Tag: Kaun Banega Crorepati

Zeel channels rule Hindi channels across genres

BENGALURU: Subshash Chandra’s Zee Entertainment Enterprises Ltd (Zeel) Hindi GECs Zee Anmol and Zee TV were ranked second and third in Broadcast Audience Research Council of India weekly list of top 10 Hindi channels across genres: All India (U+R) : 2+ Individuals in week 36 of 2018 (Saturday, 1 September 2018 to Friday, 7 September 2018). At its normal first rank was the Sun TV Network’s flagship Tamil GEC Sun TV.

In terms of ranks and networks, channels from four networks followed a simple arithmetic progression in consecutive order. One rank, rank one was held by a Sun TV Network channel; two ranks, ranks two and three, were held by Zeel Networks channels. Three ranks, ranks four, five and six, were held by Star India channels and; four ranks, ranks seven to ten, were held by Sony Pictures Network India (SPN) channels in week 36 of 2018. From the languages perspective, there was one Tamil GEC, two Hindi movies and seven Hindi GEC channels present in BARC’s across genres list in week 36 of 2018. Consequently, two Zeel Hindi GEC channels – free to air (FTA) Zee Anmol and flagship Zee TV ruled Hindi channels in week 36 of 2018 in BARC’s across genres list.

One Sun TV Network channel

As mentioned above, at its normal first rank in week 36 was the Tamil GEC Sun TV with 1063.806 million weekly impressions as compared to 999.006 million weekly impressions in week 35 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and all of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

Two Zeel channels

Reclaiming its second rank in week 36 of 2018 was Zee Anmol with 840.010 million weekly impressions as compared to 701.762 million weekly impressions in week 35. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R). The Balaji Telefilms produced soap Kumkum Bhagya aired on Zee Anmol was ranked second in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked first in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

Bounding up six ranks to third place was Zee TV with 721.364 million weekly impressions as compared to 620.187 million weekly impressions in week 35. Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and seventh in HSM (R) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at third and fourth ranks in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).

Three Star India channels

Climbing up four ranks to fourth place was Star India’s FTA Hindi GEC Star Utsav in week 36 of 2018 with 669.262 million weekly impressions as compared to 629.138 million weekly impressions in week 35. Star Utsav was ranked third in BARC’s list of top 10 Hindi GECs’ in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked fourth in BARC’s weekly in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

Another Star India FTA Hindi GEC, Star Bharat, also jumped up two ranks to fifth place in week 36 of 2018 with 652.973 million weekly impressions as compared to seventh rank and 632.025 million weekly impressions in week 35. Star Bharat was ranked fourth in BARC’s list of top 10 Hindi channels in HSM (U+R), sixth in HSM (R) and HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

Star India’s flagship Hindi GEC, Star Plus dropped down two ranks in week 36 of 2018 to sixth place with 650.318 million impressions as compared to 687.926 million weekly impressions in the previous week. Star Plus was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked second in HSM (U) and tenth in HSM (R). Director’s Kut Productions produced Hindi soap Yeh Rishta Kya Kehlata Hai aired on Star Plus was ranked fifth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked second in HSM (U).

Four SPN channels

SPN’s Hindi movies channel, Sony Max, dropped down five ranks to seventh place in week 36 of 2018 with 630.227 million weekly impressions as compared to 721.447 million weekly impressions in week 35. Sony Max was also ranked second in HSM (U+R), first in HSM (U) and was ranked fifth in HSM (R). The Hindi version of SS Rajamouli’s film Bahubali the Beginning was ranked first among BARC’s list of the top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R). Further, three Hindi feature films HFF – Bahubali the Beginning, 3 Idiots and Bhairava, on Sony Max were also among BARC’s list of top 5 Hindi movies programmes during primetime list in HSM (U).

SPN’s women focused Hindi GEC Sony Pal re-entered BARC’s across genres weekly list in week 36 of 2017 with 626.815 million weekly impressions. The channel was ranked fifth in BARC’s list of top 10 Hindi GEC channels in HSM (U+R), third in HSM (R) and eighth in HSM (U). The long running sitcom Tarak Mehta ka Ooltah Chashmah on Sony Pal was ranked second among BARC’s list of the top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM R).

