Tag: Katti Batti

  • Star Plus brings ‘Prisoners of War’ to India, renowned director to direct

    Star Plus brings ‘Prisoners of War’ to India, renowned director to direct

    MUMBAI: Star India's Hindi General Entertainment Channel (HGEC) Star Plus has signed a series license deal with Keshet International (KI) for its award -winning drama format, Prisoners of War

    The Indian adaptation will be produced by Emmay Entertainment (Producer of films such as Airlift, Katti Batti, Hero, D-Day), and directed by the popular Bollywood director Nikkhil Advani.

    Keshet International managing director distribution, Keren Shahar said, "We are extremely proud to be collaborating with Star Plus on one of our most accomplished properties and couldn't be happier that Prisoners of War continues to achieve such success internationally. The versatility of the format is evident, since it has attracted a dedicated following anywhere it has aired in the world. Securing this deal with a highly esteemed partner is indicative of KI's future ambitions in India."

    A Star India spokesperson further added, "We are excited to bring a story of such pedigree to India. Star Plus has always been at the forefront of bringing the best of the world to Indian television by constantly redefining the grammar of storytelling. This series, a psychological thriller, will engage and capture the imagination of the Indian viewer."

    Created, written and directed by Gideon Raff, Prisoners of War follows two soldiers as they attempt to re-adjust to their lives after returning home from captivity for 17 years.

    In addition to their personal struggles, it becomes clear that there is a profound secret that the two are keeping from everyone. The first season was the highest-rated drama of the year in Israel in 2011, achieving a 37 per cent share (HH). Season two launched on Keshet Channel 2 in 2012, and scored a 40 per cent average share, making it the most viewed drama of the year and peaking with an incredible 47.9 per cent  audience share during the season two finale.

    KI has licensed the series all over the world, both as a format and finished programme. It has brokered licensing deals for local adaptations in numerous territories including South Korea (Star J Entertainment), Russia (WeitMedia), Turkey (Medyapim), and most notably, the US (Fox21 and Showtime) where the adapted series, Homeland, has won numerous awards including Emmys and Golden Globes.

  • Star Plus brings ‘Prisoners of War’ to India, renowned director to direct

    Star Plus brings ‘Prisoners of War’ to India, renowned director to direct

    MUMBAI: Star India's Hindi General Entertainment Channel (HGEC) Star Plus has signed a series license deal with Keshet International (KI) for its award -winning drama format, Prisoners of War

    The Indian adaptation will be produced by Emmay Entertainment (Producer of films such as Airlift, Katti Batti, Hero, D-Day), and directed by the popular Bollywood director Nikkhil Advani.

    Keshet International managing director distribution, Keren Shahar said, "We are extremely proud to be collaborating with Star Plus on one of our most accomplished properties and couldn't be happier that Prisoners of War continues to achieve such success internationally. The versatility of the format is evident, since it has attracted a dedicated following anywhere it has aired in the world. Securing this deal with a highly esteemed partner is indicative of KI's future ambitions in India."

    A Star India spokesperson further added, "We are excited to bring a story of such pedigree to India. Star Plus has always been at the forefront of bringing the best of the world to Indian television by constantly redefining the grammar of storytelling. This series, a psychological thriller, will engage and capture the imagination of the Indian viewer."

    Created, written and directed by Gideon Raff, Prisoners of War follows two soldiers as they attempt to re-adjust to their lives after returning home from captivity for 17 years.

    In addition to their personal struggles, it becomes clear that there is a profound secret that the two are keeping from everyone. The first season was the highest-rated drama of the year in Israel in 2011, achieving a 37 per cent share (HH). Season two launched on Keshet Channel 2 in 2012, and scored a 40 per cent average share, making it the most viewed drama of the year and peaking with an incredible 47.9 per cent  audience share during the season two finale.

    KI has licensed the series all over the world, both as a format and finished programme. It has brokered licensing deals for local adaptations in numerous territories including South Korea (Star J Entertainment), Russia (WeitMedia), Turkey (Medyapim), and most notably, the US (Fox21 and Showtime) where the adapted series, Homeland, has won numerous awards including Emmys and Golden Globes.

