to sell directly to its SME clients in over 70 cities, through its 1200+ strong sales force.

    Getit already has over 85,000 paying SME advertisers across India; more than three million are listed businesses in its databases. Its platforms receive over four million visitors monthly and generate over 17 million page views. Already more than a million Getit local search apps have been downloaded across iPhone, Blackberry, Android, Java and Symbian platforms.

    Getit has alliances with leading media and telecom companies, wherein it powers local search and classifieds on their digital platforms. Some of these are with NDTV.com, Indiatoday.in, Dainikbhaskar, Aircel, Loop Mobile and RadioOne in Chennai.

    Getit Infoservices CEO Sidharth Gupta said, “We have appointed a strategic sales partner in Aidem and going by their track record and level of commitment to their partners, we are confident that we can take our business to new heights. The search advertising industry is one of the fastest growing industries in India and trade analysts have pegged it to grow 5 folds in the next year. We at Getit want to ensure that we set the pace for the growth of the industry and appointing our sales partner is a big step in that direction.”

    Added Aidem Ventures EVP Kaushal Dalal, “We are excited with the mandate to enhance the advertising potential of Getit that will provide brands with a perfect platform for a sustained engagement with consumers. This partnership also complements our plans to expand Aidem’s footprint in the digital and new media space. With a fair percentage of the consumers spending almost 16 hours a week online, it’s a strategic decision for most brands to be proactive in the digital space for best possible consumer engagement. It is our constant endeavor to enable the Indian advertiser base to explore lucrative media platforms.”

    Directional media is the much needed link to complete a brand’s advertising cycle by bridging the gap between desire (purchase) and action. For brands, it ensures an instant brand connect with consumers, just when there is purchase intent. Getit comes with the proposition to fill the need gap in the advertising cycle of every brand with its directional media offering.

    Getit, the pioneers of the concept of Yellow Pages in India, has transformed into an integrated digital media organisation specializing in local search and classifieds. It is India’s leading ‘directional media’ platform providing leads to businesses & brands, across media and devices, thereby helping their business grow. The aim is to connect buyers to sellers, thereby generating actionable leads that result in immediate sales.