Big Synergy Productions’ Amitabh Bahchan anchored Indian version of Who Will become A Millonaire – Kaun Banega Crorepati or KBC is on air on SPN’s flagship Hindi GEC pay channel Sony Entertainment Television (SET). SET entered BARC’s weekly across genres list for the first time in 2018 in week 36 with 625.080 million weekly impressions. SET was ranked seventh in BARC’s weekly list of top 10 Hindi GEC channels in HSM (U+R), and first in HSM (U).

At tenth rank was another SPN Hindi movies channel, Sony Wah with 623.522 million weekly impressions as compared to 669.499 million weekly impressions in week 35. Sony Wah was ranked first in BARC’s list of top 5 Hindi movies channels in HSM (U+R) and HSM (R). HFFs’ The Return of Rebel and Yevadu that featured on Sony Wah were among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) One more HFF- Dangerous Khiladi 4 on Sony Wah was also on BARC’s list of top 5 Hindi movies programmes during primetime in HSM (R).

September 15, 2018
How KBC campaigns ensure focus stays on the common man

MUMBAI: Ever since 2000 when Kaun Banega Crorepati (KBC) first launched, the show has captivated millions not just through its quiz format but also innovative campaigns. The ads are socially relevant yet never boring.

This year, KBC has come up with another endearing campaign titled #KabTakRokoge. “This year we thought that we can stand, support and attribute our viewers and so we came up with #KabTakRokoge campaign. The campaign beautifully highlights three relatable stories with a soul. We often face situations in life that tend to deter us from achieving our goals. Often, we encounter people who discourage our attempts and obstruct our progress. When the odds are against us, one can only stand up to them and ask… #KabTakRokoge?” says Nitesh Tiwari who has created and conceptualised all the brand films for the show since Sony began telecasting the hugely popular show.

The first brand film of this season was launched on Facebook on 23 July and has garnered 746K views till date. Viewers can play the KBC game online, win passes to visit the KBC studio and engage with interactive social applications.

“KBC is a very famous game show. Every year people have loved the game show and have connected with the campaign and came to play the game. This year as well, I want my audience to watch the campaign, get connected to it and come and play the game and make it as famous as they have made KBC in the earlier seasons,” says Dangal director.

All campaigns bear in mind the show’s legacy. The ads appeal to people because they are based on biases encountered in real life, with the victim coming out on top in the end. The show has never relied on a celebrity for any of its campaigns because it is a common man’s game.

Tiwari has been associated with KBC for eight years. The former chief creative officer of Leo Burnett India has directed many ad films, a few being Flipkart, DHFL Home Loans and Star HD. He has written and directed many feature films like Dangal and Chillar Party, but, working for KBC has been more fun as it gave him a chance to work with his childhood idol.

“I am blessed to work with such a big person. I have been admiring him since childhood. It was through KBC that I met Amitabh Bachchan. So, KBC will always remain special to me,” he says.

When Bachchan saw a decline in movies in the 1990s, it was KBC that gave him a boost by bringing him close to millions of Indians by becoming the host. When KBC was launched in 2000 on Star Plus, the show not only changed the fate of reality television, but also helped the broadcaster move up the ratings chart. A decade later, the show ratings started to dwindle and it moved hands to Sony.

The launch campaign on Star was ‘Nau Baj Gaye Kya?’ and when the switch happened, Sony showed that ‘Koi Bhi Sawaal Chota Nahi Hota’ highlighting the thought that knowledge never goes to waste.

Over the years, the campaigns have tried to touch important issues, revolving around the quest for knowledge. From preachy to humorous to inspiring societal changes, the ads have touched them all.

The last season of the 18-year-old show ruled the rating charts throughout its run and broke all previous records. According to Broadcast Audience Research Council, India, in week 35 of season nine, (26 August to 1 September 2017), KBC was at the second position among the top-watched shows in India.