  • CommonFloor.com breaks new ground in marketing

    CommonFloor.com breaks new ground in marketing

    MUMBAI: Everything one ever desires can now be obtained with the click of a button and one such thing on the never-ending list, is real estate. Whether one wants to buy, sell or rent property without resorting to dusty travels and dingy meetings with shady brokers and real estate agents, now there are portals galore to fulfil our needs. Taking a cue from the boom in the online real estate segment is CommonFloor.com.

     

    CommonFloor.com, a one stop shop real estate destination, which brings builders, buyers owners etc together under one roof, is now riding high on innovative marketing strategies to rise above the clutter.

     

    One such marketing strategy was the portal’s association with the recently released film Katti Batti starring Imran Khan and Kangana Ranaut. CommonFloor was integrated in the script of the film, wherein the protagonists choose their dream house with the help of the portal.

     

    Speaking to Indiantelevision.com, Commonfloor.com co-founder Vikas Malpani said, “It’s a wonderful link up to the film, which appeals to mass audience. Basically what we have been doing is experimenting with all possible new age media, which connects to young brands. We were the first ones to tie up with The Viral Fever and one of their series Permanent Roommates, which was quite a global success.”

     

    According to Malpani, movie integration and activation helps connect with audience on ground as well as reinforce the brand.  

     

    With the ever increasing cometition between existing and emerging real estate portals from Magicbricks.com to Housing.com, it is always a daunting task to manage to get the required hits and enhance interaction.

     

    “At the end of the day, a solid product and right perception really helps you to get the brand going. Moreover, in the online real estate space, replicating or competing with existing formats is not easy as a larger vision and skill set is required to take competition heads on,” asserts Malpani.

     

    Malpani is of the opinion that the brand’s differentiating factors are based on the product, the level of interaction as well as consumer’s experience with the brand.

     

    As far as marketing strategy goes, CommonFloor has a radical and a rather confidant approach to it. Having a product worthy enough to keep themselves ahead is their marketing mantra.

     

    Not in the least bit daunted by the competition in the space, Malpani says, “We believe that we have the entire ecosystem upfront and there are no competitors who have the strategy or vision for future of real estate in country like we do. So in that sense, we are not worried about our competitors. What we are trying to do in our marketing strategy is to connect with our audience, who can understand and make decisions. We at CommonFloor are there to empower them with information so that they can make their decision.”

     

    Throwing light on the company’s growth, he says, “As of now 10 per cent of residential viewers take to the online medium for the real estate space. We believe that in next five years that number will touch 50 per cent, which is 50 per cent of close to about the $180 billion online real estate market. So there is a golden opportunity and we are on the right track.”

     

    For the promotions and activation around Katti Batti, while the brand name was integrated in the movie, online activation in the form of contests was also carried out wherein string association could be established.

     

    “Our social media is more about putting out the right information, keeping the audience engaged to our pages and put out relevant real estate trend information, which can be consumed over social media. We also interact with people on Facebook and Twitter, who are looking for a house and connect them with relevant options,” informs Malpani.

     

    While CommonFloor.com earmarks about 70 – 80 per cent of its marketing spends on television and print, the rest is dedicated to social media activation.  

     

    As online real estate companies are briskly climbing stairs two steps at a time, the next phase of growth in the space as well as players’ strategy for maximum brand reach will be interesting to watch out for.

  • Box Office: ‘Singh Is Bliing’ collects Rs 44.4 crore in opening weekend

    Box Office: ‘Singh Is Bliing’ collects Rs 44.4 crore in opening weekend

    MUMBAI: Singh Is Bliing, an action comedy, gets Akshay Kumar his biggest opening day yet as Friday being a major all India holiday for Gandhi Jayanti. However, the clean sweep on Friday cost the film’s Saturday footfalls as the collections dropped by about 30 per cent. With Sunday being better, the film ended its opening weekend with Rs 44.4 crore.

     

    Talvar earned much appreciation and positive press and despite getting odd show timings, managed a decent paid preview and Friday response. The film, in fact added to its collections on Saturday by word of mouth. With a decent Sunday to add to its kitty, the film collected Rs 9.2 crore in its first weekend. 

