ITV

Tag: Katy Xu

  • BBC Worldwide appoints John Williams and Katy Xu for ad sales in Asia

    BBC Worldwide appoints John Williams and Katy Xu for ad sales in Asia

    MUMBAI: BBC Advertising is boosting its ad sales team in Asia to tap into the growing opportunities in the region. Recent studies have predicted strong growth in advertising revenues in Asia Pacific.

     

    Two new roles have been created within the Asia leadership team to get closer to customers and identify new cross-platform opportunities. John Williams has been appointed ASEAN and India vice president, based in Singapore while Katy Xu will be Greater China and North Asia vice president, located in Hong Kong. They both have commenced their new roles from 1 September 2014 and report to BBC Worldwide advertising sales EVP Sunita Rajan.

     

    Williams was earlier located in New York where he was BBC Worldwide North America international advertising VP. Xu takes up an expanded role while currently being Hong Kong and Greater China regional director.

     

    Speaking on their appointment, Rajan said, “With their knowledge and valuable experience in operating across both mature and emerging markets, John and Katy will lead our region to further growth. I am looking forward to working with them to drive the strategic direction and new business across Asia Pacific.”

     

    Williams said, “I am excited about this opportunity to work in one of the most exciting regions in the world with a new team eager for continued success, representing a suite of BBC products that are both in demand by audiences and advertisers alike.”

     

    Katy Xu commented, “BBC is already a successful brand in countries across Asia and I am looking forward to building partnerships in new and existing markets to take our ad sales business to the next level.”

     

    BBC Advertising plans to focus on its key priority markets such as India, China, Korea, Japan and Southeast Asia.

  • Katy Xu is BBC Advertising’s regional director for Hong Kong, Greater China

    MUMBAI: BBC Advertising, part of BBC Worldwide, the commercial arm of UK pubcaster the BBC, has announced the appointment of Katy Xu as regional director for Hong Kong and Greater China.

    Xu will be responsible for BBC Advertising’s business in Hong Kong, Taiwan, Macau, Philippines and China, and starts with immediate effect.

    Xu will be based in Hong Kong and report to senior VP sales Asia Sunita Rajan.

    She joins BBC Advertising from Eurosport Asia Pacific where she was regional account director (Greater China, Thailand and Singapore) for two years.

    Previous to that, Xu was regional sales manager for both Greater China and South East Asia at Microsoft Advertising, and regional account director (Asia Pacific) for MTV Asia. She has also held sales roles at Lycos Asia and ChinaQuest Software.

    Key achievements over her past 12 years of international media background have included helping major Chinese brands such as Haier and Huawei launch their first ever international advertising campaigns – Haier sponsoring MTV Asia Awards in 2006, and Huawei (device) sponsoring the broadcast of London 2012 on Eurosport.

    Rajan said: “With vast experience in both pan regional TV and digital, having worked with global media companies such as Viacom, Microsoft Advertising Solutions and most recently Eurosport, Katy is well poised to drive growth for our business from these markets with her expertise in multi-screen and content solutions Ad Sales and her added knowledge and fluency in Mandarin.”

    Xu said, “I am delighted to have joined the BBC Advertising team, and am looking forward to working with businesses in Hong Kong and Greater China to promote their goods and services alongside some of the world’s best, most watched and most trusted content.”

    She moves into the role vacated by Michael Rees, who has relocated to Singapore as BBC Advertising’s regional director for Singapore, Korea.