The ninth season of KBC (2017) witnessed the ‘Jawab Dene Ka Waqt Aa Gaya Hai’ campaign, showing that knowledge is a great leveller in life. The campaign depicted various situations where individuals are bogged down by difficult questions of life. Through the campaign, KBC tried to change people’s destiny with the power of knowledge.

Season eight saw the campaign Yahan Sirf Paise Nahi, Dil Bhi Jeete Jate Hain by focusing on the country’s diversity. Rewind back to season three when Shah Rukh Khan took over, the show said ‘koi bhi sawal chota nahi hota’ which was followed by ‘koi bhi insan chota nahi hota’. In 2013, the show changed its core thought towards knowledge by saying ‘seekhna bandh to jeetna bandh’ which was preceded by ‘gyaan hi apko aapka haq dilate hain’ in 2012.

Given the strong legacy that KBC has created over two decades, it surely is a task for creative heads to keep coming up with innovative and engaging ways to get the audience hooked.

July 28, 2018
KBC registrations start with a record of 22.7 lakh entries

MUMBAI: On 6 June when Amitabh Bachchan beckoned India to answer a question, kickstarting the registrations for the 10thseason of Kaun Banega Crorepati at 8:30 PM, just before the launch of Zindagi Ke Crossroads, the show went on to achieve a milestone. For the very first time, the show clocked in maximum participation over a single question – 27.2 lakh entries from aspirants across the country.

For the first time in the history of Kaun Banega Crorepati, the registration has seen a mass hysteria of this volume. While the opportunity to sit on the hot seat is achieved by a lucky few, the show is synonymous with changing the fate of people who aren’t afraid to use their power of knowledge.

Sony Entertainment Television head of digital products Amogh Dusad says, “We are hoping that the entire nation continues to participate with the same fervour till 22 June. Every time we set out with a new season of KBC with certain expectations, we are pleasantly surprised with the growing popularity that the show commands. This year too is no different and it only reinforces the power of knowledge that is waiting to be unleashed.”

Kaun Banega Crorepati is a show that redefined the family game show genre on Indian Television and is awaited with bated breath by the audience each season. Registrations for this season are open till 22 June wherein at 8:30pm a question will be released by Amitabh Bachchan. The mode of registration is to correctly answer these questions via SMS, IVRS or through Sony LIV.

June 11, 2018
Kumkum Bhagya and spinoff help Zee TV to second place in across genres

BENGALURU: Over the past few weeks, Zee TV or its network sibling Zee Anmol have been ranked second and/or third in Broadcast Audience Research Council of India (BARC) weekly lists for top 10 channels across genre (All India (U+R) : 2+ Individuals). In week 42 of 2017, it was Sony Pictures Network India’s (SPN) Hindi Movies channel Sony Max with the help of the rerun of Baahubali 2 that was placed second in BARC’s weekly list of top 10 channels across genres (across genres list). In week 43 of 2017 (Saturday, 21 October 2017 to Friday, 27 October 2017) – the week after India’s biggest festival season of Diwali, it is Zee Entertainment Enterprises Limited’s (Zeel) flagship Hindi GEC Zee TV that has climbed back to second position in BARC’s across genres list. As in the past, the channel was once again supported by the Balaji Telefilms produced family drama soap Kumkum Bhagya and its spinoff Kundali Bhagya to attain the second place in the across genres list for week 43 of 2017. Both the soaps were amongst the top 5 Hindi GEC programmes HSM (U+R) during primetime (1800 – 2330 hrs) : 2+ Individuals The pole position of the across genres list belongs to the Sun Networks flagship Tamil GEC Sun TV (except during the annual Indian Premier League). Three channels from SPN, two channels each from or associated with Zeel, Star India and Network 18 and one channel from the Sun Network comprised the top 10 channels across genres for week 43 of 2017. From the genres perspective, seven Hindi GEC channels and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC made up BARC’s weekly list of top 10 channels across genres for week 43 of 2017. Two flagship Hindi GEC channels of two networks – Colors and Star Plus returned to the top 10 channels list across genres after a short hiatus. As mentioned above Sun TV was at first rank in week 43 of 2017 with 1,059.914 million weekly impressions followed by Zee TV with 700.976 million weekly impressions. Zeel’s FTA Hindi GEC Zee Anmol was at third place with 681.964 million weekly impressions. Star India’s FTA Hindi GEC Star Bharat was at fourth place in week 43 of 2017 with 668.004 million weekly impressions. Network 18’s (Viacom 18) flagship Hindi GEC Colors was at fifth place with 617.659 million weekly impressions, followed by SPN’s women focused Hindi GEC Sony Pal with 594.487 million weekly impressions at sixth place. Sony Max was seventh in week 43 of 2017 with 584.651 million weekly impressions. The Network 18 associated Telugu GEC ETV Telugu was at eighth place with 536.339 million weekly impressions followed by Star India’s flagship Hindi GEC with 529.028 million weekly impressions at ninth place. SPN’s flagship Hindi GEC aided by the Amitabh Bahchan anchored Kaun Banega Crorepati was at tenth place in week 43 of 2017 with 519.420 million weekly impressions.