     

    Kapil Sharma’s Kis Kisko Pyar Karu was director duo Abbas Mustan’s foray into comedy genre. The film maintained very well through rest of the week after an impressive weekend. It collected Rs 38.1 crore in its first week.

     

    Calendar Girls, Madhur Bhandarkar’s personal formula film, mainly about scandalous content and counting on exploiting woman anatomy, falls flat on its face. The film is slated to have cost four times it should have and promises to be a major loser. After a poor opening weekend of Rs 3.8 crore, it had even poorer run through rest of the week adding a meagre Rs 1.3 crore for the first week tally of Rs 5.1 crore. 

     

    Bhaag Johnny manages a poor Rs 1.9 crore for its first week. Time Out’s collections are very poor, whereas Katti Batti collects Rs 1.95 crore in its second week taking its two week tally to Rs 23.45 crore.

     

    Welcome Back added Rs 40 lakh in its fourth week to take its four week total to Rs 94.3 crore.

  • Box Office: Kapil Sharma’s debut film rakes in Rs 23.85 crore in opening weekend

    Box Office: Kapil Sharma’s debut film rakes in Rs 23.85 crore in opening weekend

    MUMBAI: TV stand-up comedian Kapil Sharma’s film debut and veteran director duo, Abbas Mustan’s gamble to cast him in a film, has paid off more than expected. Kis Kisko Pyaar Karu opened to an excellent response even as the two other films in contention,Calendar Girls and Bhaag Johnny helped its cause.

     

    Sharma’s debut movie opened to a fantastic Rs 8 crore range on Friday and sustained at the same level on Saturday. The movie managed to peak on Sunday. The film collected Rs 23.85 crore in its opening weekend and has already come into profit soon after its opening weekend considering its cost.

     

    On the other hand, Madhur Bhandarkar’s rehashed idea of Page 3 film, Calendar Girls, has majorly backfired. The film has poor script if there is one, no direction and lacks a purpose. Also, the film cost almost five times to the producer as compared to what the look of the film makes you believe. There is nothing for the investor to look forward to as far as returns are concerned. The film opened to a very poor response and closed its opening weekend with a measly Rs 3.8 crore.

     

    Time Out, a decent film with a youthful appeal, as expected, has gone mostly unnoticed. There was no promotion and awareness created around the film.

     

    Meeruthiya Gangsters fails miserably and collects just Rs 75 lakh in its first week.

     

    Bhaag Johnny, a poorly directed film, has failed badly with lack of face value.

     

    The Kangana Ranaut – Imran Khan starrer Katti Batti has flopped miserably. This was indeed a senseless film with no appeal. Even Ranaut’s popularity could not salvage it. The film, which collected Rs 15.5 crore in its opening weekend, could barely add another Rs 6 crore for the rest of the week, taking its first week total to Rs 21.5 crore.

     

    Hero could add little to its collections with a major drop in its second week earnings. The film collected Rs 2.5 crore in the second week to take its two week total to Rs 31.7 crore, which is poor.

     

    Welcome Back continues to struggle to make it to the Rs 100 crore mark as the film collects Rs 3.3 crore in its third week to take its three week total to Rs 93.9 crore. So close yet so far; it won’t make the mark.

  • Box Office: ‘Katti Batti’ takes poor opening with Rs 15.5 crore

    Box Office: ‘Katti Batti’ takes poor opening with Rs 15.5 crore

    MUMBAI: It all started with Hollywood film, Love Story (1970) based on a bestseller novel of same name by Erich Segal about a couple madly in love only to realise one of them is terminally ill. The Rajshris followed it up with its Indian version in the musical hit, Ankhiyon Ke Jharokhon Se (1978) while Hrishikesh Mukerjee used the theme again, albeit, with no similarities with the two in Anand (1981), which went on to become an all-time classic. Since then, quite a few attempts have been made to use a terminal illness and, except Kal Ho Na Ho in (2003), none seem to have worked.

     

    Katti Batti takes this theme and brutalises it badly. And, pays for it at both, the media as well as the box office. Besides poor merits, the film cuts corners heavily on supporting star cast. Having taken a poor opening, the film could not better its Friday collections on Saturday or on Sunday. All the film had to show for its opening weekend is Rs 15.5 crore.

     

    Meeruthiya Gangsters fails to find an audience. 

     

    Hero, an attempt to recreate the magic of the 1983 musical hit of the same name, proves disastrous. After a low opening weekend, the film closes its first week with Rs 29.2 crore not being able to sustain during the week days.

     

    Welcome Back did reasonable business in its first week but started losing steam thereafter despite poor new releases to affect its business. The film managed to add about 25 per cent of its first week total collecting Rs 17.5 crore in second week to take its two week total to Rs 90.6 crore.

     

    Phantom emerges a loser at the box office managing to add just about Rs 60 lakh in its third week to take its three week tally to Rs 50.5 crore.

     

    Manjhi: The Mountain Man collects Rs 18 lakh in its fourth week to take its four week total to Rs 12.88 crore.

  • ‘Katti Batti:’ Dead loss!

    ‘Katti Batti:’ Dead loss!

    Katti Batti is an attempt to make a contemporary film about love at first sight and the couple deciding to get in to a live-in relationship. If a movie on a live-in relationship is new generation, the germ of the story and the treatment meted out to the film are so old-fashioned, it desensitises your mind and feelings.

    Imran Khan is a student of architecture in Ahmedabad. He is supposed to be a scholar type and to that end the makers add thick-rimmed black spectacles to his look. While walking through the college common passages, he spots some colourful paper birds landing around him. He looks around to see Kangana Ranaut as the maker of the flight of birds. She gestures to say that she is doing it out of boredom in her classroom. While Imran has his name inscribed on his school kit, Kangana has a tattoo printed near her ankle pointing to the anklets she wears to convey that her name is Payal! That establishes she is a trendy girl of today, while he is old school.

    However, Imran is not all that old school for he readily opts for a live-in relationship with Kangana. Imran becomes instantly possessive of her and has a fight with Vivaan Bhatena, a college toughie because he teased his girlfriend aka Kangana. To his chagrin, Kangana informs that the fight was because he happened to be her ex-boyfriend whom she dropped like a hot potato two days after meeting Imran. Imran has a friend who seems to have been pasted on him with Fevicol! At home, at college, at work, so much so that their sexual preferences are questioned. Well, this is the trivia that dominates the contents of this film. 

    Imran and his friends are the star architects of their office with a boss who is a caricature of a South Indian loudmouth, with decibel levels that breaks the sound barrier. In this office, you never see anybody working, let alone looking like architects. Either they are flirting, sleeping around or fighting around office fixtures.

    After spending five years as partners, Imran and Kangana part ways, which Imran celebrates by guzzling down four bottles of phenyl. Constant fights were the reason for them parting. The couple decides to smoke a peace pipe with a break in Goa but end up having a fight just before boarding the flight. Imran turns back leaving Kangana alone and that is the last he sees of her. She has vanished, is incommunicado and none of her friends are willing to help Imran find her. So you spend an hour-long yawn trip with Imran trying to find her, sobbing all the way in regret of losing her. 

    That is about two hours into the film when the filmmakers decide to tell you what this film was all about! Which, in today’s media and social network era, just about everybody seems to know already. 

    The scripting, direction, music – songs as well as background score and editing are not worth discussing. While Kangana is burdened with an ill-conceived characterisation that can’t salvage an inch of the film, Imran proves to be a liability. Rest are inconsequential. 

    Katti Batti has disaster written all over it. The period from Ganesh festival to Diwali was never considered the right period to release a film, except for those which carried no hope.

    Producer: Siddharth Roy Kapur

    Director: Nikhil Advani

    Cast: Imran Khan, Kangana Ranaut, Vivaan Bhatena

    ‘Meeruthiya Gangsters:’ What a waste!

    The movies on UP and Bihar gangs are forced down the audiences’ throat despite regular rejections. The problem is that the audience does not care for a local small-town loser who unwittingly tastes success in a crime and becomes a regular gangster when the real-life one comes from the metros of India!