November 3, 2017
Chrome Study: Colors, Amitabh most liked GEC channel, anchor among working individuals

BENGALURU: Colors is the most liked Hindi GEC channel among working individuals and KBC’s Amitabh Bachchan is the most liked anchor, according to a survey by Chrome Data & Analytics (Chrome) covering 1,957 working individuals in the HSM market.

The most preferred genre – in order of preference – 92 percent were hooked to GECs; 56 percent preferred movies; 52 percent were addicted to music; 44 percent followed news; 19 percent liked infotainment; 17 percent preferred sports; 12 percent preferred the kids’ genre and 5 percent preferred the lifestyle genre.

In terms of channels – in order of preference – 70 percent preferred Colors; 55 percent Sony Entertainment Television (SET); 53 percent preferred Star Plus; 41 percent preferred &TV; 37 percent preferred Zee TV and 31 percent preferred SAB TV.

In terms of favourite channel – for 38 percent Colors was a favourite channel while Star Plus was a favourite channel for 21 percent; 20 percent found Sony TV as their favourite channel; Zee TV was a favourite for 10 percent; &TV was a favourite channel for 7 percent and 4 percent of the respondents found SAB TV to be their favourite channel.

The Chrome study respondent universe was 22 percent in the age group of 15 to 20 years; 44 percent in the age group of 21 to 30 years; 27 percent in the age group of 31 to 50 and 7 percent that were 51 years old or more. 58 percent of the respondents were male and 42 percent were female.

Please refer to the six charts below for the favourite programmes and characters on favourite channels

Writers note: Broadcast Audience Research Council of India (BARC) weekly data for top 10 channels that is freely accessible in the public domain indicates that it is Zee TV and its sibling and free to air channel Zee Anmol that have been topping ratings in the Hindi GEC markets over the past few weeks. Correspondingly, Kumkum Bhagya and its spinoff Kundali Bhagya generally and consistently are amongst the top 5 GEC programmes in BARC’s weekly lists. In the case of reality television there is limited amount of BARC data available in the public domain. It may be noted that BARC data covers the entire HSM urban and rural market, while Chrome data is limited to working individuals in the HSM market.

October 30, 2017
Sun, Zeel, Star India channels continue presence in across genres lists

BENGALURU: It’s festival season in India. Channels from three major networks in India continue finding presence in Broadcast Audience Research Council of India (BARC) top 10 channels across genres All India (U+R): 2+ individuals. Sun TV from the Sun Network continued its pole position in the top 10 channels list in week 40 of 2017 (Saturday, 30 September 2017 to Friday, 6 October 2017. Two Zee Entertainment Enterprises Limited (Zeel) channels have consistently been leading the Hindi GEC channels band, while three Star India channels (4 Star India channels in week 38 of 2017) have been present in the top 10 channels across genres weekly grouping. In week 40 of 2017, three Sony Pictures Network India (SPN) channels were also present in the weekly top 10 channels across genre table.

As mentioned above – three channels each from the Star Network and SPN, two channels from Zeel and one channel each from the Sun Network and Network 18 (Viacom 18) were present in the BARC weekly top 10 channels across genres tally for week 40 of 2017. From the genre/languages perspective, seven Hindi GEC, one channel each from the Hindi Movies, Tamil GEC and Telugu GEC genres were present in the weekly top 10 channels lists across channels’ group in week 40 of 2017.

Sun TV continued its unassailable rule over the weekly across genres band with 1,114.363 million weekly impressions (sum) at first place, followed by Zeel’s FTA channel Zee Anmol with 788.250 million weekly impressions (sum) at second place. Zee Anmol had strong support from Kaala Teeka in Hindi GEC and Kaala Teeka and Jamai Raja which were among BARC’s top 5 primetime programmes in the Hindi GEC –HSM (U+R) and Hindi GEC HSM (R) markets respectively. At third place was Zeel’s flagship Hindi GEC Zee TV with 665.989 million weekly impressions (sum), strongly supported by Kumkum Bhagya and its spinoff Kundali Bhagya in BARC’s top 5 primetime Hindi GEC – HSM (U+R) market and Hindi GEC – HSM (U) markets.

Fear Factor – Khatron Ke Khiladi Pain in Spain among BARC’s top 5 primetime programmes in Hindi GEC HSM (U+R) weekly results and Fear Factor Khatron Ke Khiladi Pain in Spain and Udaan in the Hindi GEC HSM (U) weekly results for week 40 of 2017 helped Network 18’s flagship Hindi GEC Colors to fourth place with 661.538 million weekly impressions (sum). Kaun Banega Crorepati’s (KBC) presence in BARC’s top 5 categories of Hindi GEC – HSM (U+R) and Hindi GEC HSM – (U) markets during primetime helped SPN’s flagship Hindi GEC Sony Entertainment Television to fifth place in BARC’s across genres table with 647.825 million weekly impressions (sum) in week 40 of 2017.

Star India’s renamed Hindi GEC Star Bharat was placed sixth in the across genres tally for week 40 of 2017 with 632.766 million weekly impressions (sum), followed by SPN’s Hindi Movies channel Sony Max with 615.63 million weekly impressions (sum) at seventh place. Hindi Feature Films’ Bahubali the beginning in BARC’s weekly categories of top 5 programmes for Hindi Movies (U+R) and Bahubali the beginning, Sultan and Raj Mahal 3 in BARC’s weekly results of top 5 programmes for Hindi Movies (U) helped Sony Max to return to BARC’s top 5 channels across genres list after a hiatus.

Star India’s flagship Hindi GEC Star Plus was ranked eighth in BARC’s weekly list across genres tally for week 40 of 2017 with 551.267 million weekly impressions (sum). SPN’s women oriented Hindi GEC Sony Pal was ranked ninth in the category with 549.725 million weekly impressions (sum) followed by Star India’s flagship Telugu GEC Star Maa with 524.551 million weekly impressions (sum) at tenth place.

Please refer to the list below for BARC data for top 10 channels across genres for weeks 38 to 40.

October 18, 2017
Sony nets 11 KBC sponsors, ad inventory almost sold out

MUMBAI: Five days from now, when Kaun Banegi Crorepati (KBC) fans tune into the iconic Amitabh Bachchan-hosted long-running millionaire game show) on Sony Entertainment Television (SET) from 9 pm to 10:30 pm, they will come across quite a few innovations.

For one, they will notice that KBC in its ninth season has been shortened to just 35 episodes with each one having a duration of between 50-60 minutes of content.

Then they will observe that lifelines that are provided to contestants – when they are stumped by the quiz question put to them by Mr Bachchan – are refreshingly different.

Instead of phone a friend, they will be able to video a friend. A new lifeline Jodidaar (companion) has been introduced – wherein the participant can bring along a partner to join him/her on the coveted hot seat. The iconic large-sized cheques are also being replaced with digital currency which will be transferred directly into the winner’s account via Axis Bank, keeping in mind prime minister Narendra Modi digital financial transaction directive.

Of course, the show will air Monday to Friday of each week. And it’s coming on air three years after it was aired the last time in 2014.

Produced by the ever so loveable team of Siddharth ‘Babu’ Basu and Anita Kaul Basu for Sony Pictures Networks India (SPNI), an interesting twist has been introduced in the KBC narrative, which is likely to add a lot of excitement and drama for both participants and viewers.

A jackpot question, which will make the contestant richer by a mouth-watering Rs 70 million – should he or she answer it correctly after he has gone past the 15 quizzing rounds successfully and won Rs 10 million – has been brought in. This will be an all or nothing deal, wherein the quizzer’s remaining lifelines will terminate. Should the contestant fail to answer the jackpot question, his or her earnings will evaporate from Rs 10 million to Rs 3,40,000.

Says SET EVP and business head Danish Khan: “We wanted to make KBC pacier, with innovations being thrown in so that viewers stay engaged. People don’t have too much patience. They want a lot of action packed into one hour.”

The team has also paintstakingly worked on contestant selection. Says Khan: “The aim is to live up to the promise of celebrating the common Indian and his/her exemplary contribution to the society.”

Bachchan will also invite real-life-heroes in special episodes which are to be aired every Friday. These individuals will not only be given an opportunity to play the game, but also be provided a platform to reach out to the country in support of their cause. Among the contestants who are slated to take part include Indian women’s cricket heroes Mithali Raj and Harmanpreet Kaur.

Sony Pictures Networks India CEO NP Singh points out: “KBC truly does go beyond the ordinary to touch the lives of people from all walks of life. This show has always exemplified attainment via the power of knowledge.”

Kaun Banega Crorepati will bring the game closer to viewers by taking the engagement a notch higher. Jio – which is title sponsoring KBC this year – subscribers can participate daily in the Ghar Baithe Jackpot Jeeto contest and stand a chance to win a Datsun redi-GO car every day. For the first time ever Jio subscribers will have the opportunity to ‘Play Along’ with the on-air game and match their knowledge with the contestants on the hot seat.

KBC, like earlier years, has managed to appeal to a wide array of sponsors even before the show has gone on air. Which speaks volumes for its pedigree.

11 of them, including Vivo, Jio, Ching’s, Datsun, Raymond, Axis Bank, Akash Tutorial, Big Bazar and Quick Heal have signed on the dotted line.

“The complete inventory has been sold out. This is one of the best seasons we have had so far because we have been completely sold out before the start of the show,” says SPNI network sales president Rohit Gupta.

Gupta revealed that only five per cent of the air time has been kept aside for advertisers wanting to get on board as the season progresses and the show gathers momentum and grows its viewership.

“We might sell this during the Diwali festive season to get a higher premium,” he says.

Gupta refused to go into detail about the amount of revenues and the ad rates that have been pegged this year.

Says he: “Comparing this season and the last one would be unfair as this time the number of episodes is different. But you can say that the ad rates have gone up by 15-20 per cent this year.”

According to industry experts, Gupta and his sales team have priced a 10 second TV spot at ₹3.5 lakh to start with, which is a growth of 20 per cent over what it was when KBC went on air in the last season.

Says Singh:“The new avatar you are seeing for KBC has been guided by audience insights. The show truly does go beyond the ordinary to touch the lives of people from all walks of life. It has always exemplified attainment via the power of knowledge.”

Adds Big Synergy creative producer Siddharth Basu: “The huge number of registrations for a crack at the hot seat is one pointer to the enormous anticipation for the show. Along with much-loved features of the classic format, viewers can look forward to expect the unexpected this season, a turbo-charged version, with novel features, engaging contestants, and vibrant conduct by the host who’s the most – Amitabh Bachchan.”

ALSO READ :

Sony Max is most watched Hindi Movies channel

Zee Cafe leads with 2X ratings & Sony dethrones Movies Now

Sony Ent extends Kapil Sharma’s contract by a year

Contiloe helped us with Vighnaharta’s new avatar, says Sony’s Danish Khan

15% of Sony Sab’s new show expense is for marketing: Vyas

August 24, 2017
Anup Viswanathan quits Sony Entertainment Television

MUMBAI: The news of the New Year’s first high-profile exit from the television and entertainment industry just came in.

Sony Entertainment Television (SET)’s senior vice-president – marketing Anup Viswanathan has resigned. A source close to the development confirmed the news to Indiantelevision.com that he served his last day in the organisation on 13 January.

As of now, there is no replacement for Vishwanathan. For the time being, SET vice-president – marketing Aman Shrivastava would look after the duties and responsibilities of the former senior vice- president – marketing.

Vishwanathan joined SET in September 2015 from Times Network where he worked as the marketing head for the English entertainment cluster.

Prior to joining Times Network, he worked with Leo Burnett for eight years. He worked on brands such as HDFC Life, Tata Capital, McDonald’s, Sony Entertainment Television, Sony Pix and AXN. While at Leo Burnett, he has also worked on the reality show ‘Kaun Banega Crorepati’ which was telecast by Sony Entertainment Television.

Indiantelevision.com reported in November 2015 that Vishwanathan was roped in as a part of the incumbent SET EVP and business head Danish Khan’s core team along with Anshuman Sinha and Ritesh Modi.

Also Read: Ashish Golwalkar to join Sony as Head of Non Fiction

January 13, 2017
Anup Viswanathan quits Sony Entertainment Television

MUMBAI: The news of the New Year’s first high-profile exit from the television and entertainment industry just came in.

Sony Entertainment Television (SET)’s senior vice-president – marketing Anup Viswanathan has resigned. A source close to the development confirmed the news to Indiantelevision.com that he served his last day in the organisation on 13 January.

As of now, there is no replacement for Vishwanathan. For the time being, SET vice-president – marketing Aman Shrivastava would look after the duties and responsibilities of the former senior vice- president – marketing.

Vishwanathan joined SET in September 2015 from Times Network where he worked as the marketing head for the English entertainment cluster.

Prior to joining Times Network, he worked with Leo Burnett for eight years. He worked on brands such as HDFC Life, Tata Capital, McDonald’s, Sony Entertainment Television, Sony Pix and AXN. While at Leo Burnett, he has also worked on the reality show ‘Kaun Banega Crorepati’ which was telecast by Sony Entertainment Television.

Indiantelevision.com reported in November 2015 that Vishwanathan was roped in as a part of the incumbent SET EVP and business head Danish Khan’s core team along with Anshuman Sinha and Ritesh Modi.

Also Read: Ashish Golwalkar to join Sony as Head of Non Fiction

January 13, 2017
SPN to use Nice analytics for OTT, On-Demand videos

BARCELONA: Nice People at Work (NPAW), the leader in business intelligence and analytics technology for the online video industry, announced that Sony Pictures Networks India (SPN) has chosen YOUBORA to optimize quality of experience to boost audience engagement.

By utilizing NPAW’s YOUBORA solution, SPN will be able to deliver quality television content via the internet.

Launched in 1995, SPN is one of India’s largest Hindi language content providers in the Indiansub-continent, airing local hits such as Kaun Banega Crorepati, CID, Taarak Mehta Ka Ooltah Chashmah among others. SPN has integrated with YOUBORA analytics to accommodate the growing demand for OTT and On Demand videos, to present quality content equal to conventional television to its online viewers.

YOUBORA, NPAW’s award winning analytics and business intelligence platform, leads the industry in providing content providers with detailed read-outs of the video delivery ecosystem. With this tool, content providers can respond appropriately to delivery issues, thereby boosting audience engagement, satisfaction and consequently loyalty by minimizing experience problems such as buffering or lag time. Such disruptions are managed easily with YOUBORA’s real time data collection capabilities, the most granular in the industry including the platform’s SmartModules.

“Too often, South Asia is overshadowed by the Far East, Western Europe and America where business opportunity is concerned. We feel privileged to assist Sony Pictures Networks India (SPN) in delivering superior video experiences to their audience.” said NPAW’s CEO, Ferran Gutiérrez, of the agreement.

“Our audience deserves the best experience possible when they turn to their computer or any device to watch their favorite programming”, said Ajay Kumar Meher, Sr. VP – IT & Post Production of Sony Pictures Networks India (SPN). “The real-time quality and audience engagement metrics provided by YOUBORA leads the industry in this regard, and we are excited SPN will have access to this resource.”

NPAW is a Business Intelligence and Big Data company serving the online video industry. Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

September 13, 2016