    Some people may even need to Google where Meeruth (now Meerut) is! One of the best films ever made on these local gangs wasSaher (2005) starring Arshad Warsi but that also failed. What we have here is a film with an utterly senseless story to tell.

    There are six college buddies of irrelevant pedigree as far as Hindi cinema is concerned. They look anything but college-going youth. However, anything goes when you are spinning a story about such a state as UP. The boys seek a job in a big private company for which they are needed to pay Rs 75,000 per head. There is some company in Meerut, which agrees to hire them en masse and promises all of them big posts along with big pay packages! But, they have no means of raising such a huge sum so they take to looting. The first victim is the very bar where this broke gang keeps guzzling beer. 

    Besides the bribe per head, they are also expected to entertain the boss of the company with a party, which means imported booze and a girl to go with it. After meeting the demands of the boss to be, the guys soon realise that the boss and the middleman have both conned them. They take the middleman as a hostage and demand ransom from his family. When they succeed, they decide to make this their regular business.

    The guys may all look unkempt and thug-like but the girls they court would give the South Delhi disco crowd a complex! The gang now looks for bigger targets for ransom. They choose a company’s CA where the girlfriend of one of the gangsters works. Here starts the old belief that when a woman enters a scene, a bunch of friends will soon be divided. 

    The next big heist is planned. The target this time is the crorepati boss of the girl in the gang. His kidnap is too big for the UP cops to ignore. Enter Rahul Dev, a Dirty Harry kind of cop who believes neither in wearing a uniform nor discipline. The rest is utter bull, which one wonders if even UPites would identify with!

    The film is poor in all respects. It has no script worth its name, poor direction with jerks and unexplained scenes aplenty. Musical score sounds like a picnic medley. Performances are stagy. Editing is non-existent. Production values are poor and a lot of liberty is taken with location as you don’t know whether the action is taking place in Meerut, Noida, Dehradun or Mumbai.

    Meeruthiya Gangster is a total waste of time. 

    Producers: Prashant Tiwari, Prateek Tiwari, Shoeb Ahmed

    Director: Zeishan Quadri

    Cast: Sanjay Mishra, Rahul Dev, Brijendra Kala and others

    ‘MSG2: The Messenger:’ A selfie

    Late last evening while returning from PVR Juhu, I met three lads and two girls sporting the Gurmet Ram Rahim Singh Ji Insaan (GRRSJI) T-shirts. They wanted to know how to get to CST (VT) to be able to catch a train to Kaylan, which is another town on the outskirts of Mumbai! I told them to take some transport to Sion, which is closer to Kalyan by miles and more approachable than the CST.  But, while they waited for a bus or something, they discussed fare comparison between a bus and a rickshaw. 

    This group was ‘imported’ from Karnal in Punjab and carried the smell of sarson ka tel (mustard oil), applied to body after bath as a routine where they came from. I got used to the smell after a while. They had come to PVR, Juhu all the way from Kalyan to find out if their net booking tickets could be collected a day before. Well, all they had to do was just show the reference of the booking on their cell phone and they could get in. 

    This lot was the typical GRRSJI devotees, who volunteered to ‘throng’ the 75 screens booked by the Guru in Mumbai (though the thronging crowd had to be transported to Mumbai from Karnal, in fact a village nearby Karnal.)

    There you have the story of GRRJI’s foray into filmmaking.

    This time, in the sequel, GRRSJI plays the Superman once again. This time, he recounts his year spent with an Adivasi lot (tribal) who used to roam naked and had no touch with the modern world. GRRJI has a job on his hand. He needs to bring them in touch with the realities. He teaches them to dress, build schools for them, also hospitals and other amnesties albeit, after destroying the traditional evil adivasi leaders who control their lives.

    GRRSJI has superpowers, he overcomes all villains; changes the lot of tribals and comes back happily to his base preparing for his next sequel.

    As I was enlightened by his five followers, MSG1 was completed in 67 days while this one took just 47 days! In the first instalment GRRSJI handled 17 technical departments like story, action and music. His followers are waiting to count how many more he has mastered this time. 

    GRRSJI has his own funds, own marketing (last time PVR did it for him; this time he stayed back in Mumbai at a suburban seven star to find some ‘reputed’ corporate house to do the needful). But, one thing is sure, he also transports in his own audience with a Mumbai sightseeing as a bonus for another 10 days, which he promises, Mumbai like nobody else ever seen before!

    Producer and everything else: GRRSJI.

  • Hotstar unveils original talk show with Malishka as host

    Hotstar unveils original talk show with Malishka as host

    MUMBAI: Star India’s OTT platform Hotstar, which tasted success on two of its original shows for the ICC Cricket World Cup 2015 – One Tip One Hand and Juicy Half Volley, is now planning to launch another original show.

     

    RJ Malishka has been roped in to host a 60-minute Hotstar original talk show called M Bole Toh.

     

    Kickstarting the series with actors Kangana Ranaut and Imran Khan, the show will offer quirky conversations between the three on topics ranging from relationships to marriage to what being ‘good friends’ in the industry means. Ranaut and Khan will be seen in the upcoming film Katti Batti.

     

    During the show, Malishka will chat with stars who will share funny behind-the-scene anecdotes and pranks as well as offer insights into their personal lives. The host will also nudge the guests into spilling their hidden secrets through gripping, fun conversations and games with healthy dollops of madness.

     

    M Bole Toh will cater to the ever-growing demands of Bollywood fans, which are always keen on knowing more about stars.

  • UTV announces ‘Katti Batti’

    UTV announces ‘Katti Batti’

     MUMBAI:  After clutter breaking and iconic films like Dev D, A Wednesday, Barfi!, Kai Po Che and numerous others, UTV Motion Pictures now is looking at bringing a unique love story about new age relationships and breaking up and making up in the world of today, the sort of contemporary romantic relationship never before seen on Indian celluloid – Katti Batti! The film will be directed by Nikhil Advani and will bring together the eclectic pairing of actors Imran Khan and Kangana Ranaut.

     

    Katti Batti is an unusual love story with a twist, and has been creatively developed and driven by UTV Motion Pictures from its inception. UTV’s creative team first spotted the potential in Katti Batti’s script by first time writer Anshul Singhal. Then began the search for a director who could bring the same passion to the film, a search which ended with Nikhil Advani coming on board. UTV, Nikhil and Anshul have honed and polished the script for the past year to make it one of the most zany and heartwarming love stories in contemporary Hindi cinema.

     

    “We are very excited to be taking our creative journey on Katti Batti to the next phase. It is a most unusual love story steeped in the culture and language of today’s relationships. We wanted to make sure that the script gets the right director at the helm and a cast that can justify the two incredibly real, funny and layered lead characters. Our creative team steered the entire project through wonderfully and we are thrilled to have Nikhil, Imran and Kangana on board for the film. We couldn’t have asked for a better director and cast for the film,” said Disney India managing director Siddharth Roy Kapur.

     

     Advani added, “UTV spotted a gem of a script with Katti Batti and it was critical that it got the cast that justified it! Am personally elated by this casting combination as it is a dream to work with Kangana – her body of work has not dulled her ability to bring humility to her craft. Imran on the other hand is drawing from new personal experiences and emotions and brings with him as well, a fresh approach.”

     

    Actor Imran Khan, who will be essaying the role of Maddy, said, “I have always wished to be a part of films that make me proud as an actor. Katti Batti will be one such film. My last outing with UTV gave the audiences Delhi Belly, and we have worked together in the past on many successful films like Jaane Tu Ya Jaane Na, I Hate Luv Storys and Ek Main aur Ekk Tu. Now we hope to recreate the magic with Katti Batti. Nikhil Advani is a great story teller and Kangana is one of the finest actors of our generation. I am eagerly waiting to kickstart the film!”

     

    Kangana who plays the character of Payal concluded, “It is a beautiful story. Writers have used elements like the battle of the sexes, issues of urban couples, expanded truth and non linear narrative. We have one of the leading creative studios UTV as the producers and I have worked with them in the past on Fashion and Life in a Metro, two of my most memorable films. I just hope I do justice to this story that might change the perspective of love and love stories for us and for coming generations.”

     

    Katti Batti goes on the floors later this year and is scheduled for a worldwide release in 